Leading financial organization runs personalization and UX A/B tests and achieves 7% lift in credit card applications
in credit card applications among non-members by tailoring and optimizing different messages communicating the value and benefits of its various credit cards on its healthcare provider locator pages vs control only displaying CTA buttons
Introduction
Since its inception, Synchrony has put its customers at the core of its operations, always focusing on helping them achieve their financial goals. Home to a number of consumer and business financial services, including but not limited to credit services, financing and loyalty programs, and saving solutions, Synchrony needed to ease the discovery process for its various offerings. The team is committed to putting its people first and began searching for a solution that would enable them to better guide their customers – both new and returning – to the products and services that best suit their needs. The team turned to Dynamic Yield, tapping into the platform’s various testing capabilities and recommendations to hit the ground running, experimenting with new campaigns and digital strategies to better connect with its customers. This partnership has proven successful for the finance leader, resulting in a 7% increase in conversion rate for card applications among new customers.
The Challenge
The growth and adoption of digital banking has presented today’s consumers with an increased number of options to choose from when looking for a new credit card, savings account, lender, and more. As a result, facilitating the research process and updating tech infrastructure to better serve consumers has become a key differentiator among leading financial institutions. Looking to provide its customers with the best possible experience, Synchrony began searching for strategies and technology that would enable it to better engage and deepen relationships with its customers. This meant finding a solution that would allow them to assess and tap into customer intent and behavioral data that could help them guide users toward services that suit their precise needs. More specifically, this tech solution needed to allow them to:
- Integrate with a data connectivity platform that would enable them to target clients based on known information
- Display the best product recommendations for each visitor directly on the homepage to improve discovery and engagement
- Easily test, personalize, and optimize digital customer interactions in real-time
Execution
Personalized homepage recommendations targeted at new and returning users based on Liveramp-enriched customer data to increase customer engagement
In order to show the most relevant, available offers, Synchrony decided to onboard its data from Liveramp – a data connectivity platform that gathers customers’ information for marketing purposes – into Dynamic Yield. The integration allowed the financial services company to deliver highly-personalized experiences based on CRM data. Using Liveramp, they were able break down audiences into segments according to a number of criteria, including (but not limited to) credit card type, how long the user has had their credit card, if they have signed up for e-billing, their first or last transaction, and the industry in which their brand-specific card falls into.
This data gives their team the power to reach first-time site visitors in a more personalized capacity to deliver relevant, engaging experiences rather than employing a simple, one-size-fits-all approach. Synchrony was then able to create relevant experiences based on what type of credit card a site visitor currently had. If a user visited the site and was not an existing customer, they were shown the site’s most popular offers and local offers. However, if a visitor was already a cardholder – say, for a national furniture retailer – they instead were shown more personalized offers based on their credit card type.
The team’s final action item was to decide where on the site to target visitors. Knowing the highest site traffic entry point was the homepage, they selected it as the starting point for recommendations, ensuring high engagement among users. This targeting strategy proved successful, with the organization witnessing a 12% increase in its click-through rate among cardholders.
Homepage recommendation widget displayed to furniture brand credit cardholders
Homepage recommendation widget displaying local offers to first-time site visitors
A/B tested UX design changes across the site to increase card applications
One of the largest services that Synchrony offers is its healthcare credit card, which provides users with valuable financing options for medical treatments and procedures. The organization noticed that site visitors who arrived via organic search would often land on the healthcare provider locator page, a page that allows users to search for medical practitioners and access their contact information. While users browsing this page are often in pursuit of a healthcare provider first and foremost, Synchrony still saw an opportunity to capitalize on these interactions and raise awareness for its healthcare credit card.
In order to promote this offering, the institution tested placing various call-to-action (CTA) buttons or messages on the locator page. All three different variations they tested performed better than the control (the page with CTA buttons located on the far, right-hand side rather than below the contact info) and increased card applications. Additionally, the UX layout that only displayed CTA buttons led to the team’s best results, a 7% lift in card applications among non-cardholders.
