Personalized journeys, global gains: Electrolux's 21-market success story
See how the world’s second-largest home appliance retailer used personalization to scale localized experiences across 63 domains and 21 markets for its 3 core brands: Electrolux, AEG, and Zanussi.
16% uplift in D2C revenue
generated by Dynamic Yield campaigns
3 brands: Electrolux, AEG, and Zanussi
displaying personalized content, each one executed from a single global campaign
incrementally from users who are exposed to Dynamic Yield experiences
Introduction
Electrolux, one of the world’s largest and most recognizable home appliances manufacturers, sells appliances, spare parts, and accessories on separate sites for 6 globally recognized brands including AEG, Zanussi, Frigidaire, Westinghouse, and Anova. The company’s personalization journey began in 2020 with a limited rollout to three sites in Italy, Sweden, and Germany. However, the team soon realized the enormous potential for scalability with Dynamic Yield’s Experience OS, possible even with its small central team.
This central team rolled out a global program to personalize 63 domains, displaying products based on regional popularity and availability and seamlessly managing local discounts, currencies, and images for 3 of Electrolux’s brands in 21 markets and 6 languages. The ingenuity of Electrolux’s team structure also allows the brand to manage unique regional campaigns that address more nuanced, market-specific customer needs, driving incremental revenue.
“Dynamic Yield has allowed our team to achieve scalability in our customer experience optimization that we could have never imagined before. We’re able to run personalized, localized experiences across 63 domains and multiple brands, all without adding resources.”
– Marienza Benedetti, eCommerce Personalization and Growth Manager
The Challenge
Maintaining authentic customer connections
With the size of Electrolux’s business, staying relevant to customers without losing efficiency and communication across worldwide teams and brands is challenging. Until the adoption of its personalization program, Electrolux’s ability to deploy meaningful personalized and localized experiences online was limited to the basics, manually managing product recommendations and their differences in language, currency, and local inventory.
But to truly speak to the customer, a business needs more than the basics. Price sensitivity, tendencies with behavior that relate back to cultural factors, and even the level of service a user expects on a page can all be traced back to regional differences — differences that are critical yet difficult to address at scale.
Electrolux leveraged Experience OS to deliver different experiences to 63 domains, 21 markets, and 3 brands with a single campaign, creating a scalable system that can be maintained by a central personalization team of only two people. This frees up regional teams to get more granular and address local customer pain points, all with the same tool. Below are some examples of how Electrolux has realized successful localization via its personalization program.
Early Execution
Achieving localized experiences from a single global campaign
Electrolux’s central personalization team uses global KPIs to identify which web experiences are valuable to deploy across all their brands. These include homepage recommendations, limited-time offer pop-ups, loyalty program nudges, and more. To deploy these key web experiences across all regions and brands, the team starts with a single campaign in Experience OS, then builds multi-language variations to hit the different locales, adjusting each variation for regionally-specific currency and targeting conditions.
The result is dozens of unique experiences, on multiple domains and brands, that run from a single, overarching campaign. This is both easy to maintain and allows the team to optimize for centrally-defined KPIs, without sacrificing awareness of the nuances of each brand and region.
These campaigns are possible because Electrolux ingested an enormous multi-language, multi-property product feed into Experience OS, a feed that contains thousands of items with over a hundred data attributes for each product. Dynamic Yield’s capability to ingest product feeds of this scale and complexity allows Electrolux to drive consistent and orchestrated experiences throughout all locales, taking into account product availability, prices, promotional offers, and more for 21 different markets.
Limited-time promotions with regional personalization
Electrolux has a “Product of the Month” promotion unique in every region. While this was a challenge to promote before personalization, now the team swaps out the promotions every month with a single, easily managed campaign. Here is an example of what the “Product of the Month” promotion looked like in Italy versus Norway:
Although these pop-ups were built from the same campaign, the result is two entirely different experiences based on the region, featuring variations in the product, copy, language, currency, and size of the discount.
Almost every element in the pop-up is adjusted for the region, including the product featured, the copy, language, currency, and size of the discount. This single campaign represents a sustainable way for the central personalization team to address different market needs, pushing key products at the right time, in the right region, for less work.
Loyalty program pop-ups by region
Another KPI for the central team was to encourage loyalty program sign-ups across all brands and regions. Historically, this was challenging because the website prompts involved different terms and language localization, and took frequent, manual updates to manage.
Now, the personalization team optimizes loyalty program sign-ups from a single call-to-action campaign. Here is what the end result looked like for non-members on the Electrolux site in Italy versus non-members on the AEG site in Poland:
This loyalty program sign-up CTA was built from a single central campaign and deployed across multiple brands and regions. The result is automatic differences in language, terms, and branding.
Even though it was built from the same campaign with the same campaign structure, the CTA appeared with a different discount based on the local policies, different languages based on the region, and different styling depending on the brand.
Homepage recommendations for visitors with no product views
In this example, the team built a single campaign with the same algorithm (Most Popular) to show homepage recommendations that varied by region. Here is what the end result looked like for a first-time visitor in France versus a first-time visitor in Sweden:
These homepage recommendations for first-time visitors were built from the same campaign, deployed with the same algorithm (Most Popular) and deployed on the same date and time. Yet, the end result reflects different local promotional policies, language, pricing, currency, and products.
The experiences account for regional differences, showing an AC in France (where it was more relevant for the time of year) versus an air fryer in Sweden. Additionally, different currencies, languages, and price points apply. Overall, this recommendation campaign delivered personalized suggestions, tailored to 63 different regions accounting for local preferences, on 63 site domains — automatically.
While the above example demonstrates Electrolux’s ability to scale a single recommendation campaign across 21 markets, it’s worth noting that the personalization team runs dozens of recommendation campaigns across all 63 of its domains. Recommendations are deployed on cart pages, product pages, and category pages, and can be scaled across markets or contained locally as the team desires. The team also uses different OOTB strategies, including deep learning recommendations and some customized logic unique to their business. For instance, Electrolux uses Dynamic Yield’s Bring Your Own Logic capability to recommend accessories for items in a user’s cart, scaled across most markets.
