Launch your digital experiences with a privacy-compliant solution
We’re in a new era of data protection, and Dynamic Yield is at the forefront, ensuring customers can use our technology safely and with confidence.
Dynamic Yield’s long-term commitment to privacy
We are compliant with the latest laws and regulations around the world, and will continue to invest extensive resources towards protecting the vital interests of our customers and their end-users.
Above and Beyond Adherence
At Dynamic Yield, it’s important for us to not only satisfy processor-related
regulations but also assist our customers in their own compliance as data controllers when it
comes to managing a personalization program through our technology.
A dedicated Data
Privacy Officer (DPO)
Our appointed DPO works with key internal and external stakeholders to manage our privacy program and answer questions our prospects, customers, and partners may have about our ongoing compliance efforts.
Localized storage options
In addition to our data center in the US, we launched an EU-based data center for customers who wish to store their end users’ personal data locally, without leaving the shores of Europe.
Data transfer safeguards
We rely on standard contractual clauses (SCCs) to ensure obligations are met with respect to the transferring of personal data to processors established in third countries.
General guidance
Any rights on the part of the data subject which requires controller adherence, Dynamic Yield will provide assistance where feasible.
Assisting the controller
We honor requests from our customers to erase, transfer, or modify their end users’ personal data from our servers. We also provide opt-in and opt-out mechanisms, as well as data portability functions.
How our work has met global standards and regulations
In addition to helping customers achieve and maximize their goals with the applicable privacy laws, the following information details some of the internal steps Dynamic Yield has taken to comply with various legislations and principles, including GDPR:
Dynamic Yield stores customer data across two sites:
- AWS Virginia, US (us-east-1 US East N. Virginia)
- AWS Frankfurt, Germany (eu-central-1 Europe, Frankfurt).
Customers may utilize to store their end users’ Personal Data locally.
For more information about AWS data centers:
https://aws.amazon.com/compliance/data-center/
Dynamic Yield provides a full fledged platform which allows marketers to segment and target users with personalized offerings across web, mobile, email and other channels. As such, Dynamic Yield processes its customers’ end-user data, thus, Dynamic Yield customers who are deemed as “Data Controllers” under GDPR and the end users would constitute the “Data Subjects” whose rights must be protected.
Dynamic Yield only collects information based on a duly executed contract from the controller. Once an agreement to process data is terminated, Dynamic Yield ceases collecting personal data from the customer’s website and the records are deleted within a reasonable period of time from when a deletion request is made. The purposes of the data processing are determined by our customers, i.e. the Controllers.
Dynamic Yield has appointed a Data Privacy Officer (currently Nitzan Schindler, CIPP/E and CIPM) who oversees our privacy compliance and development program.
Dynamic Yield has appointed a Chief Information Security Officer and employs appropriate technical and organizational measures (“TOMS”) to safeguard Personal Data.
Dynamic Yield keeps a record of its processing activities carried out on behalf of the controller, its DPO is open for questions and data processing addendum is entered into with every customer
Dynamic Yield collects and processes Personal Data lawfully and is transparent with its customers about its processing activities.
Dynamic Yield has entered or will enter into Data Processing Agreements with its customers in order to maintain the legal basis for the processing (usually “consent” or “legitimate interest”), which is warranted by the customer as the Controller.
Dynamic Yield only collects data which may be used to analyze user behavior and to provide personalized experiences. Dynamic Yield does not combine any customer collected data with data collected from other customers, does not determine the purpose of processing, and does not share data with third parties except where required to by law.
Dynamic Yield does not onboard any data which is unnecessary or disproportionate to its needs to best serve end users with personalized experiences. IP addresses will cease to be stored moving forward. CRM and other data may be onboarded and DY expects its customers to only onboard data which satisfies the proportionality and lawfulness requirement. As Dynamic Yield provides a flexible mechanism for onboarding customer data, we request that sensitive or payment data not be onboarded without our consent.
Dynamic Yield will allow its customers to rectify any errors or misapplications in onboarded data with new CRM data pushed by the controller.
Dynamic Yield does not store any data unnecessarily and expects its controllers to refrain from onboarding data which is unnecessary for personalization purposes
Dynamic Yield’s DPO will work to continuously optimize and introduce improvements and customer feedback to the Dynamic Yield privacy program. The DPO will also cooperate with controllers in case of inquiries and data breaches.
