Personalization has always been about providing the most relevant experience to a particular audience or individual. Yet, it’s amazing to consider all of the macro-level trends (both from a consumer and business perspective) that have played a role in shaping the technology behind these experiences over the last decade.
From emerging generational differences to socioeconomic changes, the waxing and waning of cultural movements, advancements in technology, and beyond – so many forces have and will continue to necessitate technology’s adaptation to better address the nuances that underpin them.
This has always fueled Dynamic Yield, from our early days as a platform designed to help publishers tailor their reader’s content to today’s Experience OS, which enables businesses from across industries like eCommerce, Financial Services, Grocery, QSR, Travel, and more to meet the evolving needs of their customers through innovative, customizable, and agnostic technology.
With the strong belief that our product development and service offerings should not only closely reflect the world around us but also anticipate and rapidly respond to its next move, I couldn’t be more proud about the fact that Dynamic Yield has been named a Leader in the Gartner® Magic QuadrantTM for Personalization Engines for the sixth straight year in a row (since the report was first published). Further, this year we’ve placed highest in execution and furthest in vision in the Magic Quadrant.
Gartner 2023 MQ for Personalization Engines
You can review or download a complimentary copy of the report, here (no form-fill required).
Our evolving vision of personalization
Today, forward-looking brands select innovative, best-of-breed technology over that of yesterday’s full-suite solutions. With this in mind, Dynamic Yield’s product underwent an architecture shift to that of an Experience OS (operating system), allowing teams to build and manage their own mix of personalization capabilities across a range of applications and extensions, like Element, which we launched to make Mastercard’s proprietary consumer spending data and predictive models available for integration and activation.
Agnostic in every sense, this new infrastructure means that Dynamic Yield can quickly scale new machine learning algorithms, applications, and data, threading them across OS components while supporting vertical-specific capabilities for different business needs. It also enabled us to meet the growing demand for headless as more teams look to incorporate personalization into a composable, agile stack.
The field of AI also underwent rapid changes this past year, with neural networks (ANN) designed to be faster and more flexible, handle broader and more complex datasets, and tackle larger challenges. Recognizing its power, we now use it to automatically expand the customer’s product catalog with deep learning via AdaptML, which also acts as a centralized brain that shares knowledge, insights, and decisions across applications and channels.
I’d be remiss not to mention the significant opportunity of generative AI, which we quickly leveraged to develop CopywriteML, a tool that leverages the newly popularized system to automatically suggest diverse copy ideas for personalization campaigns. It has represented both an exciting and nerve-wracking time as it relates to the future of work, which is why Dynamic Yield’s Algorithm Studio sought to combine the best of both artificial and human intelligence (which we believe is critical to its continued adoption), enabling configurability and control to augment experiences created by the marketer through a no-code interface.
Finally, considering the role Gen Z now plays in influencing both commerce and technology, we’ve continued to prioritize interactivity (see our chatbot-based recommendation templates), emerging channels like the metaverse, consumer privacy, and self-serviceability on the part of our end users, who have become an increasingly large portion of the workforce.
How important our customers are in that work
At Dynamic Yield, we wouldn’t be where we are today without the input and feedback we’ve received from our customers, who have been instrumental in shaping our roadmap of products and services.
Here’s what a few of them had to say, which we believe played a significant role in our industry-leading position:
“Very powerful tool with strengths in personalization, recommendations and A/B Testing. Flexible handling and incredibly many possibilities in the use of the different campaign types and functionalities. Great compatibility with other E-Commerce platforms. Particularly noteworthy are the people who worked for this company. They are so helpful, and they will always find the best solution to support and optimize.” – Gartner® Peer InsightsTM reviewer on April 6th, 2023.
“A cutting-edge optimization platform which helps deliver enriching customized customer experiences by activating data from sources to drive sales. Dynamic Yield’s experience OS provides highly efficient algorithmic ways to match customer needs and product offerings.” – Gartner® Peer InsightsTM reviewer on October 25, 2022.
An even brighter future
There is still so much possibility in the field of personalization. We feel even stronger about this now that we are a part of Mastercard, which has not only allowed us to provide more differentiated capabilities to our customers but also expand the reach of our technology’s value.
A unique and unmatched partnership, Dynamic Yield’s brand is evolving to reflect the combined strengths of both companies, solidifying us as the trusted, reliable, innovative, and global leader in the personalization market that we are.
Thank you to everyone who has been a part of this continued journey with us.
– Ori
Gartner, Magic Quadrant for Personalization Engines, 06 September 2023, Jason McNellis, Joseph Enever, Ant Duffin, Alex De Fursac Gash
Gartner is a registered trademark and service mark and Magic Quadrant and Peer Insights are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [https://www.gartner.com/reprints/?id=1-2ETP9KIM&ct=230828&st=sb].
