<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "Carrefour Argentina",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :carrefour-2025",
"pageURL": "https://www.dynamicyield.com/personalization-awards/carrefour-2025/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>Carrefour Argentina is a Personalization Award Winner</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Carrefour Argentina revolutionizes online grocery shopping with advanced cross-selling strategies that generate a significant increase in AOV." /><link rel="canonical" href="https://www.dynamicyield.com/personalization-awards/carrefour-2025/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Carrefour Argentina is a Personalization Award Winner" /><meta property="og:description" content="Carrefour Argentina revolutionizes online grocery shopping with advanced cross-selling strategies that generate a significant increase in AOV." /><meta property="og:url" content="https://www.dynamicyield.com/personalization-awards/carrefour-2025/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2024-12-02T20:09:53+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2024/11/Carrefour-1200x628-1.png" /><meta property="og:image:width" content="1800" /><meta property="og:image:height" content="942" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:title" content="Carrefour Argentina is a Personalization Award Winner" /><meta name="twitter:description" content="Carrefour Argentina revolutionizes online grocery shopping with advanced cross-selling strategies that generate a significant increase in AOV." /><meta name="twitter:image" content="https://www.dynamicyield.com/wp-content/uploads/2024/11/Carrefour-1200x628-1.png" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="6 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/personalization-awards/carrefour-2025/","url":"https://www.dynamicyield.com/personalization-awards/carrefour-2025/","name":"Carrefour Argentina is a Personalization Award Winner","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"primaryImageOfPage":{"@id":"https://www.dynamicyield.com/personalization-awards/carrefour-2025/#primaryimage"},"image":{"@id":"https://www.dynamicyield.com/personalization-awards/carrefour-2025/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2024/11/carrefour-n-logo-w.svg","datePublished":"2024-10-24T10:47:08+00:00","dateModified":"2024-12-02T20:09:53+00:00","description":"Carrefour Argentina revolutionizes online grocery shopping with advanced cross-selling strategies that generate a significant increase in AOV.","breadcrumb":{"@id":"https://www.dynamicyield.com/personalization-awards/carrefour-2025/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/personalization-awards/carrefour-2025/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/personalization-awards/carrefour-2025/#primaryimage","url":"https://www.dynamicyield.com/wp-content/uploads/2024/11/carrefour-n-logo-w.svg","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2024/11/carrefour-n-logo-w.svg"},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/personalization-awards/carrefour-2025/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Carrefour Argentina"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020110' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='ctt-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1d1b2f761cf3768f427cdc5c4c2544b.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='inline-tweet-sharer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_daa32ca85e114a0c6e5d1432c89237f3.css?ver=2.6.4' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-icons-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.6.2' type='text/css' media='all' /><link rel='stylesheet' id='elementor-animations-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-frontend-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-pro-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=2.10.0' type='text/css' media='all' /><link rel='stylesheet' id='font-awesome-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-global-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_12a32c87d5f3cd59de1889deefab8a86.css?ver=1727179740' type='text/css' media='all' /><link rel='stylesheet' id='elementor-post-234216-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_6c7f5255e385be37ce7b9f7e6b221db6.css?ver=1731589983' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='personalization-awards-inner-2024-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_e63e988eb3e09beabde9ebf05bd248fd.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_dbdab0f35217f6041eb7e2028dc94ba4.js?ver=2.6.4" id="inline-tweet-sharer-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/awards/234216" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=234216' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fpersonalization-awards%2Fcarrefour-2025%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fpersonalization-awards%2Fcarrefour-2025%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
var addEvent = function(evt, handler) {
if (window.addEventListener) {
document.addEventListener(evt, handler, false);
} else if (window.attachEvent) {
document.attachEvent('on' + evt, handler);
}
};
var removeEvent = function(evt, handler) {
if (window.removeEventListener) {
document.removeEventListener(evt, handler, false);
} else if (window.detachEvent) {
document.detachEvent('on' + evt, handler);
}
};
var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
var logHuman = function() {
if (window.wfLogHumanRan) { return; }
window.wfLogHumanRan = true;
var wfscr = document.createElement('script');
wfscr.type = 'text/javascript';
wfscr.async = true;
wfscr.src = url + '&r=' + Math.random();
(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
for (var i = 0; i < evts.length; i++) {
removeEvent(evts[i], logHuman);
}
};
for (var i = 0; i < evts.length; i++) {
addEvent(evts[i], logHuman);
}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=BDAF35393F762D98520F8C0D7FEACE54');</script>
