<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "Creating personalized category pages based on user affinity and behavior",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :user-affinity-based-category-pages",
"pageURL": "https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/" /><link rel="alternate" hreflang="de" href="https://www.dynamicyield.com/de/use-case/user-affinity-based-category-pages/" /><link rel="alternate" hreflang="fr" href="https://www.dynamicyield.com/fr/use-case/user-affinity-based-category-pages/" /><link rel="alternate" hreflang="es" href="https://www.dynamicyield.com/es/use-case/user-affinity-based-category-pages/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>User affinity-based category pages — Personalization use cases</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Real examples of personalization use cases: User affinity-based category pages — Personalization use cases" /><link rel="canonical" href="https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="User affinity-based category pages — Personalization use cases" /><meta property="og:url" content="https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2021-01-05T14:26:42+00:00" /><meta property="og:image" content="/wp-content/uploads/2023/10/dy-mc-master-inspiration-library-1.png" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/","url":"https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/","name":"User affinity-based category pages — Personalization use cases","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"datePublished":"2019-09-01T18:22:59+00:00","dateModified":"2021-01-05T14:26:42+00:00","breadcrumb":{"@id":"https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/"]}]},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Use Cases","item":"https://www.dynamicyield.com/fr/use-case/"},{"@type":"ListItem","position":3,"name":"Creating personalized category pages based on user affinity and behavior"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel='dns-prefetch' href='//pages.dynamicyield.com' /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020934' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='ctt-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1d1b2f761cf3768f427cdc5c4c2544b.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='inline-tweet-sharer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_daa32ca85e114a0c6e5d1432c89237f3.css?ver=2.6.4' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='use-cases-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f03ff983e871efed0ce5ffb5ab7d4c66.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-reset-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='learning-center-general-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_73dd3b78cf6e21c28be39db6740774b1.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_dbdab0f35217f6041eb7e2028dc94ba4.js?ver=2.6.4" id="inline-tweet-sharer-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <script type="text/javascript" src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js?ver=21.85" id="mkto-form-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_db6be3b57dba139e789fec1a78186c8e.js?ver=21.85" id="learning-center-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6b94874f8cb346192c3c031a831e72b9.js?ver=26.27" id="use-cases-js-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=106608' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fuse-case%2Fuser-affinity-based-category-pages%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fuse-case%2Fuser-affinity-based-category-pages%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
var addEvent = function(evt, handler) {
if (window.addEventListener) {
document.addEventListener(evt, handler, false);
} else if (window.attachEvent) {
document.attachEvent('on' + evt, handler);
}
};
var removeEvent = function(evt, handler) {
if (window.removeEventListener) {
document.removeEventListener(evt, handler, false);
} else if (window.detachEvent) {
document.detachEvent('on' + evt, handler);
}
};
var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
var logHuman = function() {
if (window.wfLogHumanRan) { return; }
window.wfLogHumanRan = true;
var wfscr = document.createElement('script');
wfscr.type = 'text/javascript';
wfscr.async = true;
wfscr.src = url + '&r=' + Math.random();
(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
for (var i = 0; i < evts.length; i++) {
removeEvent(evts[i], logHuman);
}
};
for (var i = 0; i < evts.length; i++) {
addEvent(evts[i], logHuman);
}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=4744FD4CC30E022D277E38C52EB2D1FC');</script>
<script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"use-case","pagePostType2":"single-use-case","pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"September 1, 2019","pagePostDateYear":"2019","pagePostDateMonth":"09","pagePostDateDay":"01","pagePostDateDayName":"Sunday","pagePostDateHour":"14","pagePostDateMinute":"22","pagePostDateIso":"2019-09-01T14:22:59-04:00","pagePostDateUnix":1567347779};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="use-case-template-default single single-use-case postid-106608 single-format-standard wp-featherlight-captions et_fixed_nav et_right_sidebar gecko et_includes_sidebar elementor-default default_header"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="logo-combined"> <a href="https://www.dynamicyield.com/learn"
