After a great inaugural event in Berlin in September, Dynamic Yield brought our Personalization Pioneers Summit to Singapore on January 18. Alongside world-class dim sum, participants were treated to content that ranged from a discussion on the hype cycle of AI to the future of omnichannel retail in India.
More than 100 eCommerce and technology leaders from Australia, Singapore, Vietnam, Thailand, Indonesia, Korea, Malaysia, Taiwan and Hong Kong joined us for a great day of thought leadership, practical presentations, and all-around good fun. Here’s what we learned:
The APAC Market is Ready for Personalization at Scale
Just a couple of years ago, personalization was such a nascent concept in Asia that this summit simply would not have been possible. No longer. Both the savviest legacy brands in the region and forward-thinking new players are thinking about how to fit their experience to the idiosyncrasies of each user across all channels.
According to Dynamic Yield’s Personalization Maturity Survey, more than 88% of marketers in APAC believe there is value in personalization and many of the region’s largest brands are putting personalization at the heart of their digital strategies.
For marketers in APAC, it all begins with mobile. However, while mobile accounts for 64% of traffic, it accounts for only 35% of eCommerce revenue. Desktop visitors are also more than twice as likely to convert. Thus, closing the mobile conversion gap and delivering a personalized mobile app to create the best possible experience for high-value customers is paramount. Thus it’s no surprise that much of the day was devoted to discussing how to do just that.
A packed house at the Alcove Hall at Chijmes Singapore!
Great Experiences Illicit True Emotion from Users
As a kid growing up in New York, I thought it was impossible to imagine a larger than life brand than the New York Yankees. I couldn’t imagine a more powerful moment in sport than 55,000+ rising to the sound of Enter Sandman as Mariano Rivera came in to slam the door on an opponent.
However, my bombers are dwarfed by Liverpool Football Club which boasts 770 million fans worldwide. The power of the LFC brand was on full display when eCommerce team lead Mark Quaile played a video of 95,000 fans belting “You’ll Never Walk Alone” in Sydney, Austrailia. Sydney is more than 17,000 kilometers from Liverpool.
To delight supporters wordlwide, LFC invests heavily in personalization, constantly testing experiences and using Dynamic Yield to run targeted promotions to fans around the world. The club continuously optimizes the homepage, player page and deploys predictive targeting to uncover hidden opportunities to boost revenue and engagement.
LFC’s work with Dynamic Yield is summed up by a single mantra delivered by Mark on stage:
“All of our fans should feel like they are a part of LFC, whether they live five minutes or five time zones from Anfield.
Mark Quaile, eCommerce Team Leader at Liverpool Football Club talks to the audience about how LFC uses personalisation to deliver 1:1 experiences to fans
The Best Personalization Teams Possess Insatiable Curiosity
“A customer does not see us as a retail store or as an eCommerce. They see us as Sephora.”
Nandini Joshi, Head of eCommerce and VP of Marketing, at Sephora Digital SEA opened the afternoon session walking through the company’s omnichannel strategy the skills and mindset it takes to build a world-class eCommerce team. First and foremost, Nandini looks for team members with a passion for problem solving, obsession with data and an innate desire to learn more.
The case study was sitting in the stands. Sephora Digital SEA had representatives from onsite, mobile, email, CRM and loyalty groups in the crowd, a team that works across functions to power a unified experience for the customer.
Nandini Joshi, Head of eCommerce at Sephora SEA, speaks about fostering a culture of innovation on her team
We’re All Trying to Separate AI Hype From Reality
Daisy Cai of Baidu Capital kicked off the day with a presentation on the state of artificial intelligence and what Baidu looks for in companies in their AI investment portfolio.
Baidu has set out to lead the AI revolution with deep investments in everything from self-driving cars to AI-driven healthcare. In October 2016, Baidu launched a $200 million fund focusing on AI, augmented reality and deep learning, followed by a $3B fund targeting mid to late-stage startups in those fields.
Low hanging applications of AI in retail lie in solving unsexy problems, such as which recommendations strategy to serve new visitors to an eCommerce website. While AI may not upend retail anytime soon, practical applications of machine learning to common eCommerce problems will proliferate in 2018, benefiting brands that adopt the technology.
