La emblemática marca impulsa 82 experiencias en vivo con Dynamic Yield, logrando un ROI seis veces mayor
Experiencias en Vivo desarrolladas por Dynamic Yield
ROI a partir de recomendaciones en PDP
Introducción
En medio de un “apocalipsis minorista” en el que los
compradores están abandonando las marcas icónicas por las genéricas y están tendiendo a la moda rápida, Sephora
SEA prospera gracias a su firme compromiso de ofrecer la mejor experiencia al cliente. Para crear el sello distintivo de la experiencia personalizada de los compradores de Sephora SEA online, la tienda de belleza recurrió a Dynamic Yield para personalizar las recomendaciones de
productos, optimizar los canales digitales para facilitar su
descubrimiento y crear una experiencia coherente en todos
los canales. Apenas seis meses después, Sephora SEA implementó 82 experiencias en vivo a través de Dynamic
Yield, con recomendaciones de página de producto, lo que produjo un ROI seis veces mayor.
“Con Dynamic Yield, los clientes de Sephora SEA
encuentran con facilidad los productos adecuados para sus necesidades de belleza. La personalización está en el centro de nuestra estrategia de ecommerce y asociarnos con
Dynamic Yield nos permite crear experiencias de compra
realmente ersonalizadas en todos los puntos de contacto”.
Alexis Horowtiz-Burdick, Director General
Reto
Para crear experiencias online y en el smartphone que transmitan la magia y la conveniencia de una tienda Sephora SEA, la marca de belleza necesitaba una solución:
- Mostrar rápidamente los productos adecuados a casa usuario.
- Liberarse de los largos ciclos de desarrollo e implementar cambios en la web con rapidez.
- Guiar a los usuarios desviados hacia el recorrido de la compra.
- Optimizar el proceso de pago para la conversión sin impedimentos.
- Conectar los canales online y offline para potenciar un journey del cliente integral.
Por ello recurrieron a Dynamic Yield.
Ejecución
Ofreció recomendaciones en la página de ‘sin resultados’ de búsqueda, para devolver a los usuarios al embudo de ventas
Cuando un usuario busca en la página de un producto y no ve resultados, es probable
que abandone la web sin hacer una compra, cayendo directamente desde el centro
del embudo de conversión. Para evitar esto, Sephora SEA utilizó Dynamic Yield para completar un “sin resultados” con recomendaciones relevantes basadas en el contexto
del usuario.
Dependiendo del comportamiento en la web, a los usuarios se les mostraron los artículos vistos recientemente o una muestra de los productos más populares de Sephora SEA.
Esta estrategia valió la pena, ya que permitió obtener más vistas de páginas derivadas frente a un grupo de control y un 30% más de ratios de llenado de carrito en visitas recurrentes.
Implementaron recomendaciones personalizadas en las PDP, impulsadas por
machine learning.
Para ayudar a los usuarios a encontrar sin problemas los productos más relevantes, Sephora SEA se centró en la optimización de las páginas de producto en ocho mercados de Asia. Como el enfoque de recomendación más exitoso variaba según el mercado y el KPI, las recomendaciones adaptativas de Dynamic Yield hicieron Data
Crunching y desplegaron la estrategia de mayor rendimiento en cada mercado, basada
en lo que los usuarios agregaban al carrito y cómo complementaban su compra. Como resultado del aumento masivo de los ingresos y el ahorro de tiempo de desarrollo, Sephora SEA ahora ofrece recomendaciones impulsadas por Dynamic Yield al 100% del
tráfico del sitio web!
Optimizaron los mensajes del proceso de pago para potenciar los registros de fidelización
Para potenciar la membresía en el programa “Beauty Insider”, Sephora SEA hizo un test
con dos variaciones de copy (sólo para usuarios que aún no eran miembros) probando
tanto las inscripciones como los ingresos por sesión.
