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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-6096" class="et_pb_post post-6096 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-amazon-personalization article-tags-customer-experience-management article-function-leadership article-function-marketing article-type-thought-leadership"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">5 Marketing Personalization Books Every Marketer Must Read</h1><h2 class="article-excerpt">Published this year, each of these books offers a unique approach to the new paradigm shift in personalization.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/ohad-11.jpg" alt="Ohad Flinker" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/ohad/" title="Posts by Ohad Flinker" rel="author">Ohad Flinker</a></div><div class="article-author-title-text"></div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>Creating a powerful emotional connection with your customers has always been the key to success. It’s also one of the toughest challenges to tackle. Make that connection, and your customers will feel mysteriously drawn to you. Consumers are sharing information on such an unprecedented scale, that <strong>personalization has become the single most transformative tool in the marketing toolbox</strong>. In order to thrive in a rapidly evolving business culture, the leaders will be those who adopt both personalization technologies and best practices. This means challenging the status quo to keep up with your customers.</p><p>We picked out five marketing personalization books that do just that. Published this year, each of these books offers a unique approach to the new paradigm shift in <a href="https://www.dynamicyield.com/article/personalization-guide/">personalization</a>. Put these insights to work in your business, and you’ll be well on your way to connecting with your customers on a level that will baffle your competition:</p><div style="padding-bottom: 5px; border-bottom: 1px solid #eee; min-height: 170px; margin-bottom: 25px;"><strong><a href="http://www.bryaneisenberg.com/get-free-book-buyer-legends/" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignleft wp-image-6097" style="border: 1px solid #e5e5e5;" src="https://www.dynamicyield.com/wp-content/uploads/2014/11/buyer-legends-206x300.png" alt="Buyer Legends" width="100" height="145" /></a><a href="http://www.bryaneisenberg.com/get-free-book-buyer-legends/" target="_blank" rel="noopener noreferrer">Buyer Legends: The Executive Storyteller’s Guide</a></strong><br /> <strong>by Bryan Eisenberg, Jeffrey Eisenberg, and Anthony Garcia</strong><br /> Published October 20th<br /> Bridge the gap between the stories your customers tell and the data they share</div><div style="padding-bottom: 5px; border-bottom: 1px solid #eee; min-height: 170px; margin-bottom: 25px;"><a href="http://noahfleming.com/evergreen/" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignleft wp-image-6101" style="border: 1px solid #e5e5e5;" src="https://www.dynamicyield.com/wp-content/uploads/2014/11/evergreen-198x300.png" alt="Evergreen Customer Loyalty" width="100" height="152" /></a><strong><a href="http://noahfleming.com/evergreen/" target="_blank" rel="noopener noreferrer">EverGreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving</a></strong><br /> <strong>by Noah Fleming</strong><br /> Published December 7th<br /> Learn how to nurture your existing customer base to build an “Evergreen” business</div><div style="padding-bottom: 5px; border-bottom: 1px solid #eee; min-height: 170px; margin-bottom: 25px;"><strong><a href="https://www.amazon.com/Customers-New-Voice-Volunteered-Information-ebook/dp/B00NKBUBFU/ref=sr_1_1?s=books&ie=UTF8&qid=1416306148&sr=1-1&keywords=customer%27s+new+voice" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignleft wp-image-6103" style="border: 1px solid #e5e5e5;" src="https://www.dynamicyield.com/wp-content/uploads/2014/11/customers-new-voice-199x300.png" alt="Customer's New Voice" width="100" height="150" /></a><a href="https://www.amazon.com/Customers-New-Voice-Volunteered-Information-ebook/dp/B00NKBUBFU/ref=sr_1_1?s=books&ie=UTF8&qid=1416306148&sr=1-1&keywords=customer%27s+new+voice" target="_blank" rel="noopener noreferrer">Customer’s New Voice: Extreme Relevancy and Experience through Volunteered Customer Information</a></strong><br /> <strong>by John McKean </strong><br /> Published September 12th<br /> Listen to and capitalize on your customer’s new voice emerging from the hyper-connected, sharing economy</div><div style="padding-bottom: 5px; border-bottom: 1px solid #eee; min-height: 170px; margin-bottom: 25px;"><strong><a href="http://jasonthibeault.com/books/recommend-this-delivering-digital-experiences-people-want-to-share/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-6106" style="border: 1px solid #e5e5e5;" src="https://www.dynamicyield.com/wp-content/uploads/2014/11/recommend-this-198x300.png" alt="Recommend This!" width="100" height="151" /></a><a href="http://jasonthibeault.com/books/recommend-this-delivering-digital-experiences-people-want-to-share/" target="_blank" rel="noopener noreferrer">Recommend This!: Delivery Digital Experiences People Want to Share</a></strong><br /> <strong>by Jason Thibeau and Kirby Wadsworth</strong><br /> Published January 21st<br /> Connect on a fundamental human level by integrating storytelling with personalized content</div><div style="padding-bottom: 5px; border-bottom: 1px solid #eee; min-height: 170px; margin-bottom: 25px;"><strong><a href="http://thedavidwilkesshow.com/journal-stories-of-personalization/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-6109" src="https://www.dynamicyield.com/wp-content/uploads/2014/11/journal-stories-of-personalization-198x300.png" alt="Journal Stories of Personalization" width="100" height="151" /></a><a href="http://thedavidwilkesshow.com/journal-stories-of-personalization/" target="_blank" rel="noopener noreferrer">Journal – Stories of Personalization</a></strong><br /> <strong>By David Wilkes</strong><br /> Published May 2nd<br /> Discover how the same (true) personalization story repeats itself over and over again in this insightful collection</div><p>Wherever you are on your personalization journey, commit to implementing at least one strategy from each book you read. And most important – track, test, and optimize your results!</p><p>If you are currently on the quest to find the platform best suited to execute on your digital customer experience vision, we’ve created a <a href="https://www.dynamicyield.com/article/personalization-rfp-template/">free Personalization RFP template</a> designed for B2B and B2C companies to have a base set of questions to ask enterprise-class vendors as part of your company’s selection process.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/amazon-personalization/">Amazon Personalization</a><a href="https://www.dynamicyield.com/tags/customer-experience-management/">Customer Experience Management</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/where-human-ingenuity-fits-in-the-ai-era/">Where human ingenuity fits in the AI-driven marketing era</a><div class="article-sidebar-nav-author">Yaniv Navot</div></li><li> <a href="https://www.dynamicyield.com/article/reconnect-your-customers-with-the-right-message-at-the-right-time/">Reconnect your customers with the right message at the right time</a><div class="article-sidebar-nav-author">Emily Roberts</div></li><li> <a href="https://www.dynamicyield.com/article/the-enterprise-guide-to-ip-warning/">The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys</a><div class="article-sidebar-nav-author">Ravit Morales</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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'event': 'demo_request_complete',
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'event': 'newsletter_signup_complete',
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}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
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sParameterName,
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sParameterName = sURLVariables[i].split('=');
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}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
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if($('a[href="#' + videoName +'"]').length){
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addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
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var video = Wistia.api(videoID);
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video.play(); // play the video
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height: 0;
width: 1px;
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