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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-17944" class="et_pb_post post-17944 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-marketing-strategies article-tags-seasonality-in-personalization article-function-conversion-optimization article-function-merchandising-ecommerce article-function-marketing article-type-tactical-guides"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays</h1><h2 class="article-excerpt">While the competition for consumers’ holiday bucks might be stiff, these easy steps can help your business rack up the sales.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/dvora-25.jpg" alt="Dvora Meyers" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/dvora/" title="Posts by Dvora Meyers" rel="author">Dvora Meyers</a></div><div class="article-author-title-text"> Content Writer</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>For most retailers, the holiday season is the most important sales period of the year. According to the National Retail Federation (NRF), 2015’s holiday retail sales in the US alone reached an astonishing $626 Billion, while eCommerce sales increased by 13.4%.</p><p>Black Friday might be right around the corner but that doesn’t mean it’s too late to increase sales during this critical time. Use these five fast and easy eCommerce strategies to improve your yields, engagement, and sales during the holiday season.</p><h2>Count It Down: Whet Consumer Appetite for Deals</h2><p>It’s not enough to simply have a sale to get noticed by consumers. After all, every single site will be doing the same exact thing during the holidays. Tis’ the season for deals, deals, deals.</p><p>So how can you make your site and your products stand out? By creating a sense of excitement and anticipation around your sale by installing a countdown-to-sale clock on your site.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2016/11/countdown-to-sale-clock-notification.jpg"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-17971" src="https://www.dynamicyield.com/wp-content/uploads/2016/11/countdown-to-sale-clock-notification.jpg" alt="countdown to sale clock notification" width="883" height="658" /></a></p><p>You can also add an email collection form to sweeten the deal, offering early access to those who register. Everyone likes to jump to the front of line, even if that queue is digital.</p><h2>Welcome Shoppers to Your Ho-Ho-Homepage</h2><p>eCommerce sites might not have a physical front door but that doesn’t mean that they can’t welcome customers with a personalized message. Show shoppers holiday related offers that are specific to them, taking cues from affiliate sites and other kinds of data.</p><p>Getting a <a href="https://www.dynamicyield.com/messaging/">personalized message</a> with a discount is better than sending a holiday card with a picture of family in embarrassing Christmas sweaters.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2016/11/welcome-message1.jpg"><img decoding="async" class="aligncenter size-full wp-image-17994" src="https://www.dynamicyield.com/wp-content/uploads/2016/11/welcome-message1.jpg" alt="welcome message" width="900" height="562" /></a></p><h2>I’ll Have What She’s Having: Use Social Proof Messaging During the Holiday Sales Season</h2><p>During high volume shopping periods like the holidays, consumers may feel overwhelmed by the sheer number of products and deals available. Knowing what other consumers are looking at can help bewildered shoppers make a decision.</p><p><img decoding="async" class="aligncenter size-full wp-image-17956" src="https://www.dynamicyield.com/wp-content/uploads/2016/11/have-what-shes-having.gif" alt="I'll have what she's having" width="375" height="175" /></p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2016/11/social-proof-messages.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17953" src="https://www.dynamicyield.com/wp-content/uploads/2016/11/social-proof-messages.jpg" alt="social proof messages" width="787" height="561" /></a></p><p>Retailers can use <a href="https://www.dynamicyield.com/blog/the-power-of-social-proof/">“social proof” messaging</a> to help guide shoppers and increase conversions. Show consumers trend alerts, messages and badges based on real-time data and visitor activity. You can also emphasize best sellers and show purchase and view counters specific to each visitor’s geo-location.</p><h2>Top Sellers Recommendation Widget</h2><p><a href="https://www.dynamicyield.com/product-recommendations/">Product recommendation</a> widgets are a tried and true tool in eCommerce. They’re great for helping consumers discover new products. They also assist up-selling, cross-selling, and conversions. And these widgets can really help with conversions during the highly competitive holiday season sales period.</p><p>Consider tailoring these commonplace widgets for your holiday sales. Instead of simply showing consumers widgets with the usual “Recommended for You” message, use language and design that evokes the holiday season such as “Black Friday Recommendations” or “These Are the Products Everyone is Going Crazy Over.” Make the widgets feel like the holidays– happy, festive, and fun.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2016/11/top-sellers-recommendations.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17954" src="https://www.dynamicyield.com/wp-content/uploads/2016/11/top-sellers-recommendations.jpg" alt="top sellers recommendations" width="787" height="634" /></a></p><h2>Get Flashy: Holiday Flash Sales</h2><p>Everyone loves a good deal. In fact, during the holiday season consumers expect to receive steep discounts on products. According to a survey from <a href="http://time.com/money/4551914/2016-holiday-shopping-season-deals-trends-sales/" target="_blank">Accenture</a>, nearly half of consumers say they won’t pay full price for items purchased during the 2016 holiday season.</p><p><a href="https://www.dynamicyield.com/wp-content/uploads/2016/11/flash-sales.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17955" src="https://www.dynamicyield.com/wp-content/uploads/2016/11/flash-sales.jpg" alt="Holiday Flash Sales" width="787" height="503" /></a></p><p><img loading="lazy" decoding="async" style="float: right; margin: 28px 0 20px 20px;" src="https://www.dynamicyield.com/wp-content/uploads/2016/11/show-me-the-deals.png" alt="show me the deals" width="254" height="250" /></p><p>But not all sales are created equal. If you want to create a sense of urgency around a particular product and get people to convert quickly, consider a holiday flash sale. You can offer significant discounts on a particular item (or items), announcing them just a day in advance to get visitors to return to your site.</p><p>You can also build a separate landing page for the flash sale, adding new items every day, which rewards repeat visits. And every time a consumer arrives at your site, well, that’s another opportunity to convert.</p><p>While the competition for consumers’ holiday bucks might be stiff, these easy eCommerce strategies can help your business rack up the sales so Santa writes you in on the “profit” list for Q4.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/marketing-strategies/">Marketing Strategies</a><a href="https://www.dynamicyield.com/tags/seasonality-in-personalization/">Seasonality in Personalization</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/user-identification-for-personalization/">From Fragmentation to Connection: Mastering User Identification for Personalization</a><div class="article-sidebar-nav-author">Gina Walanga</div></li><li> <a href="https://www.dynamicyield.com/article/how-to-drive-more-subscribers-to-your-mailing-list/">How to Drive More Subscribers to Your Mailing List</a><div class="article-sidebar-nav-author">Ravit Morales</div></li><li> <a href="https://www.dynamicyield.com/article/where-human-ingenuity-fits-in-the-ai-era/">Where human ingenuity fits in the AI-driven marketing era</a><div class="article-sidebar-nav-author">Yaniv Navot</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></section><div class="container"><div class="articles-related-wrapper"><h3>More articles related to this topic</h3><div class="lc-flex articles-related-block"><div class="article-related-big"><a href="https://www.dynamicyield.com/article/user-identification-for-personalization/"><img src="https://www.dynamicyield.com/wp-content/uploads/2025/04/dynamic-voices-795x320-1.jpg" width="626" height="252" alt="" class="crp_thumb"><strong>From Fragmentation to Connection: Mastering User Identification for Personalization</strong></a></div><div class="article-related-simple"><a href="https://www.dynamicyield.com/article/email-deliverability-best-practices/"><strong>Email Deliverability Best Practices: Reach the Inbox. 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form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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