title="XP Squared"><svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path d="M8968.651,4606.571a49.057,49.057,0,0,0-6.159,6.344q-1.263,1.485-2.782,3.339t-3.079,3.71q-1.559,1.856-2.969,3.6t-2.522,3.079q.3.445,1.261,1.781t2.227,3.19q1.26,1.856,2.745,3.97t2.856,4.044q1.373,1.931,2.486,3.488t1.633,2.375q1.484,2.153,2.708,3.858a25.747,25.747,0,0,0,2.411,2.931,12.808,12.808,0,0,0,2.449,2,7.254,7.254,0,0,0,2.819,1v.742h-24.041v-.742q1.039-.147,2.226-.333a12.155,12.155,0,0,0,2.227-.557,4.522,4.522,0,0,0,1.706-1.039,2.31,2.31,0,0,0,.668-1.707,6.3,6.3,0,0,0-.965-2.783q-.964-1.743-2.226-3.673-1.708-2.672-3.9-5.825t-5.009-7.086q-1.188,1.411-2.6,3.116t-2.819,3.451q-1.411,1.744-2.708,3.376t-2.189,2.894a32.577,32.577,0,0,0-1.854,2.968,5.867,5.867,0,0,0-.816,2.82,2.706,2.706,0,0,0,.668,1.818,5.342,5.342,0,0,0,1.707,1.3,10.711,10.711,0,0,0,2.226.816,21.722,21.722,0,0,0,2.226.445v.742H8919.6v-.742a18.531,18.531,0,0,0,6.158-3.228,45.326,45.326,0,0,0,6.53-6.2q1.112-1.261,2.745-3.228t3.413-4.081q1.783-2.115,3.414-4.118t2.745-3.339q-.445-.593-2.04-2.856t-3.6-5.083q-2-2.819-3.97-5.6t-3.153-4.415q-1.559-2.152-2.782-3.784a26.076,26.076,0,0,0-2.375-2.782,12.747,12.747,0,0,0-2.449-1.93,13.428,13.428,0,0,0-3-1.3v-.742h24.189v.742q-.965.075-2.227.3a14.111,14.111,0,0,0-2.3.593,5.268,5.268,0,0,0-1.78,1.039,2.194,2.194,0,0,0-.743,1.707,5.789,5.789,0,0,0,1.039,2.746q1.039,1.708,2.374,3.636l3.785,5.454q1.928,2.782,4.675,6.715,2.449-2.818,5.009-6.159t4.488-5.787a31.259,31.259,0,0,0,1.93-2.968,6.278,6.278,0,0,0,1.039-2.968,2.5,2.5,0,0,0-.705-1.781,6.393,6.393,0,0,0-1.707-1.262,10.075,10.075,0,0,0-2.188-.816q-1.188-.3-2.152-.445v-.742h19.367v.742A15.309,15.309,0,0,0,8968.651,4606.571Z" transform="translate(-8919.604 -4602.453)"/> <path d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg></a> <a href="https://www.dynamicyield.com/"
title="Dynamic Yield"><svg xmlns="http://www.w3.org/2000/svg" width="112" height="14.15" viewBox="0 0 112 14.15"> <g> <path d="M8919.6,5180.139v-10.982h1.729v4.505a2.662,2.662,0,0,1,2.321-1.107c2.214,0,3.412,1.684,3.412,3.853,0,2.23-1.32,3.914-3.473,3.914a2.538,2.538,0,0,1-2.276-1.168v.986Zm3.7-6.021a2.035,2.035,0,0,0-1.987,2.305,2.071,2.071,0,0,0,1.987,2.336c1.153,0,1.986-.88,1.986-2.336S8924.473,5174.118,8923.3,5174.118Z" transform="translate(-8919.604 -5168.976)"/> <path d="M8990.422,5213.118l1.774-3.868-3.154-6.507h1.987l2.124,4.672,1.986-4.672h1.866l-4.7,10.375Z" transform="translate(-8981.609 -5198.966)"/> <path d="M9105.4,5178.79c0,.5.031,1.046.061,1.35h-1.926a5.038,5.038,0,0,1-.076-.864,2.34,2.34,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.238,2.238,0,0,1,2.109.925v-4.263h1.986Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.849,1.849,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9078.662 -5168.976)"/> <path d="M9178.639,5212.441l1.76-3.884-3.17-6.522h2.26l1.987,4.369,1.835-4.369h2.154l-4.687,10.406Z" transform="translate(-9149.652 -5198.333)"/> <path d="M9264.135,5207.852h-2.019v-7.462h1.958v.925a2.476,2.476,0,0,1,2.153-1.123c1.851,0,2.7,1.32,2.7,2.958v4.7h-2.019V5203.5a1.312,1.312,0,0,0-1.38-1.486,1.4,1.4,0,0,0-1.395,1.547Z" transform="translate(-9225.454 -5196.688)"/> <path d="M9339.31,5203.306l1.835-.272c.425-.061.562-.274.562-.531,0-.531-.409-.971-1.259-.971a1.325,1.325,0,0,0-1.427,1.213l-1.79-.379a2.969,2.969,0,0,1,3.2-2.458c2.366,0,3.247,1.335,3.247,2.836v3.671a8.454,8.454,0,0,0,.09,1.183h-1.851a5.105,5.105,0,0,1-.076-.9,2.494,2.494,0,0,1-2.2,1.107,2.357,2.357,0,0,1-2.563-2.246A2.3,2.3,0,0,1,9339.31,5203.306Zm2.4,1.274v-.334l-1.685.258a.942.942,0,0,0-.925.94.876.876,0,0,0,.971.864A1.516,1.516,0,0,0,9341.706,5204.581Z" transform="translate(-9292.393 -5196.435)"/> <path d="M9414.173,5207.726v-7.463h1.927v.91a2.565,2.565,0,0,1,2.185-1.123,2.308,2.308,0,0,1,2.214,1.244,2.76,2.76,0,0,1,5.066,1.592v4.839h-1.956V5203.3a1.245,1.245,0,0,0-1.32-1.411,1.372,1.372,0,0,0-1.381,1.472v4.369h-2V5203.3a1.252,1.252,0,0,0-1.319-1.411,1.366,1.366,0,0,0-1.4,1.472v4.369Z" transform="translate(-9361.234 -5196.561)"/> <path d="M9535.157,5167.457a1.244,1.244,0,1,1-1.243,1.259A1.243,1.243,0,0,1,9535.157,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9468.158 -5167.457)"/> <path d="M9568.379,5203.868a1.921,1.921,0,0,0,1.91,2.108,1.707,1.707,0,0,0,1.715-1.259l1.775.592a3.466,3.466,0,0,1-3.49,2.518,3.861,3.861,0,0,1-3.928-3.959,3.821,3.821,0,0,1,3.867-3.959,3.42,3.42,0,0,1,3.506,2.519l-1.807.607a1.626,1.626,0,0,0-1.652-1.26A1.9,1.9,0,0,0,9568.379,5203.868Z" transform="translate(-9497.133 -5196.435)"/> <path d="M9669.8,5212.441l1.761-3.884-3.171-6.522h2.26l1.987,4.369,1.836-4.369h2.153l-4.687,10.406Z" transform="translate(-9588.244 -5198.333)"/> <path d="M9752.258,5167.457a1.244,1.244,0,1,1-1.244,1.259A1.244,1.244,0,0,1,9752.258,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9662.02 -5167.457)"/> <path