Rivalry2

An eCommerce marketers handbook to Valentine's Day
2026-02-28 16:53 Diff
https://www.dynamicyield.com/article/valentines-day-personalization/
Whether you love it, hate it, don’t believe in it, or simply don’t care, Valentine’s Day represents the year’s first major holiday and a massive opportunity for eCommerce brands. But while you don’t have to be a romantic to reap the benefits, you will need a game plan to handle the influx of visitors looking to find the perfect gift for those who matter most to them.
Otherwise, you’ll be kissing more than just your hand goodbye as last year, in the U.S. alone, adults were estimated to have spent $25.9 billion on Valentine’s Day — up from $23.9 billion in 2022 (and $21.8 billion in 2021) and representing the second-highest year on record. And it’s not just jumbo teddy bears, chocolates, and flowers anymore. While more lovebirds may be spending on an evening out post-COVID, online is still the number one shopping destination, with 35% of consumers last year buying something for their special someone from the web.
Below, we’ll outline a few important characteristics of the holiday for marketers to consider and shed light on some strategies proven to show love and drive conversions.
The types of Valentine’s Day shoppers

As eCommerce conversion rates and sales increase throughout the week leading up to the holiday, it’s important for online retailers to understand the various behavioral segments that emerge in order to best capitalize on the period.
If you’re familiar with the panic associated with making sure your own bases are covered, these won’t come as much of a surprise:
♥ The planners: Your well-prepared shoppers who start searching for gifts more than a week before Valentine’s Day. You’ll want to ensure you are just as prepared as these individuals, who have high expectations and are looking for a hassle-free experience.
♥ On-the-go shoppers: For some, hunting for the right gift traverses location, situation, and device, as evidenced by the spike in mobile purchases during the weekend preceding the 14th. Nothing stands in the way of this bunch finding the perfect gift, except for a poor mobile experience, of course.
♥ Last-minute shoppers: These folks aren’t exactly ahead of the curve, but their hearts are still in the right place. Valentine’s Eve is typically when businesses experience the heaviest flow of traffic and orders, so prioritizing this bunch is critical to a successful event.
Now that you’ve got a rough timeline to follow for making the most out of your Valentine’s Day traffic, it’s time to start thinking about the different personalization campaigns you can run that’ll have hearts in the eyes of each of the segments above.
The strategies proven to bring out the love

