Rivalry2

Deploy Automated Real-Time Personalization at Scale Across Any Channel
2026-02-28 18:46 Diff
https://www.dynamicyield.com/es/target-2/
Target
Segmentación precisa para ofrecer experiencias relevantes que obsesionarán a tus clientes

Muestra a tus clientes lo que quieren, antes incluso de que ellos mismos lo sepan. Crea experiencias relevantes que se adaptan en tiempo real para fomentar la lealtad a la marca y alcanza un nuevo estándar en personalización.
2026 Leader for 8 consecutive times
Personalization Engines Leader, 2019-2025
Forrester Wave Leader,
Q4 2024
Target
Segmentación precisa para ofrecer experiencias relevantes que obsesionarán a tus clientes
Líder en 2024/2025 por séptimo año consecutivo
Líder en Motores de Personalización, 2019-2025
Líder en el Forrester Wave
Q4 2024
Revoluciona tu experiencia de usuario. Descubre Experience OS.
Usted reconoce y acepta que Dynamic Yield tratará sus datos personales tal y como se describe en el Aviso de privacidad. Al pulsar el botón, confirma que ha leído y acepta los
Términos de uso.
Consigue mejores resultados con una segmentación más inteligente

No lo decimos solo nosotros...
Predice las necesidades de tus clientes sin esfuerzo

Precisión
Amplitud
Escalabilidad
Privacidad
Precision
Ofrece el contenido más relevante en cada interacción

Personalización basada en modelos de machine learning, segmentación predictiva y modelos de propensión.
CARACTERÍSTICAS CLAVE

Utiliza la IA para identificar oportunidades de personalización específicas para cada audiencia.
Muestra variaciones de tu contenido en base al perfil de cliente creado por IA.
Segmenta a tus usuarios en base a datos de consumo en sus localizaciones usando tecnología única de Mastercard.
Affinity to: Student Cards 5m
High Spend Propensity Detected: Travel 1m
The most relevant variation automatically matched to each user AI enhances each user’s affinity profile with predicted intent
Breadth
Haz que tus ideas cobren vida

Accede a un conjunto de capacidades de segmentación en tiempo real, en base al comportamiento, contextuales y en base a eventos.
CARACTERÍSTICAS CLAVE

Captura la atención de tus clientes con experiencias que se adaptan a su comportamiento en tiempo real.
Genera conversiones a través del social proof y mensajes en tiempo real.
Llega a tus clientes en los momentos más críticos enviando mensajes en base a reglas.
Scalability
Escala tu programa fácilmente

Escala tu programa de personalización en cualquier canal gracias a una arquitectura flexible y agnóstica.
CARACTERÍSTICAS CLAVE

Personaliza fácilmente todo el camino del usuario, no solo puntos concretos.
Extiende la personalización a cualquier canal y unifica disdintos equipos bajo el mismo sistema y flujo de trabajo.
Lleva tus campañas desde el concepto a la ejecución con la ayuda de guías y plantillas listas para usar.
Kate Jones
High Affinity: Luxury Items, Women’s Clothing
First visit: 03/19 at 12:32 PM Personalized landing page
Trigger: Cart Abandonment
03/20 at 3:00 PM Personalized Email
03/21 at 8:00 PM Flash sale personalized push
03/22 at 9:00 PM Promo code on SMS for 20% off next item
03/28 at 11:00 AM In-Store: Recommendations in Kiosk
Privacy
Ofrece experiencias de forma responsable

Piensa en tus clientes con herramientas y plantillas que priorizan su privacidad.
CARACTERÍSTICAS CLAVE

Ofrece experiencias autosegmentadas con plantillas con Zero-Party Data.
Cumple automáticamente con la política de privacidad. Sin consentimiento no hay cookies.
Personaliza con confianza - Experience OS está certificado y acreditado para cumplir con todas las normativas vigentes.
Personalización de otro mundo. Literalmente.
Somos líderes en Gartner por sexto año consecutivo, mejor posicionados que cualquier otro proveedor y también líderes en otras categorías por valoración de nuestros clientes.
Más información y video →
¿Necesitas inspiración? 
No busques más.

Descubre cómo nuestros clientes llevan la optimización de experiencias a niveles nunca vistos.
Siente el poder de una segmentación que te permite llevar a cabo tus ideas rápidamente

Transforma el contenido estático en experiencias personalizadas
Cambia cualquier elemento estático como hero banners, llamadas a la acción, botones, secciones promocionales, páginas de producto, etc. y personalizalas para cada usuario o segmento para obtener el máximo rendimiento.
Personaliza la organización y el diseño de las páginas
Reestructura cualquier diseño o elemento dinámicamente en tu página. Reorganiza automáticamente tu cuadrícula, los elementos del manu y tus categorías para ofrecer diseños personalizados en base a las preferencias de cada usuario.
Segmenta a tus usuarios en base a su afinidad en todo el sitio web
Filtra el tráfico y adáptate a las preferencias de tus usuarios en tiempo real con Affinity Allocation. Crea campañas personalizadas por afinidad para ofrecer contenido y productos relevantes.
Lanza recomendaciones adaptables
Usa las afinidades, el contexto y el nivel de intención de tus usuarios para aumentar los ingresos con recomendaciones de productos robustas a través de tu web, aplicaciones móviels, emails y anuncios. Descubre más sobre nuestro motor de recomendación.
Incorpora el A/B testing automáticamente en cada acción que realices
Testea todos los elementos de tu sitio web, aplicación móvil o email y deja que los algoritmos de Dynamic Yield maximicen el rendimiento y tus KPIs más importantes.
Automatiza la personalización de contenido a escala
Deja que los algoritmos con machine learning seleccionen automáticamente el contenido más relevante para cada usuario en carouseles, banners y mucho más sincronizando tus campañas de personalización con tus data feeds y galería de creatividades.
Personaliza tanto del lado del servidor como del lado del cliente
Ve más allá del client-side y lanza campañas de personalización del lado del servidor. Testea, optimiza y personaliza toda la experiencia, desde tus algoritmos de recomendación a rediseños web completos.
Accede a potentes herramientas y APIs para desarrolladores
Las APIs y SDKs de Dynamic Yield permiten una personalización total a través de cualquier canal y punto de contacto. Explora nuestras APIs de personalización.
Crea y lanza campañas rápidamente con nuestro editor visual
Diseña campañas de personalización y experimentación con un editor "What You See Is What You Get" que te permite trabajar sin ayuda de tu equipo técnico y de diseño.
Disfruta de un sistema operativo intuitivo y fácil de usar
Tanto si trabajas en marketing como si eres product manager, merchandiser o data scientist, el diseño intuitivo de Dynamic Yield te permitirá transformar todas tus ideas en realidad.
Integra todo tu marketing stack fácilmente
El sistema operativo de Dynamic Yield es abierto y flexible, y se integra con las tecnologías más populares, permitiendote maximizar tus capacidades de personalización. Descubre todas las integraciones.
La razón por la que los expertos escogen Dynamic Yield para segmentar y personalizar