d="M9790.711,5205.46a3.36,3.36,0,0,1-3.4,2.366,3.966,3.966,0,0,1-.182-7.918c2.3,0,3.687,1.472,3.687,3.868,0,.289-.031.592-.031.622h-5.34a1.818,1.818,0,0,0,1.881,1.7,1.647,1.647,0,0,0,1.7-1.137Zm-1.881-2.442a1.5,1.5,0,0,0-1.668-1.472,1.615,1.615,0,0,0-1.669,1.472Z" transform="translate(-9690.994 -5196.435)"/> <path d="M9863.529,5180.139v-10.982h2.016v10.982Z" transform="translate(-9762.492 -5168.976)"/> <path d="M9901.386,5178.79c0,.5.03,1.046.061,1.35h-1.927a5.163,5.163,0,0,1-.075-.864,2.341,2.341,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.234,2.234,0,0,1,2.108.925v-4.263h1.987Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.85,1.85,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9789.442 -5168.976)"/> </g> </svg></a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/">English</a></li><li><a href="https://www.dynamicyield.com/es/use-case/user-affinity-based-category-pages/">Español</a></li><li><a href="https://www.dynamicyield.com/de/use-case/user-affinity-based-category-pages/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/use-case/user-affinity-based-category-pages/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a href="#" data-toggle="modal" data-target="#lc-subscription"
class="btn-desktop-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="btn-mobile-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="lc-subscription" class="modal lc-subscription-popup" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="lcSubscriptionModal"><div class="lc-container"><div class="lc-subscription-block"> <span class="lc-close-subscription-popup" data-dismiss="modal" aria-label="close"><i class="fa fa-close"></i></span><div class="lc-subscription-form-block lc-subscription-inner"><div class="lc-subscription-title-wrap"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><div class="lc-privacy">You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-106608" class="post-106608 use-case type-use-case status-publish format-standard hentry case-theme-product-discovery case-industry-ecommerce case-channel-mobile-web case-channel-web case-pages-category-pages case-pages-landing-pages case-efforts-high case-experience-recommendations case-tags-affinity-based-personalization case-tags-product-recommendation-strategies no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link product-discovery" href="https://www.dynamicyield.com/examples/theme/product-discovery/ ">Product Discovery</a></div><div class="title-wrapper"><h1 class="main_title">Creating personalized category pages based on user affinity and behavior</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/category-pages/ "><span class="underlined">Category Pages</span></a>, <a href="https://www.dynamicyield.com/examples/impacted-pages/landing-pages/ "><span class="underlined">Landing Pages</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/recommendations/ "><span class="underlined">Recommendations</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/high/ "><span class="underlined">High</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>15% uplift in revenue per session vs. control group with no ‘for you’ option</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A large fashion retailer</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>In order to increase product discovery on category pages, the retailer launched a personalized category page that is sorted and optimized especially for the site visitor.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"","desktop_image":{"ID":145583,"id":145583,"title":"user-affinity-category-pages-beauty","filename":"user-affinity-category-pages-beauty.png","filesize":41828,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-beauty\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-beauty","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:11:31","modified":"2020-11-14 17:11:31","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":744,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-282x300.png","medium-width":282,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty.png","medium_large-width":700,"medium_large-height":744,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty.png","large-width":700,"large-height":744,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty.png","1536x1536-width":700,"1536x1536-height":744,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty.png","2048x2048-width":700,"2048x2048-height":744,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-88x94.png","template-small-thumb-width":88,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-700x675.