So how do marketers best leverage the common tendencies in behavior we see during the third-largest consumer holiday? In working with a variety of eCommerce clients in industries such as fashion, beauty, home goods, luxury, consumer electronics, and more, the Customer Success Managers at Dynamic Yield recommend a few helpful strategies and tactics.
All use cases featured in this post can be found in the Dynamic Yield Template Library.
Instill a sense of urgency
With competitors looming, brands will want to capture sales early on in the week. In order to do so, they should use some good ole fashion urgency messaging to emphasize that it’s never too early to make a purchase. And according to ConversionXL, this can increase your conversion rate up to 332%.
Here are a few good examples of how this basic human motivator can be implemented:
For visitors who have been browsing for an extended period of time or showcase intent to navigate away from your site, launch a countdown timer with a limited offer to motivate people to place their order now. With the days, hours, minutes, and seconds to Valentine’s Day slipping by right in front of them, they’re more likely to act instead of passing up on a good deal.
Targeting: All Users
Suggested Triggers: Exit Intent or Time Spent on Site
Primary Metric: Purchases
Secondary Metrics: CTR, Revenue
Complexity Level: Low
Template Name: Sale Countdown
Sent with love, bring shoppers who might be comparing products in another window back by whispering sweet nothings in the browser tab. When a visitor becomes inactive but still has your site open in the current session, automatically change and animate the browser tab title with personalized messages. Sometimes all a person needs is a little reminder to bring them back to the site, which in this case, should be the product detail or cart page.
Targeting: Device Category is Desktop
Suggested Triggers: All Users
Primary Metric: Purchases
Secondary Metrics: Revenue per Users
Complexity Level: Low
Template Name: Inactive Browser Tab Title Changer
Make mobile easy
Thanks to improved mobile experiences, these days, shoppers are converting at a much higher rate on their smartphones. But there’s still a long way to go before closing the mobile conversion gap entirely, meaning online retailers still need to think small in order to win big with this massive portion of traffic.
Here are a few ways marketers can effectively get the right products into the right hands on mobile:
♥
Sliding product recommendations
Size and functionality can create serious limitations for browsing on mobile, making product discovery feel more frustrating than romantic. Give shoppers a hand – with a mobile-friendly product recommendation drawer, all of your Valentine’s Day deals and sales are right at the user’s fingertips.
Targeting: Device Category is Smartphone
Suggested Triggers: Page Load
Primary Metric: Purchases
Secondary Metrics: CTR, Revenue
Complexity Level: Medium
Template Name: Sliding Drawer Recommendations
There’s no limit to the benefits of a more efficient mobile experience, which is why this expandable panel is another great way to surface the best Valentine’s Day products for those shopping on their smartphones. Upon clicking or hovering, a tempting CTA and detailed information about your specific promotions will be revealed.
Targeting: Device Category is Smartphone
Suggested Triggers: HP and PCP
Primary Metric: Purchases
Secondary Metrics: CTR, Revenue
Complexity Level: Medium
Template Name: Expanding Offer
Properly incentivize purchases
Valentine’s is all about showing love, so it’s good practice to do a little bit of the same. Share your appreciation and take part in the day by putting your promotions front and center across the user experience. In doing so, you’ll win the hearts of 39.1% of people who say coupons change their actions.
Here are a few things you can do to make your promotions visible, consistent, and engaging:
♥
Email-to-site discount messages
As an online retailer, you’re probably planning to send a variety of promotions to your different email segments. Ensure whoever clicks through receives the correct promotional message when landing on your site with an overlay, such as the one below. Codes should be easy to copy and apply at checkout.
Targeting: UTM based campaign targeting
Suggested Triggers: Page load
Primary Metric: Purchases
Secondary Metrics: CTR, Revenue
Complexity Level: Low
Template Name: Get Coupon
Valentine’s Day shoppers are now in the market for a lot different types of gifts for the numerous people in their world. And sometimes, the easiest way to get them to where they want to go is by providing easy access to your top holiday season category pages. Throw in a promo code to shorten their path to purchase.
Targeting: Device Category is Smartphone
Trigger: All Users
Primary Metric: Purchases
Secondary Metrics: CTR, Promo Code Usage
Complexity Level: Low
Template Name: Available Deals Discovery Tool
♥
Homepage recommendations
The entry point to your shopping experience for a significant amount of traffic on Valentine’s Day, you’ll want to catch visitors while love is still in the air and display your best gifts for the occasion. A good way to do that is by placing a recommendation banner above the fold, directly on your homepage.
Targeting: All Devices
Trigger: Page Load
Primary Metric: Purchases
Secondary Metrics: CTR, Revenue, Revenue per User
Complexity Level: Medium
Template Name: Recommendations Banner
The opportunity to make Valentine’s a little sweeter

