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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-9560" class="et_pb_post post-9560 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-marketing-strategies article-tags-seasonality-in-personalization article-function-conversion-optimization article-function-merchandising-ecommerce article-function-marketing article-type-tactical-guides"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">8 Quick Wins to Increase eCommerce Holiday Sales</h1><h2 class="article-excerpt">Here are 8 winning strategies eCommerce brands can quickly implement to increase revenue over the holiday season.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/meir-45.jpg" alt="Meir Fox" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/meir/" title="Posts by Meir Fox" rel="author">Meir Fox</a></div><div class="article-author-title-text"></div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>The holiday season is typically ‘crunch time’ for online retailers to increase sales revenue. According to the National Retail Federation, 2015 holiday retail sales in the US alone <a href="https://nrf.com/resources/consumer-data/holiday-headquarters" target="_blank" rel="noopener noreferrer">reached</a> an astonishing $626 Billion, with most of that revenue accumulated during Thanksgiving, Cyber Monday and Black Friday. Online shopping is the go-to option for eager customers looking to avoid the crowds at the mall, and eCommerce retailers must be equipped with the best practices to successfully capitalize on this unique opportunity.</p><p><strong>Here are 8 winning strategies eCommerce brands can quickly implement today to dramatically increase revenue over the holiday season.</strong></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">1. Communicate personalized real-time Messages to leverage holiday promotions</h2><p>According to <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/how-digital-connects-shoppers-to-local-stores/" target="_blank" rel="noopener noreferrer">research</a> conducted by Google, <a class="inline-twitter-link inline-tweet-click" href="#" onclick="inline_tweet_sharer_open_win('https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dynamicyield.com%2Farticle%2Fecommerce-holiday-quick-wins%2F&text=RT+%40DynamicYield%3A+85%25+of+e-shoppers+are+more+likely+to+shop+from+brands+that+offer+personalized+discounts+');" title="Tweet This!">85% of e-shoppers are more likely to shop from brands that offer personalized discounts <span class="non-dashicons"> </span></a> and exclusive offers. Today’s consumers are becoming increasingly well-informed and want a shopping experience tailored just for them. Online retail brands can engage and impress savvy holiday shoppers by communicating the right message, to the right person, at the right time.</p><p><em><strong>How?</strong></em></p><p>Display highly-incentivized notifications and overlays in real-time, based on users’ intent, demographics, preferred product attributes, on-site interactions, past behavior and other data you’ve collected. Tailoring relevant and engaging holiday-themed messages to match individual user preferences proves an organization’s ability to cater to customers’ needs on a personal level and maximizes purchase likelihood.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/personalized-notifications.png"><img decoding="async" class="aligncenter size-full wp-image-9566" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/personalized-notifications.png" alt="personalized messages" width="500" /></a></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">2. serve holiday-themed Dynamic Remarketing ads</h2><p>From finding a better price elsewhere to experiencing unexpected costs at checkout, there are many factors that can lead a customer to abandon their digitally loaded shopping carts. Customers don’t always complete their purchases and it’s incumbent upon retailers to give them a good incentive to, especially during the holiday season. Retargeting customers through <a href="https://www.dynamicyield.com/blog/retargeting-tactics/">dynamic remarketing</a> ads is a highly effective method retail brands can utilize to stay competitive, win back customers and influence them to complete their purchases.</p><p><em><strong>How?</strong></em></p><p>Make use of a user’s browsing cookies and automatically retarget them with highly relevant promotions for products they have already displayed an interest in. If a user has not completed a purchase for a certain item, display an ad with an exclusive discount to pique that user’s interest towards purchasing it. On a broader scale, send promotional emails reminding users that ‘they still have items in their cart’ and offer special holiday deals upon completing those purchases (don’t forget, however, to stop retargeting them once they’ve actually purchased the item!) Serving holiday-themed remarketing ads with personalized incentives will reduce cart abandonment and effectively encourage returns.