<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "XP Squared",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :learn",
"pageURL": "https://www.dynamicyield.com/learn/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/learn/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/learn/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>XP² Learning Center for Personalization, CRO, & A/B Testing</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Take your personalization, conversion optimization, and A/B testing knowledge to exponential levels with Dynamic Yield's free XP² Learning Center." /><link rel="canonical" href="https://www.dynamicyield.com/learn/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="XP² Learning Center for Personalization, CRO, & A/B Testing" /><meta property="og:description" content="Take your personalization, conversion optimization, and A/B testing knowledge to exponential levels with Dynamic Yield's free XP² Learning Center." /><meta property="og:url" content="https://www.dynamicyield.com/learn/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2023-06-02T16:18:43+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2020/07/XP2-LearningCenter-FB-1200x628.jpg" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/jpeg" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:image" content="https://www.dynamicyield.com/wp-content/uploads/2020/07/XP2-LearningCenter-FB-1200x628.jpg" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="2 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/learn/","url":"https://www.dynamicyield.com/learn/","name":"XP² Learning Center for Personalization, CRO, & A/B Testing","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"datePublished":"2020-06-01T13:35:51+00:00","dateModified":"2023-06-02T16:18:43+00:00","description":"Take your personalization, conversion optimization, and A/B testing knowledge to exponential levels with Dynamic Yield's free XP² Learning Center.","breadcrumb":{"@id":"https://www.dynamicyield.com/learn/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/learn/"]}]},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/learn/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"XP Squared"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026021203' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-embedded-reset-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='lc-general-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_73dd3b78cf6e21c28be39db6740774b1.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='lc-homepage-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_6f39407d2994190d292455d282cdd573.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/pages/123885" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=123885' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Flearn%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Flearn%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"page","pagePostType2":"single-page","pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"June 1, 2020","pagePostDateYear":"2020","pagePostDateMonth":"06","pagePostDateDay":"01","pagePostDateDayName":"Monday","pagePostDateHour":"09","pagePostDateMinute":"35","pagePostDateIso":"2020-06-01T09:35:51-04:00","pagePostDateUnix":1591004151};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /><script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> </head><body class="page-template-default page page-id-123885 wp-featherlight-captions et_fixed_nav windows et_pb_pagebuilder_layout et_right_sidebar chrome et_includes_sidebar elementor-default default_header learning-center learning-center-homepage"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fcf7f3;"><div class="container-fluid clearfix"><div class="logo-combined"> <a href="https://www.dynamicyield.com/learn"
