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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-180611" class="post-180611 use-case type-use-case status-publish format-standard hentry case-theme-qsr-recommendations case-industry-quick-service-restaurants case-channel-kiosks-and-digital-boards case-channel-mobile-app case-channel-mobile-web case-efforts-medium case-experience-recommendations case-tags-product-recommendation-strategies case-tags-qsr-optimization no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link qsr-recommendations" href="https://www.dynamicyield.com/examples/theme/qsr-recommendations/ ">QSR Recommendations</a></div><div class="title-wrapper"><h1 class="main_title">Recommend menu items based on purchase history</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/quick-service-restaurants/ "><span class="underlined">Quick Service Restaurants</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/kiosks-and-digital-boards/ "><span class="underlined">Kiosks and Digital Boards</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/recommendations/ "><span class="underlined">Recommendations</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/medium/ "><span class="underlined">Medium</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a>, <a href="https://www.dynamicyield.com/examples/tag/qsr-optimization/ "><span class="underlined">QSR Optimization</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p><span data-sheets-value="{"1":2,"2":"Leading global QSR"}" data-sheets-userformat="{"2":899,"3":{"1":0},"4":{"1":2,"2":16777215},"10":1,"11":4,"12":0}">Leading global QSR</span></p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p><span data-sheets-value="{"1":2,"2":"A leading global QSR personalized its kiosks by encouraging customers to log in via a quick scan on their phones. Once logged in, the content in the kiosks was tailored, showcasing items based on the individual's past purchases. New products that matched the customer's affinity were also displayed to increase product discovery. Over time, this led to an increase in the variety and checkout size of known user purchases, which encourages customer loyalty and increases revenue from returning customers.\n"}" data-sheets-userformat="{"2":899,"3":{"1":0},"4":{"1":2,"2":16777215},"10":1,"11":4,"12":0}">A leading global QSR personalized its kiosks by encouraging customers to log in via a quick scan on their phones. Once logged in, the content in the kiosks was tailored, showcasing items based on the individual’s past purchases. New products that matched the customer’s affinity were also displayed to increase product discovery. Over time, this led to an increase in the variety and checkout size of known user purchases, which encourages customer loyalty and increases revenue from returning customers.<br /> </span></p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/08/qsr-menu-items-based-on-purchase-history.jpg" alt="Recommend menu items based on purchase history" width="700" height="498" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/08/qsr-menu-items-based-on-purchase-history-m.png" alt="Recommend menu items based on purchase history" width="268" height="357" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p><span data-sheets-value="{"1":2,"2":"By personalizing kiosks to display items based on past purchases and user affinity, a customer is more likely to find a plethora of items that match their preferences and needs. This increases the variety of a customer's orders and average cart size over time, encouraging loyalty and repeat business."}" data-sheets-userformat="{"2":899,"3":{"1":0},"4":{"1":2,"2":16777215},"10":1,"11":4,"12":0}">By personalizing kiosks to display items based on past purchases and user affinity, a customer is more likely to find a plethora of items that match their preferences and needs. This increases the variety of a customer’s orders and average cart size over time, encouraging loyalty and repeat business.</span></p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item qsr-recommendations"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/qsr-recommendations/">QSR Recommendations</a> <a href="https://www.dynamicyield.com/use-case/drive-thru-and-kiosk-location-personalization/" class="use_case_item_link"><h4>Use location to personalize the drive-thru and kiosk experience for anonymous customers</h4></a> <a href="https://www.dynamicyield.com/use-case/drive-thru-and-kiosk-location-personalization/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item qsr-recommendations"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/qsr-recommendations/">QSR Recommendations</a> <a href="https://www.dynamicyield.com/use-case/recommendations-based-on-current-cart-qsr/" class="use_case_item_link"><h4>Leverage suggestive selling to recommend products that compliment a customer's current cart</h4></a> <a href="https://www.dynamicyield.com/use-case/recommendations-based-on-current-cart-qsr/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item qsr-recommendations"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/qsr-recommendations/">QSR Recommendations</a> <a href="https://www.dynamicyield.com/use-case/increase-check-size-via-trending-now-qsr/" class="use_case_item_link"><h4>Use product recommendations to increase the average check size</h4></a> <a href="https://www.dynamicyield.com/use-case/increase-check-size-via-trending-now-qsr/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.858 seconds. -->
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