Electrolux applied custom logic to Dynamic Yield’s algorithms to recommend accessories based on items in a user’s cart. In the first image, a washing machine in the cart yields recommendations for washer pads and a microplastics filter. When a vacuum is added to the cart (2nd image), recommendations for vacuum bags appear.
Electrolux added their logic to Dynamic Yield’s existing algorithms to display only accessories related to the items in the user’s cart. This was possible because of Electrolux’s intricate product feed, which contains over a hundred data points per item and enables the team to match accessories to products. By leveraging this feed in Experience OS with unique logic applied to Dynamic Yield’s cutting-edge algorithms, Electrolux can deliver accurate accessory recommendations at scale.
With the right tool and team structure, scalability knows no bounds
While the adoption of Dynamic Yield has empowered Electrolux with the right tool to execute localization at scale, it wouldn’t be successful without the ingenuity of the brand’s team structure. Electrolux splits the work between a two-person central personalization team, which oversees global KPIs and campaigns, and small regional teams, which brainstorm, pitch, and optimize for granular regional nuances.
Electrolux has a small central personalization team, which runs campaigns to optimize for global KPIs across the brands, and regional teams, which monitor unique customer pain points by region and deploy personalization campaigns on certain domains to address them.
This structure has allowed Electrolux to optimize quickly despite its size, not just for universal campaigns such as homepage recommendations, but all the way down to regionally-nuanced experiences that demonstrate the brand understanding of pain points and expectations that vary for customers across the globe.
For example, the regional UK team observed that customers in this region were particularly frustrated by unclear express delivery times. So, the team deployed a campaign on the UK domains to deliver a personalized delivery date estimation based on the customer’s location, date, and time of purchase.
The original experience (left) was a pain point in the UK because it lacked clarity on delivery times. The personalized campaign (right) displayed a delivery estimate based on the individual’s location, date, and time of purchase, yielding an +8% revenue uplift against the original.
The personalized delivery estimate solved for this pain point and created an improved customer experience, something that was highly valued in the UK market. This campaign yielded an +8% revenue uplift when compared to the original experience.
In another example, the regional team in Italy observed that live customer support was important in the Italian market, especially for appliances with a high price point. So, they built a campaign promoting Electrolux’s order-by-phone service to appear on the PDPs of high-ticket items.
This campaign promoted Electrolux’s order-by-phone service on the PDPs of high-ticket items, specifically for the Italian market, where the team observed live support was critical to close an expensive purchase. The result was a +70% increase in sales via phone compared to no promotion of the service.
This campaign was particularly effective for paid traffic and supplemented advertising campaigns with increased support coverage for products with a high price point. As a result, the Italian region saw a +70% increase in sales via phone compared to prior months when the campaign was not live on PDPs.
Pushing the boundaries of personalization
Aside from Electrolux’s sophisticated localization program, the team continues to push the boundaries of personalization by introducing new channels. Electrolux recently leveraged triggered emails to re-engage visitors who had abandoned their cart, easily scaling this across brands, regions, and languages.
Electrolux uses triggered emails to re-engage with visitors who have abandoned their carts, scaled across brands, regions, and languages with one tool.
With Experience OS, Electrolux is able to seamlessly deliver personalized emails at key times, improving re-engagement and reducing churn.
The Key Takeaway
Personalization aims to demonstrate a clear understanding of the customer and remove friction in the shopping process. For a global brand the size of Electrolux, a critical component of personalization is localization. Getting regional nuances right, including details in language, pricing, offers, featured products, and content, all reflect the brand’s understanding of the customer and what they need.
Until the adoption of Dynamic Yield, localization at scale was manual and limited in its scope. Now, it is possible for Electrolux to maintain localized experiences and optimize and accelerate for critical KPIs, all with the same number of resources in place.
GET YOUR DEMO
You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.
<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "16% contribution to D2C revenue from Dynamic Yield",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :electrolux",
"pageURL": "https://www.dynamicyield.com/case-studies/electrolux/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/case-studies/electrolux/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/case-studies/electrolux/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>Electrolux Localizes Content in 21 Markets with Personalization</title><link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin/><link rel="preconnect" href="https://fonts.googleapis.com"/><style type="text/css">@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 400;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU36SjNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 500;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU3ISjNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 600;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU0kTTNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 700;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU0dTTNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17uj8Q4iDgNK.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17ujww4iDgNK.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17ujLwkiDgNK.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17ujFgkiDgNK.ttf) format('truetype');
}
</style><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="See how this global home appliance company uses personalization to localize content across 63 domains." /><link rel="canonical" href="https://www.dynamicyield.com/case-studies/electrolux/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Electrolux Localizes Content in 21 Markets with Personalization" /><meta property="og:description" content="See how this global home appliance company uses personalization to localize content across 63 domains." /><meta property="og:url" content="https://www.dynamicyield.com/case-studies/electrolux/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2024-12-02T14:59:23+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2024/02/case-study-social-share-1200x628-2.png" /><meta property="og:image:width" content="2400" /><meta property="og:image:height" content="1256" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:title" content="Electrolux Localizes Content in 21 Markets with Personalization" /><meta name="twitter:description" content="See how this global home appliance company uses personalization to localize content across 63 domains." /><meta name="twitter:image" content="https://www.dynamicyield.com/wp-content/uploads/2024/02/case-study-social-share-1200x628-2.png" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="13 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Dynamic Yield Marketing, Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/case-studies/electrolux/","url":"https://www.dynamicyield.com/case-studies/electrolux/","name":"Electrolux Localizes Content in 21 Markets with Personalization","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"primaryImageOfPage":{"@id":"https://www.dynamicyield.com/case-studies/electrolux/#primaryimage"},"image":{"@id":"https://www.dynamicyield.com/case-studies/electrolux/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png","datePublished":"2024-02-20T15:14:08+00:00","dateModified":"2024-12-02T14:59:23+00:00","description":"See how this global home appliance company uses personalization to localize content across 63 