<script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"awards","pagePostType2":"single-awards","pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"October 24, 2024","pagePostDateYear":"2024","pagePostDateMonth":"10","pagePostDateDay":"24","pagePostDateDayName":"Thursday","pagePostDateHour":"06","pagePostDateMinute":"47","pagePostDateIso":"2024-10-24T06:47:08-04:00","pagePostDateUnix":1729752428};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="awards-template awards-template-elementor_header_footer single single-awards postid-234216 single-format-standard wp-featherlight-captions et_fixed_nav osx et_right_sidebar chrome et_includes_sidebar elementor-default elementor-template-full-width elementor-kit-140995 elementor-page elementor-page-234216 default_header"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="234216" class="elementor elementor-234216" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-f89bcf3 pawards-inner pawards-inner-top-wrapper top-skims elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="f89bcf3" data-element_type="section" data-settings="{"background_background":"gradient","shape_divider_bottom":"curve","shape_divider_bottom_negative":"yes"}"><div class="elementor-shape elementor-shape-bottom" data-negative="true"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" d="M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z"/> </svg></div><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b08cb81 elementor-column elementor-col-50 elementor-top-column" data-id="b08cb81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d5aecef elementor-widget elementor-widget-html" data-id="d5aecef" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="back-to-awards" href="/personalization-awards/" title="Dynamic Yield Personalization Awards">← Dynamic Yield Personalization Awards</a></div></div><div class="elementor-element elementor-element-28abab5 elementor-widget elementor-widget-heading" data-id="28abab5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Carrefour Argentina</h1></div></div><div class="elementor-element elementor-element-2d3c23a elementor-widget elementor-widget-heading" data-id="2d3c23a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Personalization Innovator Award Winner</h3></div></div><div class="elementor-element elementor-element-66a18cc elementor-widget elementor-widget-text-editor" data-id="66a18cc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Carrefour Argentina has demonstrated resilience and innovation, leading the way in the online grocery sector in Latin America. The team uses cross-selling personalization tactics to deliver an intuitive customer experience that boosts conversion and average order value, no small feat in Argentina’s challenging economic landscape.</div></div></div><div class="elementor-element elementor-element-c9fda90 elementor-widget elementor-widget-html" data-id="c9fda90" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#success" class="btn-scroll-down">READ THE SUCCESS STORY <svg xmlns="http://www.w3.org/2000/svg" width="9.333" height="16" viewBox="0 0 9.333 16"><defs><style>.a{fill:#fff;}</style></defs><path class="a" d="M9.667,16l4.667-6.667h-4V.667A.667.667,0,1,0,9,.667V9.333H5Z" transform="translate(-5)"/></svg></a></div></div></div></div></div><div class="elementor-element elementor-element-b91cc5e paward-inner-graphic-wrap elementor-column elementor-col-50 elementor-top-column" data-id="b91cc5e" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-39f57f3 elementor-widget elementor-widget-html" data-id="39f57f3" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="pawards-logo-wrap"> <img decoding="async" src="/wp-content/uploads/2024/11/carrefour-n-logo.svg" alt="" width="220" height="52" loading="eager"></div> <a href="https://www.carrefour.com.ar/" title="Carrefour Argentina" target="_blank">Visit site →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-57bb75b elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="57bb75b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-cd72d77 elementor-column elementor-col-100 elementor-top-column" data-id="cd72d77" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3eefcd9 elementor-widget elementor-widget-shortcode" data-id="3eefcd9" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="pawards-nav"> <a class="pawards-prev" href="https://www.dynamicyield.com/personalization-awards/synchrony-2025/"><i class="fa fa-long-arrow-left" aria-hidden="true"></i> Synchrony</a> <a class="pawards-next" href="https://www.dynamicyield.com/personalization-awards/merkle-2025/">Merkle <i class="fa fa-long-arrow-right" aria-hidden="true"></i></a></div><style>.pawards-nav a {
color: transparent;
font: 14px/20px "Mark for MC", sans-serif;
position: fixed;
top: 50%;
transform: translateY(-50%);
-webkit-transform: translateY(-50%);
max-width: 145px;
z-index: 4;
opacity: 0;
transition: all .5s;
-webkit-transition: all .5s;
}
.pawards-nav.visible a {
opacity: 1;
transition: opacity .5s;
-webkit-transition: opacity .5s;
}
.pawards-nav i {
background-color: #000;
color: #fff;
border-radius: 50%;
text-align: center;
line-height: 34px;
width: 34px;
height: 34px;
position: absolute;
top: calc(50% - 17px);
opacity: .4;
transition: opacity .3s;
-webkit-transition: opacity .3s;
}
.pawards-prev {
left: 20px;
padding-left: 40px;
}
.pawards-prev i {
left: 0;
}
.pawards-next {
right: 20px;
padding-right: 40px;
}
.pawards-next i {
right: 0;
}
html.no-touch .pawards-nav a:hover {
color: #000;
}
html.no-touch .pawards-nav a:hover i {
opacity: 1;
transition: opacity .3s;
-webkit-transition: opacity .3s;
}</style></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-748e8d0 elementor-section-full_width pawards-inner pawards-inner-bottom-wrapper elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="748e8d0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6e70504 elementor-column elementor-col-100 elementor-top-column" data-id="6e70504" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-bfcd894 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="bfcd894" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9dcc509 paward-about-image-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="9dcc509" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bb27f7a retina_parent elementor-widget elementor-widget-image" data-id="bb27f7a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="364" height="457" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/carrefour-hero-image.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-99a6989 paward-inner-type-box elementor-widget elementor-widget-html" data-id="99a6989" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="paward-inner-type-tooltip"> <span>Awarded to organizations who have a complete grasp of experience optimization and push the limits of personalization to create real value for their customers and their businesses.