title="XP Squared"><svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path d="M8968.651,4606.571a49.057,49.057,0,0,0-6.159,6.344q-1.263,1.485-2.782,3.339t-3.079,3.71q-1.559,1.856-2.969,3.6t-2.522,3.079q.3.445,1.261,1.781t2.227,3.19q1.26,1.856,2.745,3.97t2.856,4.044q1.373,1.931,2.486,3.488t1.633,2.375q1.484,2.153,2.708,3.858a25.747,25.747,0,0,0,2.411,2.931,12.808,12.808,0,0,0,2.449,2,7.254,7.254,0,0,0,2.819,1v.742h-24.041v-.742q1.039-.147,2.226-.333a12.155,12.155,0,0,0,2.227-.557,4.522,4.522,0,0,0,1.706-1.039,2.31,2.31,0,0,0,.668-1.707,6.3,6.3,0,0,0-.965-2.783q-.964-1.743-2.226-3.673-1.708-2.672-3.9-5.825t-5.009-7.086q-1.188,1.411-2.6,3.116t-2.819,3.451q-1.411,1.744-2.708,3.376t-2.189,2.894a32.577,32.577,0,0,0-1.854,2.968,5.867,5.867,0,0,0-.816,2.82,2.706,2.706,0,0,0,.668,1.818,5.342,5.342,0,0,0,1.707,1.3,10.711,10.711,0,0,0,2.226.816,21.722,21.722,0,0,0,2.226.445v.742H8919.6v-.742a18.531,18.531,0,0,0,6.158-3.228,45.326,45.326,0,0,0,6.53-6.2q1.112-1.261,2.745-3.228t3.413-4.081q1.783-2.115,3.414-4.118t2.745-3.339q-.445-.593-2.04-2.856t-3.6-5.083q-2-2.819-3.97-5.6t-3.153-4.415q-1.559-2.152-2.782-3.784a26.076,26.076,0,0,0-2.375-2.782,12.747,12.747,0,0,0-2.449-1.93,13.428,13.428,0,0,0-3-1.3v-.742h24.189v.742q-.965.075-2.227.3a14.111,14.111,0,0,0-2.3.593,5.268,5.268,0,0,0-1.78,1.039,2.194,2.194,0,0,0-.743,1.707,5.789,5.789,0,0,0,1.039,2.746q1.039,1.708,2.374,3.636l3.785,5.454q1.928,2.782,4.675,6.715,2.449-2.818,5.009-6.159t4.488-5.787a31.259,31.259,0,0,0,1.93-2.968,6.278,6.278,0,0,0,1.039-2.968,2.5,2.5,0,0,0-.705-1.781,6.393,6.393,0,0,0-1.707-1.262,10.075,10.075,0,0,0-2.188-.816q-1.188-.3-2.152-.445v-.742h19.367v.742A15.309,15.309,0,0,0,8968.651,4606.571Z" transform="translate(-8919.604 -4602.453)"/> <path d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg></a> <a href="https://www.dynamicyield.com/"
title="Dynamic Yield"><svg xmlns="http://www.w3.org/2000/svg" width="112" height="14.15" viewBox="0 0 112 14.15"> <g> <path d="M8919.6,5180.139v-10.982h1.729v4.505a2.662,2.662,0,0,1,2.321-1.107c2.214,0,3.412,1.684,3.412,3.853,0,2.23-1.32,3.914-3.473,3.914a2.538,2.538,0,0,1-2.276-1.168v.986Zm3.7-6.021a2.035,2.035,0,0,0-1.987,2.305,2.071,2.071,0,0,0,1.987,2.336c1.153,0,1.986-.88,1.986-2.336S8924.473,5174.118,8923.3,5174.118Z" transform="translate(-8919.604 -5168.976)"/> <path d="M8990.422,5213.118l1.774-3.868-3.154-6.507h1.987l2.124,4.672,1.986-4.672h1.866l-4.7,10.375Z" transform="translate(-8981.609 -5198.966)"/> <path d="M9105.4,5178.79c0,.5.031,1.046.061,1.35h-1.926a5.038,5.038,0,0,1-.076-.864,2.34,2.34,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.238,2.238,0,0,1,2.109.925v-4.263h1.986Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.849,1.849,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9078.662 -5168.976)"/> <path d="M9178.639,5212.441l1.76-3.884-3.17-6.522h2.26l1.987,4.369,1.835-4.369h2.154l-4.687,10.406Z" transform="translate(-9149.652 -5198.333)"/> <path d="M9264.135,5207.852h-2.019v-7.462h1.958v.925a2.476,2.476,0,0,1,2.153-1.123c1.851,0,2.7,1.32,2.7,2.958v4.7h-2.019V5203.5a1.312,1.312,0,0,0-1.38-1.486,1.4,1.4,0,0,0-1.395,1.547Z" transform="translate(-9225.454 -5196.688)"/> <path d="M9339.31,5203.306l1.835-.272c.425-.061.562-.274.562-.531,0-.531-.409-.971-1.259-.971a1.325,1.325,0,0,0-1.427,1.213l-1.79-.379a2.969,2.969,0,0,1,3.2-2.458c2.366,0,3.247,1.335,3.247,2.836v3.671a8.454,8.454,0,0,0,.09,1.183h-1.851a5.105,5.105,0,0,1-.076-.9,2.494,2.494,0,0,1-2.2,1.107,2.357,2.357,0,0,1-2.563-2.246A2.3,2.3,0,0,1,9339.31,5203.306Zm2.4,1.274v-.334l-1.685.258a.942.942,0,0,0-.925.94.876.876,0,0,0,.971.864A1.516,1.516,0,0,0,9341.706,5204.581Z" transform="translate(-9292.393 -5196.435)"/> <path d="M9414.173,5207.726v-7.463h1.927v.91a2.565,2.565,0,0,1,2.185-1.123,2.308,2.308,0,0,1,2.214,1.244,2.76,2.76,0,0,1,5.066,1.592v4.839h-1.956V5203.3a1.245,1.245,0,0,0-1.32-1.411,1.372,1.372,0,0,0-1.381,1.472v4.369h-2V5203.3a1.252,1.252,0,0,0-1.319-1.411,1.366,1.366,0,0,0-1.4,1.472v4.369Z" transform="translate(-9361.234 -5196.561)"/> <path d="M9535.157,5167.457a1.244,1.244,0,1,1-1.243,1.259A1.243,1.243,0,0,1,9535.157,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9468.158 -5167.457)"/> <path d="M9568.379,5203.868a1.921,1.921,0,0,0,1.91,2.108,1.707,1.707,0,0,0,1.715-1.259l1.775.592a3.466,3.466,0,0,1-3.49,2.518,3.861,3.861,0,0,1-3.928-3.959,3.821,3.821,0,0,1,3.867-3.959,3.42,3.42,0,0,1,3.506,2.519l-1.807.607a1.626,1.626,0,0,0-1.652-1.26A1.9,1.9,0,0,0,9568.379,5203.868Z" transform="translate(-9497.133 -5196.435)"/> <path d="M9669.8,5212.441l1.761-3.884-3.171-6.522h2.26l1.987,4.369,1.836-4.369h2.153l-4.687,10.406Z" transform="translate(-9588.244 -5198.333)"/> <path d="M9752.258,5167.457a1.244,1.244,0,1,1-1.244,1.259A1.244,1.244,0,0,1,9752.258,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9662.02 -5167.457)"/> <path d="M9790.711,5205.46a3.36,3.36,0,0,1-3.4,2.366,3.966,3.966,0,0,1-.182-7.918c2.3,0,3.687,1.472,3.687,3.868,0,.289-.031.592-.031.622h-5.34a1.818,1.818,0,0,0,1.881,1.7,1.647,1.647,0,0,0,1.7-1.137Zm-1.881-2.442a1.5,1.5,0,0,0-1.668-1.472,1.615,1.615,0,0,0-1.669,1.472Z" transform="translate(-9690.994 -5196.435)"/> <path d="M9863.529,5180.139v-10.982h2.016v10.982Z" transform="translate(-9762.492 -5168.976)"/> <path d="M9901.386,5178.79c0,.5.03,1.046.061,1.35h-1.927a5.163,5.163,0,0,1-.075-.864,2.341,2.341,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.234,2.234,0,0,1,2.108.925v-4.263h1.987Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.85,1.85,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9789.442 -5168.976)"/> </g> </svg></a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-123885 current_page_item"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-123885 current_page_item"><a href="https://www.dynamicyield.com/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/learn/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a href="#" data-toggle="modal" data-target="#lc-subscription"
class="btn-desktop-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="btn-mobile-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="lc-subscription" class="modal lc-subscription-popup" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="lcSubscriptionModal"><div class="lc-container"><div class="lc-subscription-block"> <span class="lc-close-subscription-popup" data-dismiss="modal" aria-label="close"><i class="fa fa-close"></i></span><div class="lc-subscription-form-block lc-subscription-inner"><div class="lc-subscription-title-wrap"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><div class="lc-privacy">You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-123885" class="post-123885 page type-page status-publish hentry"><div class="entry-content"><div class="et_pb_section et_section_regular"><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h1>Multiply your experience<br /> optimization results</h1><h2>The resources to help you take<br /> your knowledge to exponential levels</h2></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-articles"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 391 250" fill="#F7D8A9" id="articlesShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M36.7207 210.205C40.6207 214.405 44.7207 218.405 49.1207 222.205C60.8207 232.205 74.1207 240.105 89.2207 244.405C96.6207 246.505 104.121 247.905 111.821 248.605C139.121 251.205 167.521 246.305 194.521 242.405C208.821 240.305 223.021 237.905 237.121 234.505C241.921 233.405 246.621 232.105 251.321 230.705C268.221 225.505 284.521 218.505 299.721 209.605C302.221 208.205 304.721 206.705 307.121 205.305C323.321 195.505 339.521 184.905 354.521 173.105C366.121 164.005 377.121 153.505 384.221 140.605C387.421 134.805 389.621 128.405 390.421 121.805C391.521 113.705 390.421 105.405 387.321 97.8049C380.421 81.1049 366.621 67.3049 354.521 54.2049C340.521 39.0049 325.021 24.8049 305.821 16.2049C287.221 7.90488 266.721 4.90488 246.421 3.00488C207.321 -0.59512 165.021 -4.89512 129.021 15.9049C128.221 16.4049 127.421 17.0049 126.821 17.8049C122.421 19.6049 118.121 21.6049 113.821 23.7049C97.0207 32.1049 81.4207 42.8049 66.4207 54.3049C51.9207 65.3049 37.1207 76.7049 24.1207 89.6049C13.1207 100.605 3.52069 113.905 0.82069 129.205C-2.17931 145.705 3.42069 161.305 11.5207 175.205C18.6207 187.705 27.0207 199.505 36.7207 210.205Z;
M36.7207 201.451C40.6207 205.651 44.7207 209.651 49.1207 213.451C60.8207 223.451 74.1207 231.351 89.2207 235.651C96.6207 237.751 104.121 239.151 111.821 239.851C139.121 242.451 156.121 219.151 183.121 215.151C197.421 213.051 223.121 229.051 237.121 225.751C241.921 224.651 246.621 223.351 251.321 221.951C268.221 216.751 284.521 209.751 299.721 200.851C302.221 199.451 304.721 197.951 307.121 196.551C323.321 186.751 324.121 161.051 339.021 149.251C350.621 140.151 377.021 144.751 384.221 131.851C387.421 126.051 389.621 119.651 390.421 113.051C391.521 104.951 390.421 96.6505 387.321 89.0505C380.421 72.3505 366.621 58.5505 354.521 45.4505C340.521 30.2505 325.021 16.0505 305.821 7.45054C287.221 -0.849465 262.321 22.1505 241.921 20.2505C202.821 16.6505 164.921 -13.5495 128.921 7.25053C128.121 7.75053 127.321 8.35053 126.721 9.15053C122.321 10.9505 118.021 12.9505 113.721 15.0505C97.0207 23.3505 81.4207 34.0505 66.4207 45.5505C51.9207 56.5505 37.1207 67.9505 24.1207 80.8505C13.1207 91.8505 3.52069 105.151 0.82069 120.451C-2.17931 136.951 3.42069 152.551 11.5207 166.451C18.6207 178.951 27.0207 190.751 36.7207 201.451Z;
