As consumer expectations rise in the face of convenience, choice, and constant digital innovation, marketing teams that strike the right balance between human creativity and AI-driven personalization will be best positioned to elevate the digital customer experience. To get that blend right, we’ve outlined a few practical tips based on excerpts from our latest book, Marketing in the AI Era.
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d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/blog/author/yaniv/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div class="archive_title"><div class="container clearfix"><h1>All Posts by Yaniv Navot</h1><div class="author-box author_page_author_box"><div class="author-image"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="100" height="100" /></div></div><div class="author-description"><br />Yaniv Navot is the CMO at Dynamic Yield. Yaniv is a full-stack marketing expert with over 16-year track record in growing performance-based marketing programs through strategic planning and tactical execution. Get in touch with Yaniv on <a href="https://www.linkedin.com/in/yanivnavot/">LinkedIn</a>.</div></div></div></div><div id="main-content"><div class="archive_top_bg"></div><div class="container"><div id="content-area" class="clearfix dy_blog_grid"><article id="post-242019" class="et_pb_post post-242019 article type-article status-publish has-post-thumbnail hentry article-category-cro-growth-marketing article-category-targeting-personalization article-industry-agnostic article-tags-artificial-intelligence"> <a href="https://www.dynamicyield.com/article/where-human-ingenuity-fits-in-the-ai-era/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/06/marking-ai-era-feature-795x320-1.jpg" alt='Where human ingenuity fits in the AI-driven marketing era' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/where-human-ingenuity-fits-in-the-ai-era/"><h2>Where human ingenuity fits in the AI-driven marketing era</h2><p>As consumer expectations rise in the face of convenience, choice, and constant digital innovation, marketing teams that strike the right balance between human creativity and AI-driven personalization will be best positioned to elevate the digital customer experience. To get that blend right, we’ve outlined a few practical tips based on excerpts from our latest book, Marketing in the AI Era.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-235618" class="et_pb_post post-235618 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-industry-ecommerce article-industry-financial-services article-tags-artificial-intelligence article-tags-audience-segmentation article-tags-empathic-personalization article-tags-personalization-and-testing-frameworks article-tags-product-recommendations article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/ai-personalization-empathy/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/11/Featured-image.jpg" alt='AI and Personalization Can Close the Empathy Gap' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/ai-personalization-empathy/"><h2>AI and Personalization Can Close the Empathy Gap</h2><p>The proliferation of AI has elevated customers’ digital expectations, though advancements in personalization are empowering brands to better listen, identify needs, and respond with empathy.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-223780" class="et_pb_post post-223780 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-financial-institutions tag-personalization-breeze"> <a href="https://www.dynamicyield.com/blog/personalization-breeze-issuing-banks/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/07/dy-personalization-breeze-blog-feature.jpg" alt='Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/personalization-breeze-issuing-banks/"><h2>Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks</h2><p>Mastercard’s predictive spend insights, activated through Dynamic Yield’s market-leading personalization technology, provide a new way for Issuers to optimize card spend — without the lift.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-216299" class="et_pb_post post-216299 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-marketing-strategies article-tags-personalization-infrastructure article-function-marketing article-type-dynamic-voices"> <a href="https://www.dynamicyield.com/article/ai-personalization-human-advantage/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/02/dynamic-voices-template-795x320-1.png" alt='The Human Advantage in the Age of AI and Personalization' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/ai-personalization-human-advantage/"><h2>The Human Advantage in the Age of AI and Personalization</h2><p>While machines master the mundane, humans orchestrate the unusual.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-201704" class="et_pb_post post-201704 article type-article status-publish has-post-thumbnail hentry article-category-testing-optimization article-category-targeting-personalization article-industry-agnostic article-tags-audience-segmentation article-tags-marketing-strategies article-tags-personalization-within-the-organization article-function-bi-analytics article-function-conversion-optimization article-function-development article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/ab-testing-and-personalization-power-couple/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2023/09/ab-testing-personalization-featured-image.jpg" alt='Why A/B Testing and Personalization Are More Powerful Together' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/ab-testing-and-personalization-power-couple/"><h2>Why A/B Testing and Personalization Are More Powerful Together</h2><p>While reflective of two distinct approaches to improving the user experience, their combination can offer exponential benefits businesses don’t want to miss out on.