Thought Leadership Archives — Mastercard Dynamic Yield
2026-02-28 18:37 Diff

The Warehouse Group

Guided by the principle “Here for Good,” The Warehouse Group has harnessed the power of personalization to advance its mission of being New Zealand’s most convenient and customer-first retailer. With six years of using personalization to create more omnichannel-focused customer journeys and an advanced team dedicated to continuous improvement and innovation, The Warehouse Group has earned this prestigious award for the third time.

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Bancolombia

This leading full-service financial institution, operating in Colombia, Panama, El Salvador, and Guatemala, is recognized for integrating personalization into its website and marketplaces, and for expanding its team to 20 people in just three years.

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Synchrony

For the second year in a row, this multi-billion dollar financial services company is being recognized for continuing to visualize and scale one of the most advanced personalization programs in the finance industry.

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Petlove

The digital platform for pet products and services is being recognized for its AI-driven omnichannel approach to personalization and transformative work aligning the organization’s strategy.

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On

The formidable sportswear brand is being recognized for pioneering in and evangelizing the use of server-side and deep-learning based personalization while A/B testing its customer experience to perfection.

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Ochsner Sport

The largest sporting goods retailer in Switzerland is being recognized for its experimentation-forward and data-reliant approach to the customer experience, tailoring product recommendations across the site to suit the in-the-moment needs of shoppers.

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home24

Leading European home & living e-commerce platform is being recognized for delivering highly curated experiences through a well-structured product feed that ensures optimal algorithm performance within recommendation widgets across the homepage, PDPs, as well as over email.

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Synchrony

The multi-billion dollar, premier consumer financial services company is being recognized for its work personalizing the pre-login page for private label credit card users, which has led to massive improvements in primary metrics.

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Driving Big Results with Personalization

  • How Valamar converts travel intent into bookings with real-time context

  • What makes Saks’ personalization engine a game-changer for driving 10% more conversions?

  • Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce

  • 32% of Total Purchases from AdaptML Recommendations

  • +88% Conversion Uplift with Mastercard Predictive Spend Insights

  • Making Personalization a Breeze for Leading Financial Institutions

  • +10.3% uplift in add-to-cart rate

  • 39% decrease in same-month cancellations

  • 16% contribution to D2C revenue from Dynamic Yield

  • 16% of revenue from recommendations