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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content" class="lp-cat-section" style="background-color: #d3eef5"><div class="lc-container"><div class="lc-title-section"><div class="lp-cat-image-wrap"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/06/growth-marketing-icon.png" alt="CRO and Growth Marketing" /></div><h1>CRO and Growth Marketing Course</h1><p class="lc-title-desc"><span style="font-weight: 400;">This course is dedicated to improving the pace and efficiency of an experimentation program through the implementation of strategic tactics and iterative processes for long-term, sustainable business results. </span></p></div><div class="lp-cat-container"> <span class="lp-cat-section-count">13 Lessons</span><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/cro-plan/" title="Developing a conversion rate optimization strategy"> Developing a conversion rate optimization strategy </a></h4><p>Use this robust program to develop a conversion rate optimization strategy that will help you achieve sustainable growth.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/cro-plan/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/never-run-out-cro-ideas/" title="How to never run out of conversion rate optimization ideas"> How to never run out of conversion rate optimization ideas </a></h4><p>Learn what to do when your A/B testing routine starts to feel stale and you’re struggling to identify ideas for new experiments and CRO campaigns. Here are six proven ways to get great results.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/never-run-out-cro-ideas/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/landing-page-design/" title="The core principles of landing page optimization"> The core principles of landing page optimization </a></h4><p>Designing an optimized landing page isn’t exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/landing-page-design/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/the-power-of-social-proof/" title="The psychology of social proof marketing to drive conversions"> The psychology of social proof marketing to drive conversions </a></h4><p>Learn how to increase sales and conversions by leveraging the psychological power of social proof and scarcity messaging.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/the-power-of-social-proof/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 5</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/6-exit-intent-tactics/" title="Effective CRO tactics for personalized exit popups"> Effective CRO tactics for personalized exit popups </a></h4><p>Follow these proven behavioral exit popup strategies to maximize conversion rate and minimize site abandonments.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/6-exit-intent-tactics/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 6</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/weather-based-targeting/" title="How to use weather targeting for personalization"> How to use weather targeting for personalization </a></h4><p>Learn how to incorporate weather-based targeting as a mainstream component of your CRO and personalization strategy in order to improve the customer experience and increase conversions.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/weather-based-targeting/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 7</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/layout-personalization/" title="Personalizing websites with dynamic content layouts"> Personalizing websites with dynamic content layouts </a></h4><p>Is the one-size-fits-all web design on its way to extinction? Discover why layout personalization is a driving force for increasing engagement and revenue. Here are three powerful ways to immediately benefit your existing site.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/layout-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 8</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/tactics-for-high-impact-triggered-emails/" title="Tactics for sending high-impact triggered emails"> Tactics for sending high-impact triggered emails </a></h4><p>Useful information on some of the strategies, tactics, and examples you can implement to ensure your triggered email campaigns are as high-impact as possible.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/tactics-for-high-impact-triggered-emails/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 9</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/push-notifications-strategy/" title="A personalized strategic approach to push notifications"> A personalized strategic approach to push notifications </a></h4><p>How to strategically incentivize re-engagement from your mobile app users and drive retention from push notifications.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/push-notifications-strategy/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 10</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/right-way-wrong-way-email-ab-testing/" title="The right and wrong way to do email A/B testing"> The right and wrong way to do email A/B testing </a></h4><p>Most email software is designed to mislead and skew your results. In this post, we’ll cover why that is and the right way to think about email A/B testing.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/right-way-wrong-way-email-ab-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/laurastude/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/LauraStude-66.jpg" alt="Laura Stude" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/laurastude/">Laura Stude</a></div><div class="lp-cat-post-author-title"> Co-Founder, surefoot.me</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 11</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/mobile-pain-points-into-experiment-design/" title="Turning your customers’ mobile pain points into purposeful experiment design"> Turning your customers’ mobile pain points into purposeful experiment design </a></h4><p>It’s time for mobile to play a more prominent, if not a starring role, in your optimization and personalization program.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/mobile-pain-points-into-experiment-design/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 12</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/careof/" title="Personalization that resonates: A Care/of case study"> Personalization that resonates: A Care/of case study </a></h4><p>We chatted with Akash Shah about why personalization is so significant to the Care/of product, how they discovered the motivations of their most valuable segments, and their mission to partner with subscribers on their journey to a more healthy life.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/careof/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5; border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 13</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/elkjop/" title="Building customer-centric digital experiences: An Elkjop case study"> Building customer-centric digital experiences: An Elkjop case study </a></h4><p>We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization’s ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/elkjop/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="lp-cats-box"><p clas>Explore more learning paths</p><div class="lp-cats-row"><div class="lp-cat-wrap"> <a class="lp-cat"
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src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_17babe2fc54117766e24bd50889c6577.js?ver=1772209140" id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
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for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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