Go beyond Google Optimize. Deliver hyper-personalization.
2026-02-28 18:53 Diff

Introducing:

Leave Google Optimize behind for advanced testing with hyper-personalization

Switch to Dynamic Yield before Google ends support for Optimize. To make the transition seamless, we’re offering a free personalization assessment and an exclusive discount for former Optimize customers.

Loved by 400+ global brands across industries

Quick Service Restaurants

Enhancing the customer experience with personalization leads to incremental growth in average check size

Financial Services

Running personalization and UX experiments leads to a 7% lift in credit card applications through personalization

Telecommunications

Extending personalization from the website to the call center experience leads to a 118% improvement in average revenue per user

Groceries

Tailoring recommendations for different buyer journey stages leads to an 8x conversion rate uplift and a 20% boost in add-to-baskets

Retail

Serving personalized recommendations, powered by deep learning algorithms leads to 88% increase in average revenue per user

Why migrate to Dynamic Yield from Google Optimize?

Traditional personalization solutions can feel like a rigid box limiting your best ideas. Dynamic Yield’s Experience OS allows you to activate every aspect of personalization, across all teams and stakeholders, from one place – increasing your ability to take experiences from concept to execution quickly and efficiently.

Dynamic Yield lets you:

  • Deliver a wide array of personalized and optimized experiences, including product recommendations, personalized content, and customized messages.
  • Pull data from a variety of sources, including offline purchases, off-site devices (kiosks, call centers), and CRMs.
  • Deploy behavioral messages, social proof notifications, overlays, and triggered emails.
  • Test and optimize entire sets of experiences against one another.
  • Discover hidden personalization opportunities using predictive AI.

We're rewriting the experimentation and personalization game

Fully agnostic

Dynamic Yield seamlessly integrates with best-in-class tools, including Google Analytics and Google Ads, to deliver personalized, optimized, and synchronized experiences.

Unbounded

Unlike with Google Optimize, our experience optimization solution supports any channel, including email, web, mobile, and in-store kiosks - all within the same system and workflow.

Business customizable

With Dynamic Yield, you can leverage out-of-the-box templates that are fully customizable, control every element of the optimization engine, and define custom KPIs to optimize for.

Client- and server-side testing

Dynamic Yield puts client-side and server-side together, giving you all the capabilities, control, and flexibility you need to optimize every part of your site.

Comparative algorithmic testing

Test and optimize any recommendation element – including the layout, design, recommendation strategy, location, widgets header, and more.

Automatic traffic allocation

Use Dynamic Yield’s multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.

Flexible attribution

Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.

Flexible KPI selection

Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.

Full-breadth of integrations

Integrate with the marketing platforms you already use, from heatmap tools to DMPs, web analytics, tag managers, and more.

Leading our industry so you can lead yours

We’re Gartner Leaders five years running – positioned highest and furthest compared to all other vendors in the Personalization Engines category. We’re also regularly rated by our customers as the top personalization software by G2 and TrustRadius.

Evolve to a better optimization platform

Realize the full power of tomorrow’s hyper-personalization, today

Web Personalization Showcase contextually relevant web content, products, messages, and offers based on real-time signals from visitors. Learn more → Email Personalization Elevate your email marketing campaigns with predictive emails that adapt to each customer in real time. Learn more → App Personalization Personalize and optimize the mobile app experiences for iOS and Android. Power app experiences that drive action and improve retention. Learn more → API Campaigns Run experiments, recommendations, and content personalization campaigns through server-side APIs, rendered on any digital touchpoint. Learn more → Triggered Emails Automatically trigger personalized email messages to reach and engage with your customers at the most critical moments. Learn more → Push Notifications Target app customers with reminders, content and product recommendations, tailored offers, and more to drive users back into your mobile app. Learn more → Audience Hub Power deep personalization with an agile segmentation and data management system. Learn more → AdaptML™ Use predictive and deep learning models on web, in emails, and via mobile apps. Learn more → And more… Contact our personalization experts to request a demo and learn more about our applications and extensions. Talk to our experts →