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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-163511 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav et_pb_pagebuilder_layout et_right_sidebar gecko et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-163511 default_header lp_201602 xp-roundtable-ep3"><div id="page-container"><div id="main-content"><article id="post-163511" class="post-163511 page type-page status-publish hentry category-webinars"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="163511" class="elementor elementor-163511" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-5a80a94c webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5a80a94c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3006cfe5 elementor-column elementor-col-100 elementor-top-column" data-id="3006cfe5" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30baacbe header_logo elementor-widget elementor-widget-html" data-id="30baacbe" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-67c3575a header_title elementor-widget elementor-widget-text-editor" data-id="67c3575a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>Connecting content and commerce: How Catch Co facilitates the buyer journey through product education</h1></div></div></div><div class="elementor-element elementor-element-5c22ca48 header_sub_title elementor-widget elementor-widget-text-editor" data-id="5c22ca48" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h2>Currently available on demand</h2></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-50887279 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50887279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7bd2ed7 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="7bd2ed7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-49679451 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49679451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b9d4ecb main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="4b9d4ecb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2384ea39 elementor-widget elementor-widget-heading" data-id="2384ea39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Talk:</h2></div></div><div class="elementor-element elementor-element-3b8ce80 elementor-widget elementor-widget-text-editor" data-id="3b8ce80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Digital-first brands often look to personalization to forge one-to-one relationships with consumers, using product recommendations, tailoring homepage content, developing sophisticated email marketing strategies, and more to better connect with their users. And those who are able to successfully build programs and lasting relationships with their shoppers will reap massive rewards for the long-term.</p><p>But for brands operating in more niche eCommerce verticals – especially those with unique product inventory – ensuring shoppers understand the differences between different merchandise and feel equipped to make confident purchase decisions can be the extra step that gives your company an edge over your competition.</p><p>During this webinar, hear from Geoffrey Champlin, SVP of Revenue at leading fishing equipment retailer Catch Co, and Jordan Hawkins, Account Director at Dynamic Yield, as they discuss the benefits of connecting content and commerce and how a focus on product education drives customer engagement and conversions. Additionally, learn how Catch Co. leverages cross-channel content recommendations to not only create a seamless user experience but also to help shoppers gain a better understanding of the equipment and products that will best suit their needs so they never second guess a purchase decision.</p></div></div></div><div class="elementor-element elementor-element-6f5f1888 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="6f5f1888" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>What you’ll learn:</strong><ul><li>The benefits of using content to help facilitate the shopping journey and equip today’s shoppers with product knowledge</li><li>How digital brands can invest in content to develop an engaged shopping community</li><li>How to engage new users and re-engage past purchasers using tailored content</li><li> How Catch Co. saw a 35% uplift in revenue per user using content recommendations</li></ul></div></div></div></div></div></div><div class="elementor-element elementor-element-597e7b06 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="597e7b06" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f50d9f elementor-widget elementor-widget-heading" data-id="7f50d9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Meet the Speakers:</h2></div></div><div class="elementor-element elementor-element-6c7c6b7f elementor-widget elementor-widget-html" data-id="6c7c6b7f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2021/08/geoffrey-innerpage.png" alt="JGeoffrey Champlin, SVP of Revenue, Catch.co" /></span><p><strong>Geoffrey Champlin, SVP of Revenue, Catch.co</strong></p></div></div></div><div class="elementor-element elementor-element-31aff7d0 elementor-widget elementor-widget-text-editor" data-id="31aff7d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Geoffrey Champlin is the SVP of Revenue at Catch Co. In his current role, Geoffrey leads subscription, eCommerce, and B2B channels as they reinvent the category through innovative products, content, and experiences built for the modern angler. Geoffrey’s background spans growth strategy, data & analytics, fulfillment & operations, and management consulting, with an emphasis on building and scaling new business lines, teams, tools, and processes.</div></div></div><div class="elementor-element elementor-element-4df93ea6 speakers_divider elementor-widget elementor-widget-html" data-id="4df93ea6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-28ece3d elementor-widget elementor-widget-html" data-id="28ece3d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2021/08/jordan-innerpage.png" alt="ordan Hawkins, Account Director, Dynamic Yield"/></span><p><strong>Jordan Hawkins, Account Director, Dynamic Yield</strong></p></div></div></div><div class="elementor-element elementor-element-42ba901 elementor-widget elementor-widget-text-editor" data-id="42ba901" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Jordan joined the Dynamic Yield Sales team in 2018. Before that, he held positions as a Developer, Technical Account Manager, and Solutions Engineer in the SaaS technology space. He enjoys beach volleyball, improv, and Dungeons & Dragons.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-20680c6c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="20680c6c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-15fb9b1c elementor-column elementor-col-100 elementor-inner-column" data-id="15fb9b1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73e22184 wistia_video elementor-widget elementor-widget-html" data-id="73e22184" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="wistia_responsive_padding" style="padding:60% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/n5dghc32ly?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
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