Dynamic Yield will cooperate in full with controllers for handling requests regarding their end users’ data.
Dynamic Yield will cooperate with controllers regarding data requests from customers.
ENDORSED BY
Our GDPR compliance has been endorsed by Taylor Wessing LLP, a global law firm with expertise in data privacy, which employs over 400 partners and 1,100 lawyers worldwide.
“We at Dynamic Yield respect the data concerns of our customers and have committed to making sure they can use our personalization engine safely and compliantly.”
Nitzan Schindler
Nitzan Schindler Data Privacy Officer (DPO), Privacy@DynamicYield.com
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class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta 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menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-136294 current_page_item"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/gdpr-and-privacy/">English</a></li><li><a href="https://www.dynamicyield.com/es/gdpr-and-privacy/">Español</a></li><li><a href="https://www.dynamicyield.com/de/gdpr-and-privacy/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/gdpr-and-privacy/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/gdpr-and-privacy/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="136294" class="elementor elementor-136294" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-7b51738b gdpr-top-section elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7b51738b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-25fe86b5 elementor-column elementor-col-100 elementor-top-column" data-id="25fe86b5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-510d1fcc elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="510d1fcc" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-60ef5646 elementor-column elementor-col-50 elementor-inner-column" data-id="60ef5646" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-36fde3f elementor-widget elementor-widget-heading" data-id="36fde3f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Launch your digital experiences with a privacy-compliant solution</h1></div></div><div class="elementor-element elementor-element-779bf2e9 elementor-widget elementor-widget-text-editor" data-id="779bf2e9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">We’re in a new era of data protection, and Dynamic Yield is at the forefront, ensuring customers can use our technology safely and with confidence.</div></div></div></div></div></div><div class="elementor-element elementor-element-76b7222b elementor-column elementor-col-50 elementor-inner-column" data-id="76b7222b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-46f48d9a gdpr-top-section-img elementor-widget elementor-widget-image" data-id="46f48d9a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/09/privacy-header.svg" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3641ae8c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3641ae8c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6d04e04f elementor-column elementor-col-100 elementor-top-column" data-id="6d04e04f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6cd2c8c2 elementor-widget elementor-widget-heading" data-id="6cd2c8c2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Dynamic Yield’s long-term commitment to privacy</h2></div></div><div class="elementor-element elementor-element-64d37a2a elementor-widget elementor-widget-text-editor" data-id="64d37a2a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>We are compliant with the latest laws and regulations around the world, and will continue to invest extensive resources towards protecting the vital interests of our customers and their end-users.</p></div></div></div><div class="elementor-element elementor-element-48e73e2a badges-container elementor-widget elementor-widget-html" data-id="48e73e2a" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="badges-wrap"><div class="badge-box"> <img decoding="async" src="/wp-content/uploads/2020/08/gdpr-icon.svg" alt="GDPR" /> <span>GDPR</span></div><div class="badge-box"> <img decoding="async" src="/wp-content/uploads/2023/02/62eabd66ff95eb3ea2c867da_SOCII_Badge.png" /> <span>SOC 2 Type II</span></div><div class="badge-box"> <img decoding="async" src="/wp-content/uploads/2020/08/ccpa-icon.svg" alt="CCPA" /> <span>CCPA</span></div></div><div class="badges-wrap"><div class="badge-box"> <img decoding="async" src="/wp-content/uploads/2020/08/iso27018-icon.svg" alt="ISO 27018" /> <span>ISO 27018</span></div><div class="badge-box"> <img decoding="async" src="/wp-content/uploads/2020/08/iso27001-icon.svg" alt="ISO 27001" /> <span>ISO 27001</span></div><div class="badge-box"> <img decoding="async" src="/wp-content/uploads/2021/08/iso-icon.svg" alt="ISO 27701" /> <span>ISO 27701</span></div></div> <a href="/compliance/" class="link-arrow">View our full list of accreditations and certifications <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-757ec398 gdpr-ab-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="757ec398" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-10a5ecae elementor-column elementor-col-100 elementor-top-column" data-id="10a5ecae" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-710fa863 elementor-widget elementor-widget-heading" data-id="710fa863" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Above and Beyond Adherence</h2></div></div><div class="elementor-element elementor-element-649f04c3 elementor-widget elementor-widget-text-editor" data-id="649f04c3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>At Dynamic Yield, it’s important for us to not only satisfy processor-related <br>regulations but also assist our customers in their own compliance as data controllers when it <br>comes to managing a personalization program through our technology.