Las plantillas de Dynamic Yield han permitido a nuestro equipo crear experiencias nuevas y lanzarlas inmediatamente. Somos capaces de ofrecer experiencias de compras realmente personalizadas en muy poco tiempo y ayudar a nuestros clientes a encontrar el contenido perfecto para sus actividades al aire libre.
Wilbert Vivas eCommerce Manager, Cabela’s Canada
Mejor juntos

Target es más potente cuando se combina con el resto de nuestras funcionalidadess, todas disponibles en un único sistema operativo para personalización.
Recursos destacados

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 style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/es/"
 class="main-logo-container capability-animation"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a><div class="capability-page-icon"><figure class="capa-icon capa-target"></figure> <span class="capa-title">Targeting</span></div></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Productos</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Soluciones</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Por qué DY"> <a href="">Por qué Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Empresa</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Centro de Aprendizaje</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="contacto" title=""> <a href="https://www.dynamicyield.com/es/contact/"><span class="button-arrow">Contacto</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Productos</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/es/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Descubre la tecnología de personalización de Dynamic Yield y por qué la llamamos Experience OS.</span> <span class="menu-cta-button">Más información →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Funcionalidades principales</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 	C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentación<span>Identifica, crea y analiza audiencias</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 	H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Personaliza contenido y ofertas para cada cliente</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recomendaciones<span>Predice los intereses de tus clientes automáticamente</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Gestión de user journeys<span>Interactúa con tus clientes en los momentos más críticos</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/optimize/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimización<span>Experimenta con cualquier cosa en tus canales digitales</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/busqueda/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Búsqueda<span>Ayuda a tus clientes a encontrar lo que necesitan</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Diseñado para la escalabilidad</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/es/element/">Element<span>Una nueva e innovadora dimensión de la personalización</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/adaptml/">IA y automatización<span>Aumenta la automatización, reduce los costes operacionales y genera más ingresos con un sistema de personalización con IA</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/experience-apis/">Personalización de APIs<span>Las herramientas que los desarrolladores necesitan para crear las mejores experiencias de cliente</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/enterprise-grade-personalization/">Soluciones Empresariales<span>Escala con seguridad, privacidad y de acuerdo a la ley. Diseñado para grandes empresas</span></a></li></ul></div></li></ul><a href="/es/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Descubre Shopping Muse: </strong>El comercio conversacional combinado con personalización de vanguardia.</span> <span class="menu-cta-button">Más información →</span></div></a></div></li><li id="" class="dropdown "><a href="" class="label"></a><div class="content"></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Soluciones</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industrias</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/financial-services/">Servicios Financieros</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/restaurantes/">Restaurantes</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/supermercados/">Supermercados</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/travel/">Viajes</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Canales</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/web/">Web<span>Adapta la experiencia sobre la marcha para cada cliente</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/channels/email/">Email<span>Crea emails que se adaptan a cada cliente en concreto</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/mobile/">App<span>Impulsa el engagement en la app y la fidelización</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/advertising/">Anuncios<span>Mejora el ROI de las campañas de pago y aumenta las conversiones</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Por qué Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Efectividad y éxito garantizados</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/clients/">Clientes Selectos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/case-studies/">Casos de Éxito</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/customer-success/">Servicios de atención al cliente</a></li></ul></li><li class="scale-wrapper"><h2>Diseñado para trabajar a gran escala</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/adaptml/">Tecnología IA</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/gdpr-and-privacy/">GDPR y Política de Privacidad</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/security/">Seguridad</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/compromiso/">Compromiso</a></li></ul></li><li class="network-wrapper"><h2>Sólida red de socios</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/partners/">Lista de socios</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/integrations/">Integraciones Compatibles</a></li></ul></li><li class="resources-wrapper"><h2>Amplia gama de productos</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Base de Conocimientos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academia</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Comunidad</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">Documentación API</a></li></ul></li></ul></div></li><li id="company" class="dropdown button"><a href="" class="label">Empresa</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/careers/">Trayectorias Profesionales</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Eventos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Prensa</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/contact/">Contacto</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/request-demo/">Pedir una Demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Centro de Aprendizaje</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">Lleva tu conocimiento a niveles exponenciales</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP2 Hub</a></li><li class="resources-paths menu-item menu-item-type-custom menu-item-object-custom"><a href="/learning-paths/">Rutas de Aprendizaje<span>Cursos elaborados de las áreas de habilidades clave</span></a></li><li class="resources-webinars menu-item menu-item-type-custom menu-item-object-custom"><a href="/webinars/">Webinars<span>Interesantes debates sobre la experiencia de cliente</span></a></li><li class="resources-articles menu-item menu-item-type-custom menu-item-object-custom"><a href="/articles/">Artículos<span>Una colección extensa de guías en profundidad</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Enciclopedia<span>Glosario de términos sobre la optimización de la experiencia</span></a></li><li class="resources-use-cases menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/personalization-examples/">Biblioteca de Inspiración<span>Ejemplos de Personalización de marcas reales</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalizacao-maturidade/"><strong class="badge-new">Madurez de la Personalización</strong><span>En qué medida están priorizando la personalización las empresas a nivel mundial</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/guides/">Guías e Informes<span>Materiales especializados de distintos temas</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Puntos de referencia<span>métricas de rendimiento de la industria y insights</span></a></li></ul></li><li class="bottom"><a href="" target="_self"></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="contacto" title=""> <a href="https://www.dynamicyield.com/es/contact/"><span class="button-arrow">Contacto</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>es<ul><li><a href="https://www.dynamicyield.com">English</a></li><li><a class="active" href="https://www.dynamicyield.com/es/target-2/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/es/request-demo/"> <span class="button-inner"> CONSÚLTANOS </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="61284" class="elementor elementor-61284" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-80984bb section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="80984bb" data-element_type="section" id="header-original"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-58c53d8 elementor-column elementor-col-100 elementor-top-column" data-id="58c53d8" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e038727 elementor-widget elementor-widget-html" data-id="e038727" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2023/11/target-hov.svg" alt="" width="14" height="20" /> <span>Target</span></div></div></div><div class="elementor-element elementor-element-535cb5d elementor-widget elementor-widget-heading" data-id="535cb5d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Segmentación precisa para ofrecer experiencias relevantes que obsesionarán a tus clientes</h1></div></div><div class="elementor-element elementor-element-c6dbc6e elementor-widget elementor-widget-text-editor" data-id="c6dbc6e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Muestra a tus clientes lo que quieren, antes incluso de que ellos mismos lo sepan. Crea experiencias relevantes que se adaptan en tiempo real para fomentar la lealtad a la marca y alcanza un nuevo estándar en personalización.</p></div></div></div><div class="elementor-element elementor-element-9bbfcc1 elementor-widget elementor-widget-html" data-id="9bbfcc1" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="plain-button" href="/request-demo/" title="Contactar con ventas">Contactar con ventas</a></div></div><div class="elementor-element elementor-element-4f0de82 elementor-widget elementor-widget-shortcode" data-id="4f0de82" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-forrester.svg" alt="" width="120" height="21" /></div><div class="abc-item-text">Forrester Wave Leader, <br>Q4 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
    box-sizing: border-box;
}
#awards-box-component {
    background-color: #fff;
    margin-left: auto;
    margin-right: auto;
    position: relative;
    width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
    content: '';
    background-repeat: no-repeat;
    background-position: 50% 50%;
    background-size: contain !important;
    position: absolute;
    z-index: 0
}
#awards-box-component:before {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
}
#awards-box-component:after {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
}
#awards-box-component .abc-container {
    display: flex;
    flex-wrap: wrap;
    height: 100%;
    width: 100%;
    position: relative;
    z-index: 1;
}
#awards-box-component .abc-item-img-wrap {
    width: 100%;
    display: flex;
    align-items: center;
    justify-content: center;
}
#awards-box-component .abc-item-img-wrap img {
    display: block;
    width: auto;
    height: auto;
    max-width: 100%;
    max-height: 100%;
    margin: 0;
}
#awards-box-component .abc-item-text {
    color: #000;
    font-family: 'Mark for MC', sans-serif;
    font-weight: 300;
    text-align: center;
}

