Rivalry2

Enterprise-grade A/B testing software — Dynamic Yield
2026-02-28 21:34 Diff
https://www.dynamicyield.com/optimization/
Optimization
Experiment at scale with the highest ranked Gartner leader for A/B testing

Optimize every element of your digital experience, and algorithmically match the right content to each customer to increase revenue and drive loyalty.
Personalization Engines Leader, 2019-2025
2026 Leader for 8 consecutive times
Enterprise AB Testing Tool of the Year, 2024
Optimization
Experiment at scale with the highest ranked Gartner leader for A/B testing
Optimize every element of your digital experience, and algorithmically match the right content to each customer to increase revenue and drive loyalty.
Personalization Engines Leader, 2019-2025
2026 Leader for 8 consecutive times
Enterprise AB Testing Tool of the Year, 2024
Revolutionize your digital customer experience. Discover Experience OS.
You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.
Optimization that
drives impact

Don’t just take our word for it....
Drive more revenue from your experimentation program

Algorithms
Breadth
Multi-touch
Agility
Algorithms
Unlock flexibility and scale with AI

Blend your in-house expertise with Machine Learning automation.
KEY FEATURES

Unlock revenue optimization opportunities with Predictive Targeting
Improve performance with agile statistical engines, such as Bayesian and multi-armed bandit
Optimize performance by testing algorithms against one another
Personalization Opportunity Found! +13%
uplift by serving “Experiment 2” to “VIP Customers” audience
apply now
Breadth
Take testing further with Personalization

One seamless workflow for Personalization and Experience Optimization
KEY FEATURES

Funnel your experimentation learnings directly into personalization campaigns to drive continuous uplift
Apply the full power of algorithmic testing to content and product recommendations
Access differentiative audiencing capabilities to contextually target tests to different audiences
Control: Target by Weather
This won for:Low Intent Users
Variation: Target by Affinity
This won for:High Intent Users
Implement >
Multi-touch
Optimize entire multi-channel journeys

Powerful multi-channel capabilities to optimize entire journeys, not just single pages.
KEY FEATURES

Extend A/B testing beyond the web to optimize experiences consistently across channels
Optimize and personalize journeys with multi-touch campaigns
Test entire sets of experiences against one another
Agility
Test on the client-side and server-side with ease

Robust server-side capabilities meet the needs of every enterprise.
KEY FEATURES

Gain deep insights to measure the true impact of your experimentation programs
Run advanced experiments with minimal development lift
Enjoy ease of configurability to support rapid experimentation deployment
Your Headline
Before Testing Your New,
Winning Headline
Replay
Recognized as a Leader in personalization. Built for how commerce happens next.
Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.
Read the Gartner® report
Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.
Read the Forrester report
Need Inspiration? 
Look no further.

See how our customers are taking their Experience Optimization to the next level.
Explore even more optimization capabilities

Feature Experimentation
Use Feature Flags to deploy, without code, features to specific audiences with our comprehensive targeting and allocation capabilities.
Flexible Attribution
Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.
Dynamic Traffic Allocation
Use multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.
Affinity Allocation
Route traffic and adapt to changing preferences in real-time with Affinity Allocation to deliver relevant content and product recommendations that evolve with each user.
Server Side Templates
Experimentation has never been easier with server-side templates, enabling marketers to deploy and optimize experiences on the server side with no devs required.
Point-and-Click Editor
Build experiments and optimize experiences for any audience group with a “What You See Is What You Get” Editor without the help of design or development.
Flexible KPI selection
Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.
Robust Analytics & Reporting
Get important audience insights and testing performance, allowing you to measure the true impact of experiments on any digital interaction across any channel.
Server & Client-Side Testing
Go beyond client-side testing and deploy experiments on the server-side. Test and optimize algorithms, architectures, and even complete re-brands.
Full-Breadth of Integrations
Dynamic Yield’s open and agnostic architecture integrates with the marketing platforms you already use, from DMPs to web analytics, tag managers, and more.
Single-Page Applications Support
Create, manage, and measure A/B tests on your single-page application without having to heavily modify your application’s code.
Why industry experts choose Dynamic Yield for Experience Optimization

We used the Multi-Touch Campaign capabilities to drive changes and test the entire website journey for one of our key customer segments. This was all set up as a single experiment to guarantee consistency throughout the entire customer journey, no matter the touchpoint. So far, we’ve seen great returns, with an increase of over 27% in the conversion rate for these customers.
Christian Ebhardt Shop Manager of eCommerce & CRO Manager, Chal-Tec
Better together

There Are No Failed A/B Tests: How To Ensure Every Experiment Yields Meaningful Results

Start gleaning meaningful insights from every A/B test, no matter the outcome with the right testing methodology and perspective toward experiment analysis. Read the lesson → Guide
The Mechanics Of A Successful And Meaningful Test

Start designing, conducting, and optimizing proper experiments that produce valuable results. Read the guide → Lesson
Frequentist Vs. Bayesian Approach In A/B Testing

The industry is moving toward the Bayesian framework as it is a simpler, less restrictive, more reliable, and more intuitive approach to A/B testing. Read the lesson → Article
Introducing: Automated Personalization With Dynamic Yield’s Predictive Targeting

Predictive Targeting, an AI-Powered solution by Dynamic Yield, automatically converts every A/B test into an effective personalization opportunity. Read the article → Article
Dynamic Yield for SPAs – Seamless Personalization with Any Framework

Most personalization technologies vary in their SPA support, but Dynamic Yield’s seamless solution allows for agile and performance-driven experience delivery. Read the article → Article
Developing A Conversion Rate Optimization Strategy

Use this robust program to develop a conversion rate optimization strategy that will help you achieve sustainable growth. Read the article → Article
Multi-Touch Campaigns – A Whole New Way To Test & Personalize