</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-48c59978 gdpr-seehow-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="48c59978" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-75ded7f4 elementor-column elementor-col-100 elementor-top-column" data-id="75ded7f4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3a8fc365 elementor-widget elementor-widget-html" data-id="3a8fc365" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="seehow-wrap"><div class="seehow-box box-01"><h4>A dedicated Data<br> Privacy Officer (DPO)</h4><p>Our appointed DPO works with key internal and external stakeholders to manage our privacy program and answer questions our prospects, customers, and partners may have about our ongoing compliance efforts.</p></div><div class="seehow-box box-02"><h4>Localized storage options</h4><p>In addition to our data center in the US, we launched an EU-based data center for customers who wish to store their end users’ personal data locally, without leaving the shores of Europe.</p></div><div class="seehow-box box-03"><h4>Data transfer safeguards</h4><p>We rely on standard contractual clauses (SCCs) to ensure obligations are met with respect to the transferring of personal data to processors established in third countries.</p></div><div class="seehow-box box-04"><h4>General guidance</h4><p>Any rights on the part of the data subject which requires controller adherence, Dynamic Yield will provide assistance where feasible.</p></div><div class="seehow-box box-05"><h4>Assisting the controller</h4><p>We honor requests from our customers to erase, transfer, or modify their end users’ personal data from our servers. We also provide opt-in and opt-out mechanisms, as well as data portability functions.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-101beb89 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="101beb89" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-3bed398f elementor-column elementor-col-100 elementor-top-column" data-id="3bed398f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3df49090 elementor-widget elementor-widget-heading" data-id="3df49090" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">How our work has met global standards and regulations</h2></div></div><div class="elementor-element elementor-element-25f40dd6 elementor-widget elementor-widget-text-editor" data-id="25f40dd6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>In addition to helping customers achieve and maximize their goals with the applicable privacy laws, the following information details some of the internal steps Dynamic Yield has taken to comply with various legislations and principles, including GDPR:</p></div></div></div><div class="elementor-element elementor-element-fa3aff seehow-accordion elementor-widget elementor-widget-accordion" data-id="fa3aff" data-element_type="widget" data-widget_type="accordion.default"><div class="elementor-widget-container"><div class="elementor-accordion" role="tablist"><div class="elementor-accordion-item"><div id="elementor-tab-title-1631" class="elementor-tab-title" data-tab="1" role="tab" aria-controls="elementor-tab-content-1631"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Data Storage and Cross-Border Transfers</a></div><div id="elementor-tab-content-1631" class="elementor-tab-content elementor-clearfix" data-tab="1" role="tabpanel" aria-labelledby="elementor-tab-title-1631"><p>Dynamic Yield stores customer data across two sites:</p><ol><li>AWS Virginia, US (us-east-1 US East N. Virginia)</li><li>AWS Frankfurt, Germany (eu-central-1 Europe, Frankfurt).</li></ol><p>Customers may utilize to store their end users’ Personal Data locally.<br />For more information about AWS data centers:<br /><a href="https://aws.amazon.com/compliance/data-center/">https://aws.amazon.com/compliance/data-center/</a></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1632" class="elementor-tab-title" data-tab="2" role="tab" aria-controls="elementor-tab-content-1632"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Satisfy the Definition of a Data Processor- “Processes Personal Data on behalf of the Controller”</a></div><div id="elementor-tab-content-1632" class="elementor-tab-content elementor-clearfix" data-tab="2" role="tabpanel" aria-labelledby="elementor-tab-title-1632"><p><span style="font-weight: 400;">Dynamic Yield provides a full fledged platform which allows marketers to segment and target users with personalized offerings across web, mobile, email and other channels. As such, Dynamic Yield processes its customers’ end-user data, thus, Dynamic Yield customers who are deemed as “Data Controllers” under GDPR and the end users would constitute the “Data Subjects” whose rights must be protected.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1633" class="elementor-tab-title" data-tab="3" role="tab" aria-controls="elementor-tab-content-1633"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Act on Behalf of the Controller Based on Controller Authorization</a></div><div id="elementor-tab-content-1633" class="elementor-tab-content elementor-clearfix" data-tab="3" role="tabpanel" aria-labelledby="elementor-tab-title-1633"><p><span style="font-weight: 400;">Dynamic Yield only collects information based on a duly executed contract from the controller. Once an agreement to process data is terminated, Dynamic Yield ceases collecting personal data from the customer’s website and the records are deleted within a reasonable period of time from when a deletion request is made. The purposes of the data processing are determined by our customers, i.e. the Controllers.