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width="42.997px" height="37.802px" viewBox="0 0 42.997 37.802" enable-background="new 0 0 42.997 37.802" xml:space="preserve"> <g> <defs> <rect id="SVGID_1_" width="42.997" height="37.802"/> </defs> <clipPath id="SVGID_2_"> <use xlink:href="#SVGID_1_" overflow="visible"/> </clipPath> <path clip-path="url(#SVGID_2_)" d="M25.509,0.586c-0.781-0.781-2.047-0.781-2.828,0c-0.78,0.781-0.78,2.047,0,2.828l13.743,13.743
H2c-1.104,0-2,0.896-2,2s0.896,2,2,2h33.912l-13.231,13.23c-0.78,0.781-0.78,2.048,0,2.829c0.392,0.39,0.902,0.585,1.414,0.585
c0.513,0,1.023-0.195,1.414-0.585l16.902-16.902c0.781-0.781,0.781-2.047,0-2.829L25.509,0.586z"/> </g> </svg> <span>Real-Time Interaction Management</span> </a></div></div></div><div class="container"><div id="content-area" class="clearfix"><article id="post-242869" class="et_pb_post post-242869 glossary type-glossary status-publish hentry"><div id="left-area"><div class="dc_single_header_meta meta"><div class="author-title"><span
class="lightgrey">By </span> <a href="https://www.dynamicyield.com/blog/author/rafa/" title="Posts by Rafael Ángel Becerra Ruiz" rel="author">Rafael Ángel Becerra Ruiz</a></div><div class="single_top_comments_count"> <span class="cats_separator"> • </span><a
href="#disqus_thread">Start a discussion</a></div><div class="header_meta_date">Sep 29, 2025</div></div><div class="entry-content"><p>Real-time adaptation and dynamic optimization refer to the continuous, automated adjustment of digital experiences based on live user data, contextual signals and predictive modelling. These capabilities are foundational to modern personalization platforms and are deployed across web, mobile apps, email, kiosks and other touchpoints.</p><p>Unlike static rule-based systems, real-time adaptation uses behavioral and contextual inputs to modify content, layout, messaging and recommendations instantly. Dynamic optimization ensures that these changes are not only reactive but also strategically aligned with performance goals through automated testing and machine learning.</p><h2>Core Components</h2><h3>Behavioral Signal Processing</h3><p>User actions such as clicks, scrolls, hovers and dwell time are captured in real time. These signals are processed to infer intent, engagement level and affinity. For example, a user who repeatedly views high-end products may be classified as high-value and shown premium recommendations.</p><h3>Contextual Awareness</h3><p>The system considers device type, location, time of day, referral source and other environmental factors. This enables device-aware personalization and geo-targeted messaging across channels including web, app and email.</p><h3>Predictive Modelling</h3><p>Machine learning models such as Recurrent Neural Networks (RNNs), Vision Transformers and Natural Language Processing (NLP) are used to predict next-best actions, product affinities and emotional states. These predictions guide content delivery and layout decisions in real time.</p><h3>Automated Experimentation</h3><p>Dynamic optimization includes automated A/B/n testing and multi-armed bandit strategies. The system continuously evaluates performance variants and prioritizes those that yield better engagement or conversion metrics without manual intervention.</p><h3>Cross-Channel Synchronization</h3><p>Real-time adaptation is synchronized across channels. A user who browses a product on mobile may receive a relevant email or see a contextual nudge on desktop. Identity resolution and audience management ensure consistency across sessions and devices.</p><h3>Technical Architecture</h3><ul><li><strong>Client-Side Scripts and APIs</strong>: Capture behavioral data and trigger adaptations on the front end.</li><li><strong>Data Feeds and Connectors</strong>: Integrate CRM, CDP, offline events and third-party platforms.</li><li><strong>Decisioning Engines</strong>: Evaluate incoming signals and apply personalization logic.</li><li><strong>Activation Channels</strong>: Deliver adapted experiences across web, app, email, kiosks and more.</li></ul><p><strong>Templating Engines</strong>: Dynamically render content blocks, layouts and UI components based on real-time inputs.</p><h3>Use Cases</h3><ul><li><strong>Web</strong>: Dynamic layout changes, personalized banners, real-time product recommendations.</li><li><strong>Mobile App</strong>: Contextual onboarding, adaptive navigation, push notification personalization.</li><li><strong>Email</strong>: Triggered messages based on live session data, affinity-driven content blocks.</li><li><strong>Kiosks and In-Store Displays</strong>: Personalized promotions based on recent browsing or purchase history.