Build cohesive campaigns with multiple experiences of different types that span across pages and touchpoints, from the first pageview all the way to the last. Read the article → Lesson
The Core Principles Of Landing Page Optimization

Designing an optimized landing page isn't exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind. Read the lesson → Lesson
Client-Side Vs Server-Side A/B Testing And Personalization

An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering. Read the lesson → Lesson
Choosing The Right Optimization KPI For Your A/B Tests

Optimize your testing program by addressing common A/B testing pitfalls and introducing reliable approaches to measure the efficacy of your experiences Read the lesson → Article
Transform The Way Customers Experience Personalization With Affinity Allocation

By optimizing for customer affinity, companies can personalize at scale and achieve precision when delivering tailored experiences as users move through their unique journeys. Read the article →
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 style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
 class="main-logo-container capability-animation"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a><div class="capability-page-icon"><figure class="capa-icon capa-optimize"></figure> <span class="capa-title">Optimization</span></div></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 	C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 	H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom current-menu-item"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/optimization/">English</a></li><li><a href="https://www.dynamicyield.com/es/optimization/">Español</a></li><li><a href="https://www.dynamicyield.com/de/optimization/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/optimization/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/optimize/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-page" data-elementor-id="208569" class="elementor elementor-208569" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-e3d95fc section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="e3d95fc" data-element_type="section" id="header-original"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0ee91b3 elementor-column elementor-col-100 elementor-top-column" data-id="0ee91b3" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1417003 elementor-widget elementor-widget-html" data-id="1417003" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2024/02/icon-optimize.svg" alt="" width="14" height="14" /> <span>Optimization</span></div></div></div><div class="elementor-element elementor-element-78243eb elementor-widget elementor-widget-heading" data-id="78243eb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Experiment at scale with the highest ranked Gartner leader for A/B testing</h1></div></div><div class="elementor-element elementor-element-bf2b8b6 elementor-widget elementor-widget-text-editor" data-id="bf2b8b6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Optimize every element of your digital experience, and algorithmically match the right content to each customer to increase revenue and drive loyalty.</div></div></div><div class="elementor-element elementor-element-868e712 elementor-widget elementor-widget-html" data-id="868e712" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="plain-button" href="/request-demo/" title="Contact sales">Contact sales</a></div></div><div class="elementor-element elementor-element-b9fc7c7 elementor-widget elementor-widget-shortcode" data-id="b9fc7c7" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/exp-elite-logo.svg" alt="" width="155" height="32" /></div><div class="abc-item-text">Enterprise AB Testing Tool of the Year, 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
    box-sizing: border-box;
}
#awards-box-component {
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    position: relative;
    width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
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    background-position: 50% 50%;
    background-size: contain !important;
    position: absolute;
    z-index: 0
}
#awards-box-component:before {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
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#awards-box-component:after {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
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#awards-box-component .abc-container {
    display: flex;
    flex-wrap: wrap;
    height: 100%;
    width: 100%;
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#awards-box-component .abc-item-img-wrap {
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#awards-box-component .abc-item-img-wrap img {
    display: block;
    width: auto;
    height: auto;
    max-width: 100%;
    max-height: 100%;
    margin: 0;
}
#awards-box-component .abc-item-text {
    color: #000;
    font-family: 'Mark for MC', sans-serif;
    font-weight: 300;
    text-align: center;
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    #awards-box-component {
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        max-width: 820px;
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    #header-form #awards-box-component {
        padding: 28px 100px;
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    #awards-box-component:before,
    #awards-box-component:after {
        width: 92px;
        height: 84px;
        top: calc(50% - 42px);
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    #awards-box-component:before {
        left: 20px;
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    #awards-box-component:after {
        right: 20px;
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    #awards-box-component .abc-container {
        column-gap: 30px;
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        width: calc(33.33% - 20px);
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        height: 36px;
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    #awards-box-component .abc-item-text {
        font-size: 14px;
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    #header-form #awards-box-component .abc-item-img-wrap {
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    #header-form #awards-box-component:before {
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        top: calc(50% - 33px);
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}

@media only screen and (max-width: 767px) {
    #awards-box-component {
        border-radius: 100px;
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    #awards-box-component:before,
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        width: 44px;
        height: 39px;
        top: calc(50% - 17px);
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    #awards-box-component:before {
        left: 8px;
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    #awards-box-component:after {
        right: 8px;
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        font-size: 8px;
        line-height: 10px;
        margin-top: 4px;
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}</style></div></div></div><div class="elementor-element elementor-element-f168957 elementor-widget elementor-widget-html" data-id="f168957" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4eb191f section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4eb191f" data-element_type="section" id="header-form"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-409c1f1 elementor-column elementor-col-100 elementor-top-column" data-id="409c1f1" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-51c9aab section-header-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="51c9aab" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a90ea57 elementor-column elementor-col-50 elementor-inner-column" data-id="a90ea57" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-20a37db elementor-widget elementor-widget-html" data-id="20a37db" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2024/02/icon-optimize.svg" alt="" width="14" height="14" /> <span>Optimization</span></div></div></div><div class="elementor-element elementor-element-a3d4a25 cap-page-title elementor-widget elementor-widget-heading" data-id="a3d4a25" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Experiment at scale with the highest ranked Gartner leader for A/B testing</span></div></div><div class="elementor-element elementor-element-43a5a78 elementor-widget elementor-widget-text-editor" data-id="43a5a78" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Optimize every element of your digital experience, and algorithmically match the right content to each customer to increase revenue and drive loyalty.</div></div></div><div class="elementor-element elementor-element-183db9f elementor-widget elementor-widget-shortcode" data-id="183db9f" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/exp-elite-logo.svg" alt="" width="155" height="32" /></div><div class="abc-item-text">Enterprise AB Testing Tool of the Year, 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
    box-sizing: border-box;
}
#awards-box-component {
    background-color: #fff;
    margin-left: auto;
    margin-right: auto;
    position: relative;
    width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
    content: '';
    background-repeat: no-repeat;
    background-position: 50% 50%;
    background-size: contain !important;
    position: absolute;
    z-index: 0
}
#awards-box-component:before {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
}
#awards-box-component:after {
    background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
}
#awards-box-component .abc-container {
    display: flex;
    flex-wrap: wrap;
    height: 100%;
    width: 100%;
    position: relative;
    z-index: 1;
}
#awards-box-component .abc-item-img-wrap {
    width: 100%;
    display: flex;
    align-items: center;
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}
#awards-box-component .abc-item-img-wrap img {
    display: block;
    width: auto;
    height: auto;
    max-width: 100%;
    max-height: 100%;
    margin: 0;
}
#awards-box-component .abc-item-text {
    color: #000;
    font-family: 'Mark for MC', sans-serif;
    font-weight: 300;
    text-align: center;
}

