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40 Step On-Page SEO Checklist
2026-02-28 17:08 Diff
https://www.dynamicyield.com/article/on-page-seo-checklist/
40 Step SEO Checklist (Updated to 2021)

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success.

Understanding how to optimize your site is instrumental to your online success. Your SEO strategy needs to be concentrated, focused and effective. The following checklist should help you conduct a thorough site audit, making sure your SEO efforts are effective and powerful.
This checklist should help you to develop a better understanding of what actions need to be taken. It’s a list you can come back to every once in a while, since SEO takes time and it’s an ongoing process – not a one-time thing.
Build a powerful conversion optimization plan. Learn how to integrate advanced segmentation, A/B testing and personalization in a single framework.
40 Questions to Accelerate Your On-Page SEO Strategy

General Setup
Have you implemented a web analytics solution that will help you understand customer behavior on your websites?
Have you verified your site in Google Search Console and/or Bing Webmaster Tools?
Have you included a privacy policy and terms of service sheets?
Meta Tags
Have you included the primary keyword in your title tag?
Is the title tag copy relevant, compelling and inspiring?
Have you checked the length of your title tag? (you can use a title emulator tool)
Did you include your brand name, slogan or expertise in your title tag to position and brand your company?
Did you set up unique and relevant meta description tags for each page, including a motivational call-to-action where needed to improve click-through rate?
Have you investigated the HTML improvements section in Google Search Console and fixed all meta description and title tag issues?
Content and structure
Is there a unique and relevant H1 headline tag on every page?
Have you included the primary keyword in the page headline?
Have you included the primary keyword (or keywords) in at least one sub-headline?
Have you included the primary keyword within the body copy in a natural and compelling way?
Did you use related phrases and common synonyms throughout the content?
Did you make sure there are no misspellings or poor grammar?
Did you include relevant internal links throughout your content?
Did you do a Google site: search and review the results?
Images
Did you specify descriptive and relevant alt attributes for every image or graphic item?
Are there relevant captions surrounding the images that include the target search phrase?
Did you generate a dynamic XML sitemap for your images?
Did you submit the XML image sitemap to Google and Bing Webmaster Tools?
Did you choose descriptive file names?
Did you compress and optimize your image files using online tools such as Optimizilla?
Technical requirements
Did you implement rel=”next” and rel=”prev” tags for better pagination handling?
Is there a permanent redirect (301) for a preferred domain (www or non-www)?
Did you set a preferred domain for your website (www or non-www) within Google and Bing Webmaster Tools?
Are you using a canonical tag element on pages with required parameters that don’t change the page content (such as: sort parameters, user-id, etc.)?
Did you generate a dynamic XML sitemap with information about the content of your site?
Did you submit your updated XML sitemaps to Google and Bing Webmaster Tools?
For multi-language sites, did you implement rel="alternate" hreflang="x" annotations across region-specific content?
Did you check your site’s loading speed with Google’s PageSpeed Insights, YSlow or Pingdom’s Website Speed Test tool?
Did you make sure you are not blocking any CSS, JavaScript files or important images with Robots.txt?
Did you check that the content of selected pages is showing up on Google's cache?
Have you configure structured data using schema markup or Google's Data Highlighter tool?
Mobile
Is your site mobile friendly?
Have you used Google’s Mobile-Friendly Test tool to test your mobile site?
When searching for your brand on a mobile search, does your site have the "mobile friendly" label?
Local SEO
Did you include geo-meta tags, which provide context for localized searches?
Does the NAP (stands for Name, Address, Phone) on your website exactly matches the NAP on your Google Places listing?
Have you used your business address in the copy of some of your pages?
Final Word