@media only screen and (min-width: 768px) {
    #awards-box-component {
        border-radius: 22px;
        box-shadow: -3px 10px 24px 0 rgba(9, 3, 18, 0.10), 0 0 1px 0 rgba(0, 0, 0, 0.05);
        padding: 28px 125px;
        max-width: 820px;
    }
    #awards-box-component:before,
    #awards-box-component:after {
        width: 92px;
        height: 84px;
        top: calc(50% - 42px);
    }
    #awards-box-component:before {
        left: 20px;
    }
    #awards-box-component:after {
        right: 20px;
    }
    #awards-box-component .abc-container {
        column-gap: 30px;
    }
    #awards-box-component .abc-item {
        width: calc(33.33% - 20px);
    }
    #awards-box-component .abc-item-img-wrap {
        height: 36px;
    }
    #awards-box-component .abc-item-text {
        font-size: 14px;
        line-height: 18px;
        margin-top: 2px;
    }
}

@media only screen and (max-width: 767px) {
    #awards-box-component {
        border-radius: 100px;
        box-shadow: 0 4px 16px 0 rgba(0, 0, 0, 0.05);
        padding: 18px 44px;
        max-width: 335px;
    }
    #awards-box-component:before,
    #awards-box-component:after {
        width: 44px;
        height: 39px;
        top: calc(50% - 17px);
    }
    #awards-box-component:before {
        left: 8px;
        transform: rotate(29deg);
    }
    #awards-box-component:after {
        right: 8px;
        transform: rotate(-29deg);
    }
    #awards-box-component .abc-container {
        column-gap: 15px;
    }
    #awards-box-component .abc-item {
        width: calc(33.33% - 10px);
    }
    #awards-box-component .abc-item-img-wrap {
        height: 16px;
        padding: 0 5px;
    }
    #awards-box-component .abc-item-text {
        font-size: 8px;
        line-height: 10px;
        margin-top: 4px;
    }
}</style></div></div></div><div class="elementor-element elementor-element-edb9d67 elementor-widget elementor-widget-html" data-id="edb9d67" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cc28c55 section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="cc28c55" data-element_type="section" id="header-form"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-673b7c4 elementor-column elementor-col-100 elementor-top-column" data-id="673b7c4" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-fac4d8a section-header-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fac4d8a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3ccfdb4 elementor-column elementor-col-50 elementor-inner-column" data-id="3ccfdb4" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c86ea41 elementor-widget elementor-widget-html" data-id="c86ea41" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2023/11/target-hov.svg" alt="" width="14" height="20" /> <span>Target</span></div></div></div><div class="elementor-element elementor-element-63f1ab2 cap-page-title elementor-widget elementor-widget-heading" data-id="63f1ab2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Segmentación precisa para ofrecer experiencias relevantes que obsesionarán a tus clientes</span></div></div><div class="elementor-element elementor-element-be1bfc2 elementor-widget elementor-widget-text-editor" data-id="be1bfc2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Muestra a tus clientes lo que quieren, antes incluso de que ellos mismos lo sepan. Crea experiencias relevantes que se adaptan en tiempo real para fomentar la lealtad a la marca y alcanza un nuevo estándar en personalización.</p></div></div></div><div class="elementor-element elementor-element-78d3394 elementor-widget elementor-widget-shortcode" data-id="78d3394" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">Líder en 2024/2025 por séptimo año consecutivo</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Líder en Motores de Personalización, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-forrester.svg" alt="" width="120" height="21" /></div><div class="abc-item-text">Líder en el Forrester Wave <br>Q4 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
    box-sizing: border-box;
}
#awards-box-component {
    background-color: #fff;
    margin-left: auto;
    margin-right: auto;
    position: relative;
    width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
    content: '';
    background-repeat: no-repeat;
    background-position: 50% 50%;
    background-size: contain !important;
    position: absolute;
    z-index: 0
}
#awards-box-component:before {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
}
#awards-box-component:after {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
}
#awards-box-component .abc-container {
    display: flex;
    flex-wrap: wrap;
    height: 100%;
    width: 100%;
    position: relative;
    z-index: 1;
}
#awards-box-component .abc-item-img-wrap {
    width: 100%;
    display: flex;
    align-items: center;
    justify-content: center;
}
#awards-box-component .abc-item-img-wrap img {
    display: block;
    width: auto;
    height: auto;
    max-width: 100%;
    max-height: 100%;
    margin: 0;
}
#awards-box-component .abc-item-text {
    color: #000;
    font-family: 'Mark for MC', sans-serif;
    font-weight: 300;
    text-align: center;
}

@media only screen and (min-width: 768px) {
    #awards-box-component {
        border-radius: 22px;
        box-shadow: -3px 10px 24px 0 rgba(9, 3, 18, 0.10), 0 0 1px 0 rgba(0, 0, 0, 0.05);
        padding: 28px 90px;
        max-width: 820px;
    }
    #awards-box-component:before,
    #awards-box-component:after {
        width: 92px;
        height: 84px;
        top: calc(50% - 42px);
    }
    #awards-box-component:before {
        left: 20px;
    }
    #awards-box-component:after {
        right: 20px;
    }
    #awards-box-component .abc-container {
        column-gap: 30px;
    }
    #awards-box-component .abc-item {
        width: calc(33.33% - 20px);
    }
    #awards-box-component .abc-item-img-wrap {
        height: 36px;
    }
    #awards-box-component .abc-item-text {
        font-size: 14px;
        line-height: 18px;
        margin-top: 2px;
    }
}