In this new world of digital commerce, it’s clear shoppers have moved beyond just flowers and chocolate. With so many distractions and gift options available to them, both in-store and online, savvy retailers will have to adopt new strategies to capitalize on high customer intent. If brands succeed, they’ll be repaid handsomely in the form of higher revenue per user during the year’s first major holiday event.
Looking to deploy one of the tactics above but don’t have the design or development resources? Every one of the use cases featured in this post can be found in Dynamic Yield’s Template Library – just tweak them to fit your branding and set them live.
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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-90398" class="et_pb_post post-90398 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-checkout-optimization article-tags-marketing-strategies article-tags-product-recommendations article-tags-seasonality-in-personalization article-tags-social-proof-and-urgency-messaging article-function-conversion-optimization article-function-marketing article-type-tactical-guides article-type-thought-leadership"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting &amp; Personalization</a></div><h1 class="article-title">Be my valentine – an eCommerce marketer&#8217;s handbook to the most romantic day of the year</h1><h2 class="article-excerpt">The important characteristics of Valentine's Day for marketers to consider along with some strategies proven to show love and drive conversions.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/BenMalki-92.png"  alt="Ben Malki" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/benmalki/" title="Posts by Ben Malki" rel="author">Ben Malki</a></div><div class="article-author-title-text"> Director of Customer Success, Dynamic Yield</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>Whether you love it, hate it, don&rsquo;t believe in it, or simply don&rsquo;t care, Valentine&rsquo;s Day represents the year&rsquo;s first major holiday and a massive opportunity for eCommerce brands. But while you don&rsquo;t have to be a romantic to reap the benefits, you will need a game plan to handle the influx of visitors looking to find the perfect gift for those who matter most to them. &nbsp;</p><p>Otherwise, you’ll be kissing more than just your hand goodbye as last year, in the U.S. alone, adults were estimated to have spent <a href="https://capitaloneshopping.com/research/valentines-day-shopping-statistics/#:~:text=%247.1%20billion%20or%2027.4%25%20of,online%2C%20down%2014.6%25%20YoY." rel="noopener noreferrer" target="_blank">$25.9 billion on Valentine&#8217;s Day</a> — up from $23.9 billion in 2022 (and $21.8 billion in 2021) and representing the second-highest year on record. And it’s not just jumbo teddy bears, chocolates, and flowers anymore. While more lovebirds may be spending on an evening out post-COVID, online is still the number one shopping destination, with 35% of consumers last year buying something for their special someone from the web.</p><p>Below, we&rsquo;ll outline a few important characteristics of the holiday for marketers to consider and shed light on some strategies proven to show love and drive conversions.</p><h2>The types of Valentine&rsquo;s Day shoppers</h2><p>As eCommerce conversion rates and sales increase throughout the week leading up to the holiday, it&rsquo;s important for online retailers to understand the various behavioral segments that emerge in order to best capitalize on the period.</p><p>If you&rsquo;re familiar with the panic associated with making sure your own bases are covered, these won&rsquo;t come as much of a surprise: &nbsp;</p><p><span style="font-weight: 400; color: #ee3968;">♥</span><strong> The planners</strong>: Your well-prepared shoppers who start searching for gifts more than a week before Valentine&rsquo;s Day. You&rsquo;ll want to ensure you are just as prepared as these individuals, who have high expectations and are looking for a hassle-free experience.</p><p><span style="font-weight: 400; color: #ee3968;">♥</span><strong> On-the-go shoppers</strong>: For some, hunting for the right gift traverses location, situation, and device, as evidenced by the spike in mobile purchases during the weekend preceding the 14th. Nothing stands in the way of this bunch finding the perfect gift, except for a poor mobile experience, of course.</p><p><span style="font-weight: 400; color: #ee3968;">♥</span><strong> Last-minute shoppers</strong>: These folks aren&rsquo;t exactly ahead of the curve, but their hearts are still in the right place. Valentine&rsquo;s Eve is typically when businesses experience the heaviest flow of traffic and orders, so prioritizing this bunch is critical to a successful event.