Coopeuch employs personalization to improve enrollment experience for financial services and products
An important savings and loans cooperative partners with Dynamic Yield and D2B to increase members enrollments with Coopeuch vista account, resulting in a 25% uplift
uplift in members enrollment for debit cards after implementing personalized messaging into the enrollment flow* * Based on all site sign-ins which occurred during July 20th to August 31st, 2020, where the improvement is shown in comparison to the previous period, from June 7th – July 19th, 2020
increase in conversions for loan re-liquidation after deploying an audience segmentation strategy to drive users toward the relevant microsite** ** Based on an audience of 1,346 sign-ins, which occurred during February 1st – 27 th, 2021, where the improvement is shown in comparison to the control group of the experiment
Introduction
Coopeuch is a savings and loans cooperative that provides comprehensive financial
services and products to its partners and clients. For over 50 years, this Chile-based
organization has nurtured relationships with its members, operating under a
democratic business model that encourages collaboration to better contribute to the
well-being of the members of the cooperative. From savings accounts and consumer
loans to mortgages and financial advice, Coopeuch is on a mission to contribute to
the financial inclusion for everyone and actively seeks to consistently deliver the best
possible experience for its members, based in a members growth strategy and a
daily interaction based on the knowledge provided by payment methods, in order to
deliver a more customized offer and service to the member.
In search for an easy-to-use personalization solution to improve its ability to deliver
stellar online experiences, the team was also looking for a partner with a background
in digital transformation projects that could support its experience optimization
efforts. After assessing their options, the team decided to work with both Dynamic
Yield and D2B, deploying a number of use cases focused on the enrollment of
members with debit card and cross-selling, resulting in an impressive number of
outcomes, including a 25% increase in the enrollment of new members with vista
accounts.
“Dynamic Yield has allowed us to optimize experiences throughout the members journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience. And by partnering with D2B, we have been able to discover opportunities in an agile and controlled way, which has had a significantly positive impact on our conversion rates and revenue generation. As a result, personalization has become key to achieving growth results.”
Andrés Meléndez Hagedorn, Head of Conversions and Analytics at Coopeuch
The Challenge
Looking to implement smart digital solutions to drive brand objectives around the enrollment of new members and the various financial services it offers, Coopeuch was looking to further digitize its business with personalization. It needed a solution that could:
- Send tailored messages to different audience segments and introduce relevant offers to the right people
- Help them educate partners of the cooperative through targeted campaigns for specific products and services
- Track and pinpoint changes in consumer behavior to optimize the performance of its digital campaigns
After assessing a number of vendors, Coopeuch decided to work with Dynamic Yield for its personalization needs, as well as partner with D2B, a Chile-based agency specializing in data strategies, audiences, personalization, and the use of digital platforms, to help support and grow its personalization program.
Execution
An audience segmentation strategy was used to send tailored messages and drive members enrollment with Coopeuch vista account
Looking to improve the rate of partner enrollment, Coopeuch needed to better understand consumer behavior and identify non-members of the cooperative visiting its site in order to target them with tailored messages. The team hypothesized that delivering personalized messages to non-members would encourage them to engage with steps of the enrollment flow. After working with D2B to implement Dynamic Yield’s clear and personalized framework, the team established a first-party data strategy that would help them identify and establish audience segments. Then, Coopeuch began identifying the types of messages, recovery notifications, and calls-to-action that would drive the best responses and decided to showcase the specific details and benefits of enrollment through banners. These banner variations and tailored messages were then shown to the non-member audience segment who had started the enrollment process but did not complete it. With an end goal of re-engagement, this campaign resulted in a 25% increase in conversions against the control, which was a campaign excluding exit-intent notifications, personalized messages, or homepage hero banners.
Example of homepage featuring a tailored hero banner and personalized messaging
Personalized banners aimed at different audience segments to make its loan re-liquidation service known
Coopeuch offers a wide range of financial products and services, and in an effort to improve visibility for its loan re-liquidation service among its members, it needed to launch personalized campaigns that would drive awareness and conversions on the website. Since loan re-liquidation services are only available to current members of the cooperative, the enrollment flow to sign up occurs on one of Coopeuch’s microsites. However, in order to access the microsite, members must be directed from the primary, parent site. As a result, the team wanted to promote this service on the main site where they could encourage members to begin the enrollment process. D2B helped Coopeuch create three core audiences: users who are active but have yet to take any steps toward enrollment, users who have started the enrollment process, and users who have rejected the offer for loan re-liquidation. Each of these audience segments was then shown a unique banner on the main site featuring relevant and tailored messages based on their enrollment flow status. Coopeuch witnessed positive conversions among each of these audiences, and among users that had yet to start the enrollment process, conversions increased by 26%.