domains.","breadcrumb":{"@id":"https://www.dynamicyield.com/case-studies/electrolux/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/case-studies/electrolux/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/case-studies/electrolux/#primaryimage","url":"https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png","width":544,"height":672,"caption":"Electrolux library thumbnail"},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/case-studies/electrolux/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Personalization Case Studies","item":"https://www.dynamicyield.com/case-studies/"},{"@type":"ListItem","position":3,"name":"16% contribution to D2C revenue from Dynamic Yield"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020907' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-icons-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.6.2' type='text/css' media='all' /><link rel='stylesheet' id='elementor-animations-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-frontend-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-pro-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=2.10.0' type='text/css' media='all' /><link rel='stylesheet' id='font-awesome-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-global-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_12a32c87d5f3cd59de1889deefab8a86.css?ver=1727179740' type='text/css' media='all' /><link rel='stylesheet' id='elementor-post-215658-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3cf81cb4662378e1e95bc8d323488eb8.css?ver=1723550800' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-embedded-reset-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='case-study-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f35dc1938fb9dafc8b4ac37170edc6e3.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/pages/215658" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=215658' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fcase-studies%2Felectrolux%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fcase-studies%2Felectrolux%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
var addEvent = function(evt, handler) {
if (window.addEventListener) {
document.addEventListener(evt, handler, false);
} else if (window.attachEvent) {
document.attachEvent('on' + evt, handler);
}
};
var removeEvent = function(evt, handler) {
if (window.removeEventListener) {
document.removeEventListener(evt, handler, false);
} else if (window.detachEvent) {
document.detachEvent('on' + evt, handler);
}
};
var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
var logHuman = function() {
if (window.wfLogHumanRan) { return; }
window.wfLogHumanRan = true;
var wfscr = document.createElement('script');
wfscr.type = 'text/javascript';
wfscr.async = true;
wfscr.src = url + '&r=' + Math.random();
(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
for (var i = 0; i < evts.length; i++) {
removeEvent(evts[i], logHuman);
}
};
for (var i = 0; i < evts.length; i++) {
addEvent(evts[i], logHuman);
}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=594A4937B223D63A4A365C5258F092EA');</script>
<script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"page","pagePostType2":"single-page","pageCategory":["case-studies"],"pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"February 20, 2024","pagePostDateYear":"2024","pagePostDateMonth":"02","pagePostDateDay":"20","pagePostDateDayName":"Tuesday","pagePostDateHour":"10","pagePostDateMinute":"14","pagePostDateIso":"2024-02-20T10:14:08-05:00","pagePostDateUnix":1708424048};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template-default page page-id-215658 page-child parent-pageid-6967 wp-featherlight-captions et_fixed_nav windows et_pb_pagebuilder_layout et_right_sidebar unknown et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-215658 default_header lp_case_studies"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/case-studies/electrolux/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-215658" class="post-215658 page type-page status-publish has-post-thumbnail hentry category-case-studies"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="215658" class="elementor elementor-215658" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-3b6fc730 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3b6fc730" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-60e6c452 elementor-column elementor-col-100 elementor-top-column" data-id="60e6c452" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b626f04 elementor-widget elementor-widget-text-editor" data-id="2b626f04" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-153bb45a case_study_page_header padding-y-0 warehouse_group-header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="153bb45a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-298c153b elementor-column elementor-col-100 elementor-top-column" data-id="298c153b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-53017709 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="53017709" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-35808c1c page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="35808c1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5bb562a8 case_study_header_title lamoda elementor-widget elementor-widget-heading" data-id="5bb562a8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Personalized journeys, global gains: Electrolux's 21-market success story</h1></div></div><div class="elementor-element elementor-element-368f538c case_study_header_text elementor-widget elementor-widget-text-editor" data-id="368f538c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>See how the world’s second-largest home appliance retailer used personalization to scale localized experiences across 63 domains and 21 markets for its 3 core brands: Electrolux, AEG, and Zanussi.</p></div></div></div><div class="elementor-element elementor-element-b076f8c download_the_pdf elementor-widget elementor-widget-html" data-id="b076f8c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="/electrolux-case-study/"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-6ed465b6 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="6ed465b6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-df46f10 elementor-widget elementor-widget-html" data-id="df46f10" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/header-image-1.png" alt="Electrolux header image" class="ATF" width="394" height="396"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-74109ee elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="74109ee" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-43113bb elementor-column elementor-col-100 elementor-top-column" data-id="43113bb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0e2be67 elementor-widget elementor-widget-shortcode" data-id="0e2be67" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="cs-ind-cap-wrap"><div class="cs-ind-cap-container"><div class="cs-ind-col"><div class="cs-ind-cap-heading">Industry</div><div> <a href="https://www.dynamicyield.com/ecommerce/"
title="Home & Furniture"
target="_blank">Home & Furniture</a></div></div><div class="cs-cap-col"><div class="cs-ind-cap-heading">Capability Used</div><div> <a href="https://www.dynamicyield.com/recommend/"
title="Recommend"
target="_blank">Recommend</a> <a href="https://www.dynamicyield.com/target/"
title="Target"
target="_blank">Target</a> <a href="https://www.dynamicyield.com/engage/"
title="Engage"
target="_blank">Engage</a> <a href="https://www.dynamicyield.com/optimize/"
title="Optimize"
target="_blank">Optimize</a> <a href="https://www.dynamicyield.com/discover/"
title="Discover"
target="_blank">Discover</a></div></div></div></div><style>.cs-ind-cap-wrap {
background-color: #D8E8E5;
color: #022147;
padding-left: 25px;
padding-right: 25px;
}
.cs-ind-cap-container {
width: 100%;
max-width: 1120px;
margin-left: auto;
margin-right: auto;
display: flex;
flex-wrap: wrap;
align-items: flex-start;
}
.cs-ind-cap-heading {
color: #022147;
font-family: 'Mark for MC', sans-serif;
font-weight: 700;
}
.cs-ind-cap-container a {
color: #022147;
display: inline-flex;
line-height: 20px;
letter-spacing: 0.5px;
text-decoration: underline;
}
.cs-ind-cap-container a:hover {
color: #022147;
text-decoration: none;
}
.cs-ind-cap-container a:not(:last-child) {
margin-right: 10px;
}
@media only screen and (min-width: 768px) {
.cs-ind-cap-wrap {
padding: 30px 25px 37px;
}
.cs-ind-col {
width: 32%;
margin-right: 35px;
}
.cs-cap-col {
width: calc(68% - 35px);
}
.cs-ind-cap-heading {
font-size: 26px;
line-height: 46px;
margin-bottom: 5px;
}
.cs-ind-cap-container a {
font-size: 20px;
}
}
@media only screen and (max-width: 767px) {