</span></div> <svg width="182" height="182" viewBox="0 0 182 182" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M165.997 15.0952H16.0032V165.089H165.997V15.0952Z" fill="url(#paint0_linear_345_3574)"/> <path d="M36.5874 97.4136C36.5874 97.8091 36.1918 97.9935 35.6644 97.9935H30.4708C29.9439 97.9935 29.5483 97.8091 29.5483 97.4136C29.5483 97.0448 29.8383 96.913 30.1283 96.7276C30.5764 96.4381 30.8663 96.1476 31.0244 95.7788C31.1831 95.3833 31.3144 94.8827 31.3144 93.0368V82.7288C31.3144 81.4896 31.2619 80.9365 30.6026 80.5142C30.1545 80.2247 29.7065 80.1722 29.7065 79.6973C29.7065 79.4068 29.9439 79.1699 30.4976 79.1699H35.6119C36.1655 79.1699 36.4292 79.3811 36.4292 79.6973C36.4292 80.1722 35.9812 80.2247 35.5326 80.5142C34.8738 80.9365 34.8208 81.4896 34.8208 82.7288V93.0368C34.8208 94.8827 34.9526 95.3833 35.1107 95.7788C35.2694 96.1476 35.5856 96.4649 36.0074 96.7276C36.2974 96.913 36.5874 97.0448 36.5874 97.4136Z" fill="black"/> <path d="M53.8681 97.3869C53.8681 97.8093 53.4731 97.9936 52.972 97.9936H47.9102C47.4358 97.9936 47.0403 97.8093 47.0403 97.3869C47.0403 97.0707 47.304 96.9131 47.5939 96.7277C48.0157 96.465 48.332 96.1477 48.5164 95.779C48.7013 95.4102 48.8331 94.8303 48.8331 92.9844V89.2936C48.8331 87.5013 47.8839 86.4465 46.3547 86.4465C45.6955 86.4465 44.9574 86.6577 44.3775 87.2376C43.4283 88.1863 43.1646 89.6099 43.1646 92.9844C43.1646 94.8303 43.2964 95.4102 43.4813 95.779C43.6657 96.1745 43.982 96.4908 44.3775 96.7277C44.72 96.9388 44.9312 97.0707 44.9312 97.3869C44.9312 97.8093 44.5619 97.9936 44.0613 97.9936H39.052C38.5509 97.9936 38.1821 97.8093 38.1821 97.3869C38.1821 97.0707 38.4458 96.9131 38.7358 96.7277C39.1046 96.4908 39.4738 96.1745 39.6582 95.779C39.8169 95.4102 39.9482 94.8303 39.9482 92.9844V88.9506C39.9482 88.0019 39.9482 87.422 39.7375 86.9996C39.5532 86.6309 39.2632 86.4465 38.8146 86.2879C38.5509 86.1828 38.0765 86.0509 38.0765 85.6554C38.0765 85.3392 38.2877 85.128 38.8939 84.9961C39.7901 84.8118 40.7918 84.5481 41.4773 84.2586C41.8729 84.1 42.1366 83.9424 42.5059 83.9424C42.8746 83.9424 43.1646 84.1268 43.1646 84.7324V86.2096C43.1646 86.2879 43.1914 86.3414 43.2702 86.3414C43.3227 86.3414 43.3495 86.2879 43.402 86.2096C44.3512 84.8118 45.8536 83.9424 47.6727 83.9424C49.1231 83.9424 50.4673 84.5481 51.2584 85.7079C51.8383 86.5783 52.0758 87.6331 52.0758 89.2668V92.9844C52.0758 94.8303 52.2076 95.4102 52.392 95.779C52.5764 96.1477 52.8664 96.4908 53.2882 96.7277C53.6312 96.9131 53.8681 97.0707 53.8681 97.3869Z" fill="black"/> <path d="M70.9009 97.3869C70.9009 97.8093 70.5059 97.9936 70.0048 97.9936H64.943C64.4686 97.9936 64.0731 97.8093 64.0731 97.3869C64.0731 97.0707 64.3368 96.9131 64.6268 96.7277C65.0486 96.465 65.3648 96.1477 65.5492 95.779C65.7341 95.4102 65.8659 94.8303 65.8659 92.9844V89.2936C65.8659 87.5013 64.9167 86.4465 63.3876 86.4465C62.7283 86.4465 61.9903 86.6577 61.4103 87.2376C60.4611 88.1863 60.1974 89.6099 60.1974 92.9844C60.1974 94.8303 60.3293 95.4102 60.5142 95.779C60.6986 96.1745 61.0148 96.4908 61.4103 96.7277C61.7528 96.9388 61.964 97.0707 61.964 97.3869C61.964 97.8093 61.5947 97.9936 61.0941 97.9936H56.0849C55.5837 97.9936 55.215 97.8093 55.215 97.3869C55.215 97.0707 55.4787 96.9131 55.7686 96.7277C56.1374 96.4908 56.5067 96.1745 56.6911 95.779C56.8497 95.4102 56.981 94.8303 56.981 92.9844V88.9506C56.981 88.0019 56.981 87.422 56.7704 86.9996C56.586 86.6309 56.296 86.4465 55.8474 86.2879C55.5837 86.1828 55.1094 86.0509 55.1094 85.6554C55.1094 85.3392 55.3205 85.128 55.9267 84.9961C56.8229 84.8118 57.8247 84.5481 58.5102 84.2586C58.9057 84.1 59.1694 83.9424 59.5387 83.9424C59.9075 83.9424 60.1974 84.1268 60.1974 84.7324V86.2096C60.1974 86.2879 60.2242 86.3414 60.303 86.3414C60.3555 86.3414 60.3823 86.2879 60.4349 86.2096C61.3841 84.8118 62.8864 83.9424 64.7056 83.9424C66.1559 83.9424 67.5001 84.5481 68.2912 85.7079C68.8712 86.5783 69.1086 87.6331 69.1086 89.2668V92.9844C69.1086 94.8303 69.2405 95.4102 69.4248 95.779C69.6092 96.1477 69.8992 96.4908 70.321 96.7277C70.664 96.9131 70.9009 97.0707 70.9009 97.3869Z" fill="black"/> <path d="M85.6393 91.0334C85.6393 94.9879 82.6603 98.2841 78.6528 98.2841C74.514 98.2841 71.6931 95.5153 71.6931 91.2178C71.6931 87.2376 74.6458 83.9949 78.7059 83.9424C83.0559 83.9424 85.6393 86.9996 85.6393 91.0334ZM78.4422 85.5761C76.5175 85.5761 75.1727 87.2376 75.1727 90.164C75.1727 93.5118 76.4912 96.5969 78.9428 96.5969C81.0519 96.5969 82.1855 94.5398 82.1855 91.8771C82.1855 88.9249 81.0519 85.5761 78.4422 85.5761Z" fill="black"/> <path d="M101.393 84.8119C101.393 85.1281 101.208 85.2599 100.918 85.4443C100.47 85.7348 100.074 85.9985 99.5209 86.8421C99.1253 87.4489 98.7298 88.2389 98.2549 89.2937L94.4323 97.9144C94.353 98.0988 94.2222 98.1781 93.9842 98.1781H92.0868C91.8756 98.1781 91.7438 98.1256 91.6645 97.9144L87.8949 88.1339C87.4468 86.974 87.2094 86.3415 86.735 85.9192C86.4714 85.6823 86.1551 85.5504 85.9177 85.4186C85.654 85.2867 85.4696 85.1023 85.4696 84.8387C85.4696 84.4956 85.7065 84.2319 86.392 84.2319H91.4538C91.9282 84.2319 92.2712 84.4431 92.2712 84.8119C92.2712 85.1023 92.06 85.2599 91.8756 85.3661C91.4276 85.6297 90.9795 85.8141 90.9795 86.4466C90.9795 86.736 91.0583 87.0791 91.2694 87.659C91.7706 89.0043 93.773 94.1443 93.9317 94.5667C93.9585 94.6192 93.9842 94.646 94.011 94.646C94.0635 94.646 94.0903 94.6192 94.1161 94.5667L95.9877 89.9004C96.5944 88.3708 96.8056 87.4489 96.8056 86.8421C96.8056 86.0778 96.5419 85.7873 96.0145 85.4711C95.6715 85.2599 95.4871 85.1281 95.4871 84.8119C95.4871 84.3906 95.9094 84.2319 96.41 84.2319H100.444C100.997 84.2319 101.393 84.3906 101.393 84.8119Z" fill="black"/> <path d="M114.604 96.6494C114.604 96.8338 114.552 97.0182 114.42 97.2025C113.997 97.835 113.101 98.2841 112.153 98.2841C111.15 98.2841 110.096 97.7032 109.832 96.1477C109.832 96.122 109.727 96.122 109.727 96.122C108.726 97.5981 107.011 98.2841 105.404 98.2841C103.268 98.2841 101.264 97.0449 101.264 94.8303C101.264 93.6962 101.845 92.5105 103.03 91.772C104.376 90.9283 106.115 90.5596 107.433 89.9529C108.883 89.2668 109.542 88.5025 109.542 87.5013C109.542 86.7359 109.12 85.9984 108.171 85.7347C107.96 85.6822 107.75 85.6554 107.512 85.6554C106.88 85.6554 106.194 85.8666 105.588 86.3672C104.744 87.079 104.376 87.9226 104.006 88.3449C103.795 88.6086 103.584 88.7137 103.189 88.7137C102.503 88.7137 102.318 88.107 102.318 87.2376C102.318 86.5516 102.45 85.6822 102.793 85.2598C103.162 84.786 103.953 84.443 104.876 84.2318C105.64 84.0474 106.643 