</li><li><strong>Conversational Interfaces</strong>: AI-powered assistants like Shopping Muse guide users through catalogues using real-time dialogue</li></ul><h3>Benefits</h3><ul><li>Increased relevance and engagement</li><li>Reduced bounce and abandonment rates</li><li>Scalable personalization across channels</li><li>Lower operational overhead through automation</li><li>Enhanced customer satisfaction and loyalty</li></ul><div style="clear: both;"></div></div></article></div></div></div><div class="glossaryatoz" style="background: white;"><div class="container"><div style="margin-top: 45px; margin-bottom: 45px;"><h3 class="crp_related">Navigate between the letters to explore additional glossary terms:</h3><div class="glossary-atoz-wrapper"><ul class="glossary-menu-atoz"><li class="glossary-menu-item atoz-menu-a atoz-clickable atozmenu-off" title="Terms: 14" data-alpha="a"><a href="#a">A</a></li><li class="glossary-menu-item atoz-menu-b atoz-clickable atozmenu-off" title="Terms: 6" data-alpha="b"><a href="#b">B</a></li><li class="glossary-menu-item atoz-menu-c atoz-clickable atozmenu-off" title="Terms: 30" data-alpha="c"><a href="#c">C</a></li><li class="glossary-menu-item atoz-menu-d atoz-clickable atozmenu-off" title="Terms: 5" data-alpha="d"><a href="#d">D</a></li><li class="glossary-menu-item atoz-menu-e atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="e"><a href="#e">E</a></li><li class="glossary-menu-item atoz-menu-f atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="f"><a href="#f">F</a></li><li class="glossary-menu-item atoz-menu-g atoz-clickable atozmenu-off" title="Terms: 6" data-alpha="g"><a href="#g">G</a></li><li class="glossary-menu-item atoz-menu-h atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="h"><a href="#h">H</a></li><li class="glossary-menu-item atoz-menu-i atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="i"><a href="#i">I</a></li><li class="glossary-menu-item atoz-menu-k atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="k"><a href="#k">K</a></li><li class="glossary-menu-item atoz-menu-l atoz-clickable atozmenu-off" title="Terms: 4" data-alpha="l"><a href="#l">L</a></li><li class="glossary-menu-item atoz-menu-m atoz-clickable atozmenu-off" title="Terms: 8" data-alpha="m"><a href="#m">M</a></li><li class="glossary-menu-item atoz-menu-n atoz-clickable atozmenu-off" title="Terms: 3" data-alpha="n"><a href="#n">N</a></li><li class="glossary-menu-item atoz-menu-o atoz-clickable atozmenu-off" title="Terms: 3" data-alpha="o"><a href="#o">O</a></li><li class="glossary-menu-item atoz-menu-p atoz-clickable atozmenu-off" title="Terms: 15" data-alpha="p"><a href="#p">P</a></li><li class="glossary-menu-item atoz-menu-r atoz-clickable atozmenu-off" title="Terms: 8" data-alpha="r"><a href="#r">R</a></li><li class="glossary-menu-item atoz-menu-s atoz-clickable atozmenu-off" title="Terms: 14" data-alpha="s"><a href="#s">S</a></li><li class="glossary-menu-item atoz-menu-t atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="t"><a href="#t">T</a></li><li class="glossary-menu-item atoz-menu-u atoz-clickable atozmenu-off" title="Terms: 4" data-alpha="u"><a href="#u">U</a></li><li class="glossary-menu-item atoz-menu-v atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="v"><a href="#v">V</a></li><li class="glossary-menu-item atoz-menu-w atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="w"><a href="#w">W</a></li></ul><div style="clear: both;"></div><div class="wpg-please-select"><p>Please select from the menu above</p></div><div style="clear: both;"></div><div class="glossary-atoz-wrapper"><ul class="glossary-atoz glossary-atoz-a atozitems-off"><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/aa-testing/" title="A/A Testing" >A/A Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/ab-testing/" title="A/B Testing" >A/B Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/abn-testing/" title="A/B/n Testing" >A/B/n Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/fold/" title="Above The Fold" >Above The Fold</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/accordion-checkout/" title="Accordion Checkout" >Accordion Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/affinity-based-recommendations/" title="Affinity-Based Recommendations" >Affinity-Based Recommendations</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/amazonization/" title="Amazonization" >Amazonization</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/api/" title="API" >API</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/appnexus/" title="AppNexus" >AppNexus</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/artificial-intelligence-marketing/" title="Artificial Intelligence Marketing (AIM)" >Artificial Intelligence Marketing (AIM)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/asynchronous-javascript/" title="Asynchronous JavaScript" >Asynchronous JavaScript</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/audience-segmentation/" title="Audience Segmentation" >Audience Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-order-value/" title="Average Order Value (AOV)" >Average Order Value (AOV)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-revenue-per-user/" title="Average Revenue Per User (ARPU)" >Average Revenue Per User (ARPU)</a><br></li></ul><ul class="glossary-atoz glossary-atoz-b atozitems-off"><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bayesian-hypothesis-testing/" title="Bayesian Hypothesis Testing" >Bayesian Hypothesis Testing</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-segmentation/" title="Behavioral Segmentation" >Behavioral Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-targeting/" title="Behavioral Targeting" >Behavioral Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/below-the-fold/" title="Below