@media only screen and (max-width: 767px) {
    #awards-box-component {
        border-radius: 100px;
        box-shadow: 0 4px 16px 0 rgba(0, 0, 0, 0.05);
        padding: 18px 44px;
        max-width: 335px;
    }
    #awards-box-component:before,
    #awards-box-component:after {
        width: 44px;
        height: 39px;
        top: calc(50% - 17px);
    }
    #awards-box-component:before {
        left: 8px;
        transform: rotate(29deg);
    }
    #awards-box-component:after {
        right: 8px;
        transform: rotate(-29deg);
    }
    #awards-box-component .abc-container {
        column-gap: 15px;
    }
    #awards-box-component .abc-item {
        width: calc(33.33% - 10px);
    }
    #awards-box-component .abc-item-img-wrap {
        height: 16px;
        padding: 0 5px;
    }
    #awards-box-component .abc-item-text {
        font-size: 8px;
        line-height: 10px;
        margin-top: 4px;
    }
}</style></div></div></div></div></div></div><div class="elementor-element elementor-element-11c961a head-form elementor-column elementor-col-50 elementor-inner-column" data-id="11c961a" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73f31c3 form-title elementor-widget elementor-widget-heading" data-id="73f31c3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Revoluciona tu experiencia de usuario. Descubre Experience OS.</span></div></div><div class="elementor-element elementor-element-5be23e7 elementor-widget elementor-widget-html" data-id="5be23e7" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="contactus-form-wrapper"><form id="mktoForm_5171"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 5171);</script></div><div class="form-privacy-link">Usted reconoce y acepta que Dynamic Yield tratará sus datos personales tal y como se describe en el <a href="/privacy-notice/">Aviso de privacidad</a>. Al pulsar el botón, confirma que ha leído y acepta los <br><a href="/tos/">Términos de uso</a>.</div><style>.form-privacy-link br {
    display: none;
}</style></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-bbb0252 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="bbb0252" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-b5a3daa elementor-column elementor-col-100 elementor-inner-column" data-id="b5a3daa" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b5ce0b7 elementor-widget elementor-widget-html" data-id="b5ce0b7" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-990ffd2 section section-winners module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="990ffd2" data-element_type="section" id="scrollto"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b83e4b3 elementor-column elementor-col-100 elementor-top-column" data-id="b83e4b3" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-729912a elementor-widget elementor-widget-html" data-id="729912a" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="winners-slider-nav-section"><div class="winners-title-box"><h3>Consigue mejores resultados con una segmentación más inteligente</h3> <span>No lo decimos solo nosotros...</span></div><div class="winners-slider-nav-wrap"><div class="swiper winners-slider-nav"><div class="swiper-wrapper"> <a href="/case-studies/build-with-ferguson/" title="" class="swiper-slide winner-slide-item" style="background-color: #EDE8FF;"> <span class="winner-number" style="color: #8A64FF;">+89%</span> <strong class="winner-title">en compras derivadas de campañas de personalización en base al comportamiento</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/Build-with-ferguson.svg" alt="" width="68" height="37" /></figure> </a> <a href="/case-studies/chal-tec/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFEADE;"> <span class="winner-number" style="color: #FF7020;">+27.6%</span> <strong class="winner-title">en la tasa de conversión con campañas multi-touch</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2018/12/chaltec.svg" alt="" width="140" height="22" /></figure> </a> <a href="/case-studies/tottenham-hotspur/" title="" class="swiper-slide winner-slide-item" style="background-color: #E4F5E7;"> <span class="winner-number" style="color: #4EBE5E;">+40%</span> <strong class="winner-title">en la tasa de conversión en móviles</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/10/tottenham-logo.svg" alt="" width="17" height="42" /></figure> </a> <a href="/case-studies/sweaty-betty/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFDEEC;"> <span class="winner-number" style="color: #F64C72;">+20.4%</span> <strong class="winner-title">en ventas durante Black Friday con mensajes personalizados</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/sweatybetty.svg" alt="" width="146" height="22" /></figure> </a></div></div><div class="winners-slider-controls-wrap"><div class="swiper-button-prev"></div><div class="swiper-button-next"></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-974f599 section section-tabs module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="974f599" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-7446c59 elementor-column elementor-col-100 elementor-top-column" data-id="7446c59" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0563f5c elementor-widget elementor-widget-heading" data-id="0563f5c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Predice las necesidades de tus clientes sin esfuerzo</h2></div></div><div class="elementor-element elementor-element-6316462 elementor-widget elementor-widget-html" data-id="6316462" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="props"><div class="props-tab-nav"><div class="props-tab" data-tab="1"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/precision.svg" alt="" width="28" height="28" /> <span>Precisión </span></div><div class="props-tab" data-tab="2"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/breadth.svg" alt="" width="28" height="28" /> <span>Amplitud</span></div><div class="props-tab" data-tab="3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/scale.svg" alt="" width="28" height="28" /> <span>Escalabilidad</span></div><div class="props-tab" data-tab="4"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/privacy.svg" alt="" width="21" height="26" /> <span>Privacidad</span></div></div><div class="props-tab-content"><div class="props-tab-content-wrap" data-visible-content="1"> <strong>Precision</strong><div class="props-tab-text"><h4>Ofrece el contenido más relevante en cada interacción</h4><p><strong>Personalización basada en modelos de machine learning, segmentación predictiva y modelos de propensión.</strong></p><h5>CARACTERÍSTICAS CLAVE</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/AI-Insights.svg" alt="" width="22" height="22" /> <span>Utiliza la IA para identificar oportunidades de personalización específicas para cada audiencia. </span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/AI-Match.svg" alt="" width="22" height="22" /> <span>Muestra variaciones de tu contenido en base al perfil de cliente creado por IA. </span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Target-Geo.svg" alt="" width="22" height="22" /> <span>Segmenta a tus usuarios en base a datos de consumo en sus localizaciones usando tecnología única de Mastercard. </span></div></div><div class="props-tab-images"><div class="props-prec-wrap"><div class="props-prec-block"><div class="props-prec-img-top"><div class="props-prec-img-top-profile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/img-profile-top.svg" alt="" width="226" height="30" /></div><div class="props-prec-img-top-action"><div class="props-prec-img-top-action-inner"><div class="text text-1"> <strong>Affinity to: <span>Student Cards</span></strong> <em>5m</em></div><div class="text text-2"> <strong>High Spend Propensity Detected: <span>Travel</span></strong> <em>1m</em></div></div></div></div><div class="props-prec-img-mid retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/img-student-2.png" alt="" width="432" height="262" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/img-travel-2.png" alt="" width="432" height="262" /></div><div class="props-prec-callout"> <span class="props-prec-callout-1">The most relevant variation automatically matched to each user</span> <span class="props-prec-callout-2">AI enhances each user’s affinity profile with predicted intent</span></div></div></div></div></div><div class="props-tab-content-wrap" data-visible-content="2"> <strong>Breadth</strong><div class="props-tab-text"><h4>Haz que tus ideas cobren vida</h4><p><strong>Accede a un conjunto de capacidades de segmentación en tiempo real, en base al comportamiento, contextuales y en base a eventos.</strong></p><h5>CARACTERÍSTICAS CLAVE</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Real-Time.svg" alt="" width="22" height="22" /> <span>Captura la atención de tus clientes con experiencias que se adaptan a su comportamiento en tiempo real.</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Social-Proof.svg" alt="" width="22" height="22" /> <span>Genera conversiones a través del social proof y mensajes en tiempo real.