La Variación 1 definitivamente tuvo mejor rendimiento en varios países, y la Variación 2 en Australia. En algunos mercados la variación con más rendimiento dependió del segmento. Sephora SEA utilizó la flexibilidad de la plataforma de optimización
de Dynamic Yield para adaptar las experiencias, dirigiendo manualmente el tráfico en los mercados en los que había una clara variación ganadora, y apoyándose en la
optimización automatizada para ofrecer los mejores resultados en los mercados en los que el rendimiento era mixto.
Conclusiones
Durante décadas, las empresas han enmarcado la experiencia del cliente en términos
de puntos de contacto, es decir, las transacciones individuales en las que los clientes se relacionan con una empresa. Pero a medida que los canales van desapareciendo,
las marcas inteligentes como Sephora SEA están centrando sus esfuerzos en el journey completo, que a menudo se produce en los canales analógicos y digitales.
Para lograr una verdadera personalización de viaje de principio a fin, Sephora SEA está
comenzando a integrar datos de CRM con Dynamic Yield. Al incorporar este historial de
transacciones, Sephora SEA puede ofrecer experiencias online personalizadas basadas
en compras anteriores en la tienda física. Con datos unificados online y offline, una
compradora podrá visitar Sephora SEA, divertirse probándose el maquillaje hasta que
encuentre exactamente el aspecto correcto y, en al final, recibir experiencias online con
recomendaciones que se adapten a su estilo.
OBTENER LA DEMO
Usted reconoce y acepta que Dynamic Yield tratará sus datos personales tal y como se describe en el Aviso de privacidad. Al pulsar el botón, confirma que ha leído y acepta los
Términos de uso.
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class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Productos</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Soluciones</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Por qué DY"> <a href="">Por qué Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Empresa</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Centro de Aprendizaje</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="contacto" title=""> <a href="https://www.dynamicyield.com/es/contact/"><span class="button-arrow">Contacto</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Productos</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/es/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Descubre la tecnología de personalización de Dynamic Yield y por qué la llamamos Experience OS.</span> <span class="menu-cta-button">Más información →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Funcionalidades principales</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentación<span>Identifica, crea y analiza audiencias</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Personaliza contenido y ofertas para cada cliente</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recomendaciones<span>Predice los intereses de tus clientes automáticamente</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Gestión de user journeys<span>Interactúa con tus clientes en los momentos más críticos</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/optimize/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimización<span>Experimenta con cualquier cosa en tus canales digitales</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/busqueda/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Búsqueda<span>Ayuda a tus clientes a encontrar lo que necesitan</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Diseñado para la escalabilidad</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/es/element/">Element<span>Una nueva e innovadora dimensión de la personalización</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/adaptml/">IA y automatización<span>Aumenta la automatización, reduce los costes operacionales y genera más ingresos con un sistema de personalización con IA</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/experience-apis/">Personalización de APIs<span>Las herramientas que los desarrolladores necesitan para crear las mejores experiencias de cliente</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/enterprise-grade-personalization/">Soluciones Empresariales<span>Escala con seguridad, privacidad y de acuerdo a la ley. Diseñado para grandes empresas</span></a></li></ul></div></li></ul><a href="/es/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Descubre Shopping Muse: </strong>El comercio conversacional combinado con personalización de vanguardia.</span> <span class="menu-cta-button">Más información →</span></div></a></div></li><li id="" class="dropdown "><a href="" class="label"></a><div class="content"></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Soluciones</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industrias</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/financial-services/">Servicios Financieros</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/restaurantes/">Restaurantes</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/supermercados/">Supermercados</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/travel/">Viajes</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Canales</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/web/">Web<span>Adapta la experiencia sobre la marcha para cada cliente</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/channels/email/">Email<span>Crea emails que se adaptan a cada cliente en concreto</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/mobile/">App<span>Impulsa el engagement en la app y la fidelización</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/advertising/">Anuncios<span>Mejora