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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-122233" class="post-122233 use-case type-use-case status-publish format-standard hentry case-theme-journey-personalization case-industry-finance case-channel-mobile-web case-channel-web case-pages-landing-pages case-efforts-low case-experience-display-ads case-experience-dynamic-content case-experience-dynamic-links case-experience-landing-pages case-tags-contextual-personalization case-tags-landing-page-personalization no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link journey-personalization" href="https://www.dynamicyield.com/examples/theme/journey-personalization/ ">Journey Personalization</a></div><div class="title-wrapper"><h1 class="main_title">Delivering a continuous experience from ads to landing pages</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/landing-pages/ "><span class="underlined">Landing Pages</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/display-ads/ "><span class="underlined">Display Ads</span></a>, <a href="https://www.dynamicyield.com/examples/experience-type/dynamic-content/ "><span class="underlined">Dynamic Content</span></a>, <a href="https://www.dynamicyield.com/examples/experience-type/dynamic-links/ "><span class="underlined">Dynamic Links</span></a>, <a href="https://www.dynamicyield.com/examples/experience-type/landing-pages/ "><span class="underlined">Landing Pages</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/landing-page-personalization/ "><span class="underlined">Landing Page Personalization</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A large consumer financial services company in the United States</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>To create a cohesive user experience, the financial services company ensured that users who clicked on ads were directed to a landing page that truly reflected the call-to-action that piqued their interest. The organization created landing pages for each respective ad and connected the two experiences using URL parameters.</p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-ad-lp.png" alt="Delivering a continuous experience from ads to landing pages" width="700" height="465" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-ad-lp-m.png" alt="Delivering a continuous experience from ads to landing pages" width="270" height="186" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>The best way to welcome a newly acquired user is by acknowledging the value proposition that attracted them in the first place. Continuity is key during these initial, critical moments in the relationship, and failing to take context into consideration when interacting with a prospective customer for the first time may send them away disillusioned, driving them to find what they were looking for somewhere else.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="use_case_item_link"><h4>Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view</h4></a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="use_case_item_link"><h4>Personalize emails based on loyalty</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="use_case_item_link"><h4>Testing the order of homepage elements to increase engagement</h4></a> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="use_case_item_link"><h4>Using a sliding drawer to make previously viewed products top-of-mind</h4></a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.881 seconds. -->
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