</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Trigger.svg" alt="" width="22" height="22" /> <span>Llega a tus clientes en los momentos más críticos enviando mensajes en base a reglas. </span></div></div><div class="props-tab-images"><div class="props-bre-wrap"><div class="props-bre-block"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/img-phone-opened.svg" alt="" width="244" height="520" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/img-phone-locked.svg" alt="" width="244" height="520" /><div class="props-bre-sites"></div></div><div class="props-bre-banners"><div class="retina_parent props-bre-banner props-bre-banner-1"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/ecomm-banner.png" alt="" width="358" height="87" /></div><div class="retina_parent props-bre-banner props-bre-banner-2"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/fi-banner.png" alt="" width="358" height="83" /></div><div class="retina_parent props-bre-banner props-bre-banner-3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/qsr-banner.png" alt="" width="358" height="86" /></div></div><div class="retina_parent props-bre-push"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/push-notification.png" alt="" width="297" height="303" /></div></div></div></div><div class="props-tab-content-wrap" data-visible-content="3"> <strong>Scalability</strong><div class="props-tab-text"><h4>Escala tu programa fácilmente</h4><p><strong>Escala tu programa de personalización en cualquier canal gracias a una arquitectura flexible y agnóstica.</strong></p><h5>CARACTERÍSTICAS CLAVE</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Journey.svg" alt="" width="22" height="22" /> <span>Personaliza fácilmente todo el camino del usuario, no solo puntos concretos.</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Workflow.svg" alt="" width="22" height="22" /> <span>Extiende la personalización a cualquier canal y unifica disdintos equipos bajo el mismo sistema y flujo de trabajo.</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Templates.svg" alt="" width="22" height="22" /> <span>Lleva tus campañas desde el concepto a la ejecución con la ayuda de guías y plantillas listas para usar.</span></div></div><div class="props-tab-images"><div class="props-sca-wrap"><div class="props-sca-head"><div class="props-sca-head-title">Kate Jones</div><div><strong>High Affinity:</strong> Luxury Items, Women’s Clothing</div></div><div class="props-sca-timeline"><div class="props-sca-item props-sca-item-plain"> <strong>First visit: 03/19 at 12:32 PM</strong> <span>Personalized landing page</span></div><div class="props-sca-item props-sca-item-trigger"> <svg width="9" height="10" viewBox="0 0 9 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.80448 1.30207C5.80448 0.63158 4.99215 0.234259 4.452 0.706077C3.08835 1.89913 1.97914 3.19584 0.905618 4.63618C0.816473 4.75618 0.763381 4.8977 0.752213 5.04515C0.741053 5.19253 0.772253 5.34005 0.842363 5.47138C0.912481 5.6027 1.01877 5.71265 1.14948 5.78915C1.28019 5.86565 1.43023 5.9057 1.58298 5.9048H3.19658V8.69796C3.19658 9.36846 4.00898 9.76573 4.54688 9.29391C5.91278 8.10088 7.02091 6.80413 8.09438 5.36383C8.18356 5.24383 8.23666 5.1023 8.24776 4.95485C8.25893 4.80748 8.22773 4.65995 8.15761 4.52863C8.08756 4.3973 7.98121 4.28735 7.85056 4.21085C7.71983 4.13435 7.56976 4.0943 7.41706 4.0952H5.80561V1.30207H5.80448Z" fill="#270D4A"/> </svg> <strong>Trigger:</strong> Cart Abandonment</div><div class="props-sca-item props-sca-item-plain"> <strong>03/20 at 3:00 PM</strong> <span>Personalized Email</span></div><div class="props-sca-item props-sca-item-plain"> <strong>03/21 at 8:00 PM</strong> <span>Flash sale personalized push</span></div><div class="props-sca-item props-sca-item-trigger"> <svg width="9" height="8" viewBox="0 0 9 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.6236 0.350127C8.72702 0.457841 8.8082 0.584876 8.86251 0.723974C8.91682 0.863072 8.94319 1.01151 8.94011 1.1608C8.93703 1.31009 8.90457 1.45731 8.84458 1.59406C8.78459 1.7308 8.69824 1.85438 8.59048 1.95774C7.81791 2.71205 7.09004 3.51083 6.41061 4.35001C5.55322 5.41396 4.5159 6.82152 4.18398 7.4165C4.091 7.58341 3.95745 7.72418 3.79567 7.82582C3.63389 7.92746 3.4491 7.98668 3.25837 7.99801C3.06765 8.00934 2.87715 7.97242 2.70447 7.89064C2.53179 7.80887 2.38252 7.68489 2.27043 7.53017C2.16326 7.38142 1.90863 7.09173 1.59815 6.7702C1.29157 6.45193 0.673855 5.84915 0.513418 5.71794C0.391167 5.62608 0.288709 5.5105 0.212177 5.37811C0.135644 5.24572 0.0866099 5.09925 0.0680101 4.94747C0.0494104 4.79569 0.0616272 4.64171 0.103929 4.49476C0.146231 4.34781 0.217749 4.21091 0.314201 4.09225C0.410652 3.97358 0.530055 3.8756 0.665262 3.80417C0.800469 3.73273 0.948699 3.68931 1.10108 3.6765C1.25346 3.6637 1.40686 3.68177 1.55209 3.72964C1.69732 3.77751 1.8314 3.85419 1.94631 3.95509C2.1665 4.13371 2.77772 4.72934 3.05248 5.00735C3.56637 4.30105 4.09566 3.60609 4.63996 2.92296C5.38115 2.0093 6.17448 1.1392 7.01598 0.317001C7.12366 0.213541 7.25066 0.132309 7.38973 0.077946C7.52881 0.0235832 7.67723 -0.00284513 7.82652 0.000170865C7.97581 0.00318686 8.12305 0.0355881 8.25981 0.0955235C8.39658 0.155459 8.5202 0.241754 8.6236 0.349478V0.350127Z" fill="#270D4A"/> </svg> <strong>Completed Purchase</strong></div><div class="props-sca-item props-sca-item-plain"> <strong>03/22 at 9:00 PM</strong> <span>Promo code on SMS for 20% off next item</span></div><div class="props-sca-item props-sca-item-plain"> <strong>03/28 at 11:00 AM</strong> <span>In-Store: Recommendations in Kiosk</span></div></div></div></div></div><div class="props-tab-content-wrap" data-visible-content="4"> <strong>Privacy</strong><div class="props-tab-text"><h4>Ofrece experiencias de forma responsable</h4><p><strong>Piensa en tus clientes con herramientas y plantillas que priorizan su privacidad.</strong></p><h5>CARACTERÍSTICAS CLAVE</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Targeting.svg" alt="" width="22" height="22" /> <span>Ofrece experiencias autosegmentadas con plantillas con Zero-Party Data.</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/Cookies.svg" alt="" width="22" height="22" /> <span>Cumple automáticamente con la política de privacidad. Sin consentimiento no hay cookies.</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/MACH.svg" alt="" width="22" height="22" /> <span>Personaliza con confianza - Experience OS está certificado y acreditado para cumplir con todas las normativas vigentes.</span></div></div><div class="props-tab-images"><div class="props-pri-wrap"><div class="props-pri-img props-pri-img-l retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/privacy-l-1.png" alt="" width="370" height="372" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/privacy-l-2.png" alt="" width="370" height="372" /></div><div class="props-pri-img props-pri-img-m retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/privacy-m-1.png" alt="" width="300" height="200" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/privacy-m-2.png" alt="" width="300" height="200" /> <img loading="lazy" decoding="async" class="img-3" src="/wp-content/uploads/2024/03/privacy-m-3.png" alt="" width="300" height="200" /></div><div class="props-pri-img props-pri-img-s retina_parent"> <img loading="lazy" decoding="async" class="img-1" src="/wp-content/uploads/2024/03/privacy-s-1.png" alt="" width="122" height="63" /> <img loading="lazy" decoding="async" class="img-2" src="/wp-content/uploads/2024/03/privacy-s-2.png" alt="" width="122" height="63" /></div></div></div></div></div><div class="props-bgs"></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-f94319e section-gartner elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="f94319e" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-c08caea elementor-column elementor-col-100 elementor-top-column" data-id="c08caea" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c6eebff elementor-widget elementor-widget-html" data-id="c6eebff" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="gbc-inner-container"> <a href="/es/guides/gartner/" title="Gartner MQ" class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/mq-2023.png" width="471" height="481" alt="Gartner graph" > </a><div class="gbc-title">Personalización de otro mundo. <strong>Literalmente.</strong></div><div class="gbc-copy">Somos líderes en Gartner por sexto año consecutivo, mejor posicionados que cualquier otro proveedor y también líderes en otras categorías por valoración de nuestros clientes.</div> <a href="/es/guides/gartner/" title="Gartner MQ" class="gbc-cta">Más información y video →</a></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3824d2a elementor-section-full_width section-insp elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3824d2a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-4fe3d7b elementor-column elementor-col-100 elementor-top-column" data-id="4fe3d7b" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-b55aab8 section section-insp-top elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="b55aab8" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-11c20bd elementor-column elementor-col-50 elementor-inner-column" data-id="11c20bd" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9662ea6 elementor-widget elementor-widget-heading" data-id="9662ea6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">¿Necesitas inspiración? <br>No busques más.