.cs-ind-cap-wrap {
padding: 24px 60px;
}
.cs-ind-cap-container {
row-gap: 10px;
}
.cs-ind-col,
.cs-cap-col {
width: 100%;
}
.cs-ind-cap-heading {
font-size: 16px;
line-height: 1;
margin-bottom: 10px;
}
.cs-ind-cap-container a {
font-size: 12.4px;
}
}</style></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-69de8d4d case_study_statistic_bar elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="69de8d4d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6091acc8 elementor-column elementor-col-100 elementor-top-column" data-id="6091acc8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4bcc1df1 statistic_bar_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4bcc1df1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1f0ea2f2 elementor-column elementor-col-25 elementor-inner-column" data-id="1f0ea2f2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-58244985 elementor-widget elementor-widget-text-editor" data-id="58244985" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>16% uplift in D2C revenue</p></div></div></div><div class="elementor-element elementor-element-2128190e statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="2128190e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>generated by Dynamic Yield campaigns</p></div></div></div></div></div></div><div class="elementor-element elementor-element-21a19a11 elementor-column elementor-col-25 elementor-inner-column" data-id="21a19a11" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3195a336 elementor-widget elementor-widget-text-editor" data-id="3195a336" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>21 markets, 16 languages</p></div></div></div><div class="elementor-element elementor-element-5cd069e3 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="5cd069e3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>3 brands: Electrolux, AEG, and Zanussi</p></div></div></div></div></div></div><div class="elementor-element elementor-element-3463356c elementor-column elementor-col-25 elementor-inner-column" data-id="3463356c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-61809091 elementor-widget elementor-widget-text-editor" data-id="61809091" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>63 domains</p></div></div></div><div class="elementor-element elementor-element-2842e9e4 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="2842e9e4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>displaying personalized content, each one executed from a single global campaign</p></div></div></div></div></div></div><div class="elementor-element elementor-element-ef78bb3 elementor-column elementor-col-25 elementor-inner-column" data-id="ef78bb3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-11743c5 elementor-widget elementor-widget-text-editor" data-id="11743c5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>+16% revenue</p></div></div></div><div class="elementor-element elementor-element-2b08e5a statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="2b08e5a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>incrementally from users who are exposed to Dynamic Yield experiences</p><div> </div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-6366b3b0 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6366b3b0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5e2b0785 elementor-column elementor-col-100 elementor-top-column" data-id="5e2b0785" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-fddeeb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fddeeb7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-11e14300 elementor-column elementor-col-100 elementor-inner-column" data-id="11e14300" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-337f17d2 introduction_section_title elementor-widget elementor-widget-heading" data-id="337f17d2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-800e042 introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="800e042" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><a href="https://www.electrolux.com/en/" target="_blank"><span style="font-weight: 400;">Electrolux</span></a><span style="font-weight: 400;">, one of the world’s largest and most recognizable home appliances manufacturers, sells appliances, spare parts, and accessories on separate sites for 6 globally recognized brands including </span><b>AEG</b><span style="font-weight: 400;">, </span><b>Zanussi</b><span style="font-weight: 400;">, </span><b>Frigidaire</b><span style="font-weight: 400;">, </span><b>Westinghouse</b><span style="font-weight: 400;">, and </span><b>Anova</b><span style="font-weight: 400;">. The company’s personalization journey began in 2020 with a limited rollout to three sites in Italy, Sweden, and Germany. However, the team soon realized the enormous potential for scalability with Dynamic Yield’s Experience OS, possible even with its small central team. </span></p><p><span style="font-weight: 400;">This central team rolled out a global program to personalize </span><b>63 domains</b><span style="font-weight: 400;">, displaying products based on regional popularity and availability and seamlessly managing local discounts, currencies, and images </span><b>for 3 of Electrolux’s brands in 21 markets and 6 languages</b><span style="font-weight: 400;">. The ingenuity of Electrolux’s team structure also allows the brand to manage unique regional campaigns that address more nuanced, market-specific customer needs, driving incremental revenue. </span></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-16bd4eec padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="16bd4eec" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-30fb958d elementor-column elementor-col-100 elementor-top-column" data-id="30fb958d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-40539e46 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="40539e46" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-613cc2d0 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="613cc2d0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-372192b b-lazy retina_parent elementor-widget elementor-widget-image" data-id="372192b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/electrolux-logo-light-1.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-45e832cf client_quote_text warehouse_group-text elementor-widget elementor-widget-text-editor" data-id="45e832cf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>“Dynamic Yield has allowed our team to achieve scalability in our customer experience optimization that we could have never imagined before. We’re able to run personalized, localized experiences across 63 domains and multiple brands, all without adding resources.”</p></div></div></div><div class="elementor-element elementor-element-3f1c1659 client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="3f1c1659" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>– Marienza Benedetti, eCommerce Personalization and Growth Manager</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-541a5290 case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="541a5290" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-239c7c73 elementor-column elementor-col-100 elementor-top-column" data-id="239c7c73" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-41e30f7b challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="41e30f7b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1fcffb44 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="1fcffb44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-58e84e29 challenge_img_text-box elementor-widget elementor-widget-text-editor" data-id="58e84e29" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><img decoding="async" class="alignnone wp-image-215507 size-full" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/challenge-image-1.png" alt="" width="1012" height="1454" /></p></div></div></div></div></div></div><div class="elementor-element elementor-element-350baf9e case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="350baf9e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-69bec5f6 challenge_title elementor-widget elementor-widget-heading" data-id="69bec5f6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-92c6056 challenge_subtitle warehouse elementor-widget elementor-widget-heading" data-id="92c6056" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Maintaining authentic customer connections</h3></div></div><div class="elementor-element elementor-element-2746364 challenge_list elementor-widget