The Warehouse Group tailors the shopping experience for specific audience segments
New Zealand retail group personalizes to perfection across entire brand portfolio, sees a 4.4% increase in revenue per user
uplift in revenue per user
after segmenting category promotions for snow and fitness enthusiasts vs. one-size-fits-all promotion strategy
click-through rate after adding “Featured” sub-category modules and personalized recommendations to category pages
Introduction
Home to six sub-brands and 260+ brick-mortar shops, The Warehouse Group is New Zealand’s largest retailer, selling everything from household and department store merchandise to tech essentials. As the company looked to meet the ever-increasing demands of consumers, it realized the need to tweak its eCommerce strategy and embrace a more customer-centric approach. After experimenting with basic personalization in-house, the retail group sought a partnership with a solution that could effectively scale the promising results it witnessed during its low-scope, internal tests. After teaming up with Dynamic Yield to improve product discovery and tailor the customer journey, The Warehouse Group launched over 400 campaigns across its brand portfolio over the course of 12 months, leading to a $3 million increase in incremental revenue, in addition to an uplift in revenue per user by 4.4%.
“Personalization has become essential to The Warehouse Group, and partnering with the exceptional team at Dynamic Yield made adoption a breeze. Not only can we use its all-in-one platform to personalize across brands, but doing so is easy, allowing us to consistently experiment with new ideas and squeeze the most value out of every experience.”
Nathan Martin, eCommerce Personalization Manager at The Warehouse Group
The Challenge
Many of today’s eCommerce retailers offer an overwhelming number of products on their sites, making it challenging for visitors to browse and find items they might be interested in buying. The Warehouse Group was determined to improve product discovery and connect customers to the right items. In order to successfully do so, the company needed support from a solution that would allow them to:
- Build robust category pages to surface relevant products in various sub-categories.
- Tailor homepage promotions for different audience segments in real-time
After evaluating a number of vendors, The Warehouse Group tapped Dynamic Yield to take its personalization efforts to the next level.
Execution
Introduced personalized sub-category content modules to improve discovery
For The Warehouse Group’s outdoor retail sub-brand, Torpedo7, rectifying issues with product discovery was a top priority. Category pages were doing little to surface relevant products per shopper, with large content modules displaying available deals, but not much else. As a result, frustrated visitors were navigating away from the site, leading to high exit rates, while many others resorted to the search bar for finding what they were looking for – a less than optimal experience.
To make it easier for shoppers to browse products directly from the category page, the team made these pages more robust, and began using them to list sub-categories. For example, on the “Bikes” category page, The Warehouse Group also promoted Bikes & Frames, Helmets, and Bike Racks. Each of these sub-category sections included their own content modules and recommendation widgets, with products served according to the user’s expressed affinities. The order of the listed sub-categories was also based on the user’s displayed affinities.
Compared against the original category pages, building out this tailored site experience resulted in a 1.5% decrease in page exits, a 26.4% click-through-rate, and a boost in conversions by 1.8%.
Original category pages included large
content modules for testing available
deals, but not much else
Robust category pages included content modules and recommendation widgets with personalized products and deals in numerous sub-categories
Curated homepage promotions according to different audience segments
On any given week, The Warehouse Group deploys hundreds of category promotions on its Torpedo7 site. Historically, the most popular promotions sat atop the homepage and were served to every site visitor. Knowing this one-size-fits-all model wasn’t surfacing the right promotions for each user, the team began curating promotions by audience segment.
Using a Dynamic Yield Variation Feed, the team was able to automate which content gets served to each audience segment, such as fitness enthusiasts. A variation feed acts as an external database, housing creative assets with defined properties (i.e. images, text color). This feed is updated daily with new and refreshed content, helpful in situations where many variations need to be consistently adjusted or swapped out, such us during a homepage banner test.
During the test, performance was optimized in real-time based on clicks, ensuring the best-performing variations were always displayed per audience. Upon completion, ceasing to serve every user the same promotion in exchange for this more tailored approach ultimately drove a 7.8% increase in CTR and a 4.4% uplift in revenue per user.