@media only screen and (min-width: 768px) {
    #awards-box-component {
        border-radius: 22px;
        box-shadow: -3px 10px 24px 0 rgba(9, 3, 18, 0.10), 0 0 1px 0 rgba(0, 0, 0, 0.05);
        padding: 28px 125px;
        max-width: 820px;
    }
    #header-form #awards-box-component {
        padding: 28px 100px;
    }
    #awards-box-component:before,
    #awards-box-component:after {
        width: 92px;
        height: 84px;
        top: calc(50% - 42px);
    }
    #awards-box-component:before {
        left: 20px;
    }
    #awards-box-component:after {
        right: 20px;
    }
    #awards-box-component .abc-container {
        column-gap: 30px;
    }
    #awards-box-component .abc-item {
        width: calc(33.33% - 20px);
    }
    #awards-box-component .abc-item-img-wrap {
        height: 36px;
    }
    #awards-box-component .abc-item-text {
        font-size: 14px;
        line-height: 18px;
        margin-top: 2px;
    }
    
    #header-form #awards-box-component .abc-item-img-wrap {
        height: 15px;
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    #header-form #awards-box-component .abc-item-text{
        font-size: 12px;
        line-height: 13px;
        margin-top: 7px;
        letter-spacing: -0.3px;
        /*width: max-content;
        max-width: 120px;
        transform: translateX(-15%);*/
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    #header-form #awards-box-component:before {
        left: 15px;
        transform: rotate(20deg);
        max-height: 67px;
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    #header-form #awards-box-component:after {
        right: 15px;
        transform: rotate(-20deg);
        max-height: 67px;
    }
    #header-form #awards-box-component:before, #awards-box-component:after {
        top: calc(50% - 33px);
    }
    