Daisy Cai, Managing Partner of Baidu Capital, highlights major advancements in AI and outlines Baidu’s AI investment strategy
eCommerce in APAC Presents an Unbridled Opportunity
Towards the end of the day, Maneesh Mittal gave an outstanding presentation, taking the audience on a journey through the history of eCommerce in India and the opportunity for brands that connect the online and offline experiences.
While North America braces for year three of the retail apocalypse, the brick and mortar store is still the lifeblood of large Indian retailers. To this end, Croma has developed a particularly innovative omnichannel experience using geolocation to encourage online customers to covert. As a user shops online, an overlay appears that looks like the usual Intercom customer service support. However, this is not a chatbot or a call-center rep. It is the store manager at the nearest location who is actively logged in to handle any user query. If the user then decides to complete the purchase in store, the manager has all requisite data and is ready to assist.
Maneesh Mittal, Head of eCommerce & Big Data at Croma, discussing macro trends in Indian retail and Croma’s omnichannel vision
From industry titans like Alibaba, Zalora, Croma and JD to innovative start-ups like Forty-Two and The Closet Lover, the gold standard for eCommerce is largely being defined by Asian brands. We’re truly honored to count many of these companies as customers of Dynamic Yield.
Thanks to all who joined us and made the summit possible. We’ll see you again in Singapore next year.
Up next, New York on April 11-12!
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class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" 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href="https://www.dynamicyield.com/blog/singapore-summit/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="lc-container"><div id="content-area" class="clearfix"><header class="article-sticky-header"><div class="lc-header-container lc-flex"><div class="lc-header-logo"></div><div class="lc-header-title"> Recapping Our Personalization Pioneers Summit in Singapore</div><div class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path d="M460.1990662,230.0995331C460.1990662,103.0190277,357.1800232,0,230.0995331,0S0,103.0190277,0,230.0995331C0,338.011261,74.2903519,428.5578003,174.5126801,453.4230957V300.4146423H127.064209v-70.3151093h47.4484711v-30.2983704c0-78.3184433,35.4433594-114.619339,112.3326569-114.619339c14.5774536,0,39.730896,2.8583221,50.020874,5.7166443v63.7409363c-5.4308167-0.5716553-14.8633118-0.8574677-26.58255-0.8574677c-37.7300415,0-52.3075867,14.2916718-52.3075867,51.4501038v24.8674927h75.158783l-12.9122009,70.3151093h-62.246582v158.0991821C371.9082336,444.7527161,460.1990662,347.742981,460.1990662,230.0995331z"/></svg> 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48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-27286" class="et_pb_post post-27286 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-personalization-pioneers-summit"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><h1 class="article-title">Recapping Our Personalization Pioneers Summit in Singapore</h1><h2 class="article-excerpt">We were honored to host more than 100 personalization leaders from across Asia for a great discussion about the future of commerce and digital experiences.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/" title="Posts by Shana Pilewski" rel="author">Shana Pilewski</a></div><div class="article-author-title-text"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="entry-content article-entry-content"><p>After a <a href="https://www.dynamicyield.com/blog/summitrecap/">great inaugural event in Berlin in September</a>, Dynamic Yield brought our Personalization Pioneers Summit to Singapore on January 18. Alongside world-class dim sum, participants were treated to content that ranged from a discussion on the hype cycle of AI to the future of omnichannel retail in India.</p><div class="wistia_responsive_padding" style="margin-top: 2px; padding: 56.25% 0 28px 0; position: relative;"><div class="wistia_responsive_wrapper" style="height: 100%; left: 0; position: absolute; top: 0; width: 100%;"><iframe class="wistia_embed" src="//fast.wistia.net/embed/iframe/c4y0504lfg?videoFoam=true" name="wistia_embed" width="100%" height="100%" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></div></div><p><amp-wistia-player data-media-hashed-id="c4y0504lfg" width="320" height="180" ></amp-wistia-player></p></p><p>More than 100 eCommerce and technology leaders from Australia, Singapore, Vietnam, Thailand, Indonesia, Korea, Malaysia, Taiwan and Hong Kong joined us for a great day of thought leadership, practical presentations, and all-around good fun. Here’s what we learned:</p><h2>The APAC Market is Ready for Personalization at Scale</h2><p>Just a couple of years ago, personalization was such a nascent concept in Asia that this summit simply would not have been possible. No longer. Both the savviest legacy brands in the region and forward-thinking new players are thinking about how to fit their experience to the idiosyncrasies of each user across all channels.