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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-137875 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav osx et_pb_pagebuilder_layout et_right_sidebar chrome et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-137875 default_header lp_201602 xp_roundtable_us"><div id="page-container"><div id="main-content"><article id="post-137875" class="post-137875 page type-page status-publish hentry category-webinars"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="137875" class="elementor elementor-137875" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-5a80a94c webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5a80a94c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3006cfe5 elementor-column elementor-col-100 elementor-top-column" data-id="3006cfe5" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30baacbe header_logo elementor-widget elementor-widget-html" data-id="30baacbe" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-67c3575a header_title elementor-widget elementor-widget-text-editor" data-id="67c3575a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>XP Roundtable: The Different Stages of Maturity in Testing and Personalization</h1></div></div></div><div class="elementor-element elementor-element-5c22ca48 header_sub_title elementor-widget elementor-widget-text-editor" data-id="5c22ca48" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h2>Currently available on demand</h2></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-50887279 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50887279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7bd2ed7 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="7bd2ed7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-49679451 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49679451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b9d4ecb main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="4b9d4ecb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2384ea39 elementor-widget elementor-widget-heading" data-id="2384ea39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Webinar</h2></div></div><div class="elementor-element elementor-element-3b8ce80 elementor-widget elementor-widget-text-editor" data-id="3b8ce80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Now more than ever, brands are relying on personalization to deliver the best possible experience to their customers. Whether you’re just getting started or already consider yourself proficient in all things personalization, everyone will be able to identify an area where they can improve and uplevel their organization.</p><p>Led by Dynamic Yield’s Channel Manager, Parker Block, tune in to hear from Laura Stude of surefoot, Hydro Flask/OXO’s Robbie Williams, and Brooklinen’s Elizabeth Bell, during this candid roundtable discussion on the three unique stages of maturity: executional and foundational, cross-functional, and end-to-end experience agility.</p></div></div></div><div class="elementor-element elementor-element-6f5f1888 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="6f5f1888" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><strong>Tune in to learn:</strong></p><ul><li>How to build and scale your entire personalization program</li><li>The skills, functions, and resources needed to execute a program effectively</li><li>The necessary requirements for moving from A/B testing to personalization</li><li>How to identify high-impact personalization opportunities for your organization</li></ul><p>Interested in learning more about our events? Please visit <a href="https://personalizationpioneers.com">personalizationpioneers.com</a> or shoot us an email at <a href="mailto:events@personalizationpioneers.com">events@personalizationpioneers.com</a>.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-597e7b06 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="597e7b06" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f50d9f elementor-widget elementor-widget-heading" data-id="7f50d9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Speakers</h2></div></div><div class="elementor-element elementor-element-6c7c6b7f elementor-widget elementor-widget-html" data-id="6c7c6b7f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/09/parker-thumbnail.png" alt="Parker Block, Channels Manager, Dynamic Yield" /></span><p><strong>Parker Block, Channels Manager, Dynamic Yield</strong></p></div></div></div><div class="elementor-element elementor-element-31aff7d0 elementor-widget elementor-widget-text-editor" data-id="31aff7d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Parker manages partnerships and channels for Dynamic Yield in North America. For over twenty years, Parker has managed and advised eCommerce and DTC brands and retailers in the U.S., Europe and Asia.</div></div></div><div class="elementor-element elementor-element-4df93ea6 speakers_divider elementor-widget elementor-widget-html" data-id="4df93ea6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-3bafddf0 elementor-widget elementor-widget-html" data-id="3bafddf0" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/09/laura-thumbnail.png" alt="Laura Stude, Co-founder, surefoot" /></span><p><strong>Laura Stude, Co-founder, surefoot </strong></p></div></div></div><div class="elementor-element elementor-element-751a5303 elementor-widget elementor-widget-text-editor" data-id="751a5303" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Laura is the co-founder of <a href="https://surefoot.me/" target="_blank" rel="noopener">surefoot.me</a>, a boutique CRO agency whose clients include Hydroflask, Brooklinen, Peak Design, Made in Cookware and more. Prior to co-founding surefoot, she worked at various A/B testing agencies and led optimization for Hillary Clinton’s campaign.</div></div></div><div class="elementor-element elementor-element-5ddb718 speakers_divider elementor-widget elementor-widget-html" data-id="5ddb718" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-cd20820 elementor-widget elementor-widget-html" data-id="cd20820" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/09/robbie-thumbnail.png" alt="Robbie Williams, Divisional Director of DTC/eCommerce, Helen of Troy (Hydro Flask/OXO)" /></span><p><strong>Robbie Williams, Divisional Director of DTC/eCommerce, Helen of Troy (Hydro Flask/OXO) </strong></p></div></div></div><div class="elementor-element elementor-element-77810b6 elementor-widget elementor-widget-text-editor" data-id="77810b6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Robbie is currently Divisional Director of DTC/Ecommerce at Helen of Troy for the Housewares Division, leading both the Hydro Flask & OXO eCommerce businesses. Prior to this expansion into multi-brand leadership at Helen of Troy, Robbie was the DTC business leader at Hydro Flask and was responsible for the creation and growth of their eCommerce capabilities.</div></div></div><div class="elementor-element elementor-element-87fb94d speakers_divider elementor-widget elementor-widget-html" data-id="87fb94d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-1f37d86 elementor-widget elementor-widget-html" data-id="1f37d86" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2020/09/elizabeth-thumbnail.png" alt="Elizabeth Bell, Product Manager of eCommerce, Brooklinen" /></span><p><strong>Elizabeth Bell, Product Manager of eCommerce, Brooklinen </strong></p></div></div></div><div class="elementor-element elementor-element-25980d0 elementor-widget elementor-widget-text-editor" data-id="25980d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Elizabeth is currently the Digital Product Manager at Brooklinen where she leads the eCommerce team, owning the product roadmap, as well as A/B testing & personalization strategies. Prior to Brooklinen, Elizabeth worked at Tough Mudder, where she held various roles within the eCommerce and email marketing teams.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-20680c6c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="20680c6c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-15fb9b1c elementor-column elementor-col-100 elementor-inner-column" data-id="15fb9b1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73e22184 wistia_video elementor-widget elementor-widget-html" data-id="73e22184" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="wistia_responsive_padding" style="padding:60% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/g6szpa1e8h?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
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