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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-106096" class="post-106096 use-case type-use-case status-publish format-standard hentry case-theme-product-discovery case-industry-ecommerce case-channel-web case-pages-product-pages case-efforts-low case-experience-recommendations case-tags-affinity-based-personalization case-tags-product-recommendation-strategies"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link product-discovery" href="https://www.dynamicyield.com/examples/theme/product-discovery/ ">Product Discovery</a></div><div class="title-wrapper"><h1 class="main_title">Blending recommendation strategies to power smarter product recommendations’</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/product-pages/ "><span class="underlined">Product Pages</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/recommendations/ "><span class="underlined">Recommendations</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>17.2% uplift in ARPU vs. a static control group using the “similar products” strategy</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A large American fashion retailer</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>To create more value for site visitors, the retailer blends and optimizes recommendation strategies, ranging from ‘bought together’ and ‘viewed together,’ to ‘personalized’ and ‘affinity-based’.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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18:17:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":488,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty-300x209.png","medium-width":300,"medium-height":209,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty.png","medium_large-width":700,"medium_large-height":488,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty.png","large-width":700,"large-height":488,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty.png","1536x1536-width":700,"1536x1536-height":488,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty.png","2048x2048-width":700,"2048x2048-height":488,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty-135x94.png","template-small-thumb-width":135,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":488,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":488}},"mobile_image":{"ID":147289,"id":147289,"title":"blended-recs-strategy-beauty-m","filename":"blended-recs-strategy-beauty-m.png","filesize":7641,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/blended-recs-strategy-beauty-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/blended-recommendations-strategy\/blended-recs-strategy-beauty-m\/","alt":"","author":"63","description":"","caption":"","name":"blended-recs-strategy-beauty-m","status":"inherit","uploaded_to":106096,"date":"2020-11-15 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innovative beauty retailer<\/p>\n","strategy_content":"<p>To create more value for site visitors, the retailer blends and optimizes recommendation strategies, ranging from \u2018bought together\u2019 and \u2018viewed together,\u2019 to \u2018personalized\u2019 and \u2018affinity-based\u2019.<\/p>\n","hypothesis_content":""}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer 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popular electronics retailer<\/p>\n","strategy_content":"<p>To create more value for site visitors, the retailer blends and optimizes recommendation strategies, ranging from \u2018bought together\u2019 and \u2018viewed together,\u2019 to \u2018personalized\u2019 and \u2018affinity-based\u2019.<\/p>\n","hypothesis_content":""}" class="">Consumer Electronics</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; 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large American fashion retailer<\/p>\n","strategy_content":"<p>To create more value for site visitors, the retailer blends and optimizes recommendation strategies, ranging from \u2018bought together\u2019 and \u2018viewed together,\u2019 to \u2018personalized\u2019 and \u2018affinity-based\u2019.<\/p>\n","hypothesis_content":""}" class="is-current is-default">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/57-product-page-personalization-blending-recs.png" alt="Blending recommendation strategies to power smarter product recommendations’" width="700" height="488" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/57-product-page-personalization-blending-recs-m.png" alt="Blending recommendation strategies to power smarter product recommendations’" width="270" height="192" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Online shoppers are more savvy than ever before, and a linear approach to product recommendations often won’t be enough to drive conversions and increase average order value. Brands should explore a mixed strategy, A/B testing and optimizing the recommendation experience based on the context and user, location on the page, and when recommendations are introduced to extract the highest value from their efforts.</p></div></div><div class="case_templates"><h3> Templates that can be used to achieve this: <span class="info_icon"><div class="templates_tooltip_content_wrap"><div class="templates_tooltip_content"><p> Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.</p> <a href="https://www.dynamicyield.com/templates" class="button-arrow animlink"> Discover the Template Library</a></div></div> </span></h3><div class="use_case_related_templates"> <a href="https://www.dynamicyield.com/template/bottom-drawer-product-recommendations/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/BottomDrawerProductRecommendations-fashion-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Bottom Drawer Product Recommendations</h4> </a> <a href="https://www.dynamicyield.com/template/pinterest-like-recommendation/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/PinterestLike-Recomendations-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Pinterest Like Recommendation</h4> </a></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="use_case_item_link"><h4>Email personalized recommendations to users who never purchased online</h4></a> <a href="https://www.dynamicyield.com/use-case/offline-purchase-recommendations-in-email/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="use_case_item_link"><h4>Recommend the next best product per user with deep learning</h4></a> <a href="https://www.dynamicyield.com/use-case/deep-learning-recommendations/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="use_case_item_link"><h4>Increase retention with personalized shipping confirmation emails</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-shipping-confirmation-emails/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item product-discovery"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/product-discovery/">Product Discovery</a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="use_case_item_link"><h4>Differentiate the live commerce experience with personalized recommendations</h4></a> <a href="https://www.dynamicyield.com/use-case/live-commerce-personalization/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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