Control: CTA buttons located above map on the far right-hand side of the page
Additionally, Synchrony hypothesized that the homepage banner on its healthcare financing site was distracting users from actually learning more about its numerous services. To test the theory, the team tested removing extraneous call-to-action buttons from the banner. Upon analysis, the company noticed one specific UX change – removing the “Play Video” CTA button from its banner – increased its application submission rate by 4.5% for high-intent users.
Variation without “Play Video” button
Leveraging personalization on the pre-login page to increase primary metrics
For Synchrony, which manages private label credit card programs for some of the largest retailers in the world, the servicing pre-login page acts as the front door and homepage for cardholders to manage their account, make bill payments, and more. Doubling down on its personalization efforts here through the enrichment of its customer profiles via LiveRamp and significant testing of messaging, offers, design, CTAs, colors, and more, the team has increased primary metrics for authorized credit users.
To add more authorized cardholders, Synchrony experimented with different value proposition messages, background images, and colors on the login page, which resulted in a 0.34% lift in new authorized users, with an estimated incremental potential value of $27.1M if rolled out 100%.
They drove paperless enrollment based on a custom code event and LiveRamp data file, testing variations of messaging placements (e.g. above the fold) and colors on desktop and mobile, with the winning experiences generating a +1.20% lift in enrollment rate.
And they used countdown timers to invoke urgency, testing different sale discount amounts as well as marketing messaging and disclosure text, increasing the CTR of the larger discount offer by +3.38%.
Synchrony tested messaging on the cardholder login page, providing exclusive, limited-time discounts combined with a countdown clock for a +3.38% increase in CTR.
The Key Takeaway
Synchrony offers a vast amount of products and services for its customers, and ensuring every interaction is a best-in-class experience is a priority for the organization to both acquire new members and gain loyalty among existing ones. After teaming up with Dynamic Yield, the larger financial player was able to create highly-targeted campaigns to test recommendations and UX changes that would encourage credit card applications, resulting in a 7% increase in card applications among non-members.
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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elementor-section elementor-top-section" data-id="20d53b80" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-54111ac1 elementor-column elementor-col-100 elementor-top-column" data-id="54111ac1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-64437ffd elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="64437ffd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-21ba97eb page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="21ba97eb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-37996aaf case_study_header_title bild elementor-widget elementor-widget-heading" data-id="37996aaf" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Synchrony increases credit card applications with personalization</h1></div></div><div class="elementor-element elementor-element-33daa326 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="33daa326" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Leading financial organization runs personalization and UX A/B tests and achieves 7% lift in credit card applications</div></div></div><div class="elementor-element elementor-element-1420a97e download_the_pdf elementor-widget elementor-widget-html" data-id="1420a97e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="/synchrony-case-study/"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-4eec4172 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="4eec4172" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3907c24b elementor-widget elementor-widget-html" data-id="3907c24b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2022/08/synchrony-header.jpg" class="ATF" width="389" height="390"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3b66186 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3b66186" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-86efd92 elementor-column elementor-col-100 elementor-top-column" data-id="86efd92" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-91151df elementor-widget elementor-widget-shortcode" data-id="91151df" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="cs-ind-cap-wrap"><div class="cs-ind-cap-container"><div class="cs-ind-col"><div class="cs-ind-cap-heading">Industry</div><div> <a href="https://www.dynamicyield.com/financial-services"
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Home to a number of consumer and business financial services, including but not limited to credit services, financing and loyalty programs, and saving solutions, Synchrony needed to ease the discovery process for its various offerings. The team is committed to putting its people first and began searching for a solution that would enable them to better guide their customers – both new and returning – to the products and services that best suit their needs. The team turned to Dynamic Yield, tapping into the platform’s various testing capabilities and recommendations to hit the ground running, experimenting with new campaigns and digital strategies to better connect with its customers. This partnership has proven successful for the finance leader, resulting in a 7% increase in conversion rate for card applications among new customers.