83.9424 107.512 83.9424C110.729 83.9424 112.996 85.7347 112.996 88.45C112.996 90.3484 112.89 92.4044 112.89 94.0392C112.89 95.4102 113.049 96.1477 113.629 96.1477C113.761 96.1477 113.918 96.122 114.077 96.122C114.42 96.122 114.604 96.3589 114.604 96.6494ZM109.542 90.8233C109.542 90.7697 109.516 90.744 109.463 90.744C109.411 90.744 109.384 90.7697 109.384 90.7697C108.514 91.4032 107.064 91.772 105.957 92.5363C105.113 93.1162 104.797 93.8548 104.797 94.514C104.797 95.6214 105.614 96.2796 106.643 96.2796C107.565 96.2796 108.567 95.7532 109.094 94.6984C109.516 93.8023 109.542 92.8525 109.542 91.3497V90.8233Z" fill="black"/> <path d="M125.176 95.5152C125.176 95.7789 125.044 96.0426 124.86 96.3063C124.148 97.4136 122.697 98.284 121.01 98.284C119.27 98.284 118.163 97.4404 117.609 96.4649C117.135 95.5945 117.003 94.5665 117.003 93.2222C117.003 91.1919 117.214 88.6085 117.214 86.7101C117.214 86.5257 117.135 86.4464 116.951 86.4464C116.317 86.4464 115.316 86.4464 115.316 86.4464C115.105 86.4464 114.946 86.3145 114.946 86.0776V85.1021C114.946 84.8642 115.078 84.7591 115.316 84.7066C116.713 84.4429 117.399 83.9155 117.741 83.2562C118.004 82.7288 118.084 82.0964 118.216 81.4371C118.268 81.1734 118.4 81.0684 118.611 81.0684H120.035C120.246 81.0684 120.378 81.2002 120.378 81.4114C120.378 81.4114 120.378 83.8362 120.378 84.0206C120.378 84.6005 120.457 84.7066 121.037 84.7066C122.434 84.7066 122.988 84.5222 123.963 84.5222C124.437 84.5222 124.86 84.548 124.86 85.0228C124.86 85.2072 124.78 85.3916 124.754 85.6295C124.648 86.3939 124.305 86.5515 123.541 86.5515C122.803 86.5515 122.091 86.4464 120.641 86.4464C120.457 86.4464 120.351 86.5515 120.351 86.7358C120.325 87.7381 120.298 88.8454 120.298 89.9002C120.298 91.9037 120.378 93.7486 120.694 94.619C121.09 95.6738 121.906 95.9375 122.513 95.9375C123.673 95.9375 124.148 95.0403 124.701 95.0403C124.991 95.0403 125.176 95.2257 125.176 95.5152Z" fill="black"/> <path d="M140.468 91.0334C140.468 94.9879 137.489 98.2841 133.482 98.2841C129.344 98.2841 126.522 95.5153 126.522 91.2178C126.522 87.2376 129.475 83.9949 133.535 83.9424C137.885 83.9424 140.468 86.9996 140.468 91.0334ZM133.271 85.5761C131.347 85.5761 130.003 87.2376 130.003 90.164C130.003 93.5118 131.32 96.5969 133.773 96.5969C135.881 96.5969 137.016 94.5398 137.016 91.8771C137.016 88.9249 135.881 85.5761 133.271 85.5761Z" fill="black"/> <path d="M152.452 86.1401C152.452 86.958 152.083 87.5379 151.398 87.5379C151.055 87.5379 150.765 87.4061 150.396 87.1949C150.027 86.9837 149.764 86.8787 149.421 86.8787C149.025 86.8787 148.629 87.063 148.261 87.4318C147.681 88.0117 146.916 89.0408 146.916 93.0478C146.916 94.8927 147.048 95.4468 147.233 95.8424C147.417 96.2379 147.733 96.5274 148.129 96.7643C148.472 96.9755 148.683 97.1341 148.683 97.4503C148.683 97.8459 148.313 98.0303 147.813 98.0303H142.778C142.276 98.0303 141.907 97.8459 141.907 97.4503C141.907 97.1341 142.144 96.9497 142.46 96.7643C142.856 96.5274 143.172 96.2379 143.357 95.8424C143.542 95.4468 143.674 94.8669 143.674 93.0478V88.9615C143.674 88.0117 143.621 87.4318 143.41 87.0363C143.226 86.6943 142.988 86.5099 142.514 86.3245C142.223 86.2194 141.775 86.0608 141.775 85.692C141.775 85.349 142.012 85.1389 142.566 85.007C143.594 84.7691 144.411 84.5589 145.361 84.1366C145.65 84.0048 145.809 83.979 145.993 83.979C146.389 83.979 146.678 84.2159 146.678 84.7691C146.678 84.7691 146.678 86.0876 146.678 86.8261C146.678 86.8787 146.678 86.9312 146.732 86.9312C146.758 86.9312 146.758 86.9044 146.785 86.8519C147.364 85.5869 148.867 83.979 150.502 83.979C151.135 83.979 151.608 84.1891 151.926 84.5322C152.32 84.9535 152.452 85.6127 152.452 86.1401Z" fill="black"/> <path class="stroke-anim" d="M91 1L1 91L91 181L181 91L91 1Z" fill="none" stroke="black" stroke-miterlimit="10"/> <path d="M102.328 124.419C102.185 124.304 101.978 124.285 101.817 124.377L95.2899 128.011L91.3937 121.493C91.2281 121.217 90.7727 121.217 90.6025 121.493L86.7062 128.011L80.1834 124.377C80.0178 124.285 79.8154 124.304 79.6682 124.419C79.521 124.538 79.4658 124.736 79.521 124.916L83.2562 136.816C83.316 137.009 83.4954 137.142 83.6978 137.142H98.3029C98.5007 137.142 98.6801 137.009 98.7399 136.816L102.48 124.916C102.535 124.736 102.475 124.538 102.328 124.419Z" fill="black"/> <path d="M100.603 139.097C100.603 138.844 100.396 138.637 100.143 138.637H81.8575C81.6045 138.637 81.3975 138.844 81.3975 139.097C81.3975 139.35 81.6045 139.557 81.8575 139.557H100.143C100.4 139.557 100.603 139.35 100.603 139.097Z" fill="black"/> <path d="M49.7368 70.6182V72.8507H48.52V66.7471H51.0098C51.3731 66.7471 51.6943 66.7925 51.973 66.8843C52.2521 66.9756 52.4853 67.1057 52.6731 67.2746C52.8605 67.443 53.0019 67.6464 53.0979 67.8848C53.194 68.1232 53.2418 68.3905 53.2418 68.6871C53.2418 68.9804 53.194 69.2468 53.0979 69.4847C53.0019 69.7232 52.8605 69.9261 52.6731 70.0931C52.4853 70.2601 52.253 70.3897 51.9753 70.481C51.6976 70.5728 51.3788 70.6182 51.0183 70.6182H49.7368ZM49.7368 67.8673V69.5065H50.988C51.322 69.5065 51.5737 69.4389 51.7421 69.304C51.9105 69.1687 51.9947 68.9629 51.9947 68.6871C51.9947 68.4137 51.9105 68.2089 51.7421 68.0722C51.5737 67.9359 51.322 67.8673 50.988 67.8673H49.7368Z" fill="black"/> <path d="M58.9271 72.8507H54.3667V66.7471H58.8926V67.8631H55.5834V69.2146H58.7398V70.3306H55.5834V71.7347H58.9271V72.8507Z" fill="black"/> <path d="M62.8418 66.7471C63.2051 66.7471 63.5264 66.7892 63.8055 66.8734C64.0846 66.9576 64.3183 67.0792 64.5075 67.2372C64.6963 67.3957 64.8387 67.5906 64.9347 67.8214C65.0307 68.0527 65.0785 68.3134 65.0785 68.6044C65.0785 68.8541 65.0364 69.0836 64.9522 69.2931C64.8675 69.5022 64.745 69.6839 64.5837 69.8381C64.4224 69.9919 64.226 70.1177 63.9952 70.2152C63.7638 70.3126 63.5018 70.3755 63.208 70.4049L65.087 72.8507H63.6134L61.8347 70.4224H61.4775V72.8507H60.2607V66.7471H62.8418ZM61.4775 67.8673V69.3627H62.8201C63.1545 69.3627 63.4057 69.3012 63.5746 69.1777C63.743 69.0538 63.8272 68.8631 63.8272 68.6044C63.8272 68.3484 63.7407 68.1616 63.568 68.0438C63.3948 67.9264 63.1455 67.8673 62.8201 67.8673H61.4775Z" fill="black"/> <path d="M70.3892 68.2855C70.1475 68.1375 69.8826 68.0135 69.5935 67.9146C69.304 67.8162 68.9923 67.7666 68.6583 67.7666C68.4865 67.7666 68.3295 67.7836 68.1871 67.8167C68.0447 67.8503 67.9222 67.8981 67.819 67.9605C67.7159 68.023 67.635 68.0996 67.5768 68.1895C67.5186 68.2799 67.4898 68.383 67.4898 68.4989C67.4898 68.6124 67.521 68.707 67.5835 68.7822C67.6459 68.8579 67.7329 68.9218 67.8451 68.9743C67.9567 69.0268 68.0901 69.0708 