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /><link rel="amphtml" href="https://www.dynamicyield.com/blog/2023-gartner-personalization-engine-leader/amp/"></head><body class="post-template-default single single-post postid-198875 single-format-standard wp-featherlight-captions et_fixed_nav et_right_sidebar gecko et_includes_sidebar elementor-default default_header"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
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class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization 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target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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the 2023 Gartner® Magic Quadrant™ for Personalization Engines</div><div class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path 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class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-198875" class="et_pb_post post-198875 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-gartner tag-magic-quadrant-for-personalization-engines"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><h1 class="article-title">Dynamic Yield Positioned Highest in Execution and Furthest in Vision in the 2023 Gartner® Magic Quadrant™ for Personalization Engines</h1><h2 class="article-excerpt">This recognition also represents our sixth consecutive year as a Leader (since the report was first published).</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/OriBauer-129.png" alt="Ori Bauer" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/oribauer/" title="Posts by Ori Bauer" rel="author">Ori Bauer</a></div><div class="article-author-title-text"> CEO, Dynamic Yield</div></div></div></div><div class="entry-content article-entry-content"><p><span style="font-weight: 400;">Personalization has always been about providing the most relevant experience to a particular audience or individual. Yet, it’s amazing to consider all of the macro-level trends (both from a consumer and business perspective) that have played a role in shaping the technology behind these experiences over the last decade.</span></p><p><span style="font-weight: 400;">From emerging generational differences to socioeconomic changes, the waxing and waning of cultural movements, advancements in technology, and beyond – so many forces have and will continue to necessitate technology’s adaptation to better address the nuances that underpin them.</span></p><p><span style="font-weight: 400;">This has always fueled Dynamic Yield, from our early days as a platform designed to help publishers tailor their reader’s content to today’s Experience OS, which enables businesses from across industries like eCommerce, Financial Services, Grocery, QSR, Travel, and more to meet the evolving needs of their customers through innovative, customizable, and agnostic technology. </span></p><p><span style="font-weight: 400;">With the strong belief that our product development and service offerings should not only closely reflect the world around us but also anticipate and rapidly respond to its next move, I couldn’t be more proud about the fact that </span><b>Dynamic Yield has been named a Leader in the Gartner</b><b>®</b> <b>Magic Quadrant</b><b>TM</b><b> for Personalization Engines for the sixth straight year in a row</b><span style="font-weight: 400;"> (since the report was first published). Further, this year we’ve placed highest in execution and furthest in vision in the Magic Quadrant.</span></p><div id="attachment_200430" style="width: 1752px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-200430" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/lp-mq-graph-2023@x2.png" alt="Gartner 2023 MQ for Personalization Engines" width="1742" height="1748" class="size-full wp-image-200430" /><p id="caption-attachment-200430" class="wp-caption-text">Gartner 2023 MQ for Personalization Engines</p></div><p><span style="font-weight: 400;">You can review or download a complimentary copy of the report, </span><a href="https://www.dynamicyield.com/guides/gartner"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;"> (no form-fill required).</span></p><h2>Our evolving vision of personalization</h2><p><span style="font-weight: 400;">Today, forward-looking brands select innovative, best-of-breed technology over that of yesterday’s full-suite solutions. With this in mind, Dynamic Yield’s product </span><a href="https://www.dynamicyield.com/blog/dynamic-yield-experience-os/"><span style="font-weight: 400;">underwent an architecture shift</span></a><span style="font-weight: 400;"> to that of an </span><a href="https://www.dynamicyield.com/experience-os"><span style="font-weight: 400;">Experience OS</span></a><span style="font-weight: 400;"> (operating system), allowing teams to build and manage their own mix of personalization capabilities across a range of applications and extensions, like </span><a href="https://www.dynamicyield.com/element/"><span style="font-weight: 400;">Element</span></a><span style="font-weight: 400;">, which we launched to make Mastercard’s proprietary consumer spending data and predictive models available for integration and activation. </span></p><p><span style="font-weight: 400;">Agnostic in every sense, this new infrastructure means that Dynamic Yield can quickly scale new machine learning algorithms, applications, and data, threading them across OS components while supporting vertical-specific capabilities for different business needs. It also enabled us to meet </span><a href="https://www.dynamicyield.com/article/headless-commerce/"><span style="font-weight: 400;">the growing demand for headless</span></a><span style="font-weight: 400;"> as more teams look to incorporate personalization into a composable, agile stack. </span></p><p><span style="font-weight: 400;">The field of AI also underwent rapid changes this past year, with neural networks (ANN) designed to be faster and more flexible, handle broader and more complex datasets, and tackle larger challenges. Recognizing its power, we now use it to automatically expand the customer’s product catalog with deep learning via </span><a href="https://www.dynamicyield.com/adaptml"><span style="font-weight: 400;">AdaptML</span></a><span style="font-weight: 400;">, which also acts as a centralized brain that shares knowledge, insights, and decisions across applications and channels. </span></p><p><span style="font-weight: 400;">I’d be remiss not to mention the significant opportunity of generative AI, which we quickly leveraged to develop </span><a href="https://www.dynamicyield.com/adaptml/#copywrite"><span style="font-weight: 400;">CopywriteML</span></a><span style="font-weight: 400;">, a tool that leverages the newly popularized system to automatically suggest diverse copy ideas for personalization campaigns. It has represented both an exciting and nerve-wracking time as it relates to the future of work, which is why Dynamic Yield’s Algorithm Studio sought to combine the best of both artificial and human intelligence (which we believe is critical to its continued adoption), enabling configurability and control to </span><i><span style="font-weight: 400;">augment</span></i><span style="font-weight: 400;"> experiences created by the marketer through a no-code interface. </span></p><p><span style="font-weight: 400;">Finally, considering </span><a href="https://www.dynamicyield.com/article/gen-z-personalization/"><span style="font-weight: 400;">the role Gen Z now plays</span></a><span style="font-weight: 400;"> in influencing both commerce and technology, we’ve continued to prioritize interactivity (see our </span><a href="https://www.dynamicyield.com/blog/conversational-commerce-product-recommendation-templates/"><span style="font-weight: 400;">chatbot-based recommendation templates</span></a><span style="font-weight: 400;">), emerging channels like the metaverse, consumer privacy, and self-serviceability on the part of our end users, who have become an increasingly large portion of the workforce. </span></p><h2>How important our customers are in that work</h2><p><span style="font-weight: 400;">At Dynamic Yield, we wouldn’t be where we are today without the input and feedback we’ve received from our customers, who have been instrumental in shaping our roadmap of products and services. </span></p><p><span style="font-weight: 400;">Here’s what a few of them had to say, which we believe played a significant role in our industry-leading position: </span></p><p><span style="font-weight: 400;">“</span><i><span style="font-weight: 400;">Very powerful tool with strengths in personalization, recommendations and A/B Testing. Flexible handling and incredibly many possibilities in the use of the different campaign types and functionalities. Great compatibility with other E-Commerce platforms. Particularly noteworthy are the people who worked for this company. They are so helpful, and they will always find the best solution to support and optimize.</span></i><span style="font-weight: 400;">” – </span><a href="https://www.gartner.com/reviews/market/personalization-engines/vendor/mastercard-dynamic-yield/product/dynamic-yield/review/view/4656870"><span style="font-weight: 400;">Gartner® Peer Insights</span><span style="font-weight: 400;">TM</span><span style="font-weight: 400;"> reviewer</span></a><span style="font-weight: 400;"> on April 6th, 2023.</span></p><p><span style="font-weight: 400;">“</span><i><span style="font-weight: 400;">A cutting-edge optimization platform which helps deliver enriching customized customer experiences by activating data from sources to drive sales. Dynamic Yield’s experience OS provides highly efficient algorithmic ways to match customer needs and product offerings.</span></i><span style="font-weight: 400;">” – </span><a href="https://www.gartner.com/reviews/market/personalization-engines/vendor/mastercard-dynamic-yield/product/dynamic-yield/review/view/4460596"><span style="font-weight: 400;">Gartner® Peer Insights</span><span style="font-weight: 400;">TM</span><span style="font-weight: 400;"> reviewer</span></a><span style="font-weight: 400;"> on October 25, 2022.</span></p><h2>An even brighter future</h2><p><span style="font-weight: 400;">There is still so much possibility in the field of personalization. We feel even stronger about this now that we are a part of Mastercard, which has not only allowed us to provide </span><i><span style="font-weight: 400;">more</span></i><span style="font-weight: 400;"> differentiated capabilities to our customers but also </span><i><span style="font-weight: 400;">expand</span></i><span style="font-weight: 400;"> the reach of our technology’s value. </span></p><p><span style="font-weight: 400;">A unique and unmatched partnership, Dynamic Yield’s brand is evolving to reflect the combined strengths of both companies, solidifying us as the trusted, reliable, innovative, and global leader in the personalization market that we are. </span></p><p><span style="font-weight: 400;">Thank you to everyone who has been a part of this continued journey with us. </span></p><p><span style="font-weight: 400;">– Ori</span></p><p><div style="font-size: 12px; margin-top: 0px; line-height: 1.3em; margin-bottom: -10px; max-width: 500px;"><em>Gartner, Magic Quadrant for Personalization Engines, 06 September 2023, Jason McNellis, Joseph Enever, Ant Duffin, Alex De Fursac Gash</em></p><p><div style="font-size: 12px; margin-top: 0px; line-height: 1.3em; margin-bottom: -10px; max-width: 500px;"><em>Gartner is a registered trademark and service mark and Magic Quadrant and Peer Insights are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.</em></p><p><div style="font-size: 12px; margin-top: 0px; line-height: 1.3em; margin-bottom: -10px; max-width: 500px;"><em>This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [https://www.gartner.com/reprints/?id=1-2ETP9KIM&ct=230828&st=sb].</em></p><p><div style="font-size: 12px; margin-top: 0px; line-height: 1.3em; margin-bottom: -10px; max-width: 500px;"><em>Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</em></p><p><div style="font-size: 12px; margin-top: 0px; line-height: 1.3em; margin-bottom: -10px; max-width: 500px;"><em>Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. 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