Segmentation
Take personalization further with agile segmentation and data management
Bring all your data together across every digital and offline touchpoint to power revenue-generating personalization.
2026 Leader for 8 consecutive times
Personalization Engines Leader, 2019-2025
Forrester Wave Leader,
Q4 2024
Segmentation
Take personalization further with agile segmentation and data management
Bring all your data together across every digital and offline touchpoint to power revenue-generating personalization.
2026 Leader for 8 consecutive times
Personalization Engines Leader, 2019-2025
Forrester Wave Leader,
Q4 2024
Revolutionize your digital customer experience. Discover Experience OS.
You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.
Understand your customers, increase your revenue
Don’t just take our word for it....
Make data central to your personalization strategy
Unify
Activate
Extend
Grow
Unify
Manage customer data from one place
Dynamic Yield’s cutting-edge Audience Hub captures and unifies customer data from any source to power deep personalization both in and outside of Experience OS.
KEY FEATURES
Capture person-level data, no matter the source
Build complex segmentation and targeting rules
Automatically uncover deep targeting opportunities
Owns a home
Enrolled in loyalty program
High LTV
Recent in-store purchase
Prefers app push over SMS
Activate
Speak to every customer at scale
Deliver deeper personalization with real-time audience insights, powerful affinity profiling, empathic targeting conditions, and proprietary propensity models.
KEY FEATURES
Achieve site-wide personalization with Affinity Allocation
Analyze and personalize by consumer state of mind
Personalize from the first page view with Geo-Based Predictive Targeting
Owns a home
Enrolled in loyalty program
High LTV
Recent in-store purchase
Prefers app push over SMS
Extend
Enhance CX anywhere
Enrich your entire marketing tech stack and any other channel with Dynamic Yield audience data and affinity profiles.
KEY FEATURES
Deliver personalization on any digital or physical channel
Deliver a consistent multi-channel experience by sharing segments between properties
Connect data bi-directionally with full-breadth integrations
Grow
Measure with ease, grow with speed
Grow and measure the long-term impact of your personalization program with robust reporting, Primary Audiences, and proven methodologies.
KEY FEATURES
Compare audiences & get real-time sizing analyses
Take a long-term, strategic approach to personalization with Primary Audiences
Support your program with proven methodologies
See performance for your key audiences at a glance
Or, create any audience to compare and predict impact
Replay
Recognized as a Leader in personalization. Built for how commerce happens next.
Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.
Read the Gartner® report
Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.
Read the Forrester report
Need Inspiration?
Look no further.
See how our customers are delivering the next-generation of personalization with powerful audience segmentation.
More segmentation capabilities to take you from concept to execution, faster
Robust analytics & reports
Measure the true impact of personalization. Quantify revenue, AOV or any other key metric to understand performance per audience, channel, or device and zoom in on potential opportunities for optimization.
Out-of-the-box audiences
Every Dynamic Yield account comes preloaded with Audiences that capture the standard traffic channels and device categories, so you won’t have to start from an empty slate.
Affinity score management
Easily control and fine-tune the impact of custom events and behaviors on the calculation of Affinity profiles, directly within the site’s settings. More on Affinity Personalization.
Targeting for identified users
See how many visitors have been identified with a unique ID (e.g. email, and CUID) and use this data to understand the potential of email campaigns or personalization experiences for non-registered users.
Visitor data privacy management
Dynamic Yield is fully compliant with GDPR regulations regarding the collection, storage, retrieval, and deletion of visitor data on demand, allowing you to also use powerful APIs to communicate visitor data collection preferences to your users. More on GDPR & Data Privacy.
Dashboards for quick insights
Quickly access useful reports and metrics you care about, including personalization and experimentation performance, audience impact, recent product updates, and more.
Why industry experts choose Dynamic Yield
Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site, enabling us to truly cater to each beauty lover’s specific needs. The platform has allowed us to easily test new strategies and optimize on the fly for quick, meaningful results.