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":744}},"mobile_image":{"ID":145619,"id":145619,"title":"user-affinity-category-pages-beauty-m","filename":"user-affinity-category-pages-beauty-m.png","filesize":12139,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-beauty-m\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-beauty-m","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:11:58","modified":"2020-11-14 17:11:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":278,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","medium-width":270,"medium-height":278,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","medium_large-width":270,"medium_large-height":278,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","large-width":270,"large-height":278,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","1536x1536-width":270,"1536x1536-height":278,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","2048x2048-width":270,"2048x2048-height":278,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m-91x94.png","template-small-thumb-width":91,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m-270x250.png","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":278,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":278,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-m.png","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":278}},"desktop_overlay_image":{"ID":145571,"id":145571,"title":"user-affinity-category-pages-beauty-overlay","filename":"user-affinity-category-pages-beauty-overlay.png","filesize":43892,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-beauty-overlay\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-beauty-overlay","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:11:24","modified":"2020-11-14 17:11:24","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":686,"height":706,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-292x300.png","medium-width":292,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay.png","medium_large-width":686,"medium_large-height":706,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay.png","large-width":686,"large-height":706,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay.png","1536x1536-width":686,"1536x1536-height":706,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay.png","2048x2048-width":686,"2048x2048-height":706,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-91x94.png","template-small-thumb-width":91,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-686x675.png","et-pb-post-main-image-fullwidth-width":686,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay.png","et-pb-portfolio-image-single-width":686,"et-pb-portfolio-image-single-height":706}},"mobile_overlay_image":{"ID":145631,"id":145631,"title":"user-affinity-category-pages-beauty-overlay-m","filename":"user-affinity-category-pages-beauty-overlay-m.png","filesize":15132,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-beauty-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-beauty-overlay-m","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:12:01","modified":"2020-11-14 17:12:01","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":329,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m-292x300.png","medium-width":292,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m.png","medium_large-width":320,"medium_large-height":329,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m.png","large-width":320,"large-height":329,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m.png","1536x1536-width":320,"1536x1536-height":329,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m.png","2048x2048-width":320,"2048x2048-height":329,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m-91x94.png","template-small-thumb-width":91,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":329,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-beauty-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":329}},"who_content":"<p>An innovative beauty retailer<\/p>\n","strategy_content":"<p>In order to increase product discovery on category pages, the retailer launched a personalized category page that is sorted and optimized especially for the site visitor.<\/p>\n","hypothesis_content":""}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"","desktop_image":{"ID":145607,"id":145607,"title":"user-affinity-category-pages-electronics","filename":"user-affinity-category-pages-electronics.png","filesize":52829,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-electronics\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-electronics","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:11:42","modified":"2020-11-14 17:11:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":744,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-282x300.png","medium-width":282,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics.png","medium_large-width":700,"medium_large-height":744,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics.png","large-width":700,"large-height":744,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics.png","1536x1536-width":700,"1536x1536-height":744,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics.png","2048x2048-width":700,"2048x2048-height":744,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-88x94.png","template-small-thumb-width":88,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-700x675.