Banner message shown to partners who have yet to begin the enrollment process
Banner message shown to partners who have started enrollment
Banner message shown to partners who rejected reliquidation offers
encouraging them to look into other financial service offers
Key Takeaway
In pursuit of expanding access to necessary financial services, advice, and products, Coopeuch believed taking a digital-first approach was essential to successfully bring their mission to life. And because Coopeuch’s business model encourages collaboration to better contribute to the well-being of the cooperative, the organization was also looking to partner with best-in-class technology and partners to help them fulfill their vision of establishing relationships with its members and prospects through tailored, relevant digital interactions. After working with Dynamic Yield and D2B to deploy a number of personalization campaigns focused on customer acquisition and cross-selling, the savings and loan cooperative saw impressive results, including a 25% increase in member enrollments for debit cards and a 26% increase in conversions for loan re-liquidation services.
D2B helps companies integrate data strategies and make efficient use of digital platforms to achieve business results. We learn from your customers and the market, making the most of the information available to generate constant growth.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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elementor-section elementor-top-section" data-id="6a8c30b9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-26a360ca elementor-column elementor-col-100 elementor-top-column" data-id="26a360ca" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4444c908 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4444c908" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5b37a3ca page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="5b37a3ca" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-68604af7 case_study_header_title bild elementor-widget elementor-widget-heading" data-id="68604af7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Coopeuch employs personalization to improve enrollment experience for financial services and products</h1></div></div><div class="elementor-element elementor-element-461d2c66 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="461d2c66" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">An important savings and loans cooperative partners with Dynamic Yield and D2B to increase members enrollments with Coopeuch vista account, resulting in a 25% uplift</div></div></div><div class="elementor-element elementor-element-3fabb334 download_the_pdf elementor-widget elementor-widget-html" data-id="3fabb334" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="/files/case-studies/dy-coopeuch-case-study-en.pdf"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-3ed1e756 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3ed1e756" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2c3c9ba elementor-widget elementor-widget-html" data-id="2c3c9ba" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" 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class="cs-ind-cap-wrap"><div class="cs-ind-cap-container"><div class="cs-ind-col"><div class="cs-ind-cap-heading">Industry</div><div> <a href="https://www.dynamicyield.com/financial-services"
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elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2536a2ae bild_statistic elementor-column elementor-col-50 elementor-inner-column" data-id="2536a2ae" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d8a701e statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="d8a701e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">25%</div></div></div><div class="elementor-element elementor-element-16bbeab statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="16bbeab" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>uplift in members enrollment for debit cards </strong> after implementing personalized messaging into the enrollment flow* <small>* Based on all site sign-ins which occurred during July 20th to August 31st, 2020, where the improvement is shown in comparison to the previous period, from June 7th – July 19th, 2020</small></div></div></div></div></div></div><div class="elementor-element elementor-element-b5a83f8 bild_statistic elementor-column elementor-col-50 elementor-inner-column" data-id="b5a83f8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-dad47a1 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="dad47a1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">26%</div></div></div><div class="elementor-element elementor-element-1e202ee statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="1e202ee" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>increase in conversions for loan re-liquidation</strong> after deploying an audience segmentation strategy to drive users toward the relevant microsite** <small>** Based on an audience of 1,346 sign-ins, which occurred during February 1st – 27 th, 2021, where the improvement is shown in comparison to the control group of the experiment</small></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9074e16 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9074e16" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-88283f7 elementor-column elementor-col-100 elementor-top-column" data-id="88283f7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-44be58b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="44be58b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2e07a9c elementor-column elementor-col-100 elementor-inner-column" data-id="2e07a9c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-edd3990 introduction_section_title elementor-widget elementor-widget-heading" data-id="edd3990" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-334c51e introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="334c51e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Coopeuch is a savings and loans cooperative that provides comprehensive financial
services and products to its partners and clients. For over 50 years, this Chile-based
organization has nurtured relationships with its members, operating under a
democratic business model that encourages collaboration to better contribute to the
well-being of the members of the cooperative. From savings accounts and consumer
loans to mortgages and financial advice, Coopeuch is on a mission to contribute to
the financial inclusion for everyone and actively seeks to consistently deliver the best
possible experience for its members, based in a members growth strategy and a
daily interaction based on the knowledge provided by payment methods, in order to
deliver a more customized offer and service to the member. <br><br> In search for an easy-to-use personalization solution to improve its ability to deliver
stellar online experiences, the team was also looking for a partner with a background
in digital transformation projects that could support its experience optimization
efforts. After assessing their options, the team decided to work with both Dynamic
Yield and D2B, deploying a number of use cases focused on the enrollment of