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/retargeting.png"><img decoding="async" class="aligncenter size-full wp-image-9568" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/retargeting.png" alt="personalized retargeting ads" width="500" /></a></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">3. Increase AOV with Personalized Product Recommendations</h2><p>Competition among online retailers is fierce and only intensifies prior to and during the holiday season. For organizations looking to increase engagement and monetization at this time of year, personalized <a href="https://www.dynamicyield.com/blog/product-recommendations-guide/">product recommendations</a> are key. Displaying highly relevant products to returning customers will allow them to easily pick up where they left off and simultaneously increase the average value of their orders.</p><p><em><strong>How?</strong></em></p><p>Forget outdated, impersonal product recommendation methods and start making recommendations based on personal user preferences. Embed <a href="https://www.dynamicyield.com/blog/dynamic-recommendation-strategies/">automated product recommendation units</a> that leverage user-specific behavioral data, such as recent products or categories viewed, past items purchased, and preferred product attributes, to present users with items they will be most likely to engage with.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/recommendations.png"><img decoding="async" class="aligncenter size-full wp-image-9567" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/recommendations.png" alt="personalized product recommendations" width="500" /></a></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">4. Use geo-location and device information to personalize offers</h2><p>The devices customers use to shop online play an important role in determining engagement levels within a site. Customer activity varies between devices and offers optimized for mobile won’t necessarily work well on desktops or tablets. Identifying a given user’s device type is crucial for retailers to understand purchase intent and provide the most relevant promotion to suit it.</p><p><em><strong>How?</strong></em></p><p>Detect devices shoppers are using and tailor offers according to advanced <a href="https://www.dynamicyield.com/segmentation/">customer segments</a> such as user affinities, geo-location, weather forecast, referral source, device type, or psychographics. If a given user has an affinity for iPhone accessories, for instance, knowing that they are a 25 year old female student shopping from an iPhone in New York can make all the difference when creating a targeted offer geared at converting her.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/smart-object.png"><img decoding="async" class="aligncenter size-full wp-image-9570" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/smart-object.png" alt="personalized messages per device" width="250" /></a></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">5. Create a sense of urgency with time-driven promotions</h2><p>When it comes to holiday shopping, time is of the essence. Customers come looking for the best deals on products they’ve already researched and have a limited threshold when considering the offers they are presented with. Creating a sense of urgency when displaying holiday-themed promotions is a great way for retailers to call visitors to action and encourage immediate purchasing decisions.</p><p><em><strong>How?</strong></em></p><p>Display limited-time offers in the form of banner ads and overlays to persuade users to buy the products they are looking for <i>now </i>rather than later. Placing attention-grabbing keywords (e.g. % off, now, new, best sellers etc.) within a given time frame (by midnight, today only, last call, 3 hours left etc.) will induce a fear of missing out among users and intrigue them to seize the opportunity at hand. Simply put, generic holiday discounts do not generate the same type of excitement as a get-it-before-it’s-gone sale.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/pdp-promo.png"><img decoding="async" class="aligncenter size-full wp-image-9565" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/pdp-promo.png" alt="time-driven promotions" width="500" /></a></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">6. Leverage exit popups to minimize Shopping cart abandonment</h2><p>During the holiday season, online shoppers are not only looking for the perfect gift but the perfect deal to accompany it. If a product’s overall offering (in terms of packaging, pricing, and shipping) is deemed imperfect in the eyes of a given customer, it will likely result in their abrupt exit to make the purchase elsewhere. There are some telling actions and intent signals on the shopper’s part that trigger the alarm for <a href="https://www.dynamicyield.com/blog/the-3-stage-abandonment-timeline/">cart abandonment</a>. However, there are effective automated solutions that enable retail brands to recover and turn site exits into sales.</p><p><em><strong>How?</strong></em></p><p>Employ sophisticated behavioral targeting algorithms that <a class="inline-twitter-link inline-tweet-click" href="#" onclick="inline_tweet_sharer_open_win('https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dynamicyield.com%2Farticle%2Fecommerce-holiday-quick-wins%2F&text=RT+%40DynamicYield%3A+identify+exit+intent+in+real-time+and+influence+visitors+to+stay+');" title="Tweet This!">identify exit intent in real-time and influence visitors to stay <span class="non-dashicons"> </span></a>. Upon noticing visitors’ exit intent (such as mouse cursor movement towards the webpage exit button at a high velocity), effectively re-engage by automatically triggering <a href="https://www.dynamicyield.com/blog/6-exit-intent-tactics/">exit popups</a> with personalized recommendations and targeted promotions, such as referral coupons, free shipping and returns, member-only discounts, or money back guarantees.