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":744}},"mobile_image":{"ID":145643,"id":145643,"title":"user-affinity-category-pages-electronics-m","filename":"user-affinity-category-pages-electronics-m.png","filesize":13208,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-electronics-m\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-electronics-m","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:12:04","modified":"2020-11-14 17:12:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":278,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","medium-width":270,"medium-height":278,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","medium_large-width":270,"medium_large-height":278,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","large-width":270,"large-height":278,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","1536x1536-width":270,"1536x1536-height":278,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","2048x2048-width":270,"2048x2048-height":278,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m-91x94.png","template-small-thumb-width":91,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m-270x250.png","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":278,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":278,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-m.png","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":278}},"desktop_overlay_image":{"ID":145595,"id":145595,"title":"user-affinity-category-pages-electronics-overlay","filename":"user-affinity-category-pages-electronics-overlay.png","filesize":55232,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-electronics-overlay\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-electronics-overlay","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:11:36","modified":"2020-11-14 17:11:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":686,"height":706,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-292x300.png","medium-width":292,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay.png","medium_large-width":686,"medium_large-height":706,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay.png","large-width":686,"large-height":706,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay.png","1536x1536-width":686,"1536x1536-height":706,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay.png","2048x2048-width":686,"2048x2048-height":706,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-91x94.png","template-small-thumb-width":91,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-686x675.png","et-pb-post-main-image-fullwidth-width":686,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay.png","et-pb-portfolio-image-single-width":686,"et-pb-portfolio-image-single-height":706}},"mobile_overlay_image":{"ID":145655,"id":145655,"title":"user-affinity-category-pages-electronics-overlay-m","filename":"user-affinity-category-pages-electronics-overlay-m.png","filesize":17021,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/user-affinity-category-pages-electronics-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"user-affinity-category-pages-electronics-overlay-m","status":"inherit","uploaded_to":106608,"date":"2020-11-14 17:12:07","modified":"2020-11-14 17:12:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":329,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m-292x300.png","medium-width":292,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m.png","medium_large-width":320,"medium_large-height":329,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m.png","large-width":320,"large-height":329,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m.png","1536x1536-width":320,"1536x1536-height":329,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m.png","2048x2048-width":320,"2048x2048-height":329,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m-91x94.png","template-small-thumb-width":91,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":329,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/user-affinity-category-pages-electronics-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":329}},"who_content":"<p>A large electronics retailer<\/p>\n","strategy_content":"<p>In order to increase product discovery on category pages, the retailer launched a personalized category page that is sorted and optimized especially for the site visitor.<\/p>\n","hypothesis_content":""}" class="">Consumer Electronics</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; Apparel","slug":"fashion","term_group":0,"term_taxonomy_id":1906,"taxonomy":"case-industry","description":"","parent":1004,"count":2,"filter":"raw","term_order":"29"},"alternative_title":"","desktop_image":{"ID":106620,"id":106620,"title":"69-grid-personalization-user-affinity-categories","filename":"69-grid-personalization-user-affinity-categories.png","filesize":65715,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/69-grid-personalization-user-affinity-categories\/","alt":"","author":"63","description":"","caption":"","name":"69-grid-personalization-user-affinity-categories","status":"inherit","uploaded_to":106608,"date":"2019-09-04 18:24:48","modified":"2019-09-04 18:24:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":744,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-282x300.png","medium-width":282,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories.png","medium_large-width":700,"medium_large-height":744,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories.png","large-width":700,"large-height":744,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories.png","1536x1536-width":700,"1536x1536-height":744,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories.png","2048x2048-width":700,"2048x2048-height":744,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-88x94.png","template-small-thumb-width":88,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-700x675.