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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-197242" class="post-197242 use-case type-use-case status-publish format-standard hentry case-theme-promotional-messaging case-industry-finance case-channel-mobile-app case-channel-mobile-web case-channel-web case-pages-sitewide case-efforts-medium case-experience-notifications case-tags-core-banking case-tags-small-business no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link promotional-messaging" href="https://www.dynamicyield.com/examples/theme/promotional-messaging/ ">Promotional Messaging</a></div><div class="title-wrapper"><h1 class="main_title">Personalize and optimize the post-login experience to increase early month on book usage and spending</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_lifecycle"><h4>Life Cycle Stage</h4> <span>EMOB</span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/sitewide/ "><span class="underlined">Sitewide</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/notifications/ "><span class="underlined">Notifications and Widgets</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/medium/ "><span class="underlined">Medium</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/core-banking/ "><span class="underlined">Core Banking</span></a>, <a href="https://www.dynamicyield.com/examples/tag/small-business/ "><span class="underlined">Small Business</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>Leading bank</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>A leading international bank used Dynamic Yield to raise awareness for available promotions and increase early month on book (EMOB) spending with personalized push notifications. This bank targeted users with tailored push notifications who recently purchased a travel card with offers and education on the card benefits. As a result of sending notifications highlighting relevant information and offers, this bank saw an overall increase in the amount spent by new travel cardholders in the first statement cycle.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":2168,"name":"Core 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bank<\/p>\n","strategy_content":"<p>A leading international bank used Dynamic Yield to raise awareness for available promotions and increase early month on book (EMOB) spending with personalized push notifications. This bank targeted users with tailored push notifications who recently purchased a travel card with offers and education on the card benefits. As a result of sending notifications highlighting relevant information and offers, this bank saw an overall increase in the amount spent by new travel cardholders in the first statement cycle.<\/p>\n","hypothesis_content":"<p>Strong messaging around limited-time perks available for new cardholders contributes to an increase in the amount of spending in the first statement cycle. By easily automating audience segments with personalization, banks can seamlessly target new cardholders to increase EMOB usage.<\/p>\n"}" class="is-current is-default">Core Banking</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":2167,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":2167,"taxonomy":"case-industry","description":"","parent":1816,"count":0,"filter":"raw","term_order":"2"},"alternative_title":"","desktop_image":{"ID":197283,"id":197283,"title":"fi-increase-emob-small-biz","filename":"fi-increase-emob-small-biz.png","filesize":79544,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2023\/07\/fi-increase-emob-small-biz.png","link":"https:\/\/www.dynamicyield.com\/use-case\/personalized-push-bank-offers\/fi-increase-emob-small-biz\/","alt":"","author":"90","description":"","caption":"","name":"fi-increase-emob-small-biz","status":"inherit","uploaded_to":197242,"date":"2023-07-28 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small business bank<\/p>\n","strategy_content":"<p>A leading international bank used Dynamic Yield to promote offers to new small business cardholders post-login and encourage early month on book (EMOB) usage and spending. On the business&#8217;s account page, this bank included information about promotions, special offers, and specific card perks available for a limited time. As a result of showing relevant information and offers on the account page, this bank saw an overall increase in the amount spent by new small business cardholders in the first statement cycle.<\/p>\n","hypothesis_content":"<p>Strong messaging around limited-time perks available for new cardholders contributes to an increase in the amount of spending in the first statement cycle. By easily automating audience segments with personalization, banks can seamlessly target new cardholders to increase EMOB usage.<\/p>\n"}" class="">Small Business</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2023/07/fi-increase-emob-core.png" alt="Personalize and optimize the post-login experience to increase early month on book usage and spending" width="700" height="550" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2023/07/fi-increase-emob-core-m.png" alt="Personalize and optimize the post-login experience to increase early month on book usage and spending" width="270" height="511" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Strong messaging around limited-time perks available for new cardholders contributes to an increase in the amount of spending in the first statement cycle. By easily automating audience segments with personalization, banks can seamlessly target new cardholders to increase EMOB usage.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/promotional-messaging/">Promotional Messaging</a> <a href="https://www.dynamicyield.com/use-case/promote-new-categories/" class="use_case_item_link"><h4>Increase everyday spending by leveraging spend data to promote relevant offers in new categories</h4></a> <a href="https://www.dynamicyield.com/use-case/promote-new-categories/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/promotional-messaging/">Promotional Messaging</a> <a href="https://www.dynamicyield.com/use-case/targeted-promotional-email-offers/" class="use_case_item_link"><h4>Target different promotions to specific audiences to drive revenue from email</h4></a> <a href="https://www.dynamicyield.com/use-case/targeted-promotional-email-offers/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/promotional-messaging/">Promotional Messaging</a> <a href="https://www.dynamicyield.com/use-case/education-cross-promotion/" class="use_case_item_link"><h4>Cross-promote additional banking products and services with relevant education content and offers</h4></a> <a href="https://www.dynamicyield.com/use-case/education-cross-promotion/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item promotional-messaging"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/promotional-messaging/">Promotional Messaging</a> <a href="https://www.dynamicyield.com/use-case/segmented-experiences-of-contextualized-website-notifications/" class="use_case_item_link"><h4>Triggering contextualized bottom bar notifications, tailored for different audiences</h4></a> <a href="https://www.dynamicyield.com/use-case/segmented-experiences-of-contextualized-website-notifications/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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