elementor-widget-text-editor" data-id="2746364" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">With the size of Electrolux’s business, staying relevant to customers without losing efficiency and communication across worldwide teams and brands is challenging. Until the adoption of its personalization program, Electrolux’s ability to deploy meaningful personalized and localized experiences online was limited to the basics, manually managing product recommendations and their differences in language, currency, and local inventory. </span></p><p><span style="font-weight: 400;">But to truly speak to the customer, a business needs more than the basics. Price sensitivity, tendencies with behavior that relate back to cultural factors, and even the level of service a user expects on a page can all be traced back to regional differences — differences that are critical yet difficult to address at scale. </span></p><p><span style="font-weight: 400;">Electrolux leveraged </span><a href="https://www.dynamicyield.com/experience-os/"><span style="font-weight: 400;">Experience OS</span></a><span style="font-weight: 400;"> to deliver different experiences to 63 domains, 21 markets, and 3 brands with a single campaign, creating a scalable system that can be maintained by a central personalization team of only two people. This frees up regional teams to get more granular and address local customer pain points, all with the same tool. Below are some examples of how Electrolux has realized successful localization via its personalization program. </span></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-43c326c9 case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="43c326c9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-de40279 elementor-column elementor-col-100 elementor-top-column" data-id="de40279" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7378b2b2 execution_title elementor-widget elementor-widget-heading" data-id="7378b2b2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Early Execution</h2></div></div><section class="elementor-element elementor-element-ddab2c8 case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ddab2c8" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6016a6a elementor-column elementor-col-100 elementor-inner-column" data-id="6016a6a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0c10bd4 execution_subtitle lamoda elementor-widget elementor-widget-text-editor" data-id="0c10bd4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Achieving localized experiences from a single global campaign</p></div></div></div><div class="elementor-element elementor-element-27b98cd execution_text elementor-widget elementor-widget-text-editor" data-id="27b98cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Electrolux’s central personalization team uses global KPIs to identify which web experiences are valuable to deploy across all their brands. These include homepage recommendations, limited-time offer pop-ups, loyalty program nudges, and more. To deploy these key web experiences across all regions and brands, the team starts with a single campaign in Experience OS, then builds </span><a href="https://www.dynamicyield.com/blog/launch-localized-campaigns-at-scale-with-our-multilingual-support/"><span style="font-weight: 400;">multi-language variations</span></a><span style="font-weight: 400;"> to hit the different locales, adjusting each variation for regionally-specific currency and targeting conditions.</span></p><p><span style="font-weight: 400;">The result is dozens of unique experiences, on multiple domains and brands, that run from a single, overarching campaign. This is both easy to maintain and allows the team to optimize for centrally-defined KPIs, without sacrificing awareness of the nuances of each brand and region. </span></p><p><span style="font-weight: 400;">These campaigns are possible because Electrolux ingested an enormous multi-language, multi-property product feed into Experience OS, a feed that contains thousands of items with over a hundred data attributes for each product. Dynamic Yield’s capability to ingest product feeds of this scale and complexity allows Electrolux to drive consistent and orchestrated experiences throughout all locales, taking into account product availability, prices, promotional offers, and more for 21 different markets.</span></p><p><b>Limited-time promotions with regional personalization</b></p><p><span style="font-weight: 400;">Electrolux has a “Product of the Month” promotion unique in every region. While this was a challenge to promote before personalization, now the team swaps out the promotions every month with a single, easily managed campaign. Here is an example of what the “Product of the Month” promotion looked like in Italy versus Norway:</span></p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4fd181e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4fd181e" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-23ea921 elementor-column elementor-col-50 elementor-inner-column" data-id="23ea921" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e751930 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="e751930" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-5.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-5"> <img decoding="async" width="700" height="690" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-5.png" class="attachment-full size-full" alt="Electrolux screen-5" /> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-bd317f0 elementor-column elementor-col-50 elementor-inner-column" data-id="bd317f0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0a9d156 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="0a9d156" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-6.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-6"> <img loading="lazy" decoding="async" width="700" height="690" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-6.png" class="attachment-full size-full" alt="Electrolux screen-6" /> </a></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-ce852d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ce852d6" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-d00d727 elementor-column elementor-col-100 elementor-inner-column" data-id="d00d727" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a51856b warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="a51856b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -20px auto 30px auto;"><i>Although these pop-ups were built from the same campaign, the result is two entirely different experiences based on the region, featuring variations in the product, copy, language, currency, and size of the discount. </i></div></div></div></div><div class="elementor-element elementor-element-fee160a execution_text elementor-widget elementor-widget-text-editor" data-id="fee160a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Almost every element in the pop-up is adjusted for the region, including the product featured, the copy, language, currency, and size of the discount. This single campaign represents a sustainable way for the central personalization team to address different market needs, pushing key products at the right time, in the right region, for less work. </span></p><p><span style="font-weight: 400;"> </span><b>Loyalty program pop-ups by region</b></p><p><span style="font-weight: 400;">Another KPI for the central team was to encourage loyalty program sign-ups across all brands and regions. Historically, this was challenging because the website prompts involved different terms and language localization, and took frequent, manual updates to manage. </span></p><p><span style="font-weight: 400;">Now, the personalization team optimizes loyalty program sign-ups from a single call-to-action campaign. Here is what the end result looked like for non-members on the Electrolux site in Italy versus non-members on the AEG site in Poland: </span></p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-90252fc elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="90252fc" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-706e9f4 elementor-column elementor-col-50 elementor-inner-column" data-id="706e9f4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-21a0918 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="21a0918" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-3.