</p><p>Now that you&rsquo;ve got a rough timeline to follow for making the most out of your Valentine&rsquo;s Day traffic, it&rsquo;s time to start thinking about the different <a href="https://www.dynamicyield.com/article/personalization-guide/">personalization</a> campaigns you can run that&rsquo;ll have hearts in the eyes of each of the segments above.</p><h2>The strategies proven to bring out the love</h2><p>So how do marketers best leverage the common tendencies in behavior we see during the third-largest consumer holiday? In working with a variety of eCommerce clients in industries such as fashion, beauty, home goods, luxury, consumer electronics, and more, the Customer Success Managers at Dynamic Yield recommend a few helpful strategies and tactics.</p><p><em>All use cases featured in this post can be found in the </em><a href="https://www.dynamicyield.com/templates/"><em>Dynamic Yield Template Library</em></a>.</p><p><strong>Instill a sense of urgency</strong></p><p>With competitors looming, brands will want to capture sales early on in the week. In order to do so, they should use some good ole fashion urgency messaging to emphasize that it&rsquo;s never too early to make a purchase. And according to ConversionXL, this can increase your conversion rate up to 332%.</p><p>Here are a few good examples of how this basic human motivator can be implemented:</p><div style="border-bottom: 5px solid #f97b97; padding-bottom: 0px; margin-bottom: 18px; background: #fff0f3; display: -webkit-inline-box; "><div style=" padding-right: 6px; color: #ee3968; ">♥</div><p>Countdown notifications</strong></div><p>For visitors who have been browsing for an extended period of time or showcase intent to navigate away from your site, launch a countdown timer with a limited offer to motivate people to place their order now. With the days, hours, minutes, and seconds to Valentine&rsquo;s Day slipping by right in front of them, they&rsquo;re more likely to act instead of passing up on a good deal.</p><table><tbody><tr><td> <img fetchpriority="high" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/CountownTimer.png" alt="Sale Countdown Notification" width="684" height="452" class="aligncenter size-full wp-image-60858" /></td></tr></tbody></table><ul><li><strong>Targeting</strong>: All Users</li><li><strong>Suggested Triggers</strong>: Exit Intent or Time Spent on Site</li><li><strong>Primary Metric</strong>: Purchases</li><li><strong>Secondary Metrics</strong>: CTR, Revenue</li><li><strong>Complexity Level</strong>: Low</li><li><strong>Template Name</strong>: <a href="https://www.dynamicyield.com/template/sale-countdown/">Sale Countdown</a></li></ul><div style="border-bottom: 5px solid #f97b97; padding-bottom: 0px; margin-bottom: 18px; background: #fff0f3; display: -webkit-inline-box; "><div style=" padding-right: 6px; color: #ee3968; ">♥</div><p>Inactive tab messages</strong></div><p>Sent with love, bring shoppers who might be comparing products in another window back by whispering sweet nothings in the browser tab. When a visitor becomes inactive but still has your site open in the current session, automatically change and animate the browser tab title with personalized messages. Sometimes all a person needs is a little reminder to bring them back to the site, which in this case, should be the product detail or cart page.</p><table><tbody><tr><td> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/inactivetabmessages.png" alt="" width="754" height="490" class="aligncenter size-full wp-image-60908" /></td></tr></tbody></table><ul><li><strong>Targeting</strong>: Device Category is Desktop</li><li><strong>Suggested Triggers</strong>: All Users</li><li><strong>Primary Metric</strong>: Purchases</li><li><strong>Secondary Metrics</strong>: Revenue per Users</li><li><strong>Complexity Level</strong>: Low</li><li><strong>Template Name</strong>: <a href="https://www.dynamicyield.com/template/inactive-browser-tab-title-changer/">Inactive Browser Tab Title Changer</a></li></ul><p><strong>Make mobile easy</strong></strong></p><p> Thanks to improved mobile experiences, these days, shoppers are converting at a much higher rate on their smartphones. But there&rsquo;s still a long way to go before closing the <a href="https://www.dynamicyield.com/blog/closing-the-mobile-conversion-gap/">mobile conversion gap</a> entirely, meaning online retailers still need to think small in order to win big with this massive portion of traffic.</p><p>Here are a few ways marketers can effectively get the right products into the right hands on mobile:</p><div style="border-bottom: 5px solid #f97b97; padding-bottom: 0px; margin-bottom: 18px; background: #fff0f3; display: -webkit-inline-box; "><div style=" padding-right: 6px; color: #ee3968; ">♥</div><p>Sliding product recommendations</strong></div><p>Size and functionality can create serious limitations for browsing on mobile, making product discovery feel more frustrating than romantic. Give shoppers a hand &ndash; with a mobile-friendly product recommendation drawer, all of your Valentine&rsquo;s Day deals and sales are right at the user&rsquo;s fingertips.