Shana Rungsarangnont Digital Products Manager, elf
Better together
Featured resources
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class="main-logo-container capability-animation"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a><div class="capability-page-icon"><figure class="capa-icon capa-discover"></figure> <span class="capa-title">Segmentation</span></div></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a 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class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-224556 current_page_item"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a 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class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/segmentation/">English</a></li><li><a href="https://www.dynamicyield.com/es/segmentation/">Español</a></li><li><a href="https://www.dynamicyield.com/de/segmentation/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/segmentation/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/discover-2/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-page" data-elementor-id="224556" class="elementor elementor-224556" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-e3d95fc section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="e3d95fc" data-element_type="section" id="header-original"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0ee91b3 elementor-column elementor-col-100 elementor-top-column" data-id="0ee91b3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1417003 elementor-widget elementor-widget-html" data-id="1417003" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2023/11/discover-hov.svg" alt="" width="18" height="18" /> <span>Segmentation</span></div></div></div><div class="elementor-element elementor-element-78243eb elementor-widget elementor-widget-heading" data-id="78243eb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Take personalization further with agile segmentation and data management</h1></div></div><div class="elementor-element elementor-element-bf2b8b6 elementor-widget elementor-widget-text-editor" data-id="bf2b8b6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Bring all your data together across every digital and offline touchpoint to power revenue-generating personalization.</div></div></div><div class="elementor-element elementor-element-868e712 elementor-widget elementor-widget-html" data-id="868e712" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="plain-button" href="/request-demo/" title="Contact sales">Contact sales</a></div></div><div class="elementor-element elementor-element-b9fc7c7 elementor-widget elementor-widget-shortcode" data-id="b9fc7c7" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-forrester.svg" alt="" width="120" height="21" /></div><div class="abc-item-text">Forrester Wave Leader, <br>Q4 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
box-sizing: border-box;
}
#awards-box-component {
background-color: #fff;
margin-left: auto;
margin-right: auto;
position: relative;
width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
content: '';
background-repeat: no-repeat;
background-position: 50% 50%;
background-size: contain !important;
position: absolute;
z-index: 0
}
#awards-box-component:before {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
}
#awards-box-component:after {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
}
#awards-box-component .abc-container {
display: flex;
flex-wrap: wrap;
height: 100%;
width: 100%;
position: relative;
z-index: 1;
}
#awards-box-component .abc-item-img-wrap {
width: 100%;
display: flex;
align-items: center;
justify-content: center;
}
#awards-box-component .abc-item-img-wrap img {
display: block;
width: auto;
height: auto;
max-width: 100%;
max-height: 100%;
margin: 0;
}
#awards-box-component .abc-item-text {
color: #000;
font-family: 'Mark for MC', sans-serif;
font-weight: 300;
text-align: center;
}
@media only screen and (min-width: 768px) {
#awards-box-component {
border-radius: 22px;
box-shadow: -3px 10px 24px 0 rgba(9, 3, 18, 0.10), 0 0 1px 0 rgba(0, 0, 0, 0.05);
padding: 28px 125px;
max-width: 820px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 92px;
height: 84px;
top: calc(50% - 42px);
}
#awards-box-component:before {
left: 20px;
}
#awards-box-component:after {
right: 20px;
}
#awards-box-component .abc-container {
column-gap: 30px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 20px);
}
#awards-box-component .abc-item-img-wrap {
height: 36px;
}
#awards-box-component .abc-item-text {
font-size: 14px;
line-height: 18px;
margin-top: 2px;
}
}
@media only screen and (max-width: 767px) {
#awards-box-component {
border-radius: 100px;
box-shadow: 0 4px 16px 0 rgba(0, 0, 0, 0.05);
padding: 18px 44px;
max-width: 335px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 44px;
height: 39px;
top: calc(50% - 17px);
}
#awards-box-component:before {
left: 8px;
transform: rotate(29deg);
}
#awards-box-component:after {
right: 8px;
transform: rotate(-29deg);
}
#awards-box-component .abc-container {
column-gap: 15px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 10px);
}
#awards-box-component .abc-item-img-wrap {
height: 16px;
padding: 0 5px;
}
#awards-box-component .abc-item-text {
font-size: 8px;
line-height: 10px;
margin-top: 4px;
}