the Fold" >Below the Fold</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bought-together-recommendation-strategy/" title="Bought Together Recommendation Strategy" >Bought Together Recommendation Strategy</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bounce-rate/" title="Bounce Rate" >Bounce Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-c atozitems-off"><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cta/" title="Call to Action (CTA)" >Call to Action (CTA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/channel-prioritization/" title="Channel Prioritization" >Channel Prioritization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/ctr/" title="Click-through Rate (CTR)" >Click-through Rate (CTR)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cohort-analysis/" title="Cohort Analysis" >Cohort Analysis</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conclusive-results/" title="Conclusive Results" >Conclusive Results</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/consistent-message/" title="Consistent Message" >Consistent Message</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cdn/" title="Content Delivery Network (CDN)" >Content Delivery Network (CDN)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/contextual-bandit/" title="Contextual Bandit" >Contextual Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/continuous-optimization/" title="Continuous Optimization" >Continuous Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/control-group/" title="Control Group" >Control Group</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion/" title="Conversion" >Conversion</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-attribution/" title="Conversion Attribution" >Conversion Attribution</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-funnel/" title="Conversion Funnel" >Conversion Funnel</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-rate/" title="Conversion Rate" >Conversion Rate</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-optimization/" title="Conversion Rate Optimization" >Conversion Rate Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cookieless-personalization/" title="Cookieless Personalization" >Cookieless Personalization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cost-goods-sold-cogs/" title="Cost of goods sold (COGS)" >Cost of goods sold (COGS)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpa/" title="Cost Per Action Advertising (CPA)" >Cost Per Action Advertising (CPA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpc/" title="Cost Per Click Advertising (CPC)" >Cost Per Click Advertising (CPC)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpm/" title="Cost Per Mille Advertising (CPM)" >Cost Per Mille Advertising (CPM)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-onboarding/" title="CRM Onboarding" >CRM Onboarding</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition/" title="Customer Acquisition" >Customer Acquisition</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition-cost/" title="Customer Acquisition Cost" >Customer Acquisition Cost</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-affinity/" title="Customer Affinity" >Customer Affinity</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-data-platform-cdp/" title="Customer Data Platform (CDP)" >Customer Data Platform (CDP)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-experience-management/" title="Customer Experience Management" >Customer Experience Management</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-journey/" title="Customer Journey" >Customer Journey</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-lifetime-value/" title="Customer Lifetime Value (CLV)" >Customer Lifetime Value (CLV)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-platform-definition/" title="Customer Relationship Management Platform (CRM Platform)" >Customer Relationship Management Platform (CRM Platform)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-satisfaction-csat-score/" title="Customer satisfaction (CSAT) score" >Customer satisfaction (CSAT) score</a><br></li></ul><ul class="glossary-atoz glossary-atoz-d atozitems-off"><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-activation/" title="Data Activation" >Data Activation</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-management-platform/" title="Data Management Platform" >Data Management Platform</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/destination-url/" title="Destination URL" >Destination URL</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/digital-body-language/" title="Digital Body Language" >Digital Body Language</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/dynamic-ads/" title="Dynamic Ads" >Dynamic Ads</a><br></li></ul><ul class="glossary-atoz glossary-atoz-e atozitems-off"><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/email-service-provider/" title="Email Service Provider (ESP)" >Email Service Provider (ESP)</a><br></li><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/exit-rate/" title="Exit Rate" >Exit Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-f