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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-105779" class="post-105779 use-case type-use-case status-publish format-standard hentry case-theme-abandonment-and-reengagement case-industry-ecommerce case-channel-web case-pages-sitewide case-efforts-medium case-experience-custom-code case-tags-checkout-optimization case-tags-contextual-personalization no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link abandonment-and-reengagement" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/ ">Abandonment and Reengagement</a></div><div class="title-wrapper"><h1 class="main_title">Targeting returning cart abandoners with messaging reminding them of items in their cart</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/sitewide/ "><span class="underlined">Sitewide</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/custom-code/ "><span class="underlined">Custom Code Experiences</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/medium/ "><span class="underlined">Medium</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A popular American fashion retailer</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>In order to push abandoners toward purchases, the retailer saves cart abandoners’ carts for them when they return to the site, greeting them with a welcome message and note that they’ve saved their cart, and surfaces a “Checkout” button.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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large wellness brand<\/p>\n","strategy_content":"<p>In order to push abandoners toward purchases, the retailer saves cart abandoners\u2019 carts for them when they return to the site, greeting them with a welcome message and note that they\u2019ve saved their cart, and surfaces a \u201cCheckout\u201d button.<\/p>\n","hypothesis_content":""}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer 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of America&#8217;s top electronics retailers<\/p>\n","strategy_content":"<p>In order to push abandoners toward purchases, the retailer saves cart abandoners\u2019 carts for them when they return to the site, greeting them with a welcome message and note that they\u2019ve saved their cart, and surfaces a \u201cCheckout\u201d button.<\/p>\n","hypothesis_content":""}" class="">Consumer Electronics</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; 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popular American fashion retailer<\/p>\n","strategy_content":"<p>In order to push abandoners toward purchases, the retailer saves cart abandoners\u2019 carts for them when they return to the site, greeting them with a welcome message and note that they\u2019ve saved their cart, and surfaces a \u201cCheckout\u201d button.<\/p>\n","hypothesis_content":""}" class="is-current is-default">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/50-abandonment-recovery-items-in-cart.png" alt="Targeting returning cart abandoners with messaging reminding them of items in their cart" width="700" height="454" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/50-abandonment-recovery-items-in-cart-m.png" alt="Targeting returning cart abandoners with messaging reminding them of items in their cart" width="270" height="175" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>With endless distractions online, abandoning a site – purposefully or accidentally – is common user behavior. Shoppers will often research and browse a number of eCommerce stores when contemplating a purchase, and after pouring over an abundance of online inventory, may not remember where they left off from one site to the next. To create a seamless experience, online retailers can save items a user has previously browsed and added to their cart, removing the friction of having to start their journey all over again and helping them efficiently continue along the path to purchase.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/affinity-powered-triggers/" class="use_case_item_link"><h4>Capitalize on post-purchase momentum with affinity-powered triggered messages</h4></a> <a href="https://www.dynamicyield.com/use-case/affinity-powered-triggers/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/offers-for-disengaged-customers/" class="use_case_item_link"><h4>Get disengaged customers to come back to your institution with relevant, timely, and personalized offers</h4></a> <a href="https://www.dynamicyield.com/use-case/offers-for-disengaged-customers/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/personalize-by-browser-activity/" class="use_case_item_link"><h4>Personalize email content based on browsing activity</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-by-browser-activity/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/price-drop-triggered-email/" class="use_case_item_link"><h4>Notify users when a product they did not end up buying is available at a lower price</h4></a> <a href="https://www.dynamicyield.com/use-case/price-drop-triggered-email/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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