el ROI de las campañas de pago y aumenta las conversiones</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Por qué Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Efectividad y éxito garantizados</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/clients/">Clientes Selectos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/case-studies/">Casos de Éxito</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/customer-success/">Servicios de atención al cliente</a></li></ul></li><li class="scale-wrapper"><h2>Diseñado para trabajar a gran escala</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/adaptml/">Tecnología IA</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/gdpr-and-privacy/">GDPR y Política de Privacidad</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/security/">Seguridad</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/compromiso/">Compromiso</a></li></ul></li><li class="network-wrapper"><h2>Sólida red de socios</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/partners/">Lista de socios</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/integrations/">Integraciones Compatibles</a></li></ul></li><li class="resources-wrapper"><h2>Amplia gama de productos</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Base de Conocimientos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academia</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Comunidad</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">Documentación API</a></li></ul></li></ul></div></li><li id="company" class="dropdown button"><a href="" class="label">Empresa</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/careers/">Trayectorias Profesionales</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Eventos</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Prensa</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/contact/">Contacto</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/es/request-demo/">Pedir una Demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Centro de Aprendizaje</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">Lleva tu conocimiento a niveles exponenciales</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP2 Hub</a></li><li class="resources-paths menu-item menu-item-type-custom menu-item-object-custom"><a href="/learning-paths/">Rutas de Aprendizaje<span>Cursos elaborados de las áreas de habilidades clave</span></a></li><li class="resources-webinars menu-item menu-item-type-custom menu-item-object-custom"><a href="/webinars/">Webinars<span>Interesantes debates sobre la experiencia de cliente</span></a></li><li class="resources-articles menu-item menu-item-type-custom menu-item-object-custom"><a href="/articles/">Artículos<span>Una colección extensa de guías en profundidad</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Enciclopedia<span>Glosario de términos sobre la optimización de la experiencia</span></a></li><li class="resources-use-cases menu-item menu-item-type-custom menu-item-object-custom"><a href="/es/personalization-examples/">Biblioteca de Inspiración<span>Ejemplos de Personalización de marcas reales</span></a></li><li class="resources-maturity 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id="main-content"><article id="post-99285" class="post-99285 page type-page status-publish has-post-thumbnail hentry"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="99285" class="elementor elementor-99285 elementor-92468" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-7408841e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7408841e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-137c0a44 elementor-column elementor-col-100 elementor-top-column" data-id="137c0a44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-67709371 elementor-widget elementor-widget-text-editor" data-id="67709371" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6e605fba case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6e605fba" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9dc8e4 elementor-column elementor-col-100 elementor-top-column" data-id="9dc8e4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-6e96435a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6e96435a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-36f0245 page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="36f0245" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3cf5dc90 case_study_header_title elementor-widget elementor-widget-heading" data-id="3cf5dc90" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Sephora Digital SEA personaliza la belleza</h1></div></div><div class="elementor-element elementor-element-1e1f6b0 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="1e1f6b0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">La emblemática marca impulsa 82 experiencias en vivo con Dynamic Yield, logrando un ROI seis veces mayor</div></div></div><div class="elementor-element elementor-element-49460301 download_the_pdf elementor-widget elementor-widget-html" data-id="49460301" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="https://www.dynamicyield.com/files/case-studies/DY-CS-Sephora_ES.pdf"> DESCARGA EL PDF <span class="dy-pulse"></span> </a> <span>* Correo email no es necesario para descargard</span></div></div></div></div></div><div class="elementor-element elementor-element-6d2660a3 page_header_image_wrap sephora elementor-column elementor-col-50 elementor-inner-column" data-id="6d2660a3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-235b110c elementor-widget elementor-widget-html" data-id="235b110c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2018/11/sephora-header-image.jpg" alt="Sephora case study header