M36.7207 210.205C40.6207 214.405 44.7207 218.405 49.1207 222.205C60.8207 232.205 74.1207 240.105 89.2207 244.405C96.6207 246.505 104.121 247.905 111.821 248.605C139.121 251.205 167.521 246.305 194.521 242.405C208.821 240.305 223.021 237.905 237.121 234.505C241.921 233.405 246.621 232.105 251.321 230.705C268.221 225.505 284.521 218.505 299.721 209.605C302.221 208.205 304.721 206.705 307.121 205.305C323.321 195.505 339.521 184.905 354.521 173.105C366.121 164.005 377.121 153.505 384.221 140.605C387.421 134.805 389.621 128.405 390.421 121.805C391.521 113.705 390.421 105.405 387.321 97.8049C380.421 81.1049 366.621 67.3049 354.521 54.2049C340.521 39.0049 325.021 24.8049 305.821 16.2049C287.221 7.90488 266.721 4.90488 246.421 3.00488C207.321 -0.59512 165.021 -4.89512 129.021 15.9049C128.221 16.4049 127.421 17.0049 126.821 17.8049C122.421 19.6049 118.121 21.6049 113.821 23.7049C97.0207 32.1049 81.4207 42.8049 66.4207 54.3049C51.9207 65.3049 37.1207 76.7049 24.1207 89.6049C13.1207 100.605 3.52069 113.905 0.82069 129.205C-2.17931 145.705 3.42069 161.305 11.5207 175.205C18.6207 187.705 27.0207 199.505 36.7207 210.205Z"/> </path> </svg><div class="bubble-content"><h4><a href="/articles" title="Articles">Articles</a></h4><p>Master experience optimization in practice with an expansive collection of in-depth playbooks <a class="link-arrow" title="EXPLORE ALL 250 ARTICLES" href="/articles">EXPLORE ALL 250 ARTICLES <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-paths"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 365 262" fill="#FFB4A2" id="learnShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M95.0675 0.122819C80.5675 -0.57718 66.1675 1.72282 52.5675 6.82282C38.8675 12.0228 26.4675 20.5228 17.6675 32.8228C-6.33251 66.5228 -4.2325 113.223 14.0675 148.923C36.0675 192.023 80.4675 207.823 123.267 223.823L179.767 245.023C197.567 251.723 215.467 258.323 234.567 260.223C259.067 262.623 289.567 260.323 313.367 253.423C337.267 246.423 353.868 230.023 361.168 206.723C361.568 205.423 361.968 204.123 362.268 202.823C362.268 202.723 362.367 202.623 362.367 202.523C362.567 201.923 362.667 201.223 362.867 200.623C366.067 185.423 364.068 163.523 359.768 149.023C343.268 93.5228 261.767 72.9228 215.867 49.4228C209.367 46.1228 203.167 42.7228 197.167 39.3228C165.867 21.0228 132.267 1.62282 95.0675 0.122819Z;
M95.0675 0.122819C80.5675 -0.57718 66.1675 1.72282 52.5675 6.82282C38.8675 12.0228 26.4675 20.5228 17.6675 32.8228C-6.33251 66.5228 -4.2325 113.223 14.0675 148.923C36.0675 192.023 80.4675 207.823 123.267 223.823L179.767 245.023C197.567 251.723 215.467 258.323 234.567 260.223C259.067 262.623 276.968 240.423 300.768 233.523C324.668 226.523 353.868 230.023 361.168 206.723C361.568 205.423 361.968 204.123 362.268 202.823C362.268 202.723 362.367 202.623 362.367 202.523C362.567 201.923 362.667 201.223 362.867 200.623C366.067 185.423 364.068 163.523 359.768 149.023C343.268 93.5228 291.668 104.123 245.768 80.6228C239.268 77.3228 203.167 42.7228 197.267 39.3228C165.867 21.0228 132.267 1.62282 95.0675 0.122819Z;
M95.0675 0.122819C80.5675 -0.57718 66.1675 1.72282 52.5675 6.82282C38.8675 12.0228 26.4675 20.5228 17.6675 32.8228C-6.33251 66.5228 -4.2325 113.223 14.0675 148.923C36.0675 192.023 80.4675 207.823 123.267 223.823L179.767 245.023C197.567 251.723 215.467 258.323 234.567 260.223C259.067 262.623 289.567 260.323 313.367 253.423C337.267 246.423 353.868 230.023 361.168 206.723C361.568 205.423 361.968 204.123 362.268 202.823C362.268 202.723 362.367 202.623 362.367 202.523C362.567 201.923 362.667 201.223 362.867 200.623C366.067 185.423 364.068 163.523 359.768 149.023C343.268 93.5228 261.767 72.9228 215.867 49.4228C209.367 46.1228 203.167 42.7228 197.167 39.3228C165.867 21.0228 132.267 1.62282 95.0675 0.122819Z"/> </path> </svg><div class="bubble-content"><h4><a href="/learning-paths" title="Learning Paths">Learning Paths</a></h4><p>Curated curriculums to broaden<br /> and better your skills in key experience optimization areas <a class="link-arrow" title="EXPLORE 65 LESSONS" href="/learning-paths">EXPLORE 65 LESSONS <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-rphub"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 284" fill="#C9E5FF" id="rphubShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M19.1738 187.795C22.0738 193.795 25.2738 199.695 28.8738 205.295C38.4738 220.395 50.5738 233.695 65.8738 243.595C73.3738 248.395 81.2738 252.495 89.5738 255.895C118.974 268.095 152.274 272.295 183.574 277.095C200.174 279.595 216.874 281.795 233.674 282.795C239.374 283.095 245.074 283.295 250.774 283.395C271.374 283.595 291.674 280.895 311.774 