Control: Same promotions served to all users
Tailored promotions for Fitness Audience
Tailored promotions for Snow Audience
The Key Takeaway
In the highly competitive eCommerce space, investing in innovative ways to capture and hold the attention of busy shoppers all the way through to purchase can be a challenge. That’s why The Warehouse Group turned to personalization, allowing them to better connect customers to the right items. Upon launching a number of campaigns designed to improve product discovery, the team was able to influence customers at every stage of the funnel, generating impressive results, most notably a 4.4% increase in revenue per user.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" 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class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-3b6fc730 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3b6fc730" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-60e6c452 elementor-column elementor-col-100 elementor-top-column" data-id="60e6c452" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b626f04 elementor-widget elementor-widget-text-editor" data-id="2b626f04" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-153bb45a case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="153bb45a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-298c153b elementor-column elementor-col-100 elementor-top-column" data-id="298c153b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-53017709 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="53017709" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-35808c1c page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="35808c1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5bb562a8 case_study_header_title warehouse elementor-widget elementor-widget-heading" data-id="5bb562a8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">The Warehouse Group tailors the shopping experience for specific audience segments</h1></div></div><div class="elementor-element elementor-element-368f538c case_study_header_text elementor-widget elementor-widget-text-editor" data-id="368f538c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">New Zealand retail group personalizes to perfection across entire brand portfolio, sees a 4.4% increase in revenue per user</div></div></div><div class="elementor-element elementor-element-7a6b6b77 download_the_pdf elementor-widget elementor-widget-html" data-id="7a6b6b77" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="/files/case-studies/DY-CS-Warehouse.pdf"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-6ed465b6 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="6ed465b6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-df46f10 elementor-widget elementor-widget-html" data-id="df46f10" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2020/08/warehouse-header.png" alt="The Warehouse Group case study header image" class="ATF" width="389" height="390"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-af09778 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="af09778" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f7d2d9b elementor-column elementor-col-100 elementor-top-column" data-id="f7d2d9b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-83ee5db elementor-widget elementor-widget-shortcode" data-id="83ee5db" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="cs-ind-cap-wrap"><div class="cs-ind-cap-container"><div class="cs-ind-col"><div class="cs-ind-cap-heading">Industry</div><div> <a href="https://www.dynamicyield.com/ecommerce/"
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elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1f0ea2f2 warehouse_statistic elementor-column elementor-col-50 elementor-inner-column" data-id="1f0ea2f2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-504e675 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="504e675" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">4.4%</div></div></div><div class="elementor-element elementor-element-2128190e statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="2128190e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>uplift in revenue per user</strong><br> after segmenting category promotions for snow and fitness enthusiasts vs. one-size-fits-all promotion strategy</div></div></div></div></div></div><div class="elementor-element elementor-element-5933b76 warehouse_statistic elementor-column elementor-col-50 elementor-inner-column" data-id="5933b76" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8e53986 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="8e53986" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">26.4%</div></div></div><div class="elementor-element elementor-element-f705564 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="f705564" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>click-through rate</strong> after adding “Featured” sub-category modules and personalized recommendations to category pages</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-6366b3b0 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6366b3b0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5e2b0785 elementor-column elementor-col-50 elementor-top-column" data-id="5e2b0785" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-fddeeb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fddeeb7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-11e14300 elementor-column elementor-col-100 elementor-inner-column" data-id="11e14300" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-337f17d2 introduction_section_title elementor-widget elementor-widget-heading" data-id="337f17d2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-2db70eb8 introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="2db70eb8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Home to six sub-brands and 260+ brick-mortar shops, The Warehouse Group is New Zealand’s largest retailer, selling everything from household and department store merchandise to tech essentials. As the company looked to meet the ever-increasing demands of consumers, it realized the need to tweak its eCommerce strategy and embrace a more customer-centric approach. After experimenting with basic personalization in-house, the retail group sought a partnership with a solution that could effectively scale the promising results it witnessed during its low-scope, internal tests. After teaming up with Dynamic Yield to improve product discovery and tailor the customer journey, The Warehouse Group launched over 400 campaigns across its brand portfolio over the course of 12 months, leading to a $3 million increase in incremental revenue, in addition to an uplift in revenue per user by 4.4%.