}

@media only screen and (max-width: 767px) {
    #awards-box-component {
        border-radius: 100px;
        box-shadow: 0 4px 16px 0 rgba(0, 0, 0, 0.05);
        padding: 18px 44px;
        max-width: 335px;
    }
    #awards-box-component:before,
    #awards-box-component:after {
        width: 44px;
        height: 39px;
        top: calc(50% - 17px);
    }
    #awards-box-component:before {
        left: 8px;
        transform: rotate(29deg);
    }
    #awards-box-component:after {
        right: 8px;
        transform: rotate(-29deg);
    }
    #awards-box-component .abc-container {
        column-gap: 15px;
    }
    #awards-box-component .abc-item {
        width: calc(33.33% - 10px);
    }
    #awards-box-component .abc-item-img-wrap {
        height: 16px;
        padding: 0 5px;
    }
    #awards-box-component .abc-item-text {
        font-size: 8px;
        line-height: 10px;
        margin-top: 4px;
    }
}</style></div></div></div></div></div></div><div class="elementor-element elementor-element-81f31fb head-form elementor-column elementor-col-50 elementor-inner-column" data-id="81f31fb" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4ad8c9a form-title elementor-widget elementor-widget-heading" data-id="4ad8c9a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Revolutionize your digital customer experience. Discover Experience OS.</span></div></div><div class="elementor-element elementor-element-bc74c0e elementor-widget elementor-widget-html" data-id="bc74c0e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="contactus-form-wrapper"><form id="mktoForm_5110"></form> <script>// Load the form
    MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 5110, function(form) {
        dy_bind_adobe_mkto_events(form, 5110, "Core Capabilities - Optimization Page Form");
    });</script> </div><div class="form-privacy-link">You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the <a href="/privacy-notice/">Privacy Notice</a>. By clicking the button, you confirm that you have read and agree to the <a href="/tos/">Terms of Use</a>.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-f96d761 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="f96d761" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-da0add3 elementor-column elementor-col-100 elementor-inner-column" data-id="da0add3" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9448456 elementor-widget elementor-widget-html" data-id="9448456" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-12bc1f6 section section-winners module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="12bc1f6" data-element_type="section" id="scrollto"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-72db6eb elementor-column elementor-col-100 elementor-top-column" data-id="72db6eb" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-239fb68 elementor-widget elementor-widget-html" data-id="239fb68" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="winners-slider-nav-section"><div class="winners-title-box"><h3>Optimization that <br>drives impact</h3> <span>Don’t just take our word for it....</span></div><div class="winners-slider-nav-wrap"><div class="swiper winners-slider-nav"><div class="swiper-wrapper"> <a href="/case-studies/g-adventures/" title="" class="swiper-slide winner-slide-item" style="background-color: #EDE8FF;"> <span class="winner-number" style="color: #8A64FF;">+50%</span> <strong class="winner-title">increase in Conversion Rate</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/gadventures.svg" alt="" width="140" height="30" /></figure> </a> <a href="/personalization-awards/linen-chest/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFEADE;"> <span class="winner-number" style="color: #FF7020;">$6.7M</span> <strong class="winner-title">in direct revenue realized from over 1000 experiments</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/10/linen-chest.svg" alt="" width="150" height="17" /></figure> </a> <a href="/case-studies/mcdonalds/" title="" class="swiper-slide winner-slide-item" style="background-color: #E4F5E7;"> <span class="winner-number" style="color: #4EBE5E;">12,000</span> <strong class="winner-title">McDonald’s locations generating incremental growth in average check size</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/12/mcdonalds.svg" alt="" width="40" height="35" /></figure> </a> <a href="/case-studies/ocado/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFDEEC;"> <span class="winner-number" style="color: #F64C72;">+55%</span> <strong class="winner-title">increase in add-to-cart from PLP optimization</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/09/ocado.svg" alt="" width="110" height="24" /></figure> </a></div></div><div class="winners-slider-controls-wrap"><div class="swiper-button-prev"></div><div class="swiper-button-next"></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5ec30e4 section section-tabs module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5ec30e4" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-87aeb6d elementor-column elementor-col-100 elementor-top-column" data-id="87aeb6d" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bdd6c8a elementor-widget elementor-widget-heading" data-id="bdd6c8a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Drive more revenue from your experimentation program</h2></div></div><div class="elementor-element elementor-element-01fe283 elementor-widget elementor-widget-html" data-id="01fe283" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="props"><div class="props-tab-nav"><div class="props-tab" data-tab="1"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/algorithms.svg" alt="" width="28" height="28" /> <span>Algorithms</span></div><div class="props-tab" data-tab="2"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/breadth.svg" alt="" width="28" height="28" /> <span>Breadth</span></div><div class="props-tab" data-tab="3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/multichannel.svg" alt="" width="28" height="28" /> <span>Multi-touch</span></div><div class="props-tab" data-tab="4"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/agility.svg" alt="" width="28" height="28" /> <span>Agility</span></div></div><div class="props-tab-content"><div class="props-tab-content-wrap" data-visible-content="1"> <strong>Algorithms</strong><div class="props-tab-text"><h4>Unlock flexibility and scale with AI</h4><p><strong>Blend your in-house expertise with Machine Learning automation.</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-predictive-targeting.svg" alt="" width="22" height="22" /> <span>Unlock revenue optimization opportunities with Predictive Targeting</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-multi-bandit.svg" alt="" width="22" height="22" /> <span>Improve performance with agile statistical engines, such as Bayesian and multi-armed bandit</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-optimize-s.svg" alt="" width="22" height="22" /> <span>Optimize performance by testing algorithms against one another</span></div></div><div class="props-tab-images"><div class="props-algo-wrap"><div class="props-algo-top"> <img loading="lazy" decoding="async" class="props-icon-pulse" src="/wp-content/uploads/2024/08/AI-Icon.svg" alt="" width="57" height="57"><div class="props-algo-top-inner props-algo-top-01"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/Experiment-1.svg" alt="" width="120" height="38"> <svg width="105" height="39" viewBox="0 0 105 39" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M104.5 38L23 38C21.1428 38 20.2142 38 19.4308 37.9383C9.62329 37.1665 1.83352 29.3767 1.06165 19.5692C1 18.7858 1 17.8572 1 16L1 -8.21138e-07" stroke="#270D4A" stroke-opacity="0.8" stroke-linejoin="round" stroke-dasharray="2 3"/> </svg></div><div class="props-algo-top-inner props-algo-top-02"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/Experiment-2.svg" alt="" width="120" height="38"> <svg width="106" height="39" viewBox="0 0 106 39" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 38L83 38C84.8572 38 85.7858 38 86.5692 37.9383C96.3767 37.1665 104.166 29.3767 104.938 19.5692C105 18.7858 105 17.8572 105 16L105 -8.88324e-07" stroke="#270D4A" stroke-opacity="0.8" stroke-linejoin="round" stroke-dasharray="2 3"/> </svg></div><div class="props-algo-top-inner props-algo-top-03"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/Experiment-3.svg" alt="" width="120" height="38"> <svg width="117" height="39" viewBox="0 0 117 39" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M117 1L23 1C21.1428 1 20.2142 1 19.4308 1.06166C9.62329 1.83353 1.83352 9.6233 1.06165 19.4308C1 20.2142 1 21.1428 1 23L1 39" stroke="#270D4A" stroke-opacity="0.8" stroke-linejoin="round" stroke-dasharray="2 3"/> </svg></div><div class="props-algo-top-inner props-algo-top-04"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/Experiment-4.svg" alt="" width="120" height="38"> <svg width="119" height="39" viewBox="0 0 119 39" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 1L96 1C97.8572 1.00001 98.7858 1.00001 99.5692 1.06166C109.377 1.83353 117.166 9.6233 117.938 19.4308C118 20.2142 118 21.1428 118 23L118 39" stroke="#270D4A" stroke-opacity="0.8" stroke-linejoin="round" stroke-dasharray="2 3"/> </svg></div></div><div class="props-algo-arrow"></div><div class="props-algo-bottom"> <strong>Personalization Opportunity Found!