68.2439 69.1073C68.3981 69.1437 68.5665 69.1763 68.7496 69.2052L69.094 69.2619C69.3674 69.3055 69.6224 69.3698 69.8594 69.454C70.0959 69.5382 70.3017 69.6484 70.4763 69.7852C70.6508 69.9219 70.788 70.0875 70.8883 70.2824C70.9886 70.4768 71.0388 70.7067 71.0388 70.9712C71.0388 71.3085 70.9702 71.6013 70.8339 71.8497C70.6972 72.098 70.5132 72.3047 70.2823 72.4689C70.051 72.6331 69.7851 72.7556 69.4843 72.837C69.1834 72.9183 68.8688 72.959 68.5405 72.959C68.3077 72.959 68.074 72.9425 67.8384 72.9089C67.6033 72.8757 67.3744 72.8256 67.152 72.7584C66.9297 72.6917 66.7173 72.6085 66.5153 72.5082C66.3133 72.4079 66.1311 72.292 65.9684 72.1614L66.6004 71.1803C66.7106 71.2678 66.8374 71.351 66.9798 71.431C67.1222 71.5109 67.2769 71.5814 67.4439 71.6424C67.6109 71.7035 67.7869 71.7517 67.9714 71.7863C68.1559 71.8213 68.347 71.8388 68.5447 71.8388C68.7132 71.8388 68.8712 71.8227 69.0178 71.791C69.1645 71.7588 69.2917 71.711 69.3996 71.6467C69.507 71.5828 69.5912 71.5057 69.6522 71.4158C69.7132 71.326 69.744 71.2209 69.744 71.1017C69.744 70.9972 69.7161 70.9073 69.6607 70.8316C69.6058 70.7559 69.5235 70.6916 69.4147 70.6376C69.3054 70.5837 69.1706 70.5374 69.0093 70.4981C68.848 70.4588 68.6611 70.4219 68.4487 70.3869L68.0608 70.3259C67.7907 70.2824 67.5418 70.219 67.3152 70.1362C67.0886 70.0534 66.8923 69.9422 66.7267 69.8027C66.5611 69.6631 66.4315 69.4933 66.3388 69.2927C66.2456 69.0921 66.1992 68.8537 66.1992 68.5774C66.1992 68.2609 66.2655 67.9809 66.3975 67.7382C66.5299 67.4955 66.7073 67.2935 66.9297 67.1322C67.152 66.9709 67.4098 66.8488 67.7031 66.766C67.9969 66.6832 68.3063 66.6416 68.6318 66.6416C68.8442 66.6416 69.05 66.6544 69.2491 66.679C69.4478 66.7036 69.6418 66.7419 69.831 66.7944C70.0198 66.8469 70.2081 66.9141 70.3954 66.9974C70.5832 67.0801 70.7729 67.1781 70.9645 67.2916L70.3892 68.2855Z" fill="black"/> <path d="M75.1152 66.6333C75.5859 66.6333 76.0174 66.7123 76.41 66.8708C76.8022 67.0293 77.14 67.2497 77.4238 67.5312C77.7072 67.8131 77.9277 68.1476 78.0861 68.5341C78.2446 68.9206 78.3241 69.3421 78.3241 69.7986C78.3241 70.2547 78.2446 70.6762 78.0861 71.0627C77.9277 71.4496 77.7072 71.7836 77.4238 72.0656C77.14 72.3475 76.8022 72.568 76.41 72.726C76.0174 72.8845 75.5859 72.964 75.1152 72.964C74.6441 72.964 74.2126 72.8845 73.82 72.726C73.4278 72.568 73.09 72.3475 72.8066 72.0656C72.5233 71.7836 72.3028 71.4496 72.1462 71.0627C71.9892 70.6762 71.9106 70.2547 71.9106 69.7986C71.9106 69.3421 71.9892 68.9206 72.1462 68.5341C72.3028 68.1476 72.5233 67.8131 72.8066 67.5312C73.09 67.2497 73.4278 67.0293 73.82 66.8708C74.2126 66.7123 74.6441 66.6333 75.1152 66.6333ZM75.1152 67.8018C74.8361 67.8018 74.5778 67.8505 74.3413 67.948C74.1043 68.0454 73.8994 68.1812 73.7263 68.3553C73.5536 68.5298 73.4193 68.7399 73.3232 68.9854C73.2272 69.2309 73.1794 69.502 73.1794 69.7986C73.1794 70.0948 73.2272 70.3658 73.3232 70.6118C73.4193 70.8574 73.5536 71.0674 73.7263 71.2415C73.8994 71.4161 74.1043 71.5518 74.3413 71.6493C74.5778 71.7467 74.8361 71.7955 75.1152 71.7955C75.3972 71.7955 75.6564 71.7467 75.8934 71.6493C76.13 71.5518 76.3343 71.4161 76.5061 71.2415C76.6773 71.0674 76.8112 70.8574 76.9068 70.6118C77.0028 70.3658 77.051 70.0948 77.051 69.7986C77.051 69.502 77.0028 69.2309 76.9068 68.9854C76.8112 68.7399 76.6773 68.5298 76.5061 68.3553C76.3343 68.1812 76.13 68.0454 75.8934 67.948C75.6564 67.8505 75.3972 67.8018 75.1152 67.8018Z" fill="black"/> <path d="M84.964 72.8507H83.8216L80.7262 68.7742L80.722 72.8507H79.5052V66.7471H80.6435L83.743 70.8235V66.7471H84.964V72.8507Z" fill="black"/> <path d="M92.0701 72.8507H90.771L90.2393 71.4295H87.6365L87.1042 72.8507H85.8359L88.2117 66.7471H89.6943L92.0701 72.8507ZM88.0546 70.3088H89.8206L88.9398 67.9501L88.0546 70.3088Z" fill="black"/> <path d="M97.3846 72.8507H92.9415V66.7471H94.1583V71.7129H97.3846V72.8507Z" fill="black"/> <path d="M99.5209 72.8507H98.3042V66.7471H99.5209V72.8507Z" fill="black"/> <path d="M105.502 67.6975L102.333 71.7299H105.502V72.8507H100.716V71.9002L103.886 67.8673H100.724V66.7471H105.502V67.6975Z" fill="black"/> <path d="M112.33 72.8507H111.031L110.499 71.4295H107.896L107.364 72.8507H106.096L108.471 66.7471H109.954L112.33 72.8507ZM108.314 70.3088H110.08L109.199 67.9501L108.314 70.3088Z" fill="black"/> <path d="M117.109 67.8848H115.217V72.8507H114V67.8848H112.108V66.7471H117.109V67.8848Z" fill="black"/> <path d="M119.245 72.8507H118.029V66.7471H119.245V72.8507Z" fill="black"/> <path d="M123.631 66.6333C124.102 66.6333 124.533 66.7123 124.926 66.8708C125.318 67.0293 125.655 67.2497 125.939 67.5312C126.223 67.8131 126.444 68.1476 126.602 68.5341C126.76 68.9206 126.84 69.3421 126.84 69.7986C126.84 70.2547 126.76 70.6762 126.602 71.0627C126.444 71.4496 126.223 71.7836 125.939 72.0656C125.655 72.3475 125.318 72.568 124.926 72.726C124.533 72.8845 124.102 72.964 123.631 72.964C123.159 72.964 122.728 72.8845 122.335 72.726C121.944 72.568 121.606 72.3475 121.322 72.0656C121.039 71.7836 120.819 71.4496 120.662 71.0627C120.505 70.6762 120.426 70.2547 120.426 69.7986C120.426 69.3421 120.505 68.9206 120.662 68.5341C120.819 68.1476 121.039 67.8131 121.322 67.5312C121.606 67.2497 121.944 67.0293 122.335 66.8708C122.728 66.7123 123.159 66.6333 123.631 66.6333ZM123.631 67.8018C123.352 67.8018 123.093 67.8505 122.857 67.948C122.62 68.0454 122.415 68.1812 122.242 68.3553C122.069 68.5298 121.935 68.7399 121.839 68.9854C121.743 69.2309 121.695 69.502 121.695 69.7986C121.695 70.0948 121.743 70.3658 121.839 70.6118C121.935 70.8574 122.069 71.0674 122.242 71.2415C122.415 71.4161 122.62 71.5518 122.857 71.6493C123.093 71.7467 123.352 71.7955 123.631 71.7955C123.913 71.7955 124.172 71.7467 124.409 71.6493C124.646 71.5518 124.85 71.4161 125.021 71.2415C125.193 71.0674 125.327 70.8574 125.423 70.6118C125.518 70.3658 125.566 70.0948 125.566 69.7986C125.566 69.502 125.518 69.2309 125.423 68.9854C125.327 68.7399 125.193 68.5298 125.021 68.3553C124.85 68.1812 124.646 68.0454 124.409 67.948C124.172 67.8505 123.913 67.8018 123.631 67.8018Z" fill="black"/> <path d="M133.48 72.8507H132.337L129.242 68.7742L129.237 72.8507H128.021V66.7471H129.159L132.259 70.8235V66.7471H133.48V72.8507Z" fill="black"/> <defs> <linearGradient id="paint0_linear_345_3574" x1="31.5" y1="149.5" x2="165.993" y2="15.0952" gradientUnits="userSpaceOnUse"> <stop stop-color="#F56DCB"/> <stop offset="1" stop-color="#FF96DF"/> </linearGradient> </defs> </svg></div></div></div></div></div><div class="elementor-element elementor-element-f2c8c7a elementor-column elementor-col-50 elementor-inner-column" data-id="f2c8c7a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e08e676 elementor-widget elementor-widget-text-editor" data-id="e08e676" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Faced with a struggling economy and hesitant online shoppers, Carrefour Argentina aimed to enhance user trust and increase sales. They needed to address the reluctance of customers to purchase fresh and frozen items online and boost average order values through effective cross-selling strategies that could only be delivered through the practice of personalization.