</p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-231ac84e case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="231ac84e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1f0f9027 elementor-column elementor-col-100 elementor-top-column" data-id="1f0f9027" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-17e174fe challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="17e174fe" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-85ed3f case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="85ed3f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-78c51413 elementor-widget elementor-widget-html" data-id="78c51413" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 506px, max-height: 698px) 100vw, 506px 698px" data-src="/wp-content/uploads/2021/02/finance-challenge.jpg" /></div></div></div></div></div><div class="elementor-element elementor-element-12e565b8 case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="12e565b8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c694b6b challenge_title elementor-widget elementor-widget-heading" data-id="c694b6b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-62f48b36 challenge_list elementor-widget elementor-widget-text-editor" data-id="62f48b36" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>The growth and adoption of digital banking has presented today’s consumers with an increased number of options to choose from when looking for a new credit card, savings account, lender, and more. As a result, facilitating the research process and updating tech infrastructure to better serve consumers has become a key differentiator among leading financial institutions. Looking to provide its customers with the best possible experience, Synchrony began searching for strategies and technology that would enable it to better engage and deepen relationships with its customers. This meant finding a solution that would allow them to assess and tap into customer intent and behavioral data that could help them guide users toward services that suit their precise needs. More specifically, this tech solution needed to allow them to:<br /><br /></p><ul><li>Integrate with a data connectivity platform that would enable them to target clients based on known information</li><li>Display the best product recommendations for each visitor directly on the homepage to improve discovery and engagement</li><li>Easily test, personalize, and optimize digital customer interactions in real-time</li></ul></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-151a655c case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="151a655c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5621de3f elementor-column elementor-col-100 elementor-top-column" data-id="5621de3f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1dd1e7d7 execution_title elementor-widget elementor-widget-heading" data-id="1dd1e7d7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Execution</h2></div></div><section class="elementor-element elementor-element-27808466 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="27808466" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-73f8bda3 column-side-padding40 elementor-column elementor-col-100 elementor-inner-column" data-id="73f8bda3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6cb8e72c execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="6cb8e72c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Personalized homepage recommendations targeted at new and returning users based on Liveramp-enriched customer data to increase customer engagement</div></div></div><div class="elementor-element elementor-element-5213772 execution_text elementor-widget elementor-widget-text-editor" data-id="5213772" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>In order to show the most relevant, available offers, Synchrony decided to onboard its data from Liveramp – a data connectivity platform that gathers customers’ information for marketing purposes – into Dynamic Yield. The integration allowed the financial services company to deliver highly-personalized experiences based on CRM data. Using Liveramp, they were able break down audiences into segments according to a number of criteria, including (but not limited to) credit card type, how long the user has had their credit card, if they have signed up for e-billing, their first or last transaction, and the industry in which their brand-specific card falls into.</p><p>This data gives their team the power to reach first-time site visitors in a more personalized capacity to deliver relevant, engaging experiences rather than employing a simple, one-size-fits-all approach. Synchrony was then able to create relevant experiences based on what type of credit card a site visitor currently had. If a user visited the site and was not an existing customer, they were shown the site’s most popular offers and local offers. However, if a visitor was already a cardholder – say, for a national furniture retailer – they instead were shown more personalized offers based on their credit card type.</p><p>The team’s final action item was to decide where on the site to target visitors. Knowing the highest site traffic entry point was the homepage, they selected it as the starting point for recommendations, ensuring high engagement among users. This targeting strategy proved successful, with the organization witnessing a 12% increase in its click-through rate among cardholders.</p></div></div></div><div class="elementor-element elementor-element-8647924 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="8647924" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Homepage recommendation widget displayed to furniture brand credit cardholders</i></div></div></div><div class="elementor-element elementor-element-a32e7 retina_parent elementor-widget elementor-widget-image" data-id="a32e7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="620" height="193" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-1a.