276.395C314.974 275.695 318.274 274.895 321.474 274.095C342.874 268.695 364.474 262.395 385.074 254.395C401.074 248.195 416.774 240.295 429.174 228.395C434.774 222.995 439.274 216.695 442.474 209.595C446.474 200.895 448.074 191.395 447.174 181.895C445.274 160.995 434.474 140.995 425.574 122.295C415.174 100.595 402.874 79.5953 384.274 63.4953C366.474 47.9953 344.574 37.6953 322.674 28.6953C280.574 11.3953 234.974 -7.70466 187.874 3.19534C186.774 3.49534 185.674 3.89534 184.774 4.49534C179.274 4.99534 173.774 5.69534 168.374 6.69534C146.774 10.4953 125.774 16.9953 105.274 24.6953C85.3738 32.0953 65.0738 39.5953 46.2738 49.5953C30.3738 58.0953 15.1738 69.5953 6.87384 85.6953C-2.02616 102.995 -1.12616 122.295 3.07384 140.495C6.57384 156.795 12.0738 172.695 19.1738 187.795Z;
M15.8566 186.307C18.7566 192.307 21.9566 198.207 25.5566 203.807C35.1566 218.907 47.2566 232.207 62.5566 242.107C70.0566 246.907 77.9566 251.007 86.2566 254.407C115.657 266.607 134.457 247.507 165.757 252.207C182.357 254.707 213.557 280.207 230.357 281.307C236.057 281.607 241.757 281.807 247.457 281.907C268.057 282.107 288.357 279.407 308.457 274.907C311.657 274.207 314.957 273.407 318.157 272.607C339.557 267.207 361.157 260.907 381.757 252.907C397.757 246.707 413.457 238.807 425.857 226.907C431.457 221.507 435.957 215.207 439.157 208.107C443.157 199.407 444.757 189.907 443.857 180.407C441.957 159.507 411.657 158.907 402.657 140.207C392.257 118.507 399.457 78.1069 380.957 62.0069C363.157 46.5069 315.557 61.3069 293.657 52.3069C251.557 35.0069 231.657 -9.19313 184.557 1.70687C183.457 2.00687 182.357 2.40687 181.457 3.00687C175.957 3.50687 170.457 4.20687 165.057 5.20687C143.457 9.00687 122.457 15.5069 101.957 23.2069C82.0566 30.6069 61.7566 38.1069 42.9566 48.1069C27.0566 56.6069 11.8566 68.1069 3.55663 84.2069C-5.34337 101.507 4.75663 122.207 8.95663 140.307C12.4566 156.607 8.75663 171.207 15.8566 186.307Z;
M19.1738 187.795C22.0738 193.795 25.2738 199.695 28.8738 205.295C38.4738 220.395 50.5738 233.695 65.8738 243.595C73.3738 248.395 81.2738 252.495 89.5738 255.895C118.974 268.095 152.274 272.295 183.574 277.095C200.174 279.595 216.874 281.795 233.674 282.795C239.374 283.095 245.074 283.295 250.774 283.395C271.374 283.595 291.674 280.895 311.774 276.395C314.974 275.695 318.274 274.895 321.474 274.095C342.874 268.695 364.474 262.395 385.074 254.395C401.074 248.195 416.774 240.295 429.174 228.395C434.774 222.995 439.274 216.695 442.474 209.595C446.474 200.895 448.074 191.395 447.174 181.895C445.274 160.995 434.474 140.995 425.574 122.295C415.174 100.595 402.874 79.5953 384.274 63.4953C366.474 47.9953 344.574 37.6953 322.674 28.6953C280.574 11.3953 234.974 -7.70466 187.874 3.19534C186.774 3.49534 185.674 3.89534 184.774 4.49534C179.274 4.99534 173.774 5.69534 168.374 6.69534C146.774 10.4953 125.774 16.9953 105.274 24.6953C85.3738 32.0953 65.0738 39.5953 46.2738 49.5953C30.3738 58.0953 15.1738 69.5953 6.87384 85.6953C-2.02616 102.995 -1.12616 122.295 3.07384 140.495C6.57384 156.795 12.0738 172.695 19.1738 187.795Z"/> </path> </svg><div class="bubble-content"><h4><a href="/rooted-personalization/" title="Rooted Personalization">Rooted <br />Personalization</a></h4><p>Learn a scalable methodology for <br />building an audience-based <br />personalization program <a class="link-arrow" title="EXPLORE THE HUB" href="/rooted-personalization/">EXPLORE THE HUB <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-benchmarks"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 377.7 257.2" fill="#F0BADE" id="benchmarksShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M0.5,132.7c0,0.1,0,0.2,0,0.3c2.5,23.4,15.9,43.5,32.9,60c10.1,9.6,21.2,18.2,33,25.6c33.1,20.9,71.2,32.1,109.9,36.3c32.4,3.5,65,3.1,97.3-1c2-0.3,4.1-0.5,6.1-0.8c26.3-3.8,52.1-11.1,71.8-30.1c16.1-15.5,30.2-36.6,25.1-59.4c-8.6-38.3-46.3-68.8-76.7-91c-28.4-20.7-60.5-35.4-93.5-47.3C175.4,14,141.8-0.7,108.3,0C75.7,0.7,47.9,20.1,29.1,45.7C11.3,70.2-2.7,101.4,0.5,132.7z;
M0.5,132.7c0,0.1,0,0.2,0,0.3c2.5,23.4,15.9,43.5,32.9,60c10.1,9.6,54.3,9.5,66.2,16.9c33.1,20.9,38,40.8,76.7,45c32.4,3.5,65,3.1,97.3-1c2-0.3,4.1-0.5,6.1-0.8c26.3-3.8,26.2-17.4,45.9-36.4c16.1-15.5,56.1-30.3,51-53.1c-8.6-38.3-63.6-49.2-94-71.4c-28.4-20.7-90.4-35.5-123.3-47.4c-31-11.2-17.5-45.4-51-44.7C75.7,0.7,55.2,34.7,36.5,60.3C18.6,84.8-2.7,101.4,0.5,132.7z;