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-3"> <img loading="lazy" decoding="async" width="680" height="1140" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-3.png" class="attachment-full size-full" alt="Electrolux screen-3" /> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-d9fbfb1 elementor-column elementor-col-50 elementor-inner-column" data-id="d9fbfb1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-05fa07f b-lazy retina_parent elementor-widget elementor-widget-image" data-id="05fa07f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-4.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-4"> <img loading="lazy" decoding="async" width="680" height="1140" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-4.png" class="attachment-full size-full" alt="Electrolux screen-4" /> </a></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-493a083 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="493a083" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-581d8e3 elementor-column elementor-col-100 elementor-inner-column" data-id="581d8e3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5c6d930 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="5c6d930" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -10px auto 20px auto;"><i>This loyalty program sign-up CTA was built from a single central campaign and deployed across multiple brands and regions. The result is automatic differences in language, terms, and branding.</i></div></div></div></div><div class="elementor-element elementor-element-b3db218 execution_text elementor-widget elementor-widget-text-editor" data-id="b3db218" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Even though it was built from the same campaign with the same campaign structure, the CTA appeared with a different discount based on the local policies, different languages based on the region, and different styling depending on the brand. </span></p><p><b>Homepage recommendations for visitors with no product views </b></p><p><span style="font-weight: 400;">In this example, the team built a single campaign with the same algorithm (Most Popular) to show homepage recommendations that varied by region. Here is what the end result looked like for a first-time visitor in France versus a first-time visitor in Sweden: </span></p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4f68981 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4f68981" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-306e8df elementor-column elementor-col-50 elementor-inner-column" data-id="306e8df" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6bdb022 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="6bdb022" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-1.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-1"> <img loading="lazy" decoding="async" width="700" height="700" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-1.png" class="attachment-full size-full" alt="Electrolux screen-1" /> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-b331086 elementor-column elementor-col-50 elementor-inner-column" data-id="b331086" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f80744 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="7f80744" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-2.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-2"> <img loading="lazy" decoding="async" width="700" height="700" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-2.png" class="attachment-full size-full" alt="Electrolux screen-2" /> </a></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cb9422c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="cb9422c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-846e92e elementor-column elementor-col-100 elementor-inner-column" data-id="846e92e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef66596 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="ef66596" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -10px auto 20px auto;"><i>These homepage recommendations for first-time visitors were built from the same campaign, deployed with the same algorithm (Most Popular) and deployed on the same date and time. Yet, the end result reflects different local promotional policies, language, pricing, currency, and products.</i></div></div></div></div><div class="elementor-element elementor-element-75da629 execution_text elementor-widget elementor-widget-text-editor" data-id="75da629" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">The experiences account for regional differences, showing an AC in France (where it was more relevant for the time of year) versus an air fryer in Sweden. </span><b>Additionally, different currencies, languages, and price points apply</b><span style="font-weight: 400;">. Overall, this recommendation campaign delivered personalized suggestions, tailored to 63 different regions accounting for local preferences, on 63 site domains — automatically. </span></p><p><span style="font-weight: 400;">While the above example demonstrates Electrolux’s ability to scale a single recommendation campaign across 21 markets, it’s worth noting that the personalization team runs dozens of recommendation campaigns across all 63 of its domains. Recommendations are deployed on cart pages, product pages, and category pages, and can be scaled across markets or contained locally as the team desires. The team also uses different OOTB strategies, including deep learning recommendations and some customized logic unique to their business. For instance, Electrolux uses Dynamic Yield’s </span><a href="https://www.dynamicyield.com/blog/bring-your-own-logic/"><span style="font-weight: 400;">Bring Your Own Logic</span></a><span style="font-weight: 400;"> capability to recommend accessories for items in a user’s cart, scaled across most markets. </span></p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-57cf7a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="57cf7a7" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-363aa7d elementor-column elementor-col-50 elementor-inner-column" data-id="363aa7d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6115d80 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="6115d80" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-13.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-13"> <img loading="lazy" decoding="async" width="700" height="308" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-13.png" class="attachment-full size-full" alt="Electrolux screen 13" /> </a></div></div></div></div></div></div><div class="elementor-element elementor-element-775b884 elementor-column elementor-col-50 elementor-inner-column" data-id="775b884" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f0d89dc b-lazy retina_parent elementor-widget elementor-widget-image" data-id="f0d89dc" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-14.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="screen-14"> <img loading="lazy" decoding="async" width="700" height="308" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-14.png" class="attachment-full size-full" alt="Electrolux screen 14" /> </a></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-114b004 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="114b004" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-8b38b49 elementor-column elementor-col-100 elementor-inner-column" data-id="8b38b49" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6be9555 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="6be9555" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -10px auto 20px auto;"><i>Electrolux applied custom logic to Dynamic Yield’s algorithms to recommend accessories based on items in a user’s cart. In the first image, a washing machine in the cart yields recommendations for washer pads and a microplastics filter. When a vacuum is added to the cart (2nd image), recommendations for vacuum bags appear.</i></div></div></div></div><div class="elementor-element elementor-element-dd5fc8e execution_text elementor-widget elementor-widget-text-editor" data-id="dd5fc8e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Electrolux added their logic to Dynamic Yield’s existing algorithms to display only accessories related to the items in the user’s cart. This was possible because of Electrolux’s intricate product feed, which contains over a hundred data points per item and enables the team to match accessories to products. By leveraging this feed in Experience OS with unique logic applied to Dynamic Yield’s cutting-edge algorithms, Electrolux can deliver accurate accessory recommendations at scale. </span></p></div></div></div><div class="elementor-element elementor-element-24f0aaa execution_subtitle lamoda elementor-widget elementor-widget-text-editor" data-id="24f0aaa" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>With the right tool and team structure, scalability knows no bounds</p></div></div></div><div class="elementor-element elementor-element-bd41b16 execution_text elementor-widget elementor-widget-text-editor" data-id="bd41b16" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>While the adoption of Dynamic Yield has empowered Electrolux with the right tool to execute localization at scale, it wouldn’t be successful without the ingenuity of the brand’s team structure. Electrolux splits the work between a two-person central personalization team, which oversees global KPIs and campaigns, and small regional teams, which brainstorm, pitch, and optimize for granular regional nuances.