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":744}},"mobile_image":{"ID":106630,"id":106630,"title":"69-grid-personalization-user-affinity-categories-m","filename":"69-grid-personalization-user-affinity-categories-m.png","filesize":46739,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/user-affinity-based-category-pages\/69-grid-personalization-user-affinity-categories-m\/","alt":"","author":"63","description":"","caption":"","name":"69-grid-personalization-user-affinity-categories-m","status":"inherit","uploaded_to":106608,"date":"2019-09-04 18:25:09","modified":"2019-09-04 18:25:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":277,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","medium-width":270,"medium-height":277,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","medium_large-width":270,"medium_large-height":277,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","large-width":270,"large-height":277,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","1536x1536-width":270,"1536x1536-height":277,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","2048x2048-width":270,"2048x2048-height":277,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m-92x94.png","template-small-thumb-width":92,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m-270x250.png","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":277,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":277,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/69-grid-personalization-user-affinity-categories-m.png","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":277}},"desktop_overlay_image":false,"mobile_overlay_image":false,"who_content":"<p>A large fashion retailer<\/p>\n","strategy_content":"<p>In order to increase product discovery on category pages, the retailer launched a personalized category page that is sorted and optimized especially for the site visitor.<\/p>\n","hypothesis_content":""}" class="is-current is-default">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/69-grid-personalization-user-affinity-categories.png" alt="Creating personalized category pages based on user affinity and behavior" width="700" height="744" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/69-grid-personalization-user-affinity-categories-m.png" alt="Creating personalized category pages based on user affinity and behavior" width="270" height="277" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>For retailers with a massive amount of inventory on-site, optimizing product discovery is essential to helping shoppers find exactly what they are looking for. One effective method for this is by tailoring important pages, such as product listing pages (PLPs), according to each user’s behavior and preferences. Showcasing items most relevant to the user instead of serving them a generic experience not only improves the overall shopping experience, but also speeds up their time to purchase.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="use_case_item_link"><h4>Email personalized recommendations to users who never purchased online</h4></a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="use_case_item_link"><h4>Recommend the next best product per user with deep learning</h4></a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="use_case_item_link"><h4>Increase retention with personalized shipping confirmation emails</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="use_case_item_link"><h4>Differentiate the live commerce experience with personalized recommendations</h4></a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
.footer-cta-box {
padding-top: 140px }
}
@media only screen and (max-width: 767px) {
.footer-cta-box {
padding-top: 70px }
}</style><section class="footer-cta-box is-cta-button" style="background-color: "><div class="container"><div class="footer-cta-box-inner"><h2>Receive a free consultation to identify the use cases optimized for your business</h2><div class="footer-box-cta-wrapper"> <a href="https://www.dynamicyield.com/request-demo/" class="pulse-button v5 pulsed"> <span class="button-inner">Request a Demo Now</span> <span class="dy-pulse"></span> </a></div></div></div></section><div class="cs-carousel"></div> <script>jQuery('body').on('click', '.additional-sub-verticals button', function(e) {
e.preventDefault();
if(! jQuery(this).hasClass('is-current')) {
if(jQuery(this).hasClass('is-default')) {
$('.sidebar_footer').show().css('opacity', 1);
} else {
$('.sidebar_footer').css('opacity', 0);
}
var container = jQuery(this).parents('.additional-sub-verticals'),
use_case = jQuery(this).parents('#content-area');
container.find('button').not($(this)).removeClass('is-current');
$(this).addClass('is-current');
var config = $.parseJSON($(this).attr('data-config'));
// Who
if(config.who_content && config.who_content.length > 0) {
