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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-103245" class="post-103245 use-case type-use-case status-publish format-standard hentry case-theme-journey-personalization case-industry-ecommerce case-channel-web case-pages-homepage case-efforts-medium case-experience-custom-code case-tags-affinity-based-personalization case-tags-menu-personalization no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link journey-personalization" href="https://www.dynamicyield.com/examples/theme/journey-personalization/ ">Journey Personalization</a></div><div class="title-wrapper"><h1 class="main_title">Resorting the navigation menu based on each visitor’s affinities and preferred categories</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/homepage/ "><span class="underlined">Homepage</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/custom-code/ "><span class="underlined">Custom Code Experiences</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/medium/ "><span class="underlined">Medium</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>3.7% uplift in revenue per session</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>Large electronics retailer in Germany</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>In order to ease navigation, promote product discovery, and drive more conversions, this German electronics retailer leveraged Dynamic Yield’s Affinity Allocation to personalize the order of its side navigation menu based on every visitor’s preferences.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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of the leading destinations for beauty products<\/p>\n","strategy_content":"<p>In order to ease navigation, promote product discovery, and drive more conversions, this leading beauty retailer leveraged Dynamic Yield\u2019s Affinity Allocation to personalize the order of its side navigation menu based on every visitor\u2019s preferences.<\/p>\n","hypothesis_content":""}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1905,"name":"Consumer 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electronics retailer in Germany<\/p>\n","strategy_content":"<p>In order to ease navigation, promote product discovery, and drive more conversions, this German electronics retailer leveraged Dynamic Yield\u2019s Affinity Allocation to personalize the order of its side navigation menu based on every visitor\u2019s preferences.<\/p>\n","hypothesis_content":""}" class="is-current is-default">Consumer Electronics</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; 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of America&#8217;s top fashion retailers<\/p>\n","strategy_content":"<p>In order to ease navigation, promote product discovery, and drive more conversions, this American fashion retailer leveraged Dynamic Yield\u2019s Affinity Allocation to personalize the order of its side navigation menu based on every visitor\u2019s preferences.<\/p>\n","hypothesis_content":""}" class="">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/3-navigation-personalization-preferred-categories.png" alt="Resorting the navigation menu based on each visitor’s affinities and preferred categories" width="700" height="515" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/3-navigation-personalization-preferred-categories-m.png" alt="Resorting the navigation menu based on each visitor’s affinities and preferred categories" width="270" height="205" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Navigation menus serve as roadmaps for product discovery, allowing users to explore important areas of a site. However, in some cases, they can create unnecessary barriers to the user, perhaps highlighting items that are of no interest to them. By optimizing and reorganizing some elements on the menu based on a user’s affinity or preferences to a particular category, it can decrease the time needed to surface the right product(s) and drive conversions more efficiently.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="use_case_item_link"><h4>Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view</h4></a> <a href="https://www.dynamicyield.com/use-case/guided-selling-product-discovery/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="use_case_item_link"><h4>Personalize emails based on loyalty</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="use_case_item_link"><h4>Testing the order of homepage elements to increase engagement</h4></a> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">Journey Personalization</a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="use_case_item_link"><h4>Using a sliding drawer to make previously viewed products top-of-mind</h4></a> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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