}</style></div></div></div><div class="elementor-element elementor-element-f168957 elementor-widget elementor-widget-html" data-id="f168957" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4eb191f section section-header elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4eb191f" data-element_type="section" id="header-form"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-409c1f1 elementor-column elementor-col-100 elementor-top-column" data-id="409c1f1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-51c9aab section-header-inner elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="51c9aab" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a90ea57 elementor-column elementor-col-50 elementor-inner-column" data-id="a90ea57" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-20a37db elementor-widget elementor-widget-html" data-id="20a37db" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-badge"> <img decoding="async" src="/wp-content/uploads/2023/11/discover-hov.svg" alt="" width="18" height="18" /> <span>Segmentation</span></div></div></div><div class="elementor-element elementor-element-a3d4a25 cap-page-title elementor-widget elementor-widget-heading" data-id="a3d4a25" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Take personalization further with agile segmentation and data management</span></div></div><div class="elementor-element elementor-element-43a5a78 elementor-widget elementor-widget-text-editor" data-id="43a5a78" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Bring all your data together across every digital and offline touchpoint to power revenue-generating personalization.</div></div></div><div class="elementor-element elementor-element-183db9f elementor-widget elementor-widget-shortcode" data-id="183db9f" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-forrester.svg" alt="" width="120" height="21" /></div><div class="abc-item-text">Forrester Wave Leader, <br>Q4 2024</div></div></div></div><style>#awards-box-component,
#awards-box-component * {
box-sizing: border-box;
}
#awards-box-component {
background-color: #fff;
margin-left: auto;
margin-right: auto;
position: relative;
width: 100%;
}
#awards-box-component:before,
#awards-box-component:after {
content: '';
background-repeat: no-repeat;
background-position: 50% 50%;
background-size: contain !important;
position: absolute;
z-index: 0
}
#awards-box-component:before {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-left.svg");
}
#awards-box-component:after {
background-image: url("https://www.dynamicyield.com/wp-content/themes/Divi/images/shopping-muse/icon-floral-right.svg");
}
#awards-box-component .abc-container {
display: flex;
flex-wrap: wrap;
height: 100%;
width: 100%;
position: relative;
z-index: 1;
}
#awards-box-component .abc-item-img-wrap {
width: 100%;
display: flex;
align-items: center;
justify-content: center;
}
#awards-box-component .abc-item-img-wrap img {
display: block;
width: auto;
height: auto;
max-width: 100%;
max-height: 100%;
margin: 0;
}
#awards-box-component .abc-item-text {
color: #000;
font-family: 'Mark for MC', sans-serif;
font-weight: 300;
text-align: center;
}
@media only screen and (min-width: 768px) {
#awards-box-component {
border-radius: 22px;
box-shadow: -3px 10px 24px 0 rgba(9, 3, 18, 0.10), 0 0 1px 0 rgba(0, 0, 0, 0.05);
padding: 28px 125px;
max-width: 820px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 92px;
height: 84px;
top: calc(50% - 42px);
}
#awards-box-component:before {
left: 20px;
}
#awards-box-component:after {
right: 20px;
}
#awards-box-component .abc-container {
column-gap: 30px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 20px);
}
#awards-box-component .abc-item-img-wrap {
height: 36px;
}
#awards-box-component .abc-item-text {
font-size: 14px;
line-height: 18px;
margin-top: 2px;
}
}
@media only screen and (max-width: 767px) {
#awards-box-component {
border-radius: 100px;
box-shadow: 0 4px 16px 0 rgba(0, 0, 0, 0.05);
padding: 18px 44px;
max-width: 335px;
}
#awards-box-component:before,
#awards-box-component:after {
width: 44px;
height: 39px;
top: calc(50% - 17px);
}
#awards-box-component:before {
left: 8px;
transform: rotate(29deg);
}
#awards-box-component:after {
right: 8px;
transform: rotate(-29deg);
}
#awards-box-component .abc-container {
column-gap: 15px;
}
#awards-box-component .abc-item {
width: calc(33.33% - 10px);
}
#awards-box-component .abc-item-img-wrap {
height: 16px;
padding: 0 5px;
}
#awards-box-component .abc-item-text {
font-size: 8px;
line-height: 10px;
margin-top: 4px;
}
}</style></div></div></div></div></div></div><div class="elementor-element elementor-element-81f31fb head-form elementor-column elementor-col-50 elementor-inner-column" data-id="81f31fb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4ad8c9a form-title elementor-widget elementor-widget-heading" data-id="4ad8c9a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Revolutionize your digital customer experience. Discover Experience OS.</span></div></div><div class="elementor-element elementor-element-bc74c0e elementor-widget elementor-widget-html" data-id="bc74c0e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="contactus-form-wrapper"><form id="mktoForm_5110"></form> <script>// Load the form
MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 5110, function(form) {
dy_bind_adobe_mkto_events(form, 5110, "Core Capabilities - Segmentation Page Form");