</div></div></div></div></div></div></div></div></section></div></div></div><div class="elementor-element elementor-element-0c8d793 cs_video_container elementor-column elementor-col-50 elementor-top-column" data-id="0c8d793" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-695e4bac product_video warehouse elementor-widget elementor-widget-html" data-id="695e4bac" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="video_wrap"><div class="video_bg"> <span class="wistia_embed wistia_async_969bebqy2g popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a href="#" class="testimonial-play-video video__play__button"> <img decoding="async" src="/wp-content/uploads/2018/10/play-icon.png" alt="Play Video" class="video_play_button"><div class="video_title"> <button class="arrow_animation"> Watch Video </button></div> </a></div> </span></div></div> <script type="text/javascript" src="//fast.wistia.com/assets/external/E-v1.js"></script> </div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-16bd4eec padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="16bd4eec" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-30fb958d elementor-column elementor-col-100 elementor-top-column" data-id="30fb958d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-40539e46 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="40539e46" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-613cc2d0 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="613cc2d0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-372192b b-lazy retina_parent elementor-widget elementor-widget-image" data-id="372192b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="400" height="45" src="https://www.dynamicyield.com/wp-content/uploads/2020/08/warehouse-logo.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-45e832cf client_quote_text elementor-widget elementor-widget-text-editor" data-id="45e832cf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“Personalization has become essential to The Warehouse Group, and partnering with the exceptional team at Dynamic Yield made adoption a breeze. Not only can we use its all-in-one platform to personalize across brands, but doing so is easy, allowing us to consistently experiment with new ideas and squeeze the most value out of every experience.”</div></div></div><div class="elementor-element elementor-element-3f1c1659 client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="3f1c1659" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Nathan Martin, eCommerce Personalization Manager at The Warehouse Group</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-541a5290 case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="541a5290" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-239c7c73 elementor-column elementor-col-100 elementor-top-column" data-id="239c7c73" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-41e30f7b challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="41e30f7b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1fcffb44 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="1fcffb44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-58e84e29 elementor-widget elementor-widget-text-editor" data-id="58e84e29" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img decoding="async" class="attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 506px) 100vw, 588px" alt="The Challenge section thumbnail" width="506" height="638" data-src="/wp-content/uploads/2020/08/warehouse-challenge.jpg|/wp-content/uploads/2020/08/warehouse-challenge@x2.jpg" /></div></div></div></div></div></div><div class="elementor-element elementor-element-350baf9e case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="350baf9e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-69bec5f6 challenge_title elementor-widget elementor-widget-heading" data-id="69bec5f6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-2746364 challenge_list elementor-widget elementor-widget-text-editor" data-id="2746364" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Many of today’s eCommerce retailers offer an overwhelming number of products on their sites, making it challenging for visitors to browse and find items they might be interested in buying. The Warehouse Group was determined to improve product discovery and connect customers to the right items. In order to successfully do so, the company needed support from a solution that would allow them to:</span></p><ul><li><span style="font-weight: 400;">Build robust category pages to surface relevant products in various sub-categories</span>.</li><li><span style="font-weight: 400;">Tailor homepage promotions for different audience segments in real-time</span></li></ul><p><span style="font-weight: 400;">After evaluating a number of vendors, The Warehouse Group tapped Dynamic Yield to take its personalization efforts to the next level.</span></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-43c326c9 case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="43c326c9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-de40279 elementor-column elementor-col-100 elementor-top-column" data-id="de40279" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7378b2b2 execution_title elementor-widget elementor-widget-heading" data-id="7378b2b2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Execution</h2></div></div><section class="elementor-element elementor-element-ddab2c8 case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ddab2c8" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6016a6a elementor-column elementor-col-100 elementor-inner-column" data-id="6016a6a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0c10bd4 execution_subtitle lamoda elementor-widget elementor-widget-text-editor" data-id="0c10bd4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Introduced personalized sub-category content modules to improve discovery</div></div></div><div class="elementor-element elementor-element-27b98cd execution_text elementor-widget elementor-widget-text-editor" data-id="27b98cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">For The Warehouse Group’s outdoor retail sub-brand, Torpedo7, rectifying issues with product discovery was a top priority. Category pages were doing little to surface relevant products per shopper, with large content modules displaying available deals, but not much else. As a result, frustrated visitors were navigating away from the site, leading to high exit rates, while many others resorted to the search bar for finding what they were looking for – a less than optimal experience. <br><br> To make it easier for shoppers to browse products directly from the category page, the team made these pages more robust, and began using them to list sub-categories. For example, on the “Bikes” category page, The Warehouse Group also promoted Bikes & Frames, Helmets, and Bike Racks. Each of these sub-category sections included their own content modules and recommendation widgets, with products served according to the user’s expressed affinities. The order of the listed sub-categories was also based on the user’s displayed affinities. <br><br> Compared against the original category pages, building out this tailored site experience resulted in a 1.5% decrease in page exits, a 26.4% click-through-rate, and a boost in conversions by 1.8%.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-9638a03 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="9638a03" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-3138420 elementor-column elementor-col-50 elementor-inner-column" data-id="3138420" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-710c01a warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="710c01a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Original category pages included large<br> content modules for testing available<br> deals, but not much else</i></div></div></div><div class="elementor-element elementor-element-4a6e2c1 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="4a6e2c1" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="354" height="512" src="https://www.dynamicyield.com/wp-content/uploads/2020/08/warehouse-execution-1a.