</div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-0c84c6f elementor-widget elementor-widget-heading" data-id="0c84c6f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">How Carrefour Argentina Does It</h2></div></div><section class="elementor-element elementor-element-617ea90 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="617ea90" data-element_type="section" id="success"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-226c87f elementor-column elementor-col-100 elementor-inner-column" data-id="226c87f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-83e4880 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="83e4880" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/carrefour-n-icon-1.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Easing customer journeys by recommending relevant complementary products with cross-selling drawers after a customer adds a product to their cart.</p></div></div></div></div><div class="elementor-element elementor-element-46d57fc elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="46d57fc" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/carrefour-n-icon-2.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Facilitating repeat purchases using automated reminders based on a product’s average consumption time, boosting the likelihood of repurchase with Carrefour and easing the customer’s shopping experience.</p></div></div></div></div><div class="elementor-element elementor-element-cb64561 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="cb64561" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/carrefour-n-icon-3.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Boosting conversions by placing recently viewed recommendations in front of the customer and reminding them of their product interests during their last browsing session.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-31af360 pawards-cases elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="31af360" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b25f255 elementor-column elementor-col-100 elementor-inner-column" data-id="b25f255" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e6bebcc elementor-widget elementor-widget-heading" data-id="e6bebcc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What it looks like</h2></div></div><div class="elementor-element elementor-element-28af24f elementor-widget elementor-widget-html" data-id="28af24f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="pawards-cases-tab-nav"><div class="pawards-cases-tab active" data-tab="1"> <img decoding="async" src="/wp-content/uploads/2024/10/carrefour-n-uc-icon-1.svg" alt="" width="22" height="22" /> <span>Cross-Selling</span></div><div class="pawards-cases-tab" data-tab="2"> <img decoding="async" src="/wp-content/uploads/2024/10/carrefour-n-uc-icon-2.svg" alt="" width="22" height="22" /> <span>Repeat Purchase Notifications</span></div><div class="pawards-cases-tab" data-tab="3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/carrefour-n-uc-icon-3.svg" alt="" width="22" height="22" /> <span>Strategic Recommendations</span></div></div><div class="pawards-cases-tab-content"><div class="pawards-cases-tab-text-wrap"><div class="pawards-cases-tab-text active" data-visible-content="1"><h4>Cross-Selling Drawer</h4><p>When customers add an item to their cart, a bottom drawer suggests complementary products. For example, purchasing a toothbrush triggers recommendations for toothpaste, floss, and mouthwash. With 19 active campaigns, it showed amazing results in just 10 days.</p></div><div class="pawards-cases-tab-text" data-visible-content="2"><h4>Periodic Purchases</h4><p>Notifications remind customers to repurchase regularly used items like pet food and laundry detergent. These reminders are based on the product's average consumption time. With a 2.6% average click-through-rate CTR in the last quarter, this campaign helps users with their usual purchases while maximizing the units per order.</p></div><div class="pawards-cases-tab-text" data-visible-content="3"><h4>Recently Viewed Recommendations</h4><p>This campaign targets users who have shown interest in electronics, reminding them of recently viewed items and encouraging conversions, which has significantly boosted revenue.</p></div></div><div class="pawards-cases-tab-images-wrap" style="background-color: #996BE8;"><div class="pawards-cases-tab-images active" data-visible-content="1"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/carrefour-cs-slide-1.png" alt="" width="256" height="485" /></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/carrefour-cs-slide-2.png" alt="" width="440" height="198" /></div></div></div><div class="pawards-cases-tab-images" data-visible-content="2"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/carrefour-cs-slide-3.png" alt="" width="440" height="180" /></div></div></div><div class="pawards-cases-tab-images" data-visible-content="3"><div class="pawards-cases-slider"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/10/carrefour-cs-slide-4.png" alt="" width="440" height="198" /></div></div></div> <a href="#" data-featherlight class="pawards-cases-enlarge"><span>Expand image</span></a></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-8bb3260 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="8bb3260" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0b640f3 elementor-column elementor-col-100 elementor-inner-column" data-id="0b640f3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c329528 elementor-widget elementor-widget-heading" data-id="c329528" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What’s next?