M0.5,132.7c0,0.1,0,0.2,0,0.3c2.5,23.4,15.9,43.5,32.9,60c10.1,9.6,21.2,18.2,33,25.6c33.1,20.9,71.2,32.1,109.9,36.3c32.4,3.5,65,3.1,97.3-1c2-0.3,4.1-0.5,6.1-0.8c26.3-3.8,52.1-11.1,71.8-30.1c16.1-15.5,30.2-36.6,25.1-59.4c-8.6-38.3-46.3-68.8-76.7-91c-28.4-20.7-60.5-35.4-93.5-47.3C175.4,14,141.8-0.7,108.3,0C75.7,0.7,47.9,20.1,29.1,45.7C11.3,70.2-2.7,101.4,0.5,132.7z"/> </path> </svg><div class="bubble-content"><h4><a href="https://marketing.dynamicyield.com/benchmarks/" title="Benchmarks">Benchmarks</a></h4><p>Helpful eCommerce insights from data <br />aggregated across 200M+ monthly unique users <br />from 300+ brands, collected over 300M+ sessions. <a class="link-arrow" title="EXPLORE THE DATA" href="https://marketing.dynamicyield.com/benchmarks/">EXPLORE THE DATA <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_testimonial et_pb_icon_off et_pb_bg_layout_light et_pb_text_align_left et_pb_testimonial_no_bg clearfix"><div class="et_pb_testimonial_portrait" style="background-image: url(https://www.dynamicyield.com/wp-content/uploads/2020/07/shana-elf-headshot@2x.png);"></div><div class="et_pb_testimonial_description"> XP² is a great destination to turn to for meaningful insights, strategies and perspectives on a wide spectrum of personalization campaigns.</p><div class="lc-testi-company-logo"><img decoding="async" src="/wp-content/uploads/2020/07/elf-logo@2x.png" alt="e.l.f. Logo" /></div> <strong class="et_pb_testimonial_author">Shana Rungsarangnont</strong><p class="et_pb_testimonial_meta">Digital Product Manager</p></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-examples"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 284" fill="#CDF7F8" id="personalizationShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M19.1738 187.795C22.0738 193.795 25.2738 199.695 28.8738 205.295C38.4738 220.395 50.5738 233.695 65.8738 243.595C73.3738 248.395 81.2738 252.495 89.5738 255.895C118.974 268.095 152.274 272.295 183.574 277.095C200.174 279.595 216.874 281.795 233.674 282.795C239.374 283.095 245.074 283.295 250.774 283.395C271.374 283.595 291.674 280.895 311.774 276.395C314.974 275.695 318.274 274.895 321.474 274.095C342.874 268.695 364.474 262.395 385.074 254.395C401.074 248.195 416.774 240.295 429.174 228.395C434.774 222.995 439.274 216.695 442.474 209.595C446.474 200.895 448.074 191.395 447.174 181.895C445.274 160.995 434.474 140.995 425.574 122.295C415.174 100.595 402.874 79.5953 384.274 63.4953C366.474 47.9953 344.574 37.6953 322.674 28.6953C280.574 11.3953 234.974 -7.70466 187.874 3.19534C186.774 3.49534 185.674 3.89534 184.774 4.49534C179.274 4.99534 173.774 5.69534 168.374 6.69534C146.774 10.4953 125.774 16.9953 105.274 24.6953C85.3738 32.0953 65.0738 39.5953 46.2738 49.5953C30.3738 58.0953 15.1738 69.5953 6.87384 85.6953C-2.02616 102.995 -1.12616 122.295 3.07384 140.495C6.57384 156.795 12.0738 172.695 19.1738 187.795Z;
M15.8566 186.307C18.7566 192.307 21.9566 198.207 25.5566 203.807C35.1566 218.907 47.2566 232.207 62.5566 242.107C70.0566 246.907 77.9566 251.007 86.2566 254.407C115.657 266.607 134.457 247.507 165.757 252.207C182.357 254.707 213.557 280.207 230.357 281.307C236.057 281.607 241.757 281.807 247.457 281.907C268.057 282.107 288.357 279.407 308.457 274.907C311.657 274.207 314.957 273.407 318.157 272.607C339.557 267.207 361.157 260.907 381.757 252.907C397.757 246.707 413.457 238.807 425.857 226.907C431.457 221.507 435.957 215.207 439.157 208.107C443.157 199.407 444.757 189.907 443.857 180.407C441.957 159.507 411.657 158.907 402.657 140.207C392.257 118.507 399.457 78.1069 380.957 62.0069C363.157 46.5069 315.557 61.3069 293.657 52.3069C251.557 35.0069 231.657 -9.19313 184.557 1.70687C183.457 2.00687 182.357 2.40687 181.457 3.00687C175.957 3.50687 170.457 4.20687 165.057 5.20687C143.457 9.00687 122.457 15.5069 101.957 23.2069C82.0566 30.6069 61.7566 38.1069 42.9566 48.1069C27.0566 56.6069 11.8566 68.1069 3.55663 84.2069C-5.34337 101.507 4.75663 122.207 8.95663 140.307C12.4566 156.607 8.75663 171.207 15.8566 186.307Z;
