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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-156955" class="post-156955 use-case type-use-case status-publish format-standard hentry case-theme-abandonment-and-reengagement case-industry-ecommerce case-channel-email case-pages-email case-efforts-medium case-experience-triggered-emails case-tags-affinity-based-personalization case-tags-checkout-optimization case-tags-product-recommendation-strategies no-related-templates"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link abandonment-and-reengagement" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/ ">Abandonment and Reengagement</a></div><div class="title-wrapper"><h1 class="main_title">Notify users when a product they did not end up buying is available at a lower price</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/email/ "><span class="underlined">Email</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/triggered-emails/ "><span class="underlined">Triggered Emails</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/medium/ "><span class="underlined">Medium</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>A leading footwear & accessories brand</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>To re-engage cart abandoners and encourage the completion of a sale, this retailer automatically triggers an email for shoppers who engaged with a product but did not buy, notifiying them that the item has been reduced in price.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1911,"name":"Footwear &amp; 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popular home &amp; furniture retailer<\/p>\n","strategy_content":"<p>To re-engage cart abandoners and encourage the completion of a sale, this retailer automatically triggers an email for shoppers who engaged with a product but did not buy, notifiying them that the item has been reduced in price.<\/p>\n","hypothesis_content":""}" class="">Home & Furniture</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1909,"name":"Athletics &amp; 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Athletics &#038; Outdoors brand<\/p>\n","strategy_content":"<p>To re-engage cart abandoners and encourage the completion of a sale, this retailer automatically triggers an email for shoppers who engaged with a product but did not buy, notifiying them that the item has been reduced in price.<\/p>\n","hypothesis_content":""}" class="">Athletics & Outdoors</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/04/price-dropped-triggered-email-footwear.png" alt="Notify users when a product they did not end up buying is available at a lower price" width="700" height="652" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/04/price-dropped-triggered-email-footwear-m.png" alt="Notify users when a product they did not end up buying is available at a lower price" width="270" height="465" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Recognizing customers may not be ready to buy unless the price is right, this retailer wanted to ensure that if money was, in fact, the reason why a shopper didn’t go through with a purchase, that they’d be the first to know when its price was reduced. Set up with a minimum threshold in mind and capped at a particular frequency, a price drop email campaign can recover lost sales while being mindful of profit margins.</p></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/affinity-powered-triggers/" class="use_case_item_link"><h4>Capitalize on post-purchase momentum with affinity-powered triggered messages</h4></a> <a href="https://www.dynamicyield.com/use-case/affinity-powered-triggers/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/offers-for-disengaged-customers/" class="use_case_item_link"><h4>Get disengaged customers to come back to your institution with relevant, timely, and personalized offers</h4></a> <a href="https://www.dynamicyield.com/use-case/offers-for-disengaged-customers/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/personalize-by-browser-activity/" class="use_case_item_link"><h4>Personalize email content based on browsing activity</h4></a> <a href="https://www.dynamicyield.com/use-case/personalize-by-browser-activity/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item abandonment-and-reengagement"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/abandonment-and-reengagement/">Abandonment and Reengagement</a> <a href="https://www.dynamicyield.com/use-case/optimize-messaging-for-purchase-completion/" class="use_case_item_link"><h4>Optimize the right messaging to nudge customers to activate their card</h4></a> <a href="https://www.dynamicyield.com/use-case/optimize-messaging-for-purchase-completion/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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});
return false;
}
});
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$ = jQuery.noConflict();
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function getUrlParameter(sParam) {
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addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
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height: 0;
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