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-61f88f9 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="61f88f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Homepage recommendation widget displaying local offers to first-time site visitors</i></div></div></div><div class="elementor-element elementor-element-99260ff retina_parent elementor-widget elementor-widget-image" data-id="99260ff" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="620" height="193" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-1b.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6203f48 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6203f48" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5394e019 column-side-padding40 elementor-column elementor-col-100 elementor-inner-column" data-id="5394e019" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-eff9ea4 execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="eff9ea4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">A/B tested UX design changes across the site to increase card applications</div></div></div><div class="elementor-element elementor-element-6341b482 execution_text elementor-widget elementor-widget-text-editor" data-id="6341b482" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>One of the largest services that Synchrony offers is its healthcare credit card, which provides users with valuable financing options for medical treatments and procedures. The organization noticed that site visitors who arrived via organic search would often land on the healthcare provider locator page, a page that allows users to search for medical practitioners and access their contact information. While users browsing this page are often in pursuit of a healthcare provider first and foremost, Synchrony still saw an opportunity to capitalize on these interactions and raise awareness for its healthcare credit card.</p><p>In order to promote this offering, the institution tested placing various call-to-action (CTA) buttons or messages on the locator page. All three different variations they tested performed better than the control (the page with CTA buttons located on the far, right-hand side rather than below the contact info) and increased card applications. Additionally, the UX layout that only displayed CTA buttons led to the team’s best results, a 7% lift in card applications among non-cardholders.</p></div></div></div><div class="elementor-element elementor-element-71880cf warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="71880cf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Control: CTA buttons located above map on the far right-hand side of the page</i></div></div></div><div class="elementor-element elementor-element-378cec2d retina_parent elementor-widget elementor-widget-image" data-id="378cec2d" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="620" height="295" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-2a.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-a1070f0 elementor-section-content-top case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="a1070f0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-e02505f column-side-padding40 elementor-column elementor-col-33 elementor-inner-column" data-id="e02505f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-85e6bf9 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="85e6bf9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Only Buttons:</i></div></div></div><div class="elementor-element elementor-element-7ef4595 retina_parent elementor-widget elementor-widget-image" data-id="7ef4595" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="220" height="203" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-2b.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div><div class="elementor-element elementor-element-d207353 column-side-padding40 elementor-column elementor-col-33 elementor-inner-column" data-id="d207353" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-fbba703 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="fbba703" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Buttons & Value Prop:</i></div></div></div><div class="elementor-element elementor-element-174a9a7 retina_parent elementor-widget elementor-widget-image" data-id="174a9a7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="220" height="345" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-2c.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div><div class="elementor-element elementor-element-2b26942 column-side-padding40 elementor-column elementor-col-33 elementor-inner-column" data-id="2b26942" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-fb49edf warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="fb49edf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Value Prop:</i></div></div></div><div class="elementor-element elementor-element-1469f18 retina_parent elementor-widget elementor-widget-image" data-id="1469f18" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="220" height="307" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-2d.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6008b60a elementor-section-content-middle case_study_execution_row_1 space-up elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6008b60a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-45230940 column-side-padding40 elementor-column elementor-col-100 elementor-inner-column" data-id="45230940" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-28c61c31 execution_text elementor-widget elementor-widget-text-editor" data-id="28c61c31" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Additionally, Synchrony hypothesized that the homepage banner on its healthcare financing site was distracting users from actually learning more about its numerous services. To test the theory, the team tested removing extraneous call-to-action buttons from the banner. Upon analysis, the company noticed one specific UX change – removing the “Play Video” CTA button from its banner – increased its application submission rate by 4.5% for high-intent users.