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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-180567" class="post-180567 use-case type-use-case status-publish format-standard hentry case-theme-content-personalization case-industry-quick-service-restaurants case-channel-email case-efforts-low case-experience-recommendations case-tags-email-optimization case-tags-product-recommendation-strategies no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link content-personalization" href="https://www.dynamicyield.com/examples/theme/content-personalization/ ">Content Personalization</a></div><div class="title-wrapper"><h1 class="main_title">Personalize emails by affinity to drive engagement and conversions</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/quick-service-restaurants/ "><span class="underlined">Quick Service Restaurants</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/recommendations/ "><span class="underlined">Recommendations</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/email-optimization/ "><span class="underlined">Email Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p><span data-sheets-value="{"1":2,"2":"Leading Global QSR"}" data-sheets-userformat="{"2":899,"3":{"1":0},"4":{"1":2,"2":16777215},"10":1,"11":4,"12":0}">Leading Global QSR</span></p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p><span data-sheets-value="{"1":2,"2":"A leading global QSR was able to create affinity-based emails to drive engagement and conversion. They created two sets of content tailored to two different audiences: one with an affinity for chicken, and one with an affinity for beef. This generated a snippet of code that they embedded into their ESP for instant, scalable personalization. Those with an affinity for chicken saw chicken products when they opened the email; those with an affinity for beef saw beef products. By showing potential customers the products most relevant to them, this company was able to increase its conversion rate and revenue from email."}" data-sheets-userformat="{"2":899,"3":{"1":0},"4":{"1":2,"2":16777215},"10":1,"11":4,"12":0}">A leading global QSR was able to create affinity-based emails to drive engagement and conversion. They created two sets of content tailored to two different audiences: one with an affinity for chicken, and one with an affinity for beef. This generated a snippet of code that they embedded into their ESP for instant, scalable personalization. Those with an affinity for chicken saw chicken products when they opened the email; those with an affinity for beef saw beef products. By showing potential customers the products most relevant to them, this company was able to increase its conversion rate and revenue from email.</span></p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/08/qsr-affinity-based-emails.png" alt="Personalize emails by affinity to drive engagement and conversions" width="700" height="661" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/08/qsr-affinity-based-emails-m.png" alt="Personalize emails by affinity to drive engagement and conversions" width="270" height="257" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p><span data-sheets-value="{"1":2,"2":"By personalizing emails based on affinity, QSRs can increase their conversion rate and revenue from email. "}" data-sheets-userformat="{"2":899,"3":{"1":0},"4":{"1":2,"2":16777215},"10":1,"11":4,"12":0}">By personalizing emails based on affinity, QSRs can increase their conversion rate and revenue from email. </span></p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/intent-based-email-personalization/" class="use_case_item_link"><h4>Personalize email content by intent to drive efficiency and conversions</h4></a> <a href="https://www.dynamicyield.com/use-case/intent-based-email-personalization/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/affinity-based-newsletter-recommendations/" class="use_case_item_link"><h4>Drive purchases with relevant, on-theme content and products within newsletters</h4></a> <a href="https://www.dynamicyield.com/use-case/affinity-based-newsletter-recommendations/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/showcase-products-based-on-loyalty-points/" class="use_case_item_link"><h4>Show products available with loyalty points to drive discovery and increase revenue</h4></a> <a href="https://www.dynamicyield.com/use-case/showcase-products-based-on-loyalty-points/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/tailored-content-recommendations/" class="use_case_item_link"><h4>Auto-recommending content upon finishing an article</h4></a> <a href="https://www.dynamicyield.com/use-case/tailored-content-recommendations/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.900 seconds. -->
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