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/exit-intent.png"><img decoding="async" class="aligncenter size-full wp-image-9563" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/exit-intent.png" alt="behavioral exit-intent messages" width="500" /></a></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">7. Optimize social media traffic over the holidays using personalized landing pages</h2><p>Ecommerce brands will implement and test a variety of landing pages during the holiday season to determine which one will have the strongest effect towards increasing revenue. However, crunching A/B test data for multiple landing page variations can be a time-consuming process. eCommerce <a class="inline-twitter-link inline-tweet-click" href="#" onclick="inline_tweet_sharer_open_win('https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.dynamicyield.com%2Farticle%2Fecommerce-holiday-quick-wins%2F&text=RT+%40DynamicYield%3A+brands+would+be+wise+to+automate+their+landing+page+optimization+strategy+during+the+holiday+season+');" title="Tweet This!">brands would be wise to automate their landing page optimization strategy during the holiday season <span class="non-dashicons"> </span></a> to efficiently convey the most relevant and effective offers to users.</p><p><em><strong>How?</strong></em></p><p>Optimize destination URL’s based on your most important KPI’s. Utilize the power of <a href="https://www.dynamicyield.com/blog/personalized-landing-pages/">personalized landing pages</a> for your campaigns and social media activities to maximize revenue and performance. Use an automated solution such as Dynamic Yield to automatically retest holiday landing page variations and reallocate traffic in real-time towards the most effective variation.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/smart-links.png"><img decoding="async" class="aligncenter size-full wp-image-9569" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/smart-links.png" alt="personalized landing pages" width="500" /></a></p><h2 style="background-color: #222; padding: 10px 20px; margin-bottom: 20px; color: #fff; font-weight: 400; font-size: 16px; text-transform: uppercase;">8. Offer personalized mobile web and mobile app in-store experiences</h2><p>Although mobile ecommerce is certainly <a href="http://marketingland.com/black-cyber-weekend-boom-much-109474" target="_blank" rel="noopener noreferrer">on the upswing</a>, customers still love to soak up the festive spirit that can only be experienced when visiting brick and mortar stores. As an overwhelming majority of customers now use their mobile devices while shopping in-store (to read product reviews, compare prices, and search for coupons) communicating with users via mobile has become essential in driving physical sales and enhancing in-store experiences.</p><p><em><strong>How?</strong></em></p><p>Personalize experiences for consumers specifically using smartphones to look up products while in-store. Merge user activity data to determine the products individual shoppers are engaging with on their smartphones and broadcast beacon offers to them via bluetooth with special incentives to purchase those items in-store.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2015/10/in-app-notification.png"><img decoding="async" class="aligncenter size-full wp-image-9564" style="border: 1px solid #eee;" src="https://www.dynamicyield.com/wp-content/uploads/2015/10/in-app-notification.png" alt="in-app-notifications" width="250" /></a></p><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/zGlQh' target='_blank'>8 winning strategies eCommerce brands can implement to increase revenue over the holiday season</a></div><a href='http://ctt.ec/zGlQh' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div><h2>In Conclusion</h2><p>Today’s customers expect personalized experiences when shopping online and it’s incumbent upon retail brands to rise to the occasion. Implementing these strategies will allow eCommerce retailers to meet and exceed customer expectations and be fully prepared to increase revenue during the upcoming holiday season.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/marketing-strategies/">Marketing Strategies</a><a href="https://www.dynamicyield.com/tags/seasonality-in-personalization/">Seasonality in Personalization</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/user-identification-for-personalization/">From Fragmentation to Connection: Mastering User Identification for Personalization</a><div class="article-sidebar-nav-author">Gina Walanga</div></li><li> <a href="https://www.dynamicyield.com/article/reconnect-your-customers-with-the-right-message-at-the-right-time/">Reconnect your customers with the right message at the right time</a><div class="article-sidebar-nav-author">Emily Roberts</div></li><li> <a href="https://www.dynamicyield.com/article/how-to-drive-more-subscribers-to-your-mailing-list/">How to Drive More Subscribers to Your Mailing List</a><div class="article-sidebar-nav-author">Ravit Morales</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>