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1634" class="elementor-tab-title" data-tab="4" role="tab" aria-controls="elementor-tab-content-1634"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Appointment of a Data Privacy Officer (DPO)</a></div><div id="elementor-tab-content-1634" class="elementor-tab-content elementor-clearfix" data-tab="4" role="tabpanel" aria-labelledby="elementor-tab-title-1634"><p><span style="font-weight: 400;">Dynamic Yield has appointed a Data Privacy Officer (currently Nitzan Schindler, CIPP/E and CIPM) who oversees our privacy compliance and development program.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1635" class="elementor-tab-title" data-tab="5" role="tab" aria-controls="elementor-tab-content-1635"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Integrity and Confidentiality- Protect personal data (security)- Part A</a></div><div id="elementor-tab-content-1635" class="elementor-tab-content elementor-clearfix" data-tab="5" role="tabpanel" aria-labelledby="elementor-tab-title-1635"><p><span style="font-weight: 400;">Dynamic Yield has appointed a Chief Information Security Officer and employs appropriate technical and organizational measures (“TOMS”) to safeguard Personal Data.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1636" class="elementor-tab-title" data-tab="6" role="tab" aria-controls="elementor-tab-content-1636"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Demonstrate Compliance with GDPR</a></div><div id="elementor-tab-content-1636" class="elementor-tab-content elementor-clearfix" data-tab="6" role="tabpanel" aria-labelledby="elementor-tab-title-1636"><p><span style="font-weight: 400;">Dynamic Yield keeps a record of its processing activities carried out on behalf of the controller, its DPO is open for questions and data processing addendum is entered into with every customer</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1637" class="elementor-tab-title" data-tab="7" role="tab" aria-controls="elementor-tab-content-1637"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Lawfulness, Fairness and Transparency- PT A</a></div><div id="elementor-tab-content-1637" class="elementor-tab-content elementor-clearfix" data-tab="7" role="tabpanel" aria-labelledby="elementor-tab-title-1637"><p><span style="font-weight: 400;">Dynamic Yield collects and processes Personal Data lawfully and is transparent with its customers about its processing activities.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1638" class="elementor-tab-title" data-tab="8" role="tab" aria-controls="elementor-tab-content-1638"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Lawfulness, Fairness and Transparency- PT B</a></div><div id="elementor-tab-content-1638" class="elementor-tab-content elementor-clearfix" data-tab="8" role="tabpanel" aria-labelledby="elementor-tab-title-1638"><p><span style="font-weight: 400;">Dynamic Yield has entered or will enter into Data Processing Agreements with its customers in order to maintain the legal basis for the processing (usually “consent” or “legitimate interest”), which is warranted by the customer as the Controller.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1639" class="elementor-tab-title" data-tab="9" role="tab" aria-controls="elementor-tab-content-1639"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Processing Personal Data- Purpose Limitation</a></div><div id="elementor-tab-content-1639" class="elementor-tab-content elementor-clearfix" data-tab="9" role="tabpanel" aria-labelledby="elementor-tab-title-1639"><p><span style="font-weight: 400;">Dynamic Yield only collects data which may be used to analyze user behavior and to provide personalized experiences. Dynamic Yield does not combine any customer collected data with data collected from other customers, does not determine the purpose of processing, and does not share data with third parties except where required to by law.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-16310" class="elementor-tab-title" data-tab="10" role="tab" aria-controls="elementor-tab-content-16310"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Processing Personal Data- Data Minimization and Proportionality</a></div><div id="elementor-tab-content-16310" class="elementor-tab-content elementor-clearfix" data-tab="10" role="tabpanel" aria-labelledby="elementor-tab-title-16310"><p><span style="font-weight: 400;">Dynamic Yield does not onboard any data which is unnecessary or disproportionate to its needs to best serve end users with personalized experiences. IP addresses will cease to be stored moving forward. CRM and other data may be onboarded and DY expects its customers to only onboard data which satisfies the proportionality and lawfulness requirement. As Dynamic Yield provides a flexible mechanism for onboarding customer data, we request that sensitive or payment data not be onboarded without our consent.