</h2></div></div></div></div></div><div class="elementor-element elementor-element-adb7bc5 elementor-column elementor-col-50 elementor-inner-column" data-id="adb7bc5" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-32b7461 elementor-widget elementor-widget-text-editor" data-id="32b7461" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Descubre cómo nuestros clientes llevan la optimización de experiencias a niveles nunca vistos.</p></div></div></div><div class="elementor-element elementor-element-a099fc7 elementor-widget elementor-widget-html" data-id="a099fc7" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/es/personalization-examples/#theme=content-personalization%2Cjourney-personalization%2Cpromotional-messaging%2Curgency-and-demand-strategies&order=menu_order&gate=or" title="Ver más casos de éxito usando segmentación">Ver más casos de éxito usando segmentación →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-825e5c2 elementor-section-full_width section-insp-bottom elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="825e5c2" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9eae9b7 elementor-column elementor-col-100 elementor-inner-column" data-id="9eae9b7" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5c055e8 elementor-widget elementor-widget-html" data-id="5c055e8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="insp-slider splide"><div class="splide__track"><ul class="splide__list"><li class="splide__slide"> <a href="/use-case/affinity-based-emails-for-qsr/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información </span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-1.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #022147;">Personalización de contenido</strong> <span class="insp-text">Personaliza emails en base a la afinidad de tus usuarios para conseguir más interacción y conversiones</span> </a></li><li class="splide__slide"> <a href="/use-case/education-cross-promotion/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-2.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #FF8D4D;">Mensajes promocionales</strong> <span class="insp-text">Promociona productos y servicios bancarios complementarios con contenido y ofertas educativos</span> </a></li><li class="splide__slide"> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/inspo-target-3.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">Personalización del camino del usuario</strong> <span class="insp-text">Usando datos contextuales para mostrar una experiencia a determinados usuarios</span> </a></li><li class="splide__slide"> <a href="/use-case/weather-targeted-recommendations/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-4.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #FF8D4D;">Mensajes promocionales</strong> <span class="insp-text">Impulsando recomendaciones de producto efectivas con datos meteorológicos</span> </a></li><li class="splide__slide"> <a href="/use-case/upsell-customers-by-recommending-offers-and-products-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-5.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">Descubrimiento de productos</strong> <span class="insp-text">Vende más productos a tus clientes con productos y ofertas complementarios </span> </a></li><li class="splide__slide"> <a href="/use-case/showcase-products-based-on-loyalty-points/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-6.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #022147;">Personalización de contenido</strong> <span class="insp-text">Muestra los productos disponibles con puntos de fidelización para introducir nuevos productos a tus clientes y aumentar tus ingresos</span> </a></li><li class="splide__slide"> <a href="/use-case/application-form-a-b-testing-strategy-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/inspo-target-7.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">Personalización del camino del usuario</strong> <span class="insp-text">Testeando distintos diseños de formulario para aumentar las tasas de conversión</span> </a></li><li class="splide__slide"> <a href="/use-case/a-b-testing-category-page-filters-facets-and-sorting-tools/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-8.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">Descubrimiento de productos</strong> <span class="insp-text">Testeando filtros, etiquetas y herramientas de ordenación. </span> </a></li><li class="splide__slide"> <a href="/use-case/live-commerce-personalization/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-9.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">Descubrimiento de productos</strong> <span class="insp-text">Ofrece distintas experiencias en tu eCommerce con recomendaciones personalizadas</span> </a></li><li class="splide__slide"> <a href="/use-case/promote-new-categories/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-10.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #FF8D4D;">Mensajes promocionales</strong> <span class="insp-text">Aumenta las compras diarias usando informes de gasto para promocional ofertas relevantes en distintas categorías</span> </a></li><li class="splide__slide"> <a href="/use-case/continuous-recommendation-testing-on-the-homepage/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/inspo-target-11.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">Descubrimiento de productos</strong> <span class="insp-text">A/B testing continuo de las estrategias de recomendación de la página de inicio</span> </a></li><li class="splide__slide"> <a href="/use-case/testing-the-order-of-the-homepage-elements/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Más información</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/04/inspo-target-12.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">Personalización del camino del usuario</strong> <span class="insp-text">Testea el orden de los elementos de la página de inicio para aumentar las interacciones</span> </a></li></ul></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-93b5326 section section-more module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="93b5326" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2d747a8 elementor-column elementor-col-100 elementor-top-column" data-id="2d747a8" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-106af95 elementor-widget elementor-widget-heading" data-id="106af95" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Siente el poder de una segmentación que te permite llevar a cabo tus ideas rápidamente</h2></div></div><section class="elementor-element elementor-element-abf1db2 elementor-section-full_width features-wrap elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="abf1db2" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-69c289a elementor-column elementor-col-100 elementor-inner-column" data-id="69c289a" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ec0b705 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="ec0b705" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/User-Experience.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Transforma el contenido estático en experiencias personalizadas</div><p class="elementor-image-box-description">Cambia cualquier elemento estático como hero banners, llamadas a la acción, botones, secciones promocionales, páginas de producto, etc. y personalizalas para cada usuario o segmento para obtener el máximo rendimiento.</p></div></div></div></div><div class="elementor-element elementor-element-02c2e90 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="02c2e90" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Layout.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Personaliza la organización y el diseño de las páginas</div><p class="elementor-image-box-description">Reestructura cualquier diseño o elemento dinámicamente en tu página. Reorganiza automáticamente tu cuadrícula, los elementos del manu y tus categorías para ofrecer diseños personalizados en base a las preferencias de cada usuario.</p></div></div></div></div><div class="elementor-element elementor-element-5ef72f6 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="5ef72f6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Affinity-Allocation.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Segmenta a tus usuarios en base a su afinidad en todo el sitio web</div><p class="elementor-image-box-description">Filtra el tráfico y adáptate a las preferencias de tus usuarios en tiempo real con Affinity Allocation. Crea campañas personalizadas por afinidad para ofrecer contenido y productos relevantes.</p></div></div></div></div><div class="elementor-element elementor-element-4053863 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4053863" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Journey-1.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Lanza recomendaciones adaptables</div><p class="elementor-image-box-description">Usa las afinidades, el contexto y el nivel de intención de tus usuarios para aumentar los ingresos con recomendaciones de productos robustas a través de tu web, aplicaciones móviels, emails y anuncios. Descubre más sobre nuestro <a href="/es/recommend/">motor de recomendación</a>.</p></div></div></div></div><div class="elementor-element elementor-element-a85c7f6 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="a85c7f6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Automate.