M19.1738 187.795C22.0738 193.795 25.2738 199.695 28.8738 205.295C38.4738 220.395 50.5738 233.695 65.8738 243.595C73.3738 248.395 81.2738 252.495 89.5738 255.895C118.974 268.095 152.274 272.295 183.574 277.095C200.174 279.595 216.874 281.795 233.674 282.795C239.374 283.095 245.074 283.295 250.774 283.395C271.374 283.595 291.674 280.895 311.774 276.395C314.974 275.695 318.274 274.895 321.474 274.095C342.874 268.695 364.474 262.395 385.074 254.395C401.074 248.195 416.774 240.295 429.174 228.395C434.774 222.995 439.274 216.695 442.474 209.595C446.474 200.895 448.074 191.395 447.174 181.895C445.274 160.995 434.474 140.995 425.574 122.295C415.174 100.595 402.874 79.5953 384.274 63.4953C366.474 47.9953 344.574 37.6953 322.674 28.6953C280.574 11.3953 234.974 -7.70466 187.874 3.19534C186.774 3.49534 185.674 3.89534 184.774 4.49534C179.274 4.99534 173.774 5.69534 168.374 6.69534C146.774 10.4953 125.774 16.9953 105.274 24.6953C85.3738 32.0953 65.0738 39.5953 46.2738 49.5953C30.3738 58.0953 15.1738 69.5953 6.87384 85.6953C-2.02616 102.995 -1.12616 122.295 3.07384 140.495C6.57384 156.795 12.0738 172.695 19.1738 187.795Z"/> </path> </svg><div class="bubble-content"><h4><a href="/personalization-examples" title="Personalization Examples">Personalization Examples</a></h4><p>120+ high-impact use cases deployed<br /> by real brands from across the globe<br /> to kickstart ideation <a class="link-arrow" title="EXPLORE 145 USE CASES" href="/personalization-examples">EXPLORE 145 USE CASES <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-guides"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 351.8 237.4" fill="#CDF8E3" id="guidesShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M310.2,26.4L310.2,26.4c-4-3.4-8.2-6.6-12.5-9.5C286,9.2,273.1,3.5,259,1.3c-6.9-1.1-13.9-1.5-20.9-1.3 c0,0,0,0,0,0c-25,0.6-50.2,8.2-74.1,14.8c-12.7,3.5-25.3,7.3-37.7,11.9h0c-4.2,1.6-8.3,3.2-12.4,5c-14.7,6.5-28.6,14.8-41.5,24.5 c-2.1,1.5-4.2,3.1-6.2,4.8C52.5,71.7,39,83.1,26.8,95.4c-9.5,9.6-18.2,20.2-23.3,32.7c-2.3,5.6-3.5,11.6-3.6,17.7 c-0.1,7.5,1.8,14.8,5.5,21.4c8.1,14.4,22.1,25.3,34.5,35.8c14.4,12.2,29.9,23.4,48.3,29c17.7,5.4,36.7,5.9,55.2,5.3 c35.8-1,74.5-1.9,104.8-24.8c0.7-0.5,1.3-1.2,1.8-1.9c3.8-2.1,7.5-4.4,11.1-6.8c14.3-9.6,27.2-21,39.5-33 c11.9-11.7,24.1-23.5,34.3-36.6c8.7-11.1,15.9-24.3,16.7-38.4c0.9-15.2-6-28.8-14.7-40.5C329.1,44.7,320.1,35,310.2,26.4z;
M310.2,26.4L310.2,26.4c-4-3.4-8.2-6.6-12.5-9.5C286,9.2,273.1,3.5,259,1.3c-6.9-1.1-13.9-1.5-20.9-1.3 c0,0,0,0,0,0c-25,0.6-50.2,8.2-74.1,14.8c-12.7,3.5-25.3,7.3-37.7,11.9h0c-4.2,1.6-8.3,3.2-12.4,5c-14.7,6.5-28.6,14.8-41.5,24.5 c-2.1,1.5-4.2,3.1-6.2,4.8c-13.6,10.7-10.7,27.7-22.9,40c-9.5,9.6-34.6,14.6-39.7,27.1c-2.3,5.6-3.5,11.6-3.6,17.7 c-0.1,7.5,1.8,14.8,5.5,21.4c8.1,14.4,33.4,19.3,45.8,29.8c14.4,12.2,18.7,29.3,37,34.9c17.7,5.4,36.7,5.9,55.2,5.3 c35.8-1,74.5-1.9,104.8-24.8c0.7-0.5,1.3-1.2,1.8-1.9c3.8-2.1,7.5-4.4,11.1-6.8c14.3-9.6,11.8-30.7,24-42.7 c11.9-11.7,39.5-13.8,49.8-26.9c8.7-11.1,15.9-24.3,16.7-38.4c0.9-15.2-17.7-27-26.5-38.7C317.4,46.4,320.1,35,310.2,26.4z;
M310.2,26.4L310.2,26.4c-4-3.4-8.2-6.6-12.5-9.5C286,9.2,273.1,3.5,259,1.3c-6.9-1.1-13.9-1.5-20.9-1.3 c0,0,0,0,0,0c-25,0.6-50.2,8.2-74.1,14.8c-12.7,3.5-25.3,7.3-37.7,11.9h0c-4.2,1.6-8.3,3.2-12.4,5c-14.7,6.5-28.6,14.8-41.5,24.5 c-2.1,1.5-4.2,3.1-6.2,4.8C52.5,71.7,39,83.1,26.8,95.4c-9.5,9.6-18.2,20.2-23.3,32.7c-2.3,5.6-3.5,11.6-3.6,17.7 c-0.1,7.5,1.8,14.8,5.5,21.4c8.1,14.4,22.1,25.3,34.5,35.8c14.4,12.2,29.9,23.4,48.3,29c17.7,5.4,36.7,5.9,55.2,5.3 c35.8-1,74.5-1.9,104.8-24.8c0.7-0.5,1.3-1.2,1.8-1.9c3.8-2.1,7.5-4.4,11.1-6.8c14.3-9.6,27.2-21,39.5-33 c11.9-11.7,24.1-23.5,34.3-36.6c8.7-11.1,15.9-24.3,16.7-38.4c0.9-15.2-6-28.8-14.7-40.5C329.1,44.7,320.1,35,310.2,26.4z"/> </path> </svg><div class="bubble-content"><h4><a href="/guides" title="Guides">Guides</a></h4><p>Comprehensive materials on almost every topic imaginable <a class="link-arrow" title="EXPLORE 38 GUIDES & BOOKS" href="/guides">EXPLORE 38 GUIDES & BOOKS <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-encyclopedia"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 358 282" fill="#FCF2BD" id="encyclopediaShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M357.104 174.239C357.104 174.139 357.104 174.039 357.104 173.939C359.504 150.839 350.704 128.639 337.704 109.239C329.904 97.8385 321.004 87.3385 311.004 77.7385C283.404 50.7385 248.804 32.1385 212.304 20.0385C181.704 10.0385 150.104 3.63851 118.104 1.03851C116.104 0.838512 114.104 0.738513 112.104 0.538513C85.9037 -1.16149 59.5037 0.538511 36.6037 14.8385C17.8037 26.6385 -0.296322 44.1385 0.00367812 67.1385C0.403678 105.939 30.6037 143.139 55.4037 170.839C78.6037 196.739 106.604 217.439 136.004 235.739C163.604 252.939 193.104 274.038 225.604 280.238C257.204 286.238 288.104 273.239 311.504 252.339C333.804 232.439 353.704 205.139 357.104 174.239Z;