</p><p>According to <a href="https://www.dynamicyield.com/files/research/personalization-maturity-assessment.pdf">Dynamic Yield’s Personalization Maturity Survey</a>, more than 88% of marketers in APAC believe there is value in personalization and many of the region’s largest brands are putting personalization at the heart of their digital strategies.</p><p>For marketers in APAC, it all begins with mobile. However, while mobile accounts for 64% of traffic, it accounts for only 35% of eCommerce revenue. Desktop visitors are also more than twice as likely to convert. Thus, <a href="https://www.dynamicyield.com/ebooks/mobile-web-opportunity/">closing the mobile conversion gap</a> and delivering a personalized mobile app to create the best possible experience for high-value customers is paramount. Thus it’s no surprise that much of the day was devoted to discussing how to do just that.</p><div id="attachment_27303" style="width: 980px" class="wp-caption alignnone"><a href="https://www.dynamicyield.com/wp-content/uploads/2018/01/Singapore_Summit_Crowd.jpg"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-27303" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Singapore_Summit_Crowd.jpg" alt="A packed house at the Alcove Hall at Chijmes Singapore!" width="970" height="648" class="size-full wp-image-27303" /></a><p id="caption-attachment-27303" class="wp-caption-text">A packed house at the Alcove Hall at Chijmes Singapore!</p></div><h2>Great Experiences Illicit True Emotion from Users</h2><p>As a kid growing up in New York, I thought it was impossible to imagine a larger than life brand than the New York Yankees. I couldn’t imagine a more powerful moment in sport than 55,000+ rising to the sound of Enter Sandman as Mariano Rivera came in to slam the door on an opponent.</p><p>However, my bombers are dwarfed by Liverpool Football Club which boasts 770 million fans worldwide. The power of the LFC brand was on full display when eCommerce team lead Mark Quaile played a video of 95,000 fans belting “You’ll Never Walk Alone” in Sydney, Austrailia. <em><strong>Sydney is more than 17,000 kilometers from Liverpool. </strong></em></p><p>To delight supporters wordlwide, LFC invests heavily in personalization, constantly testing experiences and using Dynamic Yield to run targeted promotions to fans around the world. The club continuously optimizes the homepage, player page and deploys predictive targeting to uncover hidden opportunities to boost revenue and engagement.</p><p>LFC’s work with Dynamic Yield is summed up by a single mantra delivered by Mark on stage:</p><p>“All of our fans should feel like they are a part of LFC, whether they live five minutes or five time zones from Anfield.</p><div id="attachment_27291" style="width: 980px" class="wp-caption alignnone"><a href="https://www.dynamicyield.com/wp-content/uploads/2018/01/Mark_Quaile_DY-Summit.jpg"><img decoding="async" aria-describedby="caption-attachment-27291" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Mark_Quaile_DY-Summit.jpg" alt="Mark Quaile, eCommerce Team Leader at Liverpool Football Club spoke to the audience about how LFC uses personalisation to deliver 1:1 experiences to fans" width="970" height="648" class="size-full wp-image-27291" /></a><p id="caption-attachment-27291" class="wp-caption-text">Mark Quaile, eCommerce Team Leader at Liverpool Football Club talks to the audience about how LFC uses personalisation to deliver 1:1 experiences to fans</p></div><h2>The Best Personalization Teams Possess Insatiable Curiosity</h2><p>“A customer does not see us as a retail store or as an eCommerce. They see us as Sephora.”</p><p>Nandini Joshi, Head of eCommerce and VP of Marketing, at Sephora Digital SEA opened the afternoon session walking through the company’s omnichannel strategy the skills and mindset it takes to build a world-class eCommerce team. First and foremost, Nandini looks for team members with a passion for problem solving, obsession with data and an innate desire to learn more.</p><p><a href="https://www.dynamicyield.com/case-studies/sephora/">The case study</a> was sitting in the stands. Sephora Digital SEA had representatives from onsite, mobile, email, CRM and loyalty groups in the crowd, a team that works across functions to power a unified experience for the customer.</p><div id="attachment_27293" style="width: 980px" class="wp-caption alignnone"><a href="https://www.dynamicyield.com/wp-content/uploads/2018/01/Nandini_Sephora_Summit.