atozitems-off"><li class="glossary-item atoz-li atoz-li-f"><a href="https://www.dynamicyield.com/glossary/faceted-search/" title="Faceted Search" >Faceted Search</a><br></li></ul><ul class="glossary-atoz glossary-atoz-g atozitems-off"><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gartner-magic-quadrant-personalization/" title="Gartner Magic Quadrant for Personalization Engines" >Gartner Magic Quadrant for Personalization Engines</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gdpr/" title="GDPR" >GDPR</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/geo-targeting/" title="Geo Targeting" >Geo Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/goal/" title="Goal" >Goal</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-merchandise-value/" title="Gross Merchandise Value (GMV)" >Gross Merchandise Value (GMV)</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-profit/" title="Gross Profit" >Gross Profit</a><br></li></ul><ul class="glossary-atoz glossary-atoz-h atozitems-off"><li class="glossary-item atoz-li atoz-li-h"><a href="https://www.dynamicyield.com/glossary/hypothesis-testing/" title="Hypothesis Testing" >Hypothesis Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-i atozitems-off"><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/impression/" title="Impression" >Impression</a><br></li><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/ip-address/" title="IP Address" >IP Address</a><br></li></ul><ul class="glossary-atoz glossary-atoz-k atozitems-off"><li class="glossary-item atoz-li atoz-li-k"><a href="https://www.dynamicyield.com/glossary/kiss-principle/" title="KISS Principle" >KISS Principle</a><br></li></ul><ul class="glossary-atoz glossary-atoz-l atozitems-off"><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page/" title="Landing Page" >Landing Page</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page-optimization/" title="Landing Page Optimization" >Landing Page Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-generation/" title="Lead Generation" >Lead Generation</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-nurturing/" title="Lead Nurturing" >Lead Nurturing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-m atozitems-off"><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/machine-learning/" title="Machine Learning" >Machine Learning</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/macro-segmentation/" title="Macro Segmentation" >Macro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/marketing-acceleration-platform/" title="Marketing Acceleration Platform" >Marketing Acceleration Platform</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/micro-segmentation/" title="Micro Segmentation" >Micro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/minimum-viable-product/" title="Minimum Viable Product" >Minimum Viable Product</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-armed-bandit/" title="Multi-Armed Bandit" >Multi-Armed Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-step-checkout/" title="Multi-Step Checkout" >Multi-Step Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multivariate-testing/" title="Multivariate Testing" >Multivariate Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-n atozitems-off"><li class="glossary-item atoz-li atoz-li-n"><a href="https://www.dynamicyield.com/glossary/net-promoter-score-nps/" title="Net Promoter Score (NPS)" >Net Promoter Score 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title="Predictive Targeting" >Predictive Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/probability-to-be-best/" title="Probability to Be Best" >Probability to Be Best</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/product-detail-page/" title="Product Detail Page (PDP)" >Product Detail Page (PDP)</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/product-listing-pages-plps/" title="Product Listing Pages (PLPs)" >Product Listing Pages (PLPs)</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/promotional-email-blast/" title="Promotional Email Blast" >Promotional Email Blast</a><br></li></ul><ul class="glossary-atoz glossary-atoz-r atozitems-off"><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/real-impressions/" title="Real 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Proof</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/statistical-significance/" title="Statistical Significance" >Statistical Significance</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/super-cookies/" title="Super Cookies" >Super Cookies</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/synchronous-javascript/" title="Synchronous JavaScript" >Synchronous JavaScript</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/systems-of-engagement/" title="Systems of Engagement (SoE)" >Systems of Engagement (SoE)</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/systems-of-insight/" title="Systems of Insight (SoI)" >Systems of Insight (SoI)</a><br></li></ul><ul class="glossary-atoz glossary-atoz-t atozitems-off"><li 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form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.533 seconds. -->
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