</h2></div></div><div class="elementor-element elementor-element-0bf4e78 elementor-widget elementor-widget-text-editor" data-id="0bf4e78" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Looking ahead, Carrefour Argentina aims to continue increasing the percentage of total revenue derived from its personalization program. The team plans to expand the program to other channels and further personalize the online grocery shopping experience. One key initiative is to adapt the guided selling principle to its industry, enhancing user interaction and satisfaction by helping, educating, and streamlining the process through which information and products are discovered.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cdabded team-carrefour paward-team-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="cdabded" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-02efa45 elementor-column elementor-col-50 elementor-inner-column" data-id="02efa45" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef4a4c4 elementor-widget elementor-widget-heading" data-id="ef4a4c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The team behind the experiences</h2></div></div><div class="elementor-element elementor-element-6b32f69 svg-arrow-wrap module elementor-widget elementor-widget-html" data-id="6b32f69" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <svg xmlns="http://www.w3.org/2000/svg" width="177.927" height="181.912" viewBox="0 0 177.927 181.912"><defs><style>.apath{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-width:6px;}</style></defs><g transform="translate(0.026 0.068)"><path class="apath" d="M61.7,3.7c14.2-1.9,30.5-.1,42.1,9C119.4,25,119.1,46.1,109.3,62,96.8,82,78,99.2,56,107.8c-12.7,5-41.4,12-50.6-2.3C-.1,97,4.7,87.9,11.5,82.4c27.1-22,78.4-20.9,97.6,10.9,11.6,19.1,2.4,39.5-8.3,56.8C95,159.4,87.7,168,78.4,174c-3.7,2.4-7.9,4.4-12.3,4.8a12.751,12.751,0,0,1-13.2-9.3c-2.1-7,2.3-13.6,7.2-18.3,27.8-26.8,75-24.5,109.1-13.7"/><path class="apath" d="M149.7,112.6s14.2,18.1,25.2,25.9c0,0-7.8,1-33.1,18.8"/></g></svg></div></div></div></div></div><div class="elementor-element elementor-element-ce33800 paward-team-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="ce33800" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3ca4bf7 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="3ca4bf7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="168" height="169" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/headshot-berenice.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Berenice Fraga<span>Commercial eCommerce Director</span></h3><p class="elementor-image-box-description"><span>Berenice sets business objectives and requirements to comply with Dynamic Yield. She validates ideas and analyzes results to optimize campaigns and/or launch new ones.</span></p></div></div></div></div><div class="elementor-element elementor-element-937f67f paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="937f67f" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="168" height="169" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/headshot-gustavo.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Gustavo Gallitiello<span>Commercial eCommerce Manager</span></h3><p class="elementor-image-box-description"><span>Gustavo works with Berenice to establish personalization requirements and objectives to build a successful program with Dynamic Yield.</span></p></div></div></div></div><div class="elementor-element elementor-element-32abe40 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="32abe40" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="168" height="169" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/headshot-manuela-h.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Manuela Harriet<span>Head of eCommerce Marketing</span></h3><p class="elementor-image-box-description"><span>Manuela plans and analyzes personalization strategies for Carrefour eCommerce that are focused on business objectives. She also analyzes and optimizes launched campaigns.</span></p></div></div></div></div><div class="elementor-element elementor-element-0e9d9ab paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="0e9d9ab" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="168" height="169" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/headshot-mariana-l.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Mariana León Pirker<span>UXUI Designer</span></h3><p class="elementor-image-box-description"><span>Mariana creates campaigns for the personalization program and analyzes user insights for Carrefour’s UXUI optimization.</span></p></div></div></div></div><div class="elementor-element elementor-element-277ebb7 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="277ebb7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="168" height="169" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/headshot-roberto-e.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Roberto Espeso<span>UI Developer</span></h3><p class="elementor-image-box-description"><span>Roberto customizes Dynamic Yield Experience Templates to ensure they look and feel like part of the Carrefour brand, adjusting them as needed.</span></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3ac2bb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3ac2bb6" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f961077 elementor-column elementor-col-100 elementor-top-column" data-id="f961077" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1139d1a elementor-widget elementor-widget-shortcode" data-id="1139d1a" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="awards-slider-nav-section"><h2>Explore more Personalization Award winners</h2><div class="awards-slider-nav-wrap"><div class="swiper awards-slider-nav"><div class="swiper-wrapper"> <a href="https://www.dynamicyield.com/personalization-awards/cotopaxi-2025/" title="Cotopaxi" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/cotopaxi-thumb-h.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/cotopaxi.svg" alt="Cotopaxi"></figure><h4>Cotopaxi</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/elkjop-2025/" title="Elkjøp" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/elk-thumb-h.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/elk-logo-w.svg" alt="Elkjøp"></figure><h4>Elkjøp</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/bancolombia-2025/" title="Bancolombia" class="swiper-slide award-slide-item thought-leadership"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/ban-n-thumb.