</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-0b862d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="0b862d9" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-71256a2 elementor-column elementor-col-100 elementor-inner-column" data-id="71256a2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ff1133a b-lazy retina_parent elementor-widget elementor-widget-image" data-id="ff1133a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="1483" height="824" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/exectrolux-diagram.png" class="attachment-full size-full" alt="Electrolux diagram" /></div></div></div><div class="elementor-element elementor-element-5f4aa7c warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="5f4aa7c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -10px auto 0 auto;"><i>Electrolux has a small central personalization team, which runs campaigns to optimize for global KPIs across the brands, and regional teams, which monitor unique customer pain points by region and deploy personalization campaigns on certain domains to address them.</i></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-ba99c0f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ba99c0f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-63f6840 elementor-column elementor-col-100 elementor-inner-column" data-id="63f6840" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-611ff92 execution_text elementor-widget elementor-widget-text-editor" data-id="611ff92" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>This structure has allowed Electrolux to optimize quickly despite its size, not just for universal campaigns such as homepage recommendations, but all the way down to regionally-nuanced experiences that demonstrate the brand understanding of pain points and expectations that vary for customers across the globe.</p><p>For example, the regional UK team observed that customers in this region were particularly frustrated by unclear express delivery times. So, the team deployed a campaign on the UK domains to deliver a personalized delivery date estimation based on the customer’s location, date, and time of purchase.</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-d14f405 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="d14f405" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-141533a elementor-column elementor-col-50 elementor-inner-column" data-id="141533a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c3280e0 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="c3280e0" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="700" height="641" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-7.png" class="attachment-full size-full" alt="Electrolux screen-7" /></div></div></div></div></div></div><div class="elementor-element elementor-element-23e29be elementor-column elementor-col-50 elementor-inner-column" data-id="23e29be" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ded1467 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="ded1467" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="700" height="640" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-7-1.png" class="attachment-full size-full" alt="Electrolux screen-7-1" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-fe49f55 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fe49f55" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-a9ac31a elementor-column elementor-col-100 elementor-inner-column" data-id="a9ac31a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c49da62 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="c49da62" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -10px auto 20px auto;"><i>The original experience (left) was a pain point in the UK because it lacked clarity on delivery times. The personalized campaign (right) displayed a delivery estimate based on the individual’s location, date, and time of purchase, yielding an +8% revenue uplift against the original.</i></div></div></div></div><div class="elementor-element elementor-element-62214f3 execution_text elementor-widget elementor-widget-text-editor" data-id="62214f3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">The personalized delivery estimate solved for this pain point and created an improved customer experience, something that was highly valued in the UK market. This campaign yielded an </span><b>+8% revenue uplift</b><span style="font-weight: 400;"> when compared to the original experience.</span></p><p><span style="font-weight: 400;">In another example, the regional team in Italy observed that live customer support was important in the Italian market, especially for appliances with a high price point. So, they built a campaign promoting Electrolux’s order-by-phone service to appear on the PDPs of high-ticket items. </span></p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-74cce3a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="74cce3a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9185ba4 elementor-column elementor-col-100 elementor-inner-column" data-id="9185ba4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-70ccde2 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="70ccde2" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="1496" height="1134" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-10.png" class="attachment-full size-full" alt="Electrolux screen-10" /></div></div></div><div class="elementor-element elementor-element-f1ac2ff warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="f1ac2ff" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -10px auto 0 auto;"><i>This campaign promoted Electrolux’s order-by-phone service on the PDPs of high-ticket items, specifically for the Italian market, where the team observed live support was critical to close an expensive purchase. The result was a <b>+70% increase</b> in sales via phone compared to no promotion of the service.</i></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-07061f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="07061f4" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0b7ed42 elementor-column elementor-col-100 elementor-inner-column" data-id="0b7ed42" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6424aed execution_text elementor-widget elementor-widget-text-editor" data-id="6424aed" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">This campaign was particularly effective for paid traffic and supplemented advertising campaigns with increased support coverage for products with a high price point. As a result, the Italian region saw a </span><b>+70% increase in sales via phone</b><span style="font-weight: 400;"> compared to prior months when the campaign was not live on PDPs. </span></p></div></div></div><div class="elementor-element elementor-element-d820219 execution_subtitle lamoda elementor-widget elementor-widget-text-editor" data-id="d820219" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Pushing the boundaries of personalization</p></div></div></div><div class="elementor-element elementor-element-916ce9e execution_text elementor-widget elementor-widget-text-editor" data-id="916ce9e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Aside from Electrolux’s sophisticated localization program, the team continues to push the boundaries of personalization by introducing new channels. Electrolux recently leveraged triggered emails to re-engage visitors who had abandoned their cart, easily scaling this across brands, regions, and languages.