</strong> <span>+13%</span><div class="props-algo-text">uplift by serving <strong>“Experiment 2”</strong> to <strong>“VIP Customers”</strong> audience</div><div class="props-algo-btn">apply now</div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/algorithms-mobile.png" alt="" width="259" height="274"></div></div></div><div class="props-tab-content-wrap" data-visible-content="2"> <strong>Breadth</strong><div class="props-tab-text"><h4>Take testing further with Personalization</h4><p><strong>One seamless workflow for Personalization and Experience Optimization</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-funnel.svg" alt="" width="22" height="22" /> <span>Funnel your experimentation learnings directly into personalization campaigns to drive continuous uplift</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-algorithms-s.svg" alt="" width="22" height="22" /> <span>Apply the full power of algorithmic testing to content and product recommendations</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-target-test.svg" alt="" width="22" height="22" /> <span>Access differentiative audiencing capabilities to contextually target tests to different audiences</span></div></div><div class="props-tab-images"><div class="props-breadth-wrap"><div class="props-breadth-block-01"><div class="btn-01"><strong>Control:</strong> Target by Weather</div><div class="props-breadth-block retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/banner-01.png" alt="" width="320" height="154"><div class="props-breadth-overlay"> <span>This won for:<strong>Low Intent Users</strong></span></div></div></div><div class="props-breadth-block-02"><div class="btn-02"><strong>Variation:</strong> Target by Affinity</div><div class="props-breadth-block retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/banner-02.png" alt="" width="320" height="154"><div class="props-breadth-overlay"> <span>This won for:<strong>High Intent Users</strong></span><div class="btn-03"><span>Implement ></span></div></div></div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/breadth-mobile.png" alt="" width="289" height="256"></div></div></div><div class="props-tab-content-wrap" data-visible-content="3"> <strong>Multi-touch</strong><div class="props-tab-text"><h4>Optimize entire multi-channel journeys</h4><p><strong>Powerful multi-channel capabilities to optimize entire journeys, not just single pages.</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-channels.svg" alt="" width="22" height="22" /> <span>Extend A/B testing beyond the web to optimize experiences consistently across channels</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-journey.svg" alt="" width="22" height="22" /> <span>Optimize and personalize journeys with multi-touch campaigns</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-test-experiences.svg" alt="" width="22" height="22" /> <span>Test entire sets of experiences against one another</span></div></div><div class="props-tab-images"><div class="props-multi-wrap"><div class="props-multi-top props-multi-block retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/multi-img-01.png" alt="" width="288" height="148"></div><div class="props-multi-mid"><div class="btn-purple">A/B Test</div></div><div class="props-multi-bot"><div class="props-multi-bot-left props-multi-block retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/multi-img-02.png" alt="" width="270" height="312"></div><div class="props-multi-bot-right props-multi-block retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/multi-img-03.png" alt="" width="270" height="312"></div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/multichannel-mobile.png" alt="" width="292" height="259"></div></div></div><div class="props-tab-content-wrap" data-visible-content="4"> <strong>Agility</strong><div class="props-tab-text"><h4>Test on the client-side and server-side with ease</h4><p><strong>Robust server-side capabilities meet the needs of every enterprise.</strong></p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-insights.svg" alt="" width="22" height="22" /> <span>Gain deep insights to measure the true impact of your experimentation programs</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-dev.svg" alt="" width="22" height="22" /> <span>Run advanced experiments with minimal development lift</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/icon-deploy.svg" alt="" width="22" height="22" /> <span>Enjoy ease of configurability to support rapid experimentation deployment</span></div></div><div class="props-tab-images"><div class="props-agility-wrap"><div class="props-editor-wrap"><div class="props-editor-text-block"> <strong class="text-01">Your Headline <br>Before Testing</strong> <strong class="text-02">Your New, <br>Winning Headline</strong><div class="btn-edit-text"></div></div><div class="props-editor-img-wrap"><div class="btn-edit-img"></div></div><div class="props-editor-tools"><div class="btn-edit btn-tool"></div><div class="btn-code btn-tool"></div></div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/agility-mobile.png" alt="" width="301" height="259"></div></div></div></div><div class="props-bgs"></div><div id="btn-restart" class="btn-replay">Replay</div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-a0536b3 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="a0536b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1cb8e3a elementor-column elementor-col-100 elementor-top-column" data-id="1cb8e3a" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f1bd5c9 elementor-widget elementor-widget-shortcode" data-id="f1bd5c9" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-large-component" class="gartner"><div class="gft-container"><div class="gft-container-inner"><div class="gft-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gft-tabs"><div class="gft-tab active-tab" data-title="gartner">Gartner</div><div class="gft-tab" data-title="forrester">Forrester</div></div><div class="gft-tab-content active-tab" data-tab="gartner"> <a href="/guides/gartner/" title="Gartner MQ" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="441" height="441" alt="Gartner" > </a><div class="gft-copy"><span class="accent">Eight consecutive times </span>of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div> <a href="/guides/gartner/" title="Gartner MQ" class="gft-cta">Read the Gartner® report</a></div><div class="gft-tab-content" data-tab="forrester"> <a href="/guides/forrester/" title="Forrester" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="441" height="441" alt="Forrester" > </a><div class="gft-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div> <a href="/guides/forrester/" title="Forrester" class="gft-cta">Read the Forrester report</a></div></div></div></div><style>#gf-tabbed-banner-large-component > div > div > div.gft-tabs{display:none;}