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-170872" class="et_pb_post post-170872 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-dynamic-yield-script tag-performance-optimization-tools tag-site-performance"> <a href="https://www.dynamicyield.com/blog/site-performance-and-personalization/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/01/DY-Personalization-without-Compromise-795x320-1.jpg" alt='Personalization Without Compromise – Site Performance and Dynamic Yield' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/site-performance-and-personalization/"><h2>Personalization Without Compromise – Site Performance and Dynamic Yield</h2><p>Keep site performance top of mind when personalizing with Dynamic Yield, which has made significant investments in script enhancements and optimization tools for clients.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-157469" class="et_pb_post post-157469 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-adaptml tag-deep-learning tag-product-recommendations"> <a href="https://www.dynamicyield.com/blog/deep-learning-recommendation-system/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/04/DY-DeepLearningProductBlog-795x320-1.png" alt='Maximize revenue with a deep learning recommendation system' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/deep-learning-recommendation-system/"><h2>Maximize revenue with a deep learning recommendation system</h2><p>Learn how a Deep Learning Recommendation System can improve product discovery and generate higher sales and revenue by predicting the items an individual is most likely to engage with, even from the first session.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-152578" class="et_pb_post post-152578 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-recommendations"> <a href="https://www.dynamicyield.com/blog/essential-recommendation-capabilities/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/02/essential-recs-blog.png" alt='An overview of Dynamic Yield’s Essential Recommendation Capabilities' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/essential-recommendation-capabilities/"><h2>An overview of Dynamic Yield’s Essential Recommendation Capabilities</h2><p>After spending nearly a decade developing the most powerful recommendation engine in the market, take a look at an overview of the current recommendation capabilities available to Dynamic Yield customers.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-151717" class="et_pb_post post-151717 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-audience-segmentation article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-type-thought-leadership"> <a href="https://www.dynamicyield.com/article/rule-vs-machine-learning-based-personalization/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/01/dy-machinelearning-795x320-1.jpg" alt='Where rule-based targeting ends and machine learning begins' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/rule-vs-machine-learning-based-personalization/"><h2>Where rule-based targeting ends and machine learning begins</h2><p>Are machines inherently superior at decision-making than humans? Discover how the different methods for achieving relevance aren’t mutually exclusive.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-148151" class="et_pb_post post-148151 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-ecommerce-statistics"> <a href="https://www.dynamicyield.com/blog/ecommerce-kpi-benchmark-tool/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/11/ecommerce-benchmarks-blog-thumbnail.png" alt='eCommerce Benchmarks – an insights tool to discover and track industry conversion metrics' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/ecommerce-kpi-benchmark-tool/"><h2>eCommerce Benchmarks – an insights tool to discover and track industry conversion metrics</h2><p>We’ve aggregated data from 200M+ monthly unique users over 300M+ total sessions for our new, industry benchmark tool.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-121468" class="et_pb_post post-121468 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-personalization-infrastructure article-function-leadership article-function-product-management article-type-tactical-guides"> <a href="https://www.dynamicyield.com/article/personalization-rfp-template/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/05/rfp-thumbnail.jpg" alt='RFP Template for Personalization and Experience Optimization' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/personalization-rfp-template/"><h2>RFP Template for Personalization and Experience Optimization</h2><p>RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-118003" class="et_pb_post post-118003 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-chrome-80 tag-data-privacy tag-samesite-cookie-update"> <a href="https://www.dynamicyield.com/blog/chrome-80-samesite-cookie-update/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/03/DY-ChromeSameSite-Blog-795x320.jpg" alt='The impact of Chrome 80 SameSite cookie update on personalization' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/chrome-80-samesite-cookie-update/"><h2>The impact of Chrome 80 SameSite cookie update on personalization</h2><p>A high-level overview of the Chrome version 80 SameSite update, and how Dynamic Yield has adjusted its cookie settings according to the new requirements.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-118684" class="et_pb_post post-118684 lesson type-lesson status-publish has-post-thumbnail hentry article-category-recommendations article-industry-agnostic article-tags-marketing-strategies article-tags-product-recommendations article-function-conversion-optimization article-function-merchandising-ecommerce article-function-marketing article-type-tactical-guides article-type-thought-leadership course-product-recommendations"> <a href="https://www.dynamicyield.com/lesson/product-recommendation-strategies/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/02/The-essentials-for-choosing-the-right-product-recommendation-strategy-Blog.jpg" alt='The essentials for choosing the right product recommendation strategy' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/product-recommendation-strategies/"><h2>The essentials for choosing the right product recommendation strategy</h2><p>Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-118631" class="et_pb_post post-118631 lesson type-lesson status-publish has-post-thumbnail