</p><table><tbody><tr><td> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/MobileSlidingDrawer.png" alt="Sliding product recommendations" width="1330" height="871" class="aligncenter size-full wp-image-60904" /></td></tr></tbody></table><ul><li><strong>Targeting: </strong>Device Category is Smartphone</li><li><strong>Suggested Triggers: </strong>Page Load</li><li><strong>Primary Metric: </strong>Purchases</li><li><strong>Secondary Metrics:</strong> CTR, Revenue</li><li><strong>Complexity Level: </strong>Medium</li><li><strong>Template Name</strong>: <a href="https://www.dynamicyield.com/template/sliding-drawer-recommendations/">Sliding Drawer Recommendations</a></li></ul><div style="border-bottom: 5px solid #f97b97; padding-bottom: 0px; margin-bottom: 18px; background: #fff0f3; display: -webkit-inline-box; "><div style=" padding-right: 6px; color: #ee3968; ">♥</div><p>Bottom panel deals</strong></div><p>There&rsquo;s no limit to the benefits of a more efficient mobile experience, which is why this expandable panel is another great way to surface the best Valentine&rsquo;s Day products for those shopping on their smartphones. Upon clicking or hovering, a tempting CTA and detailed information about your specific promotions will be revealed.</p><table><tbody><tr><td> <img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/ExpandingPanel.png" alt="Bottom panel deals" width="1330" height="848" class="aligncenter size-full wp-image-60866" /></td></tr></tbody></table><p></p><ul><li><strong>Targeting</strong>: Device Category is Smartphone</li><li><strong>Suggested Triggers</strong>: HP and PCP</li><li><strong>Primary Metric:</strong> Purchases</li><li><strong>Secondary Metrics</strong>: CTR, Revenue</li><li><strong>Complexity Level</strong>: Medium</li><li><strong>Template Name</strong>: <a href="https://www.dynamicyield.com/template/expanding-offer/">Expanding Offer</a></li></ul><p><strong>Properly incentivize purchases</strong></p><p>Valentine&rsquo;s is all about showing love, so it&rsquo;s good practice to do a little bit of the same. Share your appreciation and take part in the day by putting your promotions front and center across the user experience. In doing so, you&rsquo;ll win the hearts of <a href="https://www.supermarketnews.com/consumer-trends/viewpoint-study-shows-coupons-change-buyer-behavior">39.1% of people</a> who say coupons change their actions.</p><p>Here are a few things you can do to make your promotions visible, consistent, and engaging:</p><div style="border-bottom: 5px solid #f97b97; padding-bottom: 0px; margin-bottom: 18px; background: #fff0f3; display: -webkit-inline-box; "><div style=" padding-right: 6px; color: #ee3968; ">♥</div><p>Email-to-site discount messages</strong></div><p>As an online retailer, you&rsquo;re probably planning to send a variety of promotions to your different email segments. Ensure whoever clicks through receives the correct promotional message when landing on your site with an overlay, such as the one below. Codes should be easy to copy and apply at checkout.</p><table><tbody><tr><td> <img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/CouponDeal.png" alt="" width="735" height="556" class="aligncenter size-full wp-image-60862" /></td></tr></tbody></table><ul><li><strong>Targeting</strong>: UTM based campaign targeting</li><li><strong>Suggested Triggers</strong>: Page load</li><li><strong>Primary Metric</strong>: Purchases</li><li><strong>Secondary Metrics</strong>: CTR, Revenue</li><li><strong>Complexity Level</strong>: Low</li><li><strong>Template Name</strong>: <a href="https://www.dynamicyield.com/template/get-coupon/">Get Coupon</a></li></ul><div style="border-bottom: 5px solid #f97b97; padding-bottom: 0px; margin-bottom: 18px; background: #fff0f3; display: -webkit-inline-box; "><div style=" padding-right: 6px; color: #ee3968; ">♥</div><p>Seasonal category pages</strong></div><p>Valentine&rsquo;s Day shoppers are now in the market for a lot different types of gifts for the numerous people in their world. And sometimes, the easiest way to get them to where they want to go is by providing easy access to your top holiday season category pages. Throw in a promo code to shorten their path to purchase.</p><table><tbody><tr><td> <img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/AvailableDeals.png" alt="Seasonal category pages" width="1364" height="892" class="aligncenter size-full wp-image-60854" /></td></tr></tbody></table><ul><li><strong>Targeting</strong>: Device Category is Smartphone</li><li><strong>Trigger</strong>: All Users</li><li><strong>Primary Metric</strong>: Purchases</li><li><strong>Secondary Metrics</strong>: CTR, Promo Code Usage</li><li><strong>Complexity Level</strong>: Low</li><li><strong>Template Name</strong>: <a href="https://www.dynamicyield.com/template/available-deals-discovery-tool/">Available Deals Discovery Tool</a></li></ul><div style="border-bottom: 5px solid #f97b97; padding-bottom: 0px; margin-bottom: 18px; background: #fff0f3; display: -webkit-inline-box; "><div style=" padding-right: 6px; color: #ee3968; ">♥</div><p>Homepage recommendations</strong></div><p>The entry point to your shopping experience for a significant amount of traffic on Valentine&rsquo;s Day, you&rsquo;ll want to catch visitors while love is still in the air and display your best gifts for the occasion. A good way to do that is by placing a recommendation banner above the fold, directly on your homepage.