image" class="ATF" width="391" height="393"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-55f96083 case_study_statistic_bar elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="55f96083" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-71046c1e elementor-column elementor-col-100 elementor-top-column" data-id="71046c1e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-17ccbd3f statistic_bar_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="17ccbd3f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2c172c15 elementor-column elementor-col-25 elementor-inner-column" data-id="2c172c15" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-255e28de statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="255e28de" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">82</div></div></div><div class="elementor-element elementor-element-15208e3d statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="15208e3d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Experiencias en Vivo</strong> desarrolladas por Dynamic Yield</div></div></div></div></div></div><div class="elementor-element elementor-element-550594a elementor-column elementor-col-25 elementor-inner-column" data-id="550594a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5815ecbb statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="5815ecbb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">6X</div></div></div><div class="elementor-element elementor-element-52b6d571 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="52b6d571" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>ROI </strong> a partir de recomendaciones en PDP</div></div></div></div></div></div><div class="elementor-element elementor-element-3df0e52f elementor-column elementor-col-25 elementor-inner-column" data-id="3df0e52f" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div><div class="elementor-element elementor-element-56202e7 elementor-column elementor-col-25 elementor-inner-column" data-id="56202e7" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-daef867 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="daef867" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-40ec5c3 elementor-column elementor-col-50 elementor-top-column" data-id="40ec5c3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-66c185f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="66c185f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-dd93827 elementor-column elementor-col-100 elementor-inner-column" data-id="dd93827" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2c2b101 introduction_section_title elementor-widget elementor-widget-heading" data-id="2c2b101" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introducción</h2></div></div><div class="elementor-element elementor-element-b72ade8 introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="b72ade8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">En medio de un “apocalipsis minorista” en el que los
compradores están abandonando las marcas icónicas por las genéricas y están tendiendo a la moda rápida, Sephora
SEA prospera gracias a su firme compromiso de ofrecer la mejor experiencia al cliente. Para crear el sello distintivo de la experiencia personalizada de los compradores de Sephora SEA online, la tienda de belleza recurrió a Dynamic Yield para personalizar las recomendaciones de
productos, optimizar los canales digitales para facilitar su
descubrimiento y crear una experiencia coherente en todos
los canales. Apenas seis meses después, Sephora SEA implementó 82 experiencias en vivo a través de Dynamic
Yield, con recomendaciones de página de producto, lo que produjo un ROI seis veces mayor.</div></div></div></div></div></div></div></div></section></div></div></div><div class="elementor-element elementor-element-6e7151b cs_video_container elementor-column elementor-col-50 elementor-top-column" data-id="6e7151b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bfc2c40 product_video sephora elementor-widget elementor-widget-html" data-id="bfc2c40" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="video_wrap"><div class="video_bg"> <span class="wistia_embed wistia_async_sorxwso89j popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a href="#" class="testimonial-play-video video__play__button"> <img decoding="async" src="/wp-content/uploads/2018/10/play-icon.png" alt="Play Video" class="video_play_button"><div class="video_title"> <button class="arrow_animation"> VER VÍDEO </button></div> </a></div> </span></div></div> <script type="text/javascript" src="//fast.wistia.com/assets/external/E-v1.js"></script> </div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-9c80c60 padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9c80c60" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2224caa3 elementor-column elementor-col-100 elementor-top-column" data-id="2224caa3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7be6ece7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7be6ece7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6590a1b case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="6590a1b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-477136a elementor-widget elementor-widget-html" data-id="477136a" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2018/10/sephora-logo-white.png" alt="Sephora logo" class="b-lazy" width="186" height="26"></div></div><div class="elementor-element elementor-element-32a0e9e5 client_quote_text elementor-widget elementor-widget-text-editor" data-id="32a0e9e5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“Con Dynamic Yield, los clientes de Sephora SEA
encuentran con facilidad los productos adecuados para sus necesidades de belleza. La personalización está en el centro de nuestra estrategia de ecommerce y asociarnos con