</span></p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-589d152 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="589d152" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-c237508 elementor-column elementor-col-50 elementor-inner-column" data-id="c237508" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-612539f b-lazy retina_parent elementor-widget elementor-widget-image" data-id="612539f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="700" height="640" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-11.png" class="attachment-full size-full" alt="Electrolux screen-11" /></div></div></div></div></div></div><div class="elementor-element elementor-element-1e6e237 elementor-column elementor-col-50 elementor-inner-column" data-id="1e6e237" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-710ec01 b-lazy retina_parent elementor-widget elementor-widget-image" data-id="710ec01" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="700" height="640" src="https://www.dynamicyield.com/wp-content/uploads/2024/02/screen-12.png" class="attachment-full size-full" alt="Electrolux screen-12" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-fe344fe elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="fe344fe" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-189afb7 elementor-column elementor-col-100 elementor-inner-column" data-id="189afb7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-74990f2 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="74990f2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><div style="color: #4b4b4b; font-size: 12px;max-width: 550px; margin: -30px auto 20px auto;"><i>Electrolux uses triggered emails to re-engage with visitors who have abandoned their carts, scaled across brands, regions, and languages with one tool.</i></div></div></div></div><div class="elementor-element elementor-element-5a3d006 execution_text elementor-widget elementor-widget-text-editor" data-id="5a3d006" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">With Experience OS, Electrolux is able to seamlessly deliver personalized emails at key times, improving re-engagement and reducing churn.</span></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-5d91821b case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5d91821b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1c34ca81 elementor-column elementor-col-100 elementor-top-column" data-id="1c34ca81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5eaf934b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5eaf934b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75b70453 elementor-column elementor-col-100 elementor-inner-column" data-id="75b70453" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1cceb629 takeaway_title elementor-widget elementor-widget-heading" data-id="1cceb629" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Key Takeaway</h2></div></div><div class="elementor-element elementor-element-5a8075b5 takeaway_text elementor-widget elementor-widget-text-editor" data-id="5a8075b5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Personalization aims to demonstrate a clear understanding of the customer and remove friction in the shopping process. For a global brand the size of Electrolux, a critical component of personalization is localization. </span><a href="https://swankyagency.com/ecommerce-localisation-dynamic-yield/" target="_blank"><span style="font-weight: 400;">Getting regional nuances right</span></a><span style="font-weight: 400;">, including details in language, pricing, offers, featured products, and content, all reflect the brand’s understanding of the customer and what they need.</span></p><p><span style="font-weight: 400;">Until the adoption of Dynamic Yield, localization at scale was manual and limited in its scope. Now, it is possible for Electrolux to maintain localized experiences and optimize and accelerate for critical KPIs, all with the same number of resources in place. </span></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-8f67581 case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="8f67581" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4e18afa elementor-column elementor-col-100 elementor-top-column" data-id="4e18afa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4701370 get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4701370" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-ac29474 elementor-column elementor-col-100 elementor-inner-column" data-id="ac29474" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e410281 get_your_demo_title elementor-widget elementor-widget-heading" data-id="e410281" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-0cf0a48 elementor-widget elementor-widget-html" data-id="0cf0a48" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
dy_bind_adobe_mkto_events(form, 3739, "Case Study Get Demo Form");
});
MktoForms2.whenRendered(function(form){
setTimeout(function(){
let formVals = form.getValues();
console.log(formVals.Website);
if(formVals.Website != '') {
let websiteInput = form.getFormElem().find('#Website');
websiteInput.parent().addClass('active');
}
}, 1500);
})</script> <div class="form-privacy-link">You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the <a href="/privacy-notice/">Privacy Notice</a>. By clicking the button, you confirm that you have read and agree to the <a href="/tos/">Terms of Use</a>.</div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-49b0174 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49b0174" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-80260d8 elementor-column elementor-col-100 elementor-inner-column" data-id="80260d8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c135c41 elementor-widget elementor-widget-shortcode" data-id="c135c41" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="takeaway_links"><div class="animlink"> <a href="https://www.dynamicyield.com/case-studies/on/"><i class="fa fa-long-arrow-left" aria-hidden="true"></i> Previous Case Study</a></div><div class="animlink"> <a href="https://www.dynamicyield.com/case-studies/sky/">Next Case Study <i class="fa fa-long-arrow-right" aria-hidden="true"></i></a></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We’re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/case-studies/electrolux/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020907" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020907" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"6133b77f5f","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=2.9.9" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=2.10.0" id="elementor-sticky-js"></script> <script type="text/javascript" id="elementor-pro-frontend-js-before">var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","nonce":"63cee7b2eb","i18n":{"toc_no_headings_found":"No headings were found on this page."},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"google":{"title":"Google+","has_counter":true},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"delicious":{"title":"Delicious"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"}},
"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=2.10.0" id="elementor-pro-frontend-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.2" id="jquery-ui-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/dialog/dialog.min.js?ver=4.7.6" id="elementor-dialog-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js?ver=4.0.2" id="elementor-waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/swiper/swiper.min.js?ver=5.3.6" id="swiper-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/share-link/share-link.min.js?ver=2.9.9" id="share-link-js"></script> <script type="text/javascript" id="elementor-frontend-js-before">var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","downloadImage":"Download image"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"version":"2.9.9","urls":{"assets":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor\/assets\/"},"settings":{"page":[],"general":{"elementor_lightbox_enable_counter":"yes","elementor_lightbox_enable_fullscreen":"yes","elementor_lightbox_enable_zoom":"yes","elementor_lightbox_enable_share":"yes","elementor_lightbox_title_src":"title","elementor_lightbox_description_src":"description"},"editorPreferences":[]},"post":{"id":215658,"title":"Electrolux%20Localizes%20Content%20in%2021%20Markets%20with%20Personalization","excerpt":"The world\u2019s second-largest home appliance retailer uses personalization to scale localized experiences across 63 domains and 21 markets.","featuredImage":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2024\/02\/library-thumbnail-1.png"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=2.9.9" id="elementor-frontend-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 2.242 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-27 16:07:40 -->
<!-- super cache -->