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elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-ffc6955 elementor-column elementor-col-50 elementor-inner-column" data-id="ffc6955" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5b985a7 elementor-widget elementor-widget-heading" data-id="5b985a7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Need Inspiration? <br>Look no further.</h2></div></div></div></div></div><div class="elementor-element elementor-element-4377e71 elementor-column elementor-col-50 elementor-inner-column" data-id="4377e71" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-60b79f7 elementor-widget elementor-widget-text-editor" data-id="60b79f7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">See how our customers are taking their Experience Optimization to the next level.</div></div></div><div class="elementor-element elementor-element-02ddaf0 elementor-widget elementor-widget-html" data-id="02ddaf0" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/personalization-examples/#experience=email-recommendations%2Crecommendations&order=menu_order&gate=or" title="See more optimization use cases">See more optimization use cases →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-a7c9b63 elementor-section-full_width section-insp-bottom elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="a7c9b63" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-27262f8 elementor-column elementor-col-100 elementor-inner-column" data-id="27262f8" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e39a250 elementor-widget elementor-widget-html" data-id="e39a250" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="insp-slider splide"><div class="splide__track"><ul class="splide__list"><li class="splide__slide"> <a href="/use-case/continuous-recommendation-testing-on-the-homepage/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/inspo-optimize-thumb-1.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Continuously A/B test Homepage recommendation strategies</span> </a></li><li class="splide__slide"> <a href="/use-case/testing-the-order-of-the-homepage-elements/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/inspo-optimize-thumb-2.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">JOURNEY PERSONALIZATION</strong> <span class="insp-text">Test the order of homepage elements to increase engagement</span> </a></li><li class="splide__slide"> <a href="/use-case/application-form-a-b-testing-strategy-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/inspo-optimize-thumb-3.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">JOURNEY PERSONALIZATION</strong> <span class="insp-text">Testing application form layouts to increase conversion rates</span> </a></li><li class="splide__slide"> <a href="/use-case/multivariate-testing-shipping-costs/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/inspo-optimize-thumb-4.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #FF8D4D;">PROMOTIONAL MESSAGING</strong> <span class="insp-text">Multivariate testing the shipping cost and threshold with multi-touch campaigns</span> </a></li><li class="splide__slide"> <a href="/use-case/a-b-testing-category-page-filters-facets-and-sorting-tools/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/02/inspo-optimize-thumb-5.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">A/B testing category page filters, facets, and sorting tools</span> </a></li></ul></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3a2738c section section-more module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3a2738c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6651e18 elementor-column elementor-col-100 elementor-top-column" data-id="6651e18" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4b3b9a2 elementor-widget elementor-widget-heading" data-id="4b3b9a2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Explore even more optimization capabilities</h2></div></div><section class="elementor-element elementor-element-4be85b5 elementor-section-full_width features-wrap elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4be85b5" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f08a006 elementor-column elementor-col-100 elementor-inner-column" data-id="f08a006" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1c6064c feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="1c6064c" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Feature-Flag.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Feature Experimentation</div><p class="elementor-image-box-description">Use Feature Flags to deploy, without code, features to specific audiences with our comprehensive targeting and allocation capabilities.</p></div></div></div></div><div class="elementor-element elementor-element-eb8aef8 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="eb8aef8" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Attribution.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Flexible Attribution</div><p class="elementor-image-box-description">Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.</p></div></div></div></div><div class="elementor-element elementor-element-f3ee13e feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="f3ee13e" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Multi-Bandit.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Dynamic Traffic Allocation</div><p class="elementor-image-box-description">Use multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.</p></div></div></div></div><div class="elementor-element elementor-element-0bee30e feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="0bee30e" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Affinity-Allocation.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Affinity Allocation</div><p class="elementor-image-box-description">Route traffic and adapt to changing preferences in real-time with Affinity Allocation to deliver relevant content and product recommendations that evolve with each user.</p></div></div></div></div><div class="elementor-element elementor-element-844ff71 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="844ff71" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Server-Templates.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Server Side Templates</div><p class="elementor-image-box-description">Experimentation has never been easier with server-side templates, enabling marketers to deploy and optimize experiences on the server side with no devs required.</p></div></div></div></div><div class="elementor-element elementor-element-a5cae32 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="a5cae32" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Click.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Point-and-Click Editor</div><p class="elementor-image-box-description">Build experiments and optimize experiences for any audience group with a “What You See Is What You Get” Editor without the help of design or development.</p></div></div></div></div><div class="elementor-element elementor-element-1be9f59 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="1be9f59" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Flex-KPI.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Flexible KPI selection</div><p class="elementor-image-box-description">Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.</p></div></div></div></div><div class="elementor-element elementor-element-7a920d6 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="7a920d6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Analyze.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Robust Analytics & Reporting</div><p class="elementor-image-box-description">Get important audience insights and testing performance, allowing you to measure the true impact of experiments on any digital interaction across any channel.</p></div></div></div></div><div class="elementor-element elementor-element-2dd31e8 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="2dd31e8" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/AB-Test.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Server & Client-Side Testing</div><p class="elementor-image-box-description">Go beyond client-side testing and deploy experiments on the server-side. Test and optimize algorithms, architectures, and even complete re-brands.</p></div></div></div></div><div class="elementor-element elementor-element-ed5ec87 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="ed5ec87" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/bleed-marks.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Full-Breadth of Integrations</div><p class="elementor-image-box-description">Dynamic Yield’s open and agnostic architecture integrates with the marketing platforms you already use, from DMPs to web analytics, tag managers, and more.</p></div></div></div></div><div class="elementor-element elementor-element-370e085 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="370e085" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Single-Page.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Single-Page Applications Support</div><p class="elementor-image-box-description">Create, manage, and measure A/B tests on your single-page application without having to heavily modify your application’s code.