Dynamic Yield nos permite crear experiencias de compra
realmente ersonalizadas en todos los puntos de contacto”.</div></div></div><div class="elementor-element elementor-element-4a5f52ff client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="4a5f52ff" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Alexis Horowtiz-Burdick, Director General</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-29c2b715 case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="29c2b715" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-35005514 elementor-column elementor-col-100 elementor-top-column" data-id="35005514" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-1dbc7899 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="1dbc7899" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-f4b2b46 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="f4b2b46" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1f41fdf3 elementor-widget elementor-widget-text-editor" data-id="1f41fdf3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img decoding="async" width="588" height="716" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2018/10/sephora-challenge-image.jpg" class="attachment-large size-large b-lazy" alt="The Challenge section thumbnail" sizes="(max-width: 588px) 100vw, 588px"></div></div></div></div></div></div><div class="elementor-element elementor-element-7dab8b00 case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="7dab8b00" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-785e4fbb challenge_title elementor-widget elementor-widget-heading" data-id="785e4fbb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Reto</h2></div></div><div class="elementor-element elementor-element-1fdfc6d7 challenge_list elementor-widget elementor-widget-text-editor" data-id="1fdfc6d7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Para crear experiencias online y en el smartphone que transmitan la magia y la conveniencia de una tienda Sephora SEA, la marca de belleza necesitaba una solución:<br><br><ul><li>Mostrar rápidamente los productos adecuados a casa usuario.</li><li>Liberarse de los largos ciclos de desarrollo e implementar cambios en la web con rapidez.</li><li>Guiar a los usuarios desviados hacia el recorrido de la compra.</li><li>Optimizar el proceso de pago para la conversión sin impedimentos.</li><li>Conectar los canales online y offline para potenciar un journey del cliente integral.</li></ul><div class="challenge_text_bold">Por ello recurrieron a Dynamic Yield.</div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9fc8ee7 case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9fc8ee7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75600493 elementor-column elementor-col-100 elementor-top-column" data-id="75600493" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-75d26554 execution_title elementor-widget elementor-widget-heading" data-id="75d26554" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Ejecución</h2></div></div><section class="elementor-element elementor-element-7e4249f6 case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7e4249f6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-405164c6 execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="405164c6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7b72a85 execution_subtitle sephora elementor-widget elementor-widget-text-editor" data-id="7b72a85" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Ofreció recomendaciones en la página de ‘sin resultados’ de búsqueda, para devolver a los usuarios al embudo de ventas</div></div></div><div class="elementor-element elementor-element-2f13105f execution_text sephora elementor-widget elementor-widget-text-editor" data-id="2f13105f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Cuando un usuario busca en la página de un producto y no ve resultados, es probable
que abandone la web sin hacer una compra, cayendo directamente desde el centro
del embudo de conversión. Para evitar esto, Sephora SEA utilizó Dynamic Yield para completar un “sin resultados” con recomendaciones relevantes basadas en el contexto
del usuario.<br><br> Dependiendo del comportamiento en la web, a los usuarios se les mostraron los artículos vistos recientemente o una muestra de los productos más populares de Sephora SEA.
Esta estrategia valió la pena, ya que permitió obtener más vistas de páginas derivadas frente a un grupo de control y un 30% más de ratios de llenado de carrito en visitas recurrentes.</div></div></div><div class="elementor-element elementor-element-4de4b70b elementor-widget elementor-widget-text-editor" data-id="4de4b70b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img loading="lazy" decoding="async" width="611" height="248" src="/wp-content/uploads/2017/09/tinygif.gif"
data-src="/wp-content/uploads/2018/10/execution-browser-1.jpg" class="attachment-large size-large b-lazy" alt="Deployed personalized PDP recommendations
powered by machine learning" sizes="(max-width: 611px) 100vw, 611px"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-227f432f elementor-section-content-middle case_study_execution_row_1 sephora elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="227f432f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7f2c7161 elementor-column elementor-col-50 elementor-inner-column" data-id="7f2c7161" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6fde594a execution_subtitle elementor-widget elementor-widget-text-editor" data-id="6fde594a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Implementaron recomendaciones personalizadas en las PDP, impulsadas por