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-16311" class="elementor-tab-title" data-tab="11" role="tab" aria-controls="elementor-tab-content-16311"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Processing Personal Data- Accuracy</a></div><div id="elementor-tab-content-16311" class="elementor-tab-content elementor-clearfix" data-tab="11" role="tabpanel" aria-labelledby="elementor-tab-title-16311"><p><span style="font-weight: 400;">Dynamic Yield will allow its customers to rectify any errors or misapplications in onboarded data with new CRM data pushed by the controller.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-16312" class="elementor-tab-title" data-tab="12" role="tab" aria-controls="elementor-tab-content-16312"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Processing Personal Data- Storage limitation</a></div><div id="elementor-tab-content-16312" class="elementor-tab-content elementor-clearfix" data-tab="12" role="tabpanel" aria-labelledby="elementor-tab-title-16312"><p><span style="font-weight: 400;">Dynamic Yield does not store any data unnecessarily and expects its controllers to refrain from onboarding data which is unnecessary for personalization purposes</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-16313" class="elementor-tab-title" data-tab="13" role="tab" aria-controls="elementor-tab-content-16313"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Processing Personal Data- Accountability</a></div><div id="elementor-tab-content-16313" class="elementor-tab-content elementor-clearfix" data-tab="13" role="tabpanel" aria-labelledby="elementor-tab-title-16313"><p><span style="font-weight: 400;">Dynamic Yield’s DPO will work to continuously optimize and introduce improvements and customer feedback to the Dynamic Yield privacy program. The DPO will also cooperate with controllers in case of inquiries and data breaches.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-16314" class="elementor-tab-title" data-tab="14" role="tab" aria-controls="elementor-tab-content-16314"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Data Subjects Rights’- Erase, Rectify and Export Personal Data</a></div><div id="elementor-tab-content-16314" class="elementor-tab-content elementor-clearfix" data-tab="14" role="tabpanel" aria-labelledby="elementor-tab-title-16314"><p><span style="font-weight: 400;">Dynamic Yield will cooperate in full with controllers for handling requests regarding their end users’ data.</span></p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-16315" class="elementor-tab-title" data-tab="15" role="tab" aria-controls="elementor-tab-content-16315"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Information Provisions- Transparency</a></div><div id="elementor-tab-content-16315" class="elementor-tab-content elementor-clearfix" data-tab="15" role="tabpanel" aria-labelledby="elementor-tab-title-16315"><p><span style="font-weight: 400;">Dynamic Yield will cooperate with controllers regarding data requests from customers.</span></p></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-36f3a236 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="36f3a236" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6f95449e elementor-column elementor-col-100 elementor-top-column" data-id="6f95449e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5b6aedf3 elementor-widget elementor-widget-heading" data-id="5b6aedf3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">ENDORSED BY</h2></div></div><div class="elementor-element elementor-element-32c95526 taylor-logo-wrap retina_parent elementor-widget elementor-widget-image" data-id="32c95526" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="2362" height="360" src="https://www.dynamicyield.com/wp-content/uploads/2020/09/taylor-wessing-logo-1.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-56ebaca5 elementor-widget elementor-widget-text-editor" data-id="56ebaca5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Our GDPR compliance has been endorsed by Taylor Wessing LLP, a global law firm with expertise in data privacy, which employs over 400 partners and 1,100 lawyers worldwide.</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-48cd6938 testimonial-section-wrap elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="48cd6938" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-58cd7892 elementor-column elementor-col-100 elementor-top-column" data-id="58cd7892" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-34cba541 testimonial-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="34cba541" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-44e814b9 elementor-column elementor-col-100 elementor-inner-column" data-id="44e814b9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3e25f59d testimonial-text elementor-widget elementor-widget-text-editor" data-id="3e25f59d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>“We at Dynamic Yield respect the data concerns of our customers and have committed to making sure they can use our personalization engine safely and compliantly.”</p></div></div></div><div class="elementor-element elementor-element-3b11c2c4 testimonial-signature elementor-widget elementor-widget-heading" data-id="3b11c2c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Nitzan Schindler</h3></div></div><div class="elementor-element elementor-element-577d863b testimonial-author elementor-widget elementor-widget-text-editor" data-id="577d863b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Nitzan Schindler</strong> Data Privacy Officer (DPO), Privacy@DynamicYield.com</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path 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