hentry article-category-recommendations article-industry-agnostic article-tags-audience-segmentation article-tags-marketing-strategies article-tags-product-recommendations article-function-merchandising-ecommerce article-function-marketing article-type-tactical-guides article-type-thought-leadership course-product-recommendations"> <a href="https://www.dynamicyield.com/lesson/introduction-to-product-recommender-systems/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/01/An-introduction-to-product-recommender-systems-Blog.jpg" alt='An introduction to product recommender systems' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/introduction-to-product-recommender-systems/"><h2>An introduction to product recommender systems</h2><p>A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-121426" class="et_pb_post post-121426 lesson type-lesson status-publish has-post-thumbnail hentry article-category-recommendations article-industry-agnostic article-industry-ecommerce article-tags-marketing-strategies article-tags-product-recommendations article-function-merchandising-ecommerce article-function-marketing article-type-tactical-guides article-type-thought-leadership course-product-recommendations"> <a href="https://www.dynamicyield.com/lesson/merchandising-rules/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2020/01/Applying-merchandising-rulees-to-product-recommendations-Blog.jpg" alt='Applying merchandising rules to product recommendations' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/merchandising-rules/"><h2>Applying merchandising rules to product recommendations</h2><p>Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-110311" class="et_pb_post post-110311 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-workflow-optimization"> <a href="https://www.dynamicyield.com/blog/personalization-use-cases/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/11/DY-UseCaseBlog-Feature.png" alt='Inspiration Library – A searchable database of personalization examples' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/personalization-use-cases/"><h2>Inspiration Library – A searchable database of personalization examples</h2><p>Providing marketing inspiration through a comprehensive collection of personalization use cases deployed by real brands across the Dynamic Yield customer-base.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-91" class="et_pb_post post-91 lesson type-lesson status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-personalization-and-testing-frameworks article-tags-seo-and-personalization article-function-conversion-optimization article-function-marketing article-type-industry-research article-type-thought-leadership course-testing-and-optimization"> <a href="https://www.dynamicyield.com/lesson/impact-of-ab-testing-on-seo/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/07/The-impact-of-A-B-tests-personalization-on-SEO-Blog.jpg" alt='The impact of A/B tests and personalization on SEO' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/impact-of-ab-testing-on-seo/"><h2>The impact of A/B tests and personalization on SEO</h2><p>Read about Google’s official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-116933" class="et_pb_post post-116933 lesson type-lesson status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-audience-segmentation article-tags-marketing-strategies article-function-conversion-optimization article-function-marketing article-type-industry-research article-type-tactical-guides article-type-thought-leadership course-personalization-and-targeting"> <a href="https://www.dynamicyield.com/lesson/targeting-high-value-customers/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/06/Targeting-customers-in-a-post-Pareto-world-Blog.jpg" alt='Identifying your most valuable customer segments' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/lesson/targeting-high-value-customers/"><h2>Identifying your most valuable customer segments</h2><p>The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-91750" class="et_pb_post post-91750 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-financial-services article-tags-behavioral-overlays-and-notifications article-tags-marketing-strategies article-tags-offsite-personalization article-function-conversion-optimization article-function-marketing article-function-product-management article-type-tactical-guides"> <a href="https://www.dynamicyield.com/article/5-personalization-strategies-for-finance/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/02/finance-use-cases-blog.png" alt='5 personalization strategies finance marketers can take to the bank' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/article/5-personalization-strategies-for-finance/"><h2>5 personalization strategies finance marketers can take to the bank</h2><p>A subset of strategies readily-available and specifically designed to help finance brands improve customer acquisition, conversions, and long-term loyalty.</p><div class="grid_read_more_button"> Read More</div></a></article><article id="post-57561" class="et_pb_post post-57561 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-branding"> <a href="https://www.dynamicyield.com/blog/the-new-dynamic-yield-brand/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/11/Social-Rebrand-Key-Image-785-320.png" alt='Meet the new Dynamic Yield brand – a story of our evolution and growth' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/blog/the-new-dynamic-yield-brand/"><h2>Meet the new Dynamic Yield brand – a story of our evolution and growth</h2><p>As champions of digital transformation, we set out to rebrand Dynamic Yield, from content to design, development, all the way to product marketing.</p><div class="grid_read_more_button"> Read More</div></a></article><div class="pagination clearfix"><div class="alignleft"><a href="https://www.dynamicyield.com/blog/author/yaniv/page/2/" >« Older Entries</a></div><div class="alignright"></div></div></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer 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$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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