machine learning.</div></div></div><div class="elementor-element elementor-element-2b00b194 execution_text elementor-widget elementor-widget-text-editor" data-id="2b00b194" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Para ayudar a los usuarios a encontrar sin problemas los productos más relevantes, Sephora SEA se centró en la optimización de las páginas de producto en ocho mercados de Asia. Como el enfoque de recomendación más exitoso variaba según el mercado y el KPI, las recomendaciones adaptativas de Dynamic Yield hicieron Data
Crunching y desplegaron la estrategia de mayor rendimiento en cada mercado, basada
en lo que los usuarios agregaban al carrito y cómo complementaban su compra. Como resultado del aumento masivo de los ingresos y el ahorro de tiempo de desarrollo, Sephora SEA ahora ofrece recomendaciones impulsadas por Dynamic Yield al 100% del
tráfico del sitio web!</div></div></div></div></div></div><div class="elementor-element elementor-element-3a384cc execution_row_1_right_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3a384cc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d973b25 elementor-widget elementor-widget-text-editor" data-id="1d973b25" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img loading="lazy" decoding="async" width="590" height="412" src="/wp-content/uploads/2017/09/tinygif.gif"
data-src="/wp-content/uploads/2018/10/execution-browser-2.jpg" class="attachment-large size-large b-lazy" alt="Served “no search” result" sizes="(max-width: 590px) 100vw, 590px"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-c528f4d elementor-section-content-top case_study_execution_row_1 sephora elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="c528f4d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9ffdda8 execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="9ffdda8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5fe16af execution_subtitle sephora elementor-widget elementor-widget-text-editor" data-id="5fe16af" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Optimizaron los mensajes del proceso de pago para potenciar los registros de fidelización</div></div></div><div class="elementor-element elementor-element-5808c2c execution_text elementor-widget elementor-widget-text-editor" data-id="5808c2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Para potenciar la membresía en el programa “Beauty Insider”, Sephora SEA hizo un test
con dos variaciones de copy (sólo para usuarios que aún no eran miembros) probando
tanto las inscripciones como los ingresos por sesión.
La Variación 1 definitivamente tuvo mejor rendimiento en varios países, y la Variación 2 en Australia. En algunos mercados la variación con más rendimiento dependió del segmento. Sephora SEA utilizó la flexibilidad de la plataforma de optimización
de Dynamic Yield para adaptar las experiencias, dirigiendo manualmente el tráfico en los mercados en los que había una clara variación ganadora, y apoyándose en la
optimización automatizada para ofrecer los mejores resultados en los mercados en los que el rendimiento era mixto.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7d514cf2 case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7d514cf2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1a3f747a elementor-column elementor-col-100 elementor-top-column" data-id="1a3f747a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-26cffa7d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="26cffa7d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3da82e09 elementor-column elementor-col-100 elementor-inner-column" data-id="3da82e09" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1e663016 takeaway_title elementor-widget elementor-widget-heading" data-id="1e663016" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Conclusiones</h2></div></div><div class="elementor-element elementor-element-13c49b47 takeaway_text elementor-widget elementor-widget-text-editor" data-id="13c49b47" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Durante décadas, las empresas han enmarcado la experiencia del cliente en términos
de puntos de contacto, es decir, las transacciones individuales en las que los clientes se relacionan con una empresa. Pero a medida que los canales van desapareciendo,
las marcas inteligentes como Sephora SEA están centrando sus esfuerzos en el journey completo, que a menudo se produce en los canales analógicos y digitales.<br><br> Para lograr una verdadera personalización de viaje de principio a fin, Sephora SEA está
comenzando a integrar datos de CRM con Dynamic Yield. Al incorporar este historial de
transacciones, Sephora SEA puede ofrecer experiencias online personalizadas basadas
en compras anteriores en la tienda física. Con datos unificados online y offline, una
compradora podrá visitar Sephora SEA, divertirse probándose el maquillaje hasta que
encuentre exactamente el aspecto correcto y, en al final, recibir experiencias online con
recomendaciones que se adapten a su estilo.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-29df639b get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="29df639b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-247b857d elementor-column elementor-col-100 elementor-inner-column" data-id="247b857d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c22eb02 get_your_demo_title elementor-widget elementor-widget-heading" data-id="c22eb02" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">OBTENER LA DEMO</h2></div></div><div class="elementor-element elementor-element-5d87f4e0 elementor-widget elementor-widget-html" data-id="5d87f4e0" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3554"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3554, function(form) {
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