M357.104 174.239C357.104 174.139 357.104 174.039 357.104 173.939C359.504 150.839 350.704 128.639 337.704 109.239C329.904 97.8385 283.004 97.9385 273.104 88.3385C245.504 61.3385 248.904 32.1385 212.404 20.0385C181.804 10.0385 150.204 3.63851 118.204 1.03851C116.204 0.838512 114.204 0.738513 112.204 0.538513C86.0037 -1.16149 59.6037 0.538511 36.7037 14.8385C17.8037 26.6385 -0.296322 44.1385 0.00367807 67.1385C0.403678 105.939 61.2037 133.639 86.1037 161.339C109.304 187.239 106.704 217.539 136.104 235.739C163.704 252.939 193.204 274.038 225.704 280.238C257.304 286.238 274.804 249.239 298.104 228.339C320.304 208.339 353.704 205.139 357.104 174.239Z;
M357.104 174.239C357.104 174.139 357.104 174.039 357.104 173.939C359.504 150.839 350.704 128.639 337.704 109.239C329.904 97.8385 321.004 87.3385 311.004 77.7385C283.404 50.7385 248.804 32.1385 212.304 20.0385C181.704 10.0385 150.104 3.63851 118.104 1.03851C116.104 0.838512 114.104 0.738513 112.104 0.538513C85.9037 -1.16149 59.5037 0.538511 36.6037 14.8385C17.8037 26.6385 -0.296322 44.1385 0.00367812 67.1385C0.403678 105.939 30.6037 143.139 55.4037 170.839C78.6037 196.739 106.604 217.439 136.004 235.739C163.604 252.939 193.104 274.038 225.604 280.238C257.204 286.238 288.104 273.239 311.504 252.339C333.804 232.439 353.704 205.139 357.104 174.239Z"/> </path> </svg><div class="bubble-content"><h4><a href="/glossary-terms" title="Encyclopedia">Encyclopedia</a></h4><p>Expand your digital marketing<br /> vocabulary and become fluent<br /> in all things experience optimization <a class="link-arrow" title="EXPLORE THE A-Z OF PERSONALIZATION" href="/glossary-terms">EXPLORE THE A-Z OF PERSONALIZATION <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="bubble-wrapper bubble-webinars"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 391 302" fill="#E9D5FF" id="webinarsShape"> <path> <animate repeatCount="indefinite" attributeName="d" dur="10s" values="M18.6582 185.767C37.9582 224.267 74.7582 242.767 113.658 258.467C165.158 279.267 218.858 289.567 273.258 296.267C302.558 299.867 368.758 309.367 381.258 284.967C396.658 254.867 390.158 229.667 378.358 207.267C365.758 183.367 341.658 177.267 317.358 171.767C304.358 168.867 291.658 165.167 279.058 160.667C255.658 152.267 233.458 141.067 212.758 127.267C177.558 103.767 153.658 70.5666 123.758 41.3666C104.658 22.5666 31.1582 -27.0334 14.1582 19.0666C-4.74183 70.0666 -6.14183 136.467 18.6582 185.767Z;
M18.6582 185.769C37.9582 224.269 70.7582 208.369 109.658 224.069C161.158 244.869 218.858 289.469 273.258 296.169C302.558 299.769 368.758 309.269 381.258 284.869C396.658 254.769 351.358 241.369 339.658 219.069C327.058 195.169 341.758 177.269 317.458 171.669C304.458 168.769 291.758 165.069 279.158 160.569C255.758 152.169 222.258 164.269 201.658 150.469C166.458 126.969 153.758 70.4693 123.858 41.2693C104.658 22.5693 31.1582 -27.0307 14.1582 19.0693C-4.74183 70.0693 -6.14183 136.469 18.6582 185.769Z;
M18.6582 185.767C37.9582 224.267 74.7582 242.767 113.658 258.467C165.158 279.267 218.858 289.567 273.258 296.267C302.558 299.867 368.758 309.367 381.258 284.967C396.658 254.867 390.158 229.667 378.358 207.267C365.758 183.367 341.658 177.267 317.358 171.767C304.358 168.867 291.658 165.167 279.058 160.667C255.658 152.267 233.458 141.067 212.758 127.267C177.558 103.767 153.658 70.5666 123.758 41.3666C104.658 22.5666 31.1582 -27.0334 14.1582 19.0666C-4.74183 70.0666 -6.14183 136.467 18.6582 185.767Z"/> </path> </svg><div class="bubble-content"><h4><a href="/talks" title="Talks">Talks</a></h4><p>Tune in to the engaging discussions happening at the forefront of the customer experience <a class="link-arrow" title="EXPLORE 67 VIDEOS" href="/talks">EXPLORE 67 VIDEOS <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"> <a href="https://www.dynamicyield.com/" class="dy-footer-logo"> <img src="/wp-content/uploads/2025/09/ma_symbol.svg" alt="Dynamic Yield footer logo" width="100" height="66"> </a><h4>Make hyper-personalization a reality</h4><p>Trusted by 450+ forward-thinking enterprise businesses:</p><div class="footer-clients retina_parent"> <img src="/wp-content/uploads/2023/08/customer-logos-footer.png" alt="DY Clients" width="498" height="123"></div><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/learn/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026021203" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026021203" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"6133b77f5f","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_db6be3b57dba139e789fec1a78186c8e.js?ver=21.85" id="learning-center-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 1.754 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-27 07:03:22 -->
<!-- super cache -->