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-27293" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Nandini_Sephora_Summit.jpg" alt="Nandini Joshi, Head of eCommerce at Sephora SEA, speaks about fostering a culture of innovation on her team" width="970" height="648" class="size-full wp-image-27293" /></a><p id="caption-attachment-27293" class="wp-caption-text">Nandini Joshi, Head of eCommerce at Sephora SEA, speaks about fostering a culture of innovation on her team</p></div><h2>We’re All Trying to Separate AI Hype From Reality</h2><p>Daisy Cai of Baidu Capital kicked off the day with a presentation on the state of artificial intelligence and what Baidu looks for in companies in their AI investment portfolio.</p><p>Baidu has <a href="https://www.wired.com/story/inside-baidu-artificial-intelligence/">set out to lead the AI revolution</a> with deep investments in everything from self-driving cars to AI-driven healthcare. In October 2016, Baidu launched a $200 million fund focusing on AI, augmented reality and deep learning, followed by a $3B fund targeting mid to late-stage startups in those fields.</p><p>Low hanging applications of AI in retail lie in solving unsexy problems, such as which recommendations strategy to serve new visitors to an eCommerce website. While AI may not upend retail anytime soon, practical applications of machine learning to common eCommerce problems will proliferate in 2018, benefiting brands that adopt the technology.</p><div id="attachment_27294" style="width: 798px" class="wp-caption alignnone"><a href="https://www.dynamicyield.com/wp-content/uploads/2018/01/Daisy_Baidu_Summit.jpeg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-27294" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Daisy_Baidu_Summit-788x1024.jpeg" alt="Daisy Cai, Managing Partner of Baidu Capital, highlights major advancements in AI and outlines Baidu's AI investment strategy " width="788" height="1024" class="size-large wp-image-27294" /></a><p id="caption-attachment-27294" class="wp-caption-text">Daisy Cai, Managing Partner of Baidu Capital, highlights major advancements in AI and outlines Baidu’s AI investment strategy</p></div><h2>eCommerce in APAC Presents an Unbridled Opportunity</h2><p>Towards the end of the day, Maneesh Mittal gave an outstanding presentation, taking the audience on a journey through the history of eCommerce in India and the opportunity for brands that connect the online and offline experiences.</p><p>While North America braces for year three of the retail apocalypse, the brick and mortar store is still the lifeblood of large Indian retailers. To this end, Croma has developed a particularly innovative omnichannel experience using geolocation to encourage online customers to covert. As a user shops online, an overlay appears that looks like the usual Intercom customer service support. However, this is not a chatbot or a call-center rep. It is the store manager at the nearest location who is actively logged in to handle any user query. If the user then decides to complete the purchase in store, the manager has all requisite data and is ready to assist.</p><div id="attachment_27295" style="width: 442px" class="wp-caption alignnone"><a href="https://www.dynamicyield.com/wp-content/uploads/2018/01/Maneesh_Croma_Summit.jpg"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-27295" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Maneesh_Croma_Summit.jpg" alt="Maneesh Mittal, Head of eCommerce & Big Data at Croma, discussing macro trends in Indian retail and Croma's omnichannel vision " width="432" height="648" class="size-full wp-image-27295" /></a><p id="caption-attachment-27295" class="wp-caption-text">Maneesh Mittal, Head of eCommerce & Big Data at Croma, discussing macro trends in Indian retail and Croma’s omnichannel vision</p></div><p>From industry titans like Alibaba, Zalora, Croma and JD to innovative start-ups like Forty-Two and The Closet Lover, the gold standard for eCommerce is largely being defined by Asian brands. We’re truly honored to count many of these companies as customers of Dynamic Yield.</p><p>Thanks to all who joined us and made the summit possible. We’ll see you again in Singapore next year.</p><p>Up next, <a href="https://www.dynamicyield.com/summit/new-york/"><strong>New York on April 11-12!</strong></a></p></div></article><div style="clear: both;"></div></div></div><div class="article-content"><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Categories:</strong><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><div class="article-tags-block"><strong>Tags:</strong><a href="https://www.dynamicyield.com/blog/tag/personalization-pioneers-summit/" rel="tag">Personalization Pioneers Summit</a></div></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.5/js/select2.min.js" id="select2-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6ee6e48031ef5dddfe05a9f11136201f.js" id="post-checklist-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_5113be2479418a077e699b1647e0adef.js" id="post-event-cards-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_17babe2fc54117766e24bd50889c6577.js?ver=1772187738" id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"6fbd8fdac7","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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