use_case.find('.use_case_who_content .use_case_content > p').fadeOut(200, function() {
use_case.find('.use_case_who_content .use_case_content > p').html(config.who_content);
});
setTimeout(function() {
use_case.find('.use_case_who_content .use_case_content > p').fadeIn(100);
}, 200);
}
// Hypothesis
if(config.hypothesis_content && config.hypothesis_content.length > 0) {
use_case.find('.use_case_hypothesis_content .use_case_content > p').fadeOut(200, function() {
use_case.find('.use_case_hypothesis_content .use_case_content > p').html(config.hypothesis_content);
});
setTimeout(function() {
use_case.find('.use_case_hypothesis_content .use_case_content > p').fadeIn(100);
}, 200);
}
// Title
if(config.alternative_title && config.alternative_title.length > 0) {
use_case.find('h1.main_title').fadeOut(200, function() {
use_case.find('h1.main_title').html(config.alternative_title);
});
setTimeout(function() {
use_case.find('h1.main_title').fadeIn(100);
}, 400);
}
// Strategy
if(config.strategy_content && Object.keys(config.strategy_content).length > 0) {
use_case.find('.use_case_strategy_content .use_case_content > p').fadeOut(200, function() {
use_case.find('.use_case_strategy_content .use_case_content > p').html(config.strategy_content);
});
setTimeout(function() {
use_case.find('.use_case_strategy_content .use_case_content > p').fadeIn(100, function() {
// setTimeout(function() {
//
// $('.use_case_who_content').css({
// 'margin-top': 0 - $('.use_case_sidebar').outerHeight()
// });
//
// }, 50);
});
}, 200);
}
// Desktop image
if(config.desktop_image && Object.keys(config.desktop_image).length > 0) {
var d_imgsrc = config.desktop_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
d_imgsrc = d_imgsrc.split('.png').join('@x2.png');
d_imgsrc = d_imgsrc.split('.jpg').join('@x2.jpg');
d_imgsrc = d_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.desktop_image').fadeOut(200, function() {
use_case.find('.desktop_image').attr('src', d_imgsrc);
});
setTimeout(function() {
if($(window).width() > 990) {
use_case.find('.desktop_image').fadeIn(100);
}
}, 200);
} else if(config.desktop_overlay_image && Object.keys(config.desktop_overlay_image).length > 0) {
var d_ov_imgsrc = config.desktop_overlay_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
d_ov_imgsrc = d_ov_imgsrc.split('.png').join('@x2.png');
d_ov_imgsrc = d_ov_imgsrc.split('.jpg').join('@x2.jpg');
d_ov_imgsrc = d_ov_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.desktop_image').fadeOut(200, function() {
use_case.find('.desktop_image').attr('src', d_ov_imgsrc);
});
setTimeout(function() {
if($(window).width() > 990) {
use_case.find('.desktop_image').fadeIn(100);
}
}, 200);
}
// Mobile image
if(config.mobile_image && Object.keys(config.mobile_image).length > 0) {
var m_imgsrc = config.mobile_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
m_imgsrc = m_imgsrc.split('.png').join('@x2.png');
m_imgsrc = m_imgsrc.split('.jpg').join('@x2.jpg');
m_imgsrc = m_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.mobile_image').fadeOut(200, function() {
use_case.find('.mobile_image').attr('src', m_imgsrc);
});
setTimeout(function() {
if($(window).width() <= 990) {
use_case.find('.mobile_image').fadeIn(100);
}
}, 200);
} else if(config.mobile_overlay_image && Object.keys(config.mobile_overlay_image).length > 0) {
var m_ov_imgsrc = config.mobile_overlay_image.url;
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
if(window.matchMedia && window.matchMedia(retina_media_query).matches) {
m_ov_imgsrc = m_ov_imgsrc.split('.png').join('@x2.png');
m_ov_imgsrc = m_ov_imgsrc.split('.jpg').join('@x2.jpg');
m_ov_imgsrc = m_ov_imgsrc.split('.gif').join('@x2.gif');
}
use_case.find('.mobile_image').fadeOut(200, function() {
use_case.find('.mobile_image').attr('src', m_ov_imgsrc);
});
setTimeout(function() {
if($(window).width() <= 990) {
use_case.find('.mobile_image').fadeIn(100);
}
}, 200);
}
// More details URL
var curr_url = window.location.href.split('?')[0];
window.history.pushState('', '', curr_url + '?industry=' + config.sub_vertical.slug);
}
});</script> <div class="et_pb_section post_slider_row test_posts_carousel select-clients-carousel et_section_regular" style="background-color:#f5f8f9;"><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h3 class="case-studies-carousel-title">What real growth looks like with personalization</h3><div class="posts_carousel"><ul id="posts_carousel"><li class="243971"><a href="https://www.dynamicyield.com/case-studies/valamar/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2026/02/mc-cm-valmar-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">How Valamar converts travel intent into bookings with real-time context</div></li><li class="243414"><a href="https://www.dynamicyield.com/case-studies/saks-fifth-avenue/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/11/mc-cm-saks-5thave-excerpt-544x672_v2.jpg" width="281" height="347" /></a><div class="grid_title">What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</div></li><li class="242646"><a href="https://www.dynamicyield.com/case-studies/bergzeit/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/09/mc-cm-bergzeit-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</div></li><li