members with debit card and cross-selling, resulting in an impressive number of
outcomes, including a 25% increase in the enrollment of new members with vista
accounts.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-8d2b60c padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="8d2b60c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-76a3514 elementor-column elementor-col-100 elementor-top-column" data-id="76a3514" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-2e087ba office elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2e087ba" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-60b9067 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="60b9067" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-896a2b8 elementor-widget elementor-widget-html" data-id="896a2b8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2021/08/coopeuch-logo.png|/wp-content/uploads/2021/08/coopeuch-logo@x2.png" alt="Glasses logo" class="b-lazy retina_image" width="212" height="54"></div></div><div class="elementor-element elementor-element-ae8ae08 client_quote_text elementor-widget elementor-widget-text-editor" data-id="ae8ae08" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“Dynamic Yield has allowed us to optimize experiences throughout the members journey, triggering and deploying tailored messaging, notifications, and more to improve the end-user experience. And by partnering with D2B, we have been able to discover opportunities in an agile and controlled way, which has had a significantly positive impact on our conversion rates and revenue generation. As a result, personalization has become key to achieving growth results.”</div></div></div><div class="elementor-element elementor-element-4c65fad client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="4c65fad" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Andrés Meléndez Hagedorn, Head of Conversions and Analytics at Coopeuch</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2ace76ea case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2ace76ea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2d380793 elementor-column elementor-col-100 elementor-top-column" data-id="2d380793" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-342612a3 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="342612a3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-42a51fe4 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="42a51fe4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-425ff96 elementor-widget elementor-widget-html" data-id="425ff96" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 506px) 100vw, 506px" data-src="/wp-content/uploads/2021/08/coopeuch-challenge.jpg|/wp-content/uploads/2021/08/coopeuch-challenge@x2.jpg" /></div></div></div></div></div><div class="elementor-element elementor-element-2d31509e case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="2d31509e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-10bb723b challenge_title elementor-widget elementor-widget-heading" data-id="10bb723b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-7083610d challenge_list elementor-widget elementor-widget-text-editor" data-id="7083610d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Looking to implement smart digital solutions to drive brand objectives around the enrollment of new members and the various financial services it offers, Coopeuch was looking to further digitize its business with personalization. It needed a solution that could:<br><br><ul><li>Send tailored messages to different audience segments and introduce relevant offers to the right people</li><li>Help them educate partners of the cooperative through targeted campaigns for specific products and services</li><li>Track and pinpoint changes in consumer behavior to optimize the performance of its digital campaigns</li></ul> After assessing a number of vendors, Coopeuch decided to work with Dynamic Yield for its personalization needs, as well as partner with D2B, a Chile-based agency specializing in data strategies, audiences, personalization, and the use of digital platforms, to help support and grow its personalization program.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3ff28d0c case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3ff28d0c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-165dd4b3 elementor-column elementor-col-100 elementor-top-column" data-id="165dd4b3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c5aecc8 execution_title elementor-widget elementor-widget-heading" data-id="c5aecc8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Execution</h2></div></div><section class="elementor-element elementor-element-58552023 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="58552023" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-19e55ce6 elementor-column elementor-col-100 elementor-inner-column" data-id="19e55ce6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f44aa4d execution_subtitle elementor-widget elementor-widget-text-editor" data-id="f44aa4d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">An audience segmentation strategy was used to send tailored messages and drive members enrollment with Coopeuch vista account</div></div></div><div class="elementor-element elementor-element-532f2cec execution_text elementor-widget elementor-widget-text-editor" data-id="532f2cec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Looking to improve the rate of partner enrollment, Coopeuch needed to better understand consumer behavior and identify non-members of the cooperative visiting its site in order to target them with tailored messages. The team hypothesized that delivering personalized messages to non-members would encourage them to engage with steps of the enrollment flow. After working with D2B to implement Dynamic Yield’s clear and personalized framework, the team established a first-party data strategy that would help them identify and establish audience segments. Then, Coopeuch began identifying the types of messages, recovery notifications, and calls-to-action that would drive the best responses and decided to showcase the specific details and benefits of enrollment through banners. These banner variations and tailored messages were then shown to the non-member audience segment who had started the enrollment process but did not complete it. With an end goal of re-engagement, this campaign resulted in a 25% increase in conversions against the control, which was a campaign excluding exit-intent notifications, personalized messages, or homepage hero banners.</div></div></div><div class="elementor-element elementor-element-8b80ab8 retina_parent elementor-widget elementor-widget-image" data-id="8b80ab8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="590" height="300" src="https://www.dynamicyield.com/wp-content/uploads/2021/08/coopeuch-1.