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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-121925" class="post-121925 use-case type-use-case status-publish format-standard hentry case-theme-journey-personalization case-industry-ecommerce case-channel-mobile-web case-channel-web case-pages-homepage case-efforts-low case-experience-custom-code case-experience-dynamic-content case-tags-layout-personalization no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link journey-personalization" href="https://www.dynamicyield.com/examples/theme/journey-personalization/ ">Journey Personalization</a></div><div class="title-wrapper"><h1 class="main_title">Testing the order of homepage elements to increase engagement</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/homepage/ "><span class="underlined">Homepage</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/custom-code/ "><span class="underlined">Custom Code Experiences</span></a>, <a href="https://www.dynamicyield.com/examples/experience-type/dynamic-content/ "><span class="underlined">Dynamic Content</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>9% increase in CTA completion on the winning variation</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>Online lingerie and loungewear brand</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>In order to drive more users to complete their interactive quiz and click on the Homepage hero banner call-to-action button, the retailer created several page layouts to test which one would perform better and generate the most clicks.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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lingerie and loungewear brand<\/p>\n","strategy_content":"<p>In order to drive more users to complete their interactive quiz and click on the Homepage hero banner call-to-action button, the retailer created several page layouts to test which one would perform better and generate the most clicks. <\/p>\n","hypothesis_content":""}" class="is-current is-default">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp.png" alt="Testing the order of homepage elements to increase engagement" width="700" height="800" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp-overlay-m-1.png" alt="Testing the order of homepage elements to increase engagement" width="320" height="376" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. However, because surveys require site visitors to invest time, it can be challenging to convince them to complete it. Therefore it is crucial for retailers to find the most optimal layout that will capture the average user’s attention. This can only be done by testing different page layout variations against one another until the winner is found.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="use_case_item_link"><h4>Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view</h4></a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="use_case_item_link"><h4>Personalize emails based on loyalty</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="use_case_item_link"><h4>Using a sliding drawer to make previously viewed products top-of-mind</h4></a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/user-affinity-based-filter-ordering/" class="use_case_item_link"><h4>Designing personalized filters based on user affinity to ease the navigation experience</h4></a> <a href="https://www.dynamicyield.com/use-case/user-affinity-based-filter-ordering/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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