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Incorpora el A/B testing automáticamente en cada acción que realices</div><p class="elementor-image-box-description">Testea todos los elementos de tu sitio web, aplicación móvil o email y deja que los algoritmos de Dynamic Yield maximicen el rendimiento y tus KPIs más importantes.</p></div></div></div></div><div class="elementor-element elementor-element-294beb8 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="294beb8" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Layout-2.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Automatiza la personalización de contenido a escala</div><p class="elementor-image-box-description">Deja que los algoritmos con machine learning seleccionen automáticamente el contenido más relevante para cada usuario en carouseles, banners y mucho más sincronizando tus campañas de personalización con tus data feeds y galería de creatividades.</p></div></div></div></div><div class="elementor-element elementor-element-10d84d2 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="10d84d2" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Client-Side.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Personaliza tanto del lado del servidor como del lado del cliente</div><p class="elementor-image-box-description">Ve más allá del client-side y lanza campañas de personalización del lado del servidor. Testea, optimiza y personaliza toda la experiencia, desde tus algoritmos de recomendación a rediseños web completos.</p></div></div></div></div><div class="elementor-element elementor-element-99d2174 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="99d2174" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Tools.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Accede a potentes herramientas y APIs para desarrolladores</div><p class="elementor-image-box-description">Las APIs y SDKs de Dynamic Yield permiten una personalización total a través de cualquier canal y punto de contacto. Explora nuestras <a href="/es/experience-apis/">APIs de personalización</a>.</p></div></div></div></div><div class="elementor-element elementor-element-a150d85 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="a150d85" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Click.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Crea y lanza campañas rápidamente con nuestro editor visual</div><p class="elementor-image-box-description">Diseña campañas de personalización y experimentación con un editor "What You See Is What You Get" que te permite trabajar sin ayuda de tu equipo técnico y de diseño.</p></div></div></div></div><div class="elementor-element elementor-element-fe317d8 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="fe317d8" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Predict.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Disfruta de un sistema operativo intuitivo y fácil de usar</div><p class="elementor-image-box-description">Tanto si trabajas en marketing como si eres product manager, merchandiser o data scientist, el diseño intuitivo de Dynamic Yield te permitirá transformar todas tus ideas en realidad.</p></div></div></div></div><div class="elementor-element elementor-element-905d764 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="905d764" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/Layers.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Integra todo tu marketing stack fácilmente</div><p class="elementor-image-box-description">El sistema operativo de Dynamic Yield es abierto y flexible, y se integra con las tecnologías más populares, permitiendote maximizar tus capacidades de personalización. Descubre todas las <a href="/es/integrations/">integraciones</a>.</p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-4866f08 section section-case-studies module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4866f08" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-4d37ff3 elementor-column elementor-col-100 elementor-top-column" data-id="4d37ff3" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-faa997f elementor-widget elementor-widget-heading" data-id="faa997f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">La razón por la que los expertos escogen Dynamic Yield para segmentar y personalizar</h3></div></div><div class="elementor-element elementor-element-f714768 elementor-widget elementor-widget-shortcode" data-id="f714768" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="exp-cs-slider"><a href="/case-studies/hrs/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat travel">Viajes</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/hrs.jpg" alt="HRS"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/11/hrs.svg" alt=""><p>HRS genera un aumento de dos dígitos en los ingresos medios por usuario (ARPU) <strong>usando segmentación precisa</strong></p><span>Leer el caso de éxito de HRS →</span></div></div></a><a href="/case-studies/sky/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat telecommunications">Telecomunicaciones</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/sky.jpg" alt="Sky"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/sky.svg" alt=""><p>Sky consigue reactivar un <strong>140% más</strong> de suscriptores con ofertas por tiempo limitado personalizadas</p><span>Leer el caso de éxito de Sky →</span></div></div></a><a href="/case-studies/electrolux/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat consumer-electronics">Electrónica</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/electrolux.jpg" alt="Electrolux"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/electrolux.svg" alt=""><p>Electrolux consigue un aumento del <strong>16% en ingresos de consumidores</strong> con campañas de personalización en 21 mercados y 16 idiomas</p><span>Leer el caso de éxito de Electrolux →</span></div></div></a></div> <script>(function($) {
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        })(jQuery);</script></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-381fc2f section section-testimonial module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="381fc2f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-bfc3866 elementor-column elementor-col-100 elementor-top-column" data-id="bfc3866" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e7e2f4c elementor-widget elementor-widget-html" data-id="e7e2f4c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="testi-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/cabelas-ca.svg" alt="" width="127" height="46" /></div><div class="testi-quote"> <span>Las plantillas de Dynamic Yield han permitido a nuestro equipo crear experiencias nuevas y lanzarlas inmediatamente. Somos capaces de ofrecer experiencias de compras realmente personalizadas en muy poco tiempo y ayudar a nuestros clientes a encontrar el contenido perfecto para sus actividades al aire libre.</span></div><div class="testi-author"><div class="testi-author-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/03/wilbert.png" alt="" width="52" height="52" /></div><div class="testi-author-info"> <strong>Wilbert Vivas</strong> <span>eCommerce Manager, Cabela’s Canada</span></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cd849f2 section section-caps module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="cd849f2" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-21f1bca elementor-column elementor-col-100 elementor-top-column" data-id="21f1bca" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-845210d section-caps-inner elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="845210d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0c9b015 elementor-column elementor-col-50 elementor-inner-column" data-id="0c9b015" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-83ab761 elementor-widget elementor-widget-heading" data-id="83ab761" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Mejor juntos</h2></div></div><div class="elementor-element elementor-element-0c8c3d0 elementor-widget elementor-widget-text-editor" data-id="0c8c3d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Target es más potente cuando se combina con el resto de nuestras funcionalidadess, todas disponibles en un <a href="/es/experience-os/">único sistema operativo</a> para personalización.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-38da456 elementor-column elementor-col-50 elementor-inner-column" data-id="38da456" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-fe22fd9 cap-box-wrap elementor-widget elementor-widget-html" data-id="fe22fd9" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/discover/" class="cap-box cap-box-discover"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/discover-def.svg" alt="" width="40" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/discover-hov.svg" alt="" width="40" height="40" /></figure> <strong>Discover</strong> <span>Identifica, crea y analiza audiencias.</span> </a> <a href="/optimize/" class="cap-box cap-box-optimize"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/optimize-def.svg" alt="" width="28" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/optimize-hov.svg" alt="" width="28" height="40" /></figure> <strong>Optimize</strong> <span>Experimenta en cualquiera de tus canales digitales.