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-605eb4a cs-under-img-italic elementor-widget elementor-widget-text-editor" data-id="605eb4a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Example of homepage featuring a tailored hero banner and personalized messaging</i></div></div></div><div class="elementor-element elementor-element-60afe2d execution_subtitle elementor-widget elementor-widget-text-editor" data-id="60afe2d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Personalized banners aimed at different audience segments to make its loan re-liquidation service known</div></div></div><div class="elementor-element elementor-element-7997987 execution_text elementor-widget elementor-widget-text-editor" data-id="7997987" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Coopeuch offers a wide range of financial products and services, and in an effort to improve visibility for its loan re-liquidation service among its members, it needed to launch personalized campaigns that would drive awareness and conversions on the website. Since loan re-liquidation services are only available to current members of the cooperative, the enrollment flow to sign up occurs on one of Coopeuch’s microsites. However, in order to access the microsite, members must be directed from the primary, parent site. As a result, the team wanted to promote this service on the main site where they could encourage members to begin the enrollment process. D2B helped Coopeuch create three core audiences: users who are active but have yet to take any steps toward enrollment, users who have started the enrollment process, and users who have rejected the offer for loan re-liquidation. Each of these audience segments was then shown a unique banner on the main site featuring relevant and tailored messages based on their enrollment flow status. Coopeuch witnessed positive conversions among each of these audiences, and among users that had yet to start the enrollment process, conversions increased by 26%.</div></div></div><div class="elementor-element elementor-element-0034ae8 retina_parent elementor-widget elementor-widget-image" data-id="0034ae8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="525" height="260" src="https://www.dynamicyield.com/wp-content/uploads/2021/08/coopeuch-2a.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-7ef57e3 cs-under-img-italic elementor-widget elementor-widget-text-editor" data-id="7ef57e3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i> Banner message shown to partners who have yet to begin the enrollment process </i></div></div></div><div class="elementor-element elementor-element-c14b2b2 retina_parent elementor-widget elementor-widget-image" data-id="c14b2b2" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="525" height="260" src="https://www.dynamicyield.com/wp-content/uploads/2021/08/coopeuch-2b.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-d6026c5 cs-under-img-italic elementor-widget elementor-widget-text-editor" data-id="d6026c5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Banner message shown to partners who have started enrollment</i></div></div></div><div class="elementor-element elementor-element-fe80a98 retina_parent elementor-widget elementor-widget-image" data-id="fe80a98" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="525" height="261" src="https://www.dynamicyield.com/wp-content/uploads/2021/08/coopeuch-2c.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-562ca09 cs-under-img-italic elementor-widget elementor-widget-text-editor" data-id="562ca09" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Banner message shown to partners who rejected reliquidation offers
encouraging them to look into other financial service offers</i></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-805219b case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="805219b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2bd5e420 elementor-column elementor-col-100 elementor-top-column" data-id="2bd5e420" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5cd62d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5cd62d26" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ed5d133 elementor-column elementor-col-100 elementor-inner-column" data-id="7ed5d133" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34f5d0ef takeaway_title elementor-widget elementor-widget-heading" data-id="34f5d0ef" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Key Takeaway</h2></div></div><div class="elementor-element elementor-element-c69363f takeaway_text elementor-widget elementor-widget-text-editor" data-id="c69363f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">In pursuit of expanding access to necessary financial services, advice, and products, Coopeuch believed taking a digital-first approach was essential to successfully bring their mission to life. And because Coopeuch’s business model encourages collaboration to better contribute to the well-being of the cooperative, the organization was also looking to partner with best-in-class technology and partners to help them fulfill their vision of establishing relationships with its members and prospects through tailored, relevant digital interactions. After working with Dynamic Yield and D2B to deploy a number of personalization campaigns focused on customer acquisition and cross-selling, the savings and loan cooperative saw impressive results, including a 25% increase in member enrollments for debit cards and a 26% increase in conversions for loan re-liquidation services.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-33f163a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="33f163a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a520316 elementor-column elementor-col-100 elementor-top-column" data-id="a520316" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-14a8270 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="14a8270" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-8c262c7 elementor-column elementor-col-100 elementor-inner-column" data-id="8c262c7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6aad2e7 execution_subtitle elementor-widget elementor-widget-text-editor" data-id="6aad2e7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><a href="https://www.dynamicyield.com/partner/d2b/">About D2B</a></p></div></div></div><div class="elementor-element elementor-element-39652f0 execution_text elementor-widget elementor-widget-text-editor" data-id="39652f0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">D2B helps companies integrate data strategies and make efficient use of digital platforms to achieve business results. We learn from your customers and the market, making the most of the information available to generate constant growth.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-8916c5f case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="8916c5f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-32cd3a7 elementor-column elementor-col-100 elementor-top-column" data-id="32cd3a7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-514abb1e get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="514abb1e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a077dc4 elementor-column elementor-col-100 elementor-inner-column" data-id="a077dc4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d24a87b get_your_demo_title elementor-widget elementor-widget-heading" data-id="1d24a87b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-6f593240 elementor-widget elementor-widget-html" data-id="6f593240" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
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