</p><table><tbody><tr><td> <img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/RecommendationBanner.png" alt="Homepage recommendations" width="1999" height="981" class="aligncenter size-full wp-image-60874" /></td></tr></tbody></table><ul><li><strong>Targeting</strong>: All Devices</li><li><strong>Trigger</strong>: Page Load</li><li><strong>Primary Metric</strong>: Purchases</li><li><strong>Secondary Metrics</strong>: CTR, Revenue, Revenue per User<li><strong>Complexity Level</strong>: Medium</li><li><strong>Template Name</strong>: <a href="https://www.dynamicyield.com/template/recommendation-banner/">Recommendations Banner</a></li></ul><h2>The opportunity to make Valentine&rsquo;s a little sweeter</h2><p>In this new world of digital commerce, it&rsquo;s clear shoppers have moved beyond just flowers and chocolate. With so many distractions and gift options available to them, both in-store and online, savvy retailers will have to adopt new strategies to capitalize on high customer intent. If brands succeed, they&rsquo;ll be repaid handsomely in the form of higher revenue per user during the year&rsquo;s first major holiday event.</p><p>Looking to deploy one of the tactics above but don&rsquo;t have the design or development resources? Every one of the use cases featured in this post can be found in <a href="https://www.dynamicyield.com/templates/">Dynamic Yield&rsquo;s Template Library</a> &ndash; just tweak them to fit your branding and set them live.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/checkout-optimization/">Checkout Optimization</a><a href="https://www.dynamicyield.com/tags/marketing-strategies/">Marketing Strategies</a><a href="https://www.dynamicyield.com/tags/product-recommendations/">Product Recommendations</a><a href="https://www.dynamicyield.com/tags/seasonality-in-personalization/">Seasonality in Personalization</a><a href="https://www.dynamicyield.com/tags/social-proof-and-urgency-messaging/">Social Proof and Urgency Messaging</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/user-identification-for-personalization/">From Fragmentation to Connection: Mastering User Identification for Personalization</a><div class="article-sidebar-nav-author">Gina Walanga</div></li><li> <a href="https://www.dynamicyield.com/article/e-commerce-personalization-maturity-infographic-2025/">Infographic: The state of personalization maturity in e-commerce &#8211; 2025</a><div class="article-sidebar-nav-author">JR Moore</div></li><li> <a href="https://www.dynamicyield.com/article/the-enterprise-guide-to-ip-warning/">The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys</a><div class="article-sidebar-nav-author">Ravit Morales</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP&sup2; newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></section><div class="container"><div class="articles-related-wrapper"><h3>More articles related to this topic</h3><div class="lc-flex articles-related-block"><div class="article-related-big"><a href="https://www.dynamicyield.com/article/user-identification-for-personalization/"><img src="https://www.dynamicyield.com/wp-content/uploads/2025/04/dynamic-voices-795x320-1.jpg" width="626" height="252" alt="" class="crp_thumb"><strong>From Fragmentation to Connection: Mastering User Identification for Personalization</strong></a></div><div class="article-related-simple"><a href="https://www.dynamicyield.com/article/how-visual-search-is-redifining-product-discovery/"><strong>When Words Fall Short, Let the Image Speak: How Visual Search Is Redefining Product Discovery</strong></a><a href="https://www.dynamicyield.com/article/email-deliverability-best-practices/"><strong>Email Deliverability Best Practices: Reach the Inbox. 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src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.5/js/select2.min.js" id="select2-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6ee6e48031ef5dddfe05a9f11136201f.js" id="post-checklist-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_5113be2479418a077e699b1647e0adef.js" id="post-event-cards-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_17babe2fc54117766e24bd50889c6577.js?ver=1772144295" id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"c64fd44f5a","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);

