Transform your marketing strategy and engage with customers in ways never before possible.
In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm.
What’s inside?
In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.
Although the mission is clear, marketers may feel like they’re faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll and purchase.
Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.
The brands that can transcend the noise, understand their customer’s wants and needs, and transmit a clear signal back to them will create the lasting bonds and brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.
Read a sample of the book →
Get a free copy of the ebook — exclusively available here.
Use it to:
Learn the basics of personalization and discover its opportunities across channels.
Activate a clean, repeatable process for end-to-end campaign management.
Communicate the benefits of personalization to your business and gain buy-in.
Discover the right tools and methodologies for success.
Establish a scalable structure that fits your organization.
Get inspiration for your testing roadmap with 70+ use cases.
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Submit the form above to access the Glose digital bookstore where you’ll be able to redeem your free ebook (not available anywhere else).
Step 2
Click on the “Redeem” button and create your Glose account with Facebook, Google or another email address.
Step 3
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Meet the authors
“We’re on the brink of achieving a digital world that’s as unique as each individual using it, but businesses need to learn how to transcend the noise, understand their customers’ wants and needs on an emotional level, and deliver a clear, personalized signal to each individual.”
— Yaniv Navot, Growth & Marketing Leader (CMO, SVP)
“Whether you’re just starting out or looking to refine your marketing approach, these pages provide the knowledge and inspiration you need to connect with your audience on a deeper level and build the emotional bonds that foster lasting brand loyalty.”
— Shana Pilewski, VP of B2B Marketing
“Think of this book as your guide, offering practical advice and real-world examples to help you unlock the power of personalization and navigate your way to a personalized future.”
— Elizabeth Steelman, Senior Content Marketing Manager
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src="https://www.dynamicyield.com/wp-content/uploads/2025/06/book-mockup.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2d042ce elementor-section-content-top section section-about elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2d042ce" data-element_type="section" id="what-is-inside"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-7136a1d text-col elementor-column elementor-col-33 elementor-top-column" data-id="7136a1d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5bbe3f1 elementor-widget elementor-widget-heading" data-id="5bbe3f1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What’s inside?</h2></div></div><div class="elementor-element elementor-element-6b84192 elementor-widget elementor-widget-text-editor" data-id="6b84192" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.</p><p>Although the mission is clear, marketers may feel like they’re faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll and purchase.</p><p>Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.</p><p>The brands that can transcend the noise, understand their customer’s wants and needs, and transmit a clear signal back to them will create the lasting bonds and brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.</p></div></div></div><div class="elementor-element elementor-element-6d2a40b elementor-widget elementor-widget-html" data-id="6d2a40b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="btn-wrap"><div class="btn-link trigger-popup">Read a sample of the book →</div></div></div></div></div></div></div><div class="elementor-element elementor-element-6df0c06 form-col elementor-column elementor-col-33 elementor-top-column" data-id="6df0c06" data-element_type="column" id="form"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9b4775e elementor-widget elementor-widget-html" data-id="9b4775e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div class="form-block"><h3>Get a free copy of the ebook — exclusively available here.</h3><div id="form-wrapper" class="form-wrapper"><form id="mktoForm_5319"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 5319, function(_form) {
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decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2025/06/icon-1.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Learn the basics of personalization and discover its opportunities across channels.</p></div></div></div></div><div class="elementor-element elementor-element-97349f2 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="97349f2" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2025/06/icon-2.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Activate a clean, repeatable process for end-to-end campaign management.</p></div></div></div></div><div class="elementor-element elementor-element-d01a337 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="d01a337" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2025/06/icon-3.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Communicate the benefits of personalization to your business and gain buy-in.</p></div></div></div></div><div class="elementor-element elementor-element-981847b elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="981847b" data-element_type="widget" data-widget_type="image-box.default"><div 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class="elementor-image-box-description">Establish a scalable structure that fits your organization.</p></div></div></div></div><div class="elementor-element elementor-element-d3aaeb5 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="d3aaeb5" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2025/06/icon-6.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Get inspiration for your testing roadmap with 70+ use cases.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-f2dd72c section section-steps elementor-section-boxed elementor-section-height-default 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elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1758576" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-e8006aa elementor-column elementor-col-100 elementor-top-column" data-id="e8006aa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c5fcf9d elementor-widget elementor-widget-html" data-id="c5fcf9d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="btn-wrap"><div class="btn-link to-form">Download the ebook</div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-500f6f5 section section-authors elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="500f6f5" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0f94c96 elementor-column elementor-col-100 elementor-top-column" data-id="0f94c96" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1851b24 elementor-widget elementor-widget-heading" data-id="1851b24" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Meet the authors</h2></div></div><div class="elementor-element elementor-element-02f8cb0 elementor-position-left authors-box retina_parent elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="02f8cb0" data-element_type="widget" 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elementor-widget elementor-widget-image-box" data-id="606b05b" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="137" height="136" src="https://www.dynamicyield.com/wp-content/uploads/2025/06/liz-headshot.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">“Think of this book as your guide, offering practical advice and real-world examples to help you unlock the power of personalization and navigate your way to a personalized future.” </div><p class="elementor-image-box-description">— Elizabeth Steelman, Senior Content Marketing Manager</p></div></div></div></div><div class="elementor-element elementor-element-61abc36 elementor-widget elementor-widget-html" data-id="61abc36" data-element_type="widget" 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