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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-187423 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav windows et_pb_pagebuilder_layout et_right_sidebar chrome et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-187423 default_header lp_201602 xp-roundtable-ep3"><div id="page-container"><div id="main-content"><article id="post-187423" class="post-187423 page type-page status-publish hentry category-webinars"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="187423" class="elementor elementor-187423" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-5a80a94c webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5a80a94c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3006cfe5 elementor-column elementor-col-100 elementor-top-column" data-id="3006cfe5" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30baacbe header_logo elementor-widget elementor-widget-html" data-id="30baacbe" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-67c3575a header_title elementor-widget elementor-widget-text-editor" data-id="67c3575a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>Digitizing Luxury Experiences<br> in a Headless World</h1></div></div></div><div class="elementor-element elementor-element-5c22ca48 header_sub_title elementor-widget elementor-widget-text-editor" data-id="5c22ca48" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h2>Currently available on demand</h2></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-50887279 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50887279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7bd2ed7 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="7bd2ed7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-49679451 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49679451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b9d4ecb main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="4b9d4ecb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2384ea39 elementor-widget elementor-widget-heading" data-id="2384ea39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Talk:</h2></div></div><div class="elementor-element elementor-element-3b8ce80 elementor-widget elementor-widget-text-editor" data-id="3b8ce80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Limited by legacy internal systems and a monolithic eCommerce platform, Canadian luxury menswear retailer Harry Rosen was struggling to match its online shopping experience with the personalized touch it delivered in-store for nearly 70 years. When COVID restrictions forced shoppers online, the team had to move fast because their existing platform couldn’t handle the sudden spike in demand. The team took an innovative leap and decided to go headless, taking full control of the customer journey and leveraging Dynamic Yield to bring a new digital experience to market in only five months. With a renewed focus on digital selling, Harry Rosen grew their online business more than three times in 2020 and has continued to grow at over 20% annually since.</p><p> In this keynote Tovi Heilbronn, Director of Digital Product and Experience, will discuss what digital transformation looks like in practice, the benefits of going headless, and the biggest wins and lessons learned from the journey.</p></div></div></div><div class="elementor-element elementor-element-6f5f1888 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="6f5f1888" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Tune in to learn:</strong><ul><li> What a headless architecture looks like in practice for a large retail company</li><li> How the Harry Rosen team made the switch and set themselves up for success</li><li> Examples of personalized, luxury digital shopping experiences</li><li> Future goals for omnichannel journeys that are possible through headless architecture</li></ul></div></div></div></div></div></div><div class="elementor-element elementor-element-597e7b06 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="597e7b06" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f50d9f elementor-widget elementor-widget-heading" data-id="7f50d9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Meet our speakers:</h2></div></div><div class="elementor-element elementor-element-0a7724f elementor-widget elementor-widget-html" data-id="0a7724f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2022/12/tovi.png" alt="Emma Furlong, Director Product Marketing at Dynamic Yield" /></span><p><strong>Tovi Heilbronn, Director of Digital Product and Experience, Harry Rosen</strong></p></div></div></div><div class="elementor-element elementor-element-fff3e6a elementor-widget elementor-widget-text-editor" data-id="fff3e6a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Tovi Heilbronn has 15 years of experience as a technical product management leader, with a focus on enterprise digital transformation in the retail industry. He led Harry Rosen’s transition from a monolithic structure to fully headless architecture during the height of the COVID-19 pandemic. He was a keynote speaker at Dynamic Yield’s Personalization Pioneers Summit in New York City and has also shared his expertise at eTail East, Modern Commerce Day, and more.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-4d97b8f4 dev-banner-block elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4d97b8f4" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-393aee9c elementor-column elementor-col-100 elementor-inner-column" data-id="393aee9c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-541fef2c elementor-widget elementor-widget-image" data-id="541fef2c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/04/mach-logo.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-4138b7e2 elementor-widget elementor-widget-text-editor" data-id="4138b7e2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">As a <strong>MACH alliance certified</strong> operating system, we’re committed to driving the industry forward with MACH best practices alongside our customers. This talk demonstrates our customers’ commitment to digital experience delivery via microservices, API-first, cloud-native SaaS, and <strong>headless personalization</strong> technologies.</div></div></div><div class="elementor-element elementor-element-682cc2aa elementor-widget elementor-widget-html" data-id="682cc2aa" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <button class="arrow_animation animlink"> <a href="https://www.dynamicyield.com/blog/mach-alliance-induction/" title="">LEARN MORE</a> </button></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-14aeb17 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="14aeb17" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-e2686b6 elementor-column elementor-col-100 elementor-top-column" data-id="e2686b6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-edff4d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="edff4d0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-999cba9 elementor-column elementor-col-100 elementor-inner-column" data-id="999cba9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-622e402 wistia_video elementor-widget elementor-widget-html" data-id="622e402" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="wistia_responsive_padding" style="padding:0 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/u0dozr5s9t?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
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