        if(dy_search_params.has('utm_source')) {
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            localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
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            localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
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        if(dy_search_params.has('utm_campaign')) {
            localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
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        if(dy_search_params.has('utm_term')) {
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        if(dy_search_params.has('mkt_tok')) {
            localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
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        if(typeof window.MktoForms2 === 'object') {

            MktoForms2.whenReady(function(_form) {

                var form = _form.getFormElem();
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                // Append the mkt_tok param if it exists in the URL
                var ls_mkto_tok = localStorage.getItem('mkt_tok');

                if(ls_mkto_tok) {

                    _form.addHiddenFields({
                        mkt_tok: ls_mkto_tok
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                    _form.vals({ mkt_tok: ls_mkto_tok });
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                // Fill in the UTM data from localStorage
                var dy_utms = {
                    'utm_source': 'txt_source__c',
                    'utm_medium': 'txt_medium__c',
                    'utm_content': 'txt_content__c',
                    'utm_campaign': 'txt_campaign_name__c',
                    'utm_term': 'txt_term__c',
                    'gclid': ['GCLID__c', 'GCLID_c__c']
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                for(var i = 0; i < Object.keys(dy_utms).length; i++) {

                    var ls_key   = Object.keys(dy_utms)[i],
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                        if(ls_key === 'gclid') {
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                            if(form_field) {
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                            for(var j = 0; j < form_key.length; j++) {
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                // IP Address
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                    result.text().then(function(values) {

                        values.split("\n").map(function(item) {
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                            if(['ip'].includes(pair[0])) {
                                form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
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                        });
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                // GA ID and Referrer
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                document.cookie.split(';').forEach(function(el) {
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                if(dy_utms_cookie["_ga"]) {
                    form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
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                if(dy_utms_cookie["personalize_referrer_string"]) {
                    form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
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                // ZoomInfo
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                    var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));

                    if(zoominfo_data) {
                        form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
                        form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
                        form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
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                    if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'demo_request_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;

                    } else if([3876].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'newsletter_signup_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;
                    }
                });
            });
        }</script> <script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;

    for (i = 0; i < sURLVariables.length; i++) {
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        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
}
$(window).load(function(){
    var videoID = getUrlParameter('video');
    if(videoID !== undefined){
        if($('#wistia-' + videoID + '-1').length){
    	    var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
    	    videoName = videoName[0].id
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       if($('a[href="#' + videoName +'"]').length){
            $('a[href="#' + videoName +'"]').each(function(){
            $(this).click();
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        addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
        addScript('https://fast.wistia.com/assets/external/E-v1.js');
        $('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
    
         window._wq = window._wq || [];
        _wq.push({ id: videoID, onReady: function(video) {
            var video = Wistia.api(videoID);
            video.popover.show(); // open the popover
            video.play(); // play the video
            setTimeout(function(){video.unmute();}, 500);
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});</script> <style>#adBanner {
        background-color: transparent;
        height: 0;
        width: 1px;
    }</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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