</p></div></div></div><div class="elementor-element elementor-element-4514d689 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="4514d689" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Control</i></div></div></div><div class="elementor-element elementor-element-560727ba retina_parent elementor-widget elementor-widget-image" data-id="560727ba" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="620" height="217" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-2e.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-5710616f warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="5710616f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><i>Variation without “Play Video” button</i></div></div></div><div class="elementor-element elementor-element-63eaa843 retina_parent elementor-widget elementor-widget-image" data-id="63eaa843" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="620" height="217" src="https://www.dynamicyield.com/wp-content/uploads/2021/02/finance-2f.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-491cdf3 elementor-section-content-middle case_study_execution_row_1 space-up elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="491cdf3" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-a659aee column-side-padding40 elementor-column elementor-col-100 elementor-inner-column" data-id="a659aee" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-996034c execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="996034c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Leveraging personalization on the pre-login page to increase primary metrics</p></div></div></div><div class="elementor-element elementor-element-d372e47 execution_text elementor-widget elementor-widget-text-editor" data-id="d372e47" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>For Synchrony, which manages private label credit card programs for some of the largest retailers in the world, the servicing pre-login page acts as the front door and homepage for cardholders to manage their account, make bill payments, and more. Doubling down on its personalization efforts here through the enrichment of its customer profiles via LiveRamp and significant testing of messaging, offers, design, CTAs, colors, and more, the team has increased primary metrics for authorized credit users.</p><p>To add more authorized cardholders, Synchrony experimented with different value proposition messages, background images, and colors on the login page, which resulted in a 0.34% lift in new authorized users, with an estimated incremental potential value of $27.1M if rolled out 100%.</p><p>They drove paperless enrollment based on a custom code event and LiveRamp data file, testing variations of messaging placements (e.g. above the fold) and colors on desktop and mobile, with the winning experiences generating a +1.20% lift in enrollment rate.</p><p>And they used countdown timers to invoke urgency, testing different sale discount amounts as well as marketing messaging and disclosure text, increasing the CTR of the larger discount offer by +3.38%.</p></div></div></div><div class="elementor-element elementor-element-460f3ad elementor-widget elementor-widget-spacer" data-id="460f3ad" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-af50a6e retina_parent elementor-widget elementor-widget-image" data-id="af50a6e" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="606" height="376" src="https://www.dynamicyield.com/wp-content/uploads/2023/02/sfy-use-case.png" class="attachment-full size-full" alt="sfy-use-case" /></div></div></div><div class="elementor-element elementor-element-5941891 warehouse-text-italic elementor-widget elementor-widget-text-editor" data-id="5941891" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><i><span style="font-weight: 400;">Synchrony tested messaging on the cardholder login page, providing exclusive, limited-time discounts combined with a countdown clock for a +3.38% increase in CTR.</span></i></p></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-587e5b60 case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="587e5b60" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3ba3c09a elementor-column elementor-col-100 elementor-top-column" data-id="3ba3c09a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-621991c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="621991c0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6dd2a823 elementor-column elementor-col-100 elementor-inner-column" data-id="6dd2a823" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1eaab1c6 takeaway_title elementor-widget elementor-widget-heading" data-id="1eaab1c6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Key Takeaway</h2></div></div><div class="elementor-element elementor-element-54443a3e takeaway_text elementor-widget elementor-widget-text-editor" data-id="54443a3e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Synchrony offers a vast amount of products and services for its customers, and ensuring every interaction is a best-in-class experience is a priority for the organization to both acquire new members and gain loyalty among existing ones. After teaming up with Dynamic Yield, the <span style="font-weight: 400;">larger financial player</span> was able to create highly-targeted campaigns to test recommendations and UX changes that would encourage credit card applications, resulting in a 7% increase in card applications among non-members.</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3745595a get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3745595a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4c693415 elementor-column elementor-col-100 elementor-inner-column" data-id="4c693415" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-18c3ea9 get_your_demo_title elementor-widget elementor-widget-heading" data-id="18c3ea9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-6f7fbfd4 elementor-widget elementor-widget-html" data-id="6f7fbfd4" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
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var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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