</p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-627dff3 section section-case-studies module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="627dff3" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-faba0f7 elementor-column elementor-col-100 elementor-top-column" data-id="faba0f7" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef002a2 elementor-widget elementor-widget-heading" data-id="ef002a2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Why industry experts choose Dynamic Yield for Experience Optimization</h3></div></div><div class="elementor-element elementor-element-d1d6435 elementor-widget elementor-widget-shortcode" data-id="d1d6435" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="exp-cs-slider"><a href="/case-studies/tottenham-hotspur/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat athletics-and-outdoors">Athletics & Outdoors</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/tottenham.jpg" alt="Tottenham Hotspur"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/tottenham-logo.svg" alt=""><p>Applying experiment learnings of different layouts for different audiences <strong>increases conversion rate on mobile by 40%</strong></p><span>Read Tottenham Hotspur case study →</span></div></div></a><a href="/case-studies/ocado/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat groceries">GROCERIES</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/ocado.jpg" alt="Ocado"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/ocado-logo.svg" alt=""><p>Testing a more prominent placement of buy-in-bulk offers on the product listing page drives a <strong>55% increase in add-to-cart rate</strong></p><span>Read Ocado case study →</span></div></div></a><a href="/case-studies/financial-services/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat financial-services">FINANCIAL SERVICES</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/syf.jpg" alt="Synchrony"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/syf-logo.svg" alt=""><p>Running personalization and UX experiments leads to a <strong>7% lift in credit card applications through personalization</strong></p><span>Read Synchrony case study →</span></div></div></a><a href="/case-studies/sky/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat telecommunications">Telecommunications</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/sky.jpg" alt="Sky"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/04/sky.svg" alt=""><p>Running tests to optimize customer onboarding <strong>increases CTR to watch by 138%</strong></p><span>Read Sky case study →</span></div></div></a></div> <script>(function($) {
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This was all set up as a single experiment to guarantee consistency throughout the entire customer journey, no matter the touchpoint. So far, we’ve seen great returns, with an increase of over 27% in the conversion rate for these customers.</span></div><div class="testi-author"><div class="testi-author-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/chrisitan.png" alt="" width="52" height="52" /></div><div class="testi-author-info"> <strong>Christian Ebhardt</strong> <span>Shop Manager of eCommerce & CRO Manager, Chal-Tec</span></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-06d5e14 section section-caps module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="06d5e14" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-8e5314b elementor-column elementor-col-100 elementor-top-column" data-id="8e5314b" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-215fa1c section-caps-inner elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="215fa1c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5498c58 elementor-column elementor-col-50 elementor-inner-column" data-id="5498c58" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6d3a083 elementor-widget elementor-widget-heading" data-id="6d3a083" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Better together</h2></div></div><div class="elementor-element elementor-element-3176114 elementor-widget elementor-widget-text-editor" data-id="3176114" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Our applications are more powerful when coupled with the rest of our capabilities, all available in a <a href="/experience-os/">single operating system for personalization</a>.</div></div></div></div></div></div><div class="elementor-element elementor-element-b66b451 elementor-column elementor-col-50 elementor-inner-column" data-id="b66b451" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5795d41 cap-box-wrap elementor-widget elementor-widget-html" data-id="5795d41" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/segmentation/" class="cap-box cap-box-discover"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/discover-def.svg" alt="" width="40" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/discover-hov.svg" alt="" width="40" height="40" /></figure> <strong>Segmentation</strong> <span>Identify, build, and analyze audiences.</span> </a> <a href="/targeting/" class="cap-box cap-box-target"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/target-def.svg" alt="" width="28" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/target-hov.svg" alt="" width="28" height="40" /></figure> <strong>Targeting</strong> <span>Serve each customer with unique offers.</span> </a> <a href="/recommendations/" class="cap-box cap-box-recommend"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/recommend-def.svg" alt="" width="37" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/recommend-hov.svg" alt="" width="37" height="40" /></figure> <strong>Recommendations</strong> <span>Algorithmically predict customers’ interests.</span> </a> <a href="/journey-orchestration/" class="cap-box cap-box-engage"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/engage-def.svg" alt="" width="35" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/engage-hov.svg" alt="" width="35" height="40" /></figure> <strong>Journey Orchestration</strong> <span>Reach customers at critical moments.</span> </a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-38eb42d elementor-section-full_width section-related module elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="38eb42d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1c13f53 elementor-column elementor-col-100 elementor-top-column" data-id="1c13f53" data-element_type="column"><div class="elementor-column-wrap  elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-aec36b1 elementor-widget elementor-widget-shortcode" data-id="aec36b1" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="related-articles-shortcode"><div class="related-articles-header"><h3>Featured resources</h3> <span class="related-articles-nav"></span></div><div class="related-articles-slider"><a href="https://www.dynamicyield.com/course/testing-and-optimization/" title="A/B Testing & Optimization Course" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="1200" height="628" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/XP2-ABTestingOptimization-FB-1200x628.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Course</span><h4>A/B Testing & Optimization Course</h4> <span class="related-article-desc">Learn the fundamentals of A/B testing and optimization – from basic concepts to common pitfalls, proven methods, and scaling your results</span> <span class="related-article-cta">Start the course →</span> </a><a href="https://www.dynamicyield.com/lesson/traffic-allocation/" title="Choosing The Right Traffic Allocation In A/B Testing" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2017/02/Choosing-the-right-traffic-allocation-in-A-B-testing-Blog.jpg" class="attachment-full size-full" alt="traffic allocation" /></div> <span class="related-article-type">Lesson</span><h4>Choosing The Right Traffic Allocation In A/B Testing</h4> <span class="related-article-desc">Learn how to choose the right traffic allocation method for your A/B tests and avoid common pitfalls, ensuring impactful, valid results.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/ab-testing-analysis/" title="How To Analyze And Interpret A/B Testing Results" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/05/How-to-analyze-interpret-A-B-testing-results-Blog.jpg" class="attachment-full size-full" alt="a/b testing" /></div> <span class="related-article-type">Lesson</span><h4>How To Analyze And Interpret A/B Testing Results</h4> <span class="related-article-desc">Analyzing A/B testing results is one of the most important stages of an experiment. But it's also the least talked about. Here's how to do it right.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/course/advanced-experimentation/" title="Advanced Experimentation Course" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="1200" height="628" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/XP2-AdvancedExperimentation-FB-1200x628.