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/ban-logo-w.svg" alt="Bancolombia"></figure><h4>Bancolombia</h4> <span class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group-2025/" title="The Warehouse Group" class="swiper-slide award-slide-item thought-leadership"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/warehouse-thumb-h.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/warehouse-logo-w.svg" alt="The Warehouse Group"></figure><h4>The Warehouse Group</h4> <span class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/kenzo-2025/" title="KENZO" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/kenzo-thumb-h.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/kenzo-logo-white.png" alt="KENZO"></figure><h4>KENZO</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/deckers-2025/" title="Deckers" class="swiper-slide award-slide-item personalization-expert"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/deckers-thumb-h.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/deckers-logo-w.svg" alt="Deckers"></figure><h4>Deckers</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/musti-2025/" title="Musti Group" class="swiper-slide award-slide-item personalization-expert"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/musti-thumb-h.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/musti-logo-w.svg" alt="Musti Group"></figure><h4>Musti Group</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/synchrony-2025/" title="Synchrony" class="swiper-slide award-slide-item personalization-expert"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/sync-n-thumb.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/synchrony-logo-w.svg" alt="Synchrony"></figure><h4>Synchrony</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/merkle-2025/" title="Merkle" class="swiper-slide award-slide-item partner-excellence"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/10/merkle-n-thumb.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/merkle-logo-w.svg" alt="Merkle"></figure><h4>Merkle</h4> <span class="award-slide-type">Partner Excellence Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/contentsquare-2025/" title="Contentsquare" class="swiper-slide award-slide-item partner-excellence"><figure class="award-bg-wrap" style="background: linear-gradient(180deg, #560082 0%, #3C005B 100%);"> <span class="award-bg-hover" style="background-image: url('https://www.dynamicyield.com/wp-content/uploads/2024/11/csquare-thumb-h.png')"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/11/contentsquare-logo-w.svg" alt="Contentsquare"></figure><h4>Contentsquare</h4> <span class="award-slide-type">Partner Excellence Award</span> <span class="award-slide-link">View details →</span> </a></div></div><div class="awards-slider-controls-wrap"><div class="swiper-button-prev"></div><div class="swiper-button-next"></div></div></div></div> <script type="text/javascript">jQuery(function($) {
if($('.awards-slider-nav .swiper-slide').length > 0) {
const swiper = new Swiper('.awards-slider-nav', {
loop: false,
slidesPerView: 'auto',
centeredSlides: false,
navigation: {
nextEl: '.awards-slider-controls-wrap .swiper-button-next',
prevEl: '.awards-slider-controls-wrap .swiper-button-prev'
}
});
var sliderWrapWidth = $('.awards-slider-nav').innerWidth(),
itemsLength = $('.awards-slider-nav .swiper-slide').length,
sliderInnerWidth = $('.awards-slider-nav .swiper-slide').outerWidth(true) * itemsLength;
if(sliderInnerWidth < sliderWrapWidth) {
$('.awards-slider-controls-wrap').addClass('all-visible');
}
}
});</script> </div></div></div></div></div></div></div></div></section></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We’re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020110" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020110" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"6133b77f5f","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_e827174361121b506fa5d2af3803ce01.js?ver=21.85" id="personalization-awards-inner-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=2.9.9" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=2.10.0" id="elementor-sticky-js"></script> <script type="text/javascript" id="elementor-pro-frontend-js-before">var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","nonce":"63cee7b2eb","i18n":{"toc_no_headings_found":"No headings were found on this page."},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"google":{"title":"Google+","has_counter":true},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"delicious":{"title":"Delicious"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"}},
"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=2.10.0" id="elementor-pro-frontend-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.2" id="jquery-ui-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/dialog/dialog.min.js?ver=4.7.6" id="elementor-dialog-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js?ver=4.0.2" id="elementor-waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/swiper/swiper.min.js?ver=5.3.6" id="swiper-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/share-link/share-link.min.js?ver=2.9.9" id="share-link-js"></script> <script type="text/javascript" id="elementor-frontend-js-before">var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","downloadImage":"Download image"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"version":"2.9.9","urls":{"assets":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor\/assets\/"},"settings":{"page":[],"general":{"elementor_lightbox_enable_counter":"yes","elementor_lightbox_enable_fullscreen":"yes","elementor_lightbox_enable_zoom":"yes","elementor_lightbox_enable_share":"yes","elementor_lightbox_title_src":"title","elementor_lightbox_description_src":"description"},"editorPreferences":[]},"post":{"id":234216,"title":"Carrefour%20Argentina%20is%20a%20Personalization%20Award%20Winner","excerpt":"Carrefour Argentina has demonstrated resilience and innovation, leading the way in the online grocery sector in Latin America. The team uses cross-selling personalization tactics to deliver an intuitive customer experience that boosts conversion and average order value, no small feat in Argentina\u2019s challenging economic landscape.","featuredImage":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2024\/11\/carrefour-n-logo-w.svg"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=2.9.9" id="elementor-frontend-js"></script> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.720 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-27 08:10:39 -->
<!-- super cache -->