</span> </a> <a href="/engage/" class="cap-box cap-box-engage"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/engage-def.svg" alt="" width="35" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/engage-hov.svg" alt="" width="35" height="40" /></figure> <strong>Engage</strong> <span>Llega a tus clientes en los momentos más críticos.</span> </a> <a href="/recommend/" class="cap-box cap-box-recommend"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/recommend-def.svg" alt="" width="37" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/recommend-hov.svg" alt="" width="37" height="40" /></figure> <strong>Recommend</strong> <span>Predice los intereses de tus clientes automáticamente.</span> </a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9a7a754 elementor-section-full_width section-related module elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9a7a754" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-eed4ab6 elementor-column elementor-col-100 elementor-top-column" data-id="eed4ab6" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-24bec6a elementor-widget elementor-widget-shortcode" data-id="24bec6a" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="related-articles-shortcode"><div class="related-articles-header"><h3>Recursos destacados</h3> <span class="related-articles-nav"></span></div><div class="related-articles-slider"><a href="https://www.dynamicyield.com/course/personalization-and-targeting/" title="Personalization & Targeting Course" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="1200" height="628" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/XP2-PersonalizationTargeting-FB-1200x628.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Course</span><h4>Personalization & Targeting Course</h4> <span class="related-article-desc">The most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started. </span> <span class="related-article-cta">Start the course →</span> </a><a href="https://www.dynamicyield.com/lesson/exposing-the-complexity-of-user-affinities/" title="One-To-One Targeting With Affinity-Based Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2019/09/Exposing-the-complexity-of-user-affinity-and-unleashing-its-full-power-Blog.jpg" class="attachment-full size-full" alt="user affinity" /></div> <span class="related-article-type">Lesson</span><h4>One-To-One Targeting With Affinity-Based Personalization</h4> <span class="related-article-desc">Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/weather-based-targeting/" title="How To Use Weather Targeting For Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/How-to-use-weather-targeting-for-personalization-Blog.jpg" class="attachment-full size-full" alt="weather targeting" /></div> <span class="related-article-type">Lesson</span><h4>How To Use Weather Targeting For Personalization</h4> <span class="related-article-desc">Improve the customer experience and increase conversions with weather-based targeting.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/blog/affinity-allocation/" title="Transform the Way Customers Experience Personalization with Affinity Allocation" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/04/dy-affinity-allocation-feature.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Transform the Way Customers Experience Personalization with Affinity Allocation</h4> <span class="related-article-desc">How affinity targeting is redefining personalization throughout the digital journey.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/blog/introducing-predictive-targeting/" title="Introducing: Automated Personalization With Dynamic Yield’s Predictive Targeting" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/predictivetargeting_blog.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Introducing: Automated Personalization With Dynamic Yield’s Predictive Targeting</h4> <span class="related-article-desc">Predictive Targeting, an AI-Powered solution by Dynamic Yield, automatically converts every A/B test into an effective personalization opportunity.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/talks/audiencing-and-personalization-with-decathlon/" title="The New Era Of Audiencing With Decathlon" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/cx-circle-decathlon.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Talk</span><h4>The New Era Of Audiencing With Decathlon</h4> <span class="related-article-desc">Learn how Decathlon UK leverages behavior-based targeting to put customer motivations at the forefront.</span> <span class="related-article-cta">Watch the talk →</span> </a><a href="https://www.dynamicyield.com/article/rule-vs-machine-learning-based-personalization/" title="Where Rule-Based Targeting Ends And Machine Learning Begins" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2021/01/dy-machinelearning-795x320-1.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Where Rule-Based Targeting Ends And Machine Learning Begins</h4> <span class="related-article-desc">Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren't mutually exclusive.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/layout-personalization/" title="Personalizing Websites With Dynamic Content Layouts" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2015/11/Personalizing-websites-with-dynamic-content-layouts-Blog.jpg" class="attachment-full size-full" alt="dynamic content layout" /></div> <span class="related-article-type">Lesson</span><h4>Personalizing Websites With Dynamic Content Layouts</h4> <span class="related-article-desc">Here are three powerful ways to immediately benefit your existing site with layout personalization.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/case-studies/chal-tec/" title="Chal-Tec Creates Specialized Experiences In A Marketplace World" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/chaltec-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>Chal-Tec Creates Specialized Experiences In A Marketplace World</h4> <span class="related-article-desc">Learn how the German eCommerce giant employed Multi-Touch Campaigns to personalize the entire user journey.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/blog/affinity-based-audiences/" title="Leverage A New Class Of Affinity-Based Audiences For Hyper-Targeted Experiences" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/predictivetargeting_blog.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Leverage A New Class Of Affinity-Based Audiences For Hyper-Targeted Experiences</h4> <span class="related-article-desc">Create experiences the user is more likely to engage with now, and as their preferences change over time using affinity-based audiences.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/client-side-vs-server-side/" title="Client-Side Vs Server-Side A/B Testing And Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/Client-side-vs-server-side-AB-Testing-and-personalization-Blog-1.jpg" class="attachment-full size-full" alt="client-side vs server-side" /></div> <span class="related-article-type">Lesson</span><h4>Client-Side Vs Server-Side A/B Testing And Personalization</h4> <span class="related-article-desc">An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/6-exit-intent-tactics/" title="Effective CRO Tactics For Personalized Exit Popups" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2016/01/Effective-CRO-tactics-for-personalized-exit-popups-Blog.jpg" class="attachment-full size-full" alt="cro exit popups" /></div> <span class="related-article-type">Lesson</span><h4>Effective CRO Tactics For Personalized Exit Popups</h4> <span class="related-article-desc">Follow these proven behavioral exit popup strategies to maximize conversion rate and minimize site abandonments.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/case-studies/tottenham-hotspur/" title="Tottenham Personalizes the Fan Experience" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/tottenham-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>Tottenham Personalizes the Fan Experience</h4> <span class="related-article-desc">Learn how the Spurs reimagined the mobile website, optimized the conversion funnel, and crafted unique experiences around major events.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/lesson/the-power-of-social-proof/" title="The Psychology Of Social Proof Marketing To Drive Conversions" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2015/11/The-psychhology-of-social-proof-marketing-Blog.jpg" class="attachment-full size-full" alt="social proof marketing" /></div> <span class="related-article-type">Article</span><h4>The Psychology Of Social Proof Marketing To Drive Conversions</h4> <span class="related-article-desc">Learn how to increase sales and conversions by leveraging the psychological power of social proof and scarcity messaging.</span> <span class="related-article-cta">Read the article →</span> </a></div></div><style>.related-articles-shortcode {
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Segmentación precisa para ofrecer experiencias relevantes que obsesionarán a tus clientes

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