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div><div class="elementor-element elementor-element-446cccf elementor-column elementor-col-50 elementor-inner-column" data-id="446cccf" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ceb8f38 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="ceb8f38" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Robust category pages included content modules and recommendation widgets with personalized products and deals in numerous sub-categories</i></div></div></div><div class="elementor-element elementor-element-31a2857 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="31a2857" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="354" height="851" src="https://www.dynamicyield.com/wp-content/uploads/2020/08/warehouse-execution-1b.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-35818ef case_study_execution_row_1 lamoda_padding_top mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="35818ef" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-18b1bd9 elementor-column elementor-col-100 elementor-inner-column" data-id="18b1bd9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-92b0b06 execution_subtitle lamoda elementor-widget elementor-widget-text-editor" data-id="92b0b06" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Curated homepage promotions according to different audience segments</div></div></div><div class="elementor-element elementor-element-c4831f7 execution_text elementor-widget elementor-widget-text-editor" data-id="c4831f7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">On any given week, The Warehouse Group deploys hundreds of category promotions on its <i>Torpedo7 </i>site. Historically, the most popular promotions sat atop the homepage and were served to every site visitor. Knowing this one-size-fits-all model wasn’t surfacing the right promotions for each user, the team began curating promotions by audience segment. <br><br> Using a Dynamic Yield Variation Feed, the team was able to automate which content gets served to each audience segment, such as fitness enthusiasts. A variation feed acts as an external database, housing creative assets with defined properties (i.e. images, text color). This feed is updated daily with new and refreshed content, helpful in situations where many variations need to be consistently adjusted or swapped out, such us during a homepage banner test. <br><br> During the test, performance was optimized in real-time based on clicks, ensuring the best-performing variations were always displayed per audience. Upon completion, ceasing to serve every user the same promotion in exchange for this more tailored approach ultimately drove a 7.8% increase in CTR and a 4.4% uplift in revenue per user.</span></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-11e1108 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="11e1108" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-28704fb elementor-column elementor-col-50 elementor-inner-column" data-id="28704fb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-63bf8cb warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="63bf8cb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Control: Same promotions served to all users</i></div></div></div><div class="elementor-element elementor-element-deffc52 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="deffc52" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="344" height="255" src="https://www.dynamicyield.com/wp-content/uploads/2020/08/warehouse-execution-2a.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div><div class="elementor-element elementor-element-1497015 elementor-column elementor-col-50 elementor-inner-column" data-id="1497015" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ad3e26c warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="ad3e26c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Tailored promotions for Fitness Audience</i></div></div></div><div class="elementor-element elementor-element-d400b6d b-lazy retina_parent elementor-widget elementor-widget-image" data-id="d400b6d" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="344" height="193" src="https://www.dynamicyield.com/wp-content/uploads/2020/08/warehouse-execution-2b.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-4ed538e warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="4ed538e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Tailored promotions for Snow Audience</i></div></div></div><div class="elementor-element elementor-element-5373f90 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="5373f90" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="344" height="193" src="https://www.dynamicyield.com/wp-content/uploads/2020/08/warehouse-execution-2c.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-5d91821b case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5d91821b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1c34ca81 elementor-column elementor-col-100 elementor-top-column" data-id="1c34ca81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5eaf934b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5eaf934b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75b70453 elementor-column elementor-col-100 elementor-inner-column" data-id="75b70453" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1cceb629 takeaway_title elementor-widget elementor-widget-heading" data-id="1cceb629" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Key Takeaway</h2></div></div><div class="elementor-element elementor-element-5a8075b5 takeaway_text elementor-widget elementor-widget-text-editor" data-id="5a8075b5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">In the highly competitive eCommerce space, investing in innovative ways to capture and hold the attention of busy shoppers all the way through to purchase can be a challenge. That’s why The Warehouse Group turned to personalization, allowing them to better connect customers to the right items. Upon launching a number of campaigns designed to improve product discovery, the team was able to influence customers at every stage of the funnel, generating impressive results, most notably a 4.4% increase in revenue per user.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6224b27 get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6224b27" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-13bb42e9 elementor-column elementor-col-100 elementor-inner-column" data-id="13bb42e9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-443f3bab get_your_demo_title elementor-widget elementor-widget-heading" data-id="443f3bab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-782b67b7 elementor-widget elementor-widget-html" data-id="782b67b7" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
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var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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