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Course</span><h4>Advanced Experimentation Course</h4> <span class="related-article-desc">For those ready to dive deeper into the implementation methods, calculations, setup, and analysis of experiments.</span> <span class="related-article-cta">Read more →</span> </a><a href=" https://www.dynamicyield.com/lesson/conversion-attribution-scoping/" title="Understanding Conversion Attribution Scoping In A/B Testing" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2017/05/Understanding-conversion-attribution-scoping-in-AB-Testing-Blog.jpg" class="attachment-full size-full" alt="conversion attribution" /></div> <span class="related-article-type">Lesson</span><h4>Understanding Conversion Attribution Scoping In A/B Testing</h4> <span class="related-article-desc">The influence of different conversion attribution configurations on your personalization and A/B testing campaigns.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/article/ab-testing-with-single-page-applications/" title="Personalization And A/B Testing With Single Page Application Frameworks" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/DY-SPAs-795x320-1.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Personalization And A/B Testing With Single Page Application Frameworks</h4> <span class="related-article-desc">Find out where SPAs came from, what they are, why brands are making the move, as well as how to overcome challenges presented in A/B testing and personalization.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/article/website-navigation-examples/" title="High-Impact Navigation Optimization Ideas To Improve Product Discovery" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2020/10/website-navigation-blog.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>High-Impact Navigation Optimization Ideas To Improve Product Discovery</h4> <span class="related-article-desc">Test different variations of site design elements and seek inspiration from brands that are effectively optimizing the navigation experience.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/no-failed-ab-tests/" title="There Are No Failed A/B Tests: How To Ensure Every Experiment Yields Meaningful Results" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2020/08/15.-There-are-no-failed-tests-Blog.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Lesson</span><h4>There Are No Failed A/B Tests: How To Ensure Every Experiment Yields Meaningful Results</h4> <span class="related-article-desc">Start gleaning meaningful insights from every A/B test, no matter the outcome with the right testing methodology and perspective toward experiment analysis.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/guides/dynamic-experiments/" title="The Mechanics Of A Successful And Meaningful Test" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/dynamic-experiments-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Guide</span><h4>The Mechanics Of A Successful And Meaningful Test</h4> <span class="related-article-desc">Start designing, conducting, and optimizing proper experiments that produce valuable results.</span> <span class="related-article-cta">Read the guide →</span> </a><a href="https://www.dynamicyield.com/lesson/bayesian-testing/" title="Frequentist Vs. Bayesian Approach In A/B Testing" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2016/09/Frequentist-vs-Bayesian-approach-Blog.jpg" class="attachment-full size-full" alt="frequentist vs bayesian" /></div> <span class="related-article-type">Lesson</span><h4>Frequentist Vs. Bayesian Approach In A/B Testing</h4> <span class="related-article-desc">The industry is moving toward the Bayesian framework as it is a simpler, less restrictive, more reliable, and more intuitive approach to A/B testing.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/blog/introducing-predictive-targeting/" title="Introducing: Automated Personalization With Dynamic Yield’s Predictive Targeting" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/predictivetargeting_blog.jpg" class="attachment-full size-full" alt="Predictive Targeting by Dynamic Yield" /></div> <span class="related-article-type">Article</span><h4>Introducing: Automated Personalization With Dynamic Yield’s Predictive Targeting</h4> <span class="related-article-desc">Predictive Targeting, an AI-Powered solution by Dynamic Yield, automatically converts every A/B test into an effective personalization opportunity.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/blog/dynamic-yield-for-spas/" title="Dynamic Yield for SPAs – Seamless Personalization with Any Framework" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2021/07/DY-SPA-795x320-1-1.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Dynamic Yield for SPAs – Seamless Personalization with Any Framework</h4> <span class="related-article-desc">Most personalization technologies vary in their SPA support, but Dynamic Yield’s seamless solution allows for agile and performance-driven experience delivery.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/cro-plan/" title="Developing A Conversion Rate Optimization Strategy" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2014/09/4-step-conversion-strategy-Blog.jpg" class="attachment-full size-full" alt="CRO plan" /></div> <span class="related-article-type">Article</span><h4>Developing A Conversion Rate Optimization Strategy</h4> <span class="related-article-desc">Use this robust program to develop a conversion rate optimization strategy that will help you achieve sustainable growth.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/blog/multi-touch-campaigns/" title="Multi-Touch Campaigns – A Whole New Way To Test & Personalize" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/DY_Multi-Touch_Blog_795x320.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Multi-Touch Campaigns – A Whole New Way To Test & Personalize</h4> <span class="related-article-desc">Build cohesive campaigns with multiple experiences of different types that span across pages and touchpoints, from the first pageview all the way to the last.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/landing-page-design/" title="The Core Principles Of Landing Page Optimization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2014/07/The-core-principles-of-landing-page-optimization-Blog.jpg" class="attachment-full size-full" alt="landing page optimization" /></div> <span class="related-article-type">Lesson</span><h4>The Core Principles Of Landing Page Optimization</h4> <span class="related-article-desc">Designing an optimized landing page isn't exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/client-side-vs-server-side/" title="Client-Side Vs Server-Side A/B Testing And Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/Client-side-vs-server-side-AB-Testing-and-personalization-Blog-1.jpg" class="attachment-full size-full" alt="client-side vs server-side" /></div> <span class="related-article-type">Lesson</span><h4>Client-Side Vs Server-Side A/B Testing And Personalization</h4> <span class="related-article-desc">An in-depth analysis of the most important technical considerations when comparing client-side vs server-side rendering.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/maximum-returns-with-3-ab-testing-rules/" title="Choosing The Right Optimization KPI For Your A/B Tests" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2017/10/Choosing-the-right-optimization-KPI-for-your-AB-tests-Blog.jpg" class="attachment-full size-full" alt="optimization KPI" /></div> <span class="related-article-type">Lesson</span><h4>Choosing The Right Optimization KPI For Your A/B Tests</h4> <span class="related-article-desc">Optimize your testing program by addressing common A/B testing pitfalls and introducing reliable approaches to measure the efficacy of your experiences</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/blog/affinity-allocation/ " title="Transform The Way Customers Experience Personalization With Affinity Allocation" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/04/dy-affinity-allocation-feature.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Transform The Way Customers Experience Personalization With Affinity Allocation</h4> <span class="related-article-desc">By optimizing for customer affinity, companies can personalize at scale and achieve precision when delivering tailored experiences as users move through their unique journeys.</span> <span class="related-article-cta">Read the article →</span> </a></div></div><style>.related-articles-shortcode {
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