class="237681"><a href="https://www.dynamicyield.com/case-studies/leroymerlin/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/01/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">32% of Total Purchases from AdaptML Recommendations</div></li><li class="230927"><a href="https://www.dynamicyield.com/case-studies/signet/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/10/signet-new-library-thumbnail.jpg" width="281" height="347" /></a><div class="grid_title">+88% Conversion Uplift with Mastercard Predictive Spend Insights</div></li><li class="224233"><a href="https://www.dynamicyield.com/case-studies/personalization-breeze/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/07/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">Making Personalization a Breeze for Leading Financial Institutions</div></li><li class="221699"><a href="https://www.dynamicyield.com/case-studies/tui/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/06/tui-library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">+10.3% uplift in add-to-cart rate</div></li><li class="215474"><a href="https://www.dynamicyield.com/case-studies/sky/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-2.png" width="281" height="347" /></a><div class="grid_title">39% decrease in same-month cancellations</div></li><li class="215658"><a href="https://www.dynamicyield.com/case-studies/electrolux/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png" width="281" height="347" /></a><div class="grid_title">16% contribution to D2C revenue from Dynamic Yield</div></li><li class="215340"><a href="https://www.dynamicyield.com/case-studies/on/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">16% of revenue from recommendations</div></li></ul></div><style>ul#posts_carousel:not(.slick-initialized) {
display: flex;
flex-direction: row;
overflow: visible;
width: 10000px;
}
.posts_carousel {
overflow-x: hidden;
}
#posts_carousel .slick-list {
max-width: 873px;
margin: auto;
left: 5px;
}
#posts_carousel li {
margin-right: 10px;
margin-bottom: 10px;
}
#posts_carousel li img{
box-shadow: 3px -1px 10px #C3C3C3;
}
#posts_carousel .slick-list:after {
content: '';
position: absolute;
right: 0;
top: 0;
bottom: 0;
width: 10px;
background: #f9f9f9;
}
#posts_carousel .slick-prev, #posts_carousel .slick-next {
width: 45px;
height: 45px;
}
#posts_carousel.slick-slider .slick-prev:before {
background: url('/wp-content/themes/Divi/images/arrow_left.svg')50% no-repeat;
opacity: 0.5;
width: 40px;
height: 40px;
}
#posts_carousel.slick-slider .slick-next:before {
background: url('/wp-content/themes/Divi/images/arrow_right.svg')50% no-repeat;
opacity: 0.5;
width: 40px;
height: 40px;
}
.post_slider_row {
overflow-x: hidden;
}
@media(max-width: 980px){
#posts_carousel {
max-width: 450px;
margin: auto;
}
#posts_carousel .slick-list {
width: 278px;
max-width: 95%;
margin: auto;
left: auto;
}
#posts_carousel li {
margin-right: 0;
}
#posts_carousel .slick-list:after {
display: none;
}
}
@media(max-width: 480px){
.posts_carousel{
display: inline;
}
#posts_carousel .slick-prev {
left: -25px;
z-index: 9;
}
#posts_carousel .slick-next {
right: -25px;
z-index: 9;
}
}
@media(max-width: 360px){
#posts_carousel.slick-slider .slick-next:before {
position: relative;
right: -10px;
}
#posts_carousel.slick-slider .slick-prev:before {
position:relative;
left: -5.5px;
}
}</style><script type="text/javascript">$=jQuery.noConflict();
$(".posts_carousel").css({visibility: "visible"});
$(window).load(function(){
$("#posts_carousel").slick({
centerMode: false,
waitForAnimate: false,
slidesToShow: 3,
arrows: true,
dots: false,
autoplaySpeed: 5,
draggable: true,
swipeToSlide: true,
responsive: [
{
breakpoint: 981,
settings: {
slidesToShow: 1
}
},
]
});
$(".slider-widget ul").css({opacity: "1"});
});
$("#posts_carousel").on("beforeChange", function(event, slick, currentSlide, nextSlide){
var imagesToLoad = $(".posts_carousel .b-lazy");
var slickCarouselBlazy = new Blazy();
slickCarouselBlazy.load(imagesToLoad);
});
let pageUrl = window.location.href;
let csCard = $(".posts_carousel a");
if(csCard) {
csCard.on("click", function(e) {
let ctaUrl = $(this).attr("href"),
ctaName = $(this).parent().find(".grid_title").text().trim();
adobeDataLayer.push({
"event": "tileClick",
"clickInfo": {
tileName: ctaName,
destinationURL: ctaUrl,
tileSection : "Posts Carousel",
tileLocation: pageUrl,
}
});
});
}</script> </div></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We’re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/use-case/user-affinity-based-category-pages/">English</a></li><li><a href="https://www.dynamicyield.com/es/use-case/user-affinity-based-category-pages/">Español</a></li><li><a href="https://www.dynamicyield.com/de/use-case/user-affinity-based-category-pages/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/use-case/user-affinity-based-category-pages/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020934" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020934" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"b06e7d0c21","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>