By answering the 40 questions above, you’ll make sure that your on-page SEO strategy is heading towards success. Keep your site up to date by implementing the practices above in an organized manner, and you’ll improve your chances of earning high organic rankings.
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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-7732" class="et_pb_post post-7732 article type-article status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-seo-and-personalization article-function-marketing article-type-tactical-guides"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/testing-optimization/ ">A/B Testing &amp; Optimization</a></div><h1 class="article-title">40 Step SEO Checklist (Updated to 2021)</h1><h2 class="article-excerpt">The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg"  alt="Yaniv Navot" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div><div class="article-author-title-text"> CMO, Dynamic Yield</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>Understanding how to optimize your site is instrumental to your online success. Your SEO strategy needs to be concentrated, focused and effective. The following checklist should help you conduct a thorough site audit, making sure your SEO efforts are effective and powerful.</p><p>This checklist should help you to develop a better understanding of what actions need to be taken. It’s a list you can come back to every once in a while, since SEO takes time and it’s an ongoing process – not a one-time thing.</p><div class="blog-ebook-cta"><p><span style="font-weight: 500;">Build a powerful conversion optimization plan. </span>Learn how to integrate advanced segmentation, A/B testing and personalization in a single framework.</p><div class="ebook-cta-button"><a style="color: #fff; text-transform: uppercase; font-weight: 400;" href="/ebooks/data-driven-cro-guide/">Read the free ebook ›</a></div></div><div class="blog-post-checklist"><div class="post-checklist-head"><h2>40 Questions to Accelerate Your On-Page SEO Strategy</h2><div id="checklist-progress-bar"> <span class="progress-percentage"> <span>0</span>% </span></div><div class="checklist-complete-msg "> <span><h2 style="margin-bottom: 2px;">WELL DONE!</h2><p>You&#8217;re doing great with your SEO optimization. Keep up the good work!</p> </span> <span class="tweet-href"> <a href="http://ctt.ec/NtEcV">Tweet this score to your followers!</a> </span></div></div><div class="post-checklist-body"><div class="checklist-group-wrapper"><div class="checklist-group-title">General Setup</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Have you verified your site in <a href="https://www.google.com/webmasters/tools/home?hl=en" target="_blank">Google Search Console</a> and/or <a href="https://www.bing.com/toolbox/webmaster" target="_blank">Bing Webmaster Tools</a>?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Have you included a privacy policy and terms of service sheets?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Meta Tags</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Have you included the primary keyword in your title tag?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Is the title tag copy relevant, compelling and inspiring?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Have you checked the length of your title tag? (you can use a <a href="http://moz.com/learn/seo/title-tag" target="_blank">title emulator tool</a>)</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you include your brand name, slogan or expertise in your title tag to position and brand your company?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you set up unique and relevant meta description tags for each page, including a motivational call-to-action where needed to improve click-through rate?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Have you investigated the HTML improvements section in Google Search Console and fixed all meta description and title tag issues?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Content and structure</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" 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xlink:href="data:img/png;base64,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"/> </svg> </span></div> <span>Is there a unique and relevant H1 headline tag on every page?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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xlink:href="data:img/png;base64,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"/> </svg> </span></div> <span>Have you included the primary keyword in the page headline?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Have you included the primary keyword within the body copy in a natural and compelling way?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you include relevant internal links throughout your content?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you do a Google site: search and review the results?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Images</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you specify descriptive and relevant alt attributes for every image or graphic item?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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xlink:href="data:img/png;base64,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"/> </svg> </span> <span class="post-check hover"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_5" data-name="Vector Smart Object copy 5" width="30" height="26" xlink:href="data:img/png;base64,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"/> </svg> </span></div> <span>Are there relevant captions surrounding the images that include the target search phrase?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" xlink:href="data:img/png;base64,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"/> </svg> </span> <span class="post-check odd"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_5" data-name="Vector Smart Object copy 5" width="30" height="26" xlink:href="data:img/png;base64,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"/> </svg> </span> <span class="post-check hover"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_5" data-name="Vector Smart Object copy 5" width="30" height="26" xlink:href="data:img/png;base64,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"/> </svg> </span></div> <span>Did you generate a dynamic XML sitemap for your images?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" xlink:href="data:img/png;base64,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"/> 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</svg> </span></div> <span>Did you compress and optimize your image files using online tools such as <a href="http://optimizilla.com/" target="_blank">Optimizilla</a>?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Technical requirements</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 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</svg> </span></div> <span>Did you implement rel=”next” and rel=”prev” tags for better pagination handling?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Is there a permanent redirect (301) for a preferred domain (www or non-www)?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you set a preferred domain for your website (www or non-www) within Google and Bing Webmaster Tools?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Are you using a canonical tag element on pages with required parameters that don’t change the page content (such as: sort parameters, user-id, etc.)?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you generate a dynamic XML sitemap with information about the content of your site?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you submit your updated XML sitemaps to Google and Bing Webmaster Tools?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you check your site’s loading speed with Google’s <a href="https://developers.google.com/speed/pagespeed/insights/" target="_blank">PageSpeed Insights</a>, <a href="http://yslow.org/" target="_blank">YSlow</a> or Pingdom’s <a href="http://tools.pingdom.com/fpt/" target="_blank">Website Speed Test</a> tool?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" 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</svg> </span></div> <span>Have you configure structured data using <a href="http://schema.org/" target="_blank">schema markup</a> or Google's <a href="https://www.google.com/webmasters/tools/data-highlighter" target="_blank">Data Highlighter</a> tool?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Mobile</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image 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</svg> </span></div> <span>Is your site mobile friendly?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Have you used Google’s <a href="https://search.google.com/test/mobile-friendly" target="_blank">Mobile-Friendly Test tool</a> to test your mobile site?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>When searching for your brand on a mobile search, does your site have the "mobile friendly" label?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Local SEO</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Did you include <a href="http://www.geo-tag.de/generator/en.html" target="_blank">geo-meta tags</a>, which provide context for localized searches?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span> <span class="post-check hover"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_5" data-name="Vector Smart Object copy 5" width="30" height="26" 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</svg> </span></div> <span>Does the NAP (stands for Name, Address, Phone) on your website exactly matches the NAP on your Google Places listing?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span> <span class="post-check hover"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01        "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_5" data-name="Vector Smart Object copy 5" width="30" height="26" 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</svg> </span></div> <span>Have you used your business address in the copy of some of your pages?</span> </label></li></ul></div></div><div class="after-checklist-content"><h2>Final Word</h2><p>By answering the 40 questions above, you’ll make sure that your on-page SEO strategy is heading towards success. Keep your site up to date by implementing the practices above in an organized manner, and you’ll improve your chances of earning high organic rankings.</p></div></div><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/seo-and-personalization/">SEO and Personalization</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP&sup2; newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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