});</script> </div><div class="form-privacy-link">You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the <a href="/privacy-notice/">Privacy Notice</a>. By clicking the button, you confirm that you have read and agree to the <a href="/tos/">Terms of Use</a>.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-f96d761 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="f96d761" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-da0add3 elementor-column elementor-col-100 elementor-inner-column" data-id="da0add3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9448456 elementor-widget elementor-widget-html" data-id="9448456" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#scrollto" id="scroll-down"></a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-12bc1f6 section section-winners module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="12bc1f6" data-element_type="section" id="scrollto"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-72db6eb elementor-column elementor-col-100 elementor-top-column" data-id="72db6eb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-239fb68 elementor-widget elementor-widget-html" data-id="239fb68" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="winners-slider-nav-section"><div class="winners-title-box"><h3>Understand your customers, increase your revenue</h3> <span>Don’t just take our word for it....</span></div><div class="winners-slider-nav-wrap"><div class="swiper winners-slider-nav"><div class="swiper-wrapper"> <a href="/case-studies/tui/" title="" class="swiper-slide winner-slide-item" style="background-color: #EDE8FF;"> <span class="winner-number" style="color: #8A64FF;">+191%</span> <strong class="winner-title">Uplift in click rate from affinity personalization</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/tui-cruises.svg" alt="" width="82" height="34" /></figure> </a> <a href="/case-studies/coopeuch/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFEADE;"> <span class="winner-number" style="color: #FF7020;">+25%</span> <strong class="winner-title">Enrollments from segmentation and tailored messaging</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/coopeuch.svg" alt="" width="127" height="22" /></figure> </a> <a href="/case-studies/ocado/" title="" class="swiper-slide winner-slide-item" style="background-color: #E4F5E7;"> <span class="winner-number" style="color: #4EBE5E;">+13.5%</span> <strong class="winner-title">Subscription sign-ups from personalizing to repeat shoppers</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/ocado.svg" alt="" width="110" height="24" /></figure> </a> <a href="/case-studies/apmex/" title="" class="swiper-slide winner-slide-item" style="background-color: #FFDEEC;"> <span class="winner-number" style="color: #F64C72;">+20%</span> <strong class="winner-title">Median AOV from advanced customer segmentation</strong><figure class="winner-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/apmex.svg" alt="" width="106" height="20" /></figure> </a></div></div><div class="winners-slider-controls-wrap"><div class="swiper-button-prev"></div><div class="swiper-button-next"></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5ec30e4 section section-tabs module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5ec30e4" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-87aeb6d elementor-column elementor-col-100 elementor-top-column" data-id="87aeb6d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bdd6c8a elementor-widget elementor-widget-heading" data-id="bdd6c8a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Make data central to your personalization strategy</h2></div></div><div class="elementor-element elementor-element-01fe283 elementor-widget elementor-widget-html" data-id="01fe283" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="props"><div class="props-tab-nav"><div class="props-tab" data-tab="1"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Unify.svg" alt="" width="28" height="28" /> <span>Unify</span></div><div class="props-tab" data-tab="2"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Activate.svg" alt="" width="28" height="28" /> <span>Activate</span></div><div class="props-tab" data-tab="3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Extend.svg" alt="" width="28" height="28" /> <span>Extend</span></div><div class="props-tab" data-tab="4"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Grow.svg" alt="" width="28" height="28" /> <span>Grow</span></div></div><div class="props-tab-content"><div class="props-tab-content-wrap" data-visible-content="1"> <strong>Unify</strong><div class="props-tab-text"><h4>Manage customer data from one place</h4><p>Dynamic Yield’s cutting-edge Audience Hub captures and unifies customer data from any source to power deep personalization both in and outside of Experience OS.</p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Capture.svg" alt="" width="22" height="22" /> <span>Capture person-level data, no matter the source</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Algorithm.svg" alt="" width="22" height="22" /> <span>Build complex segmentation and targeting rules</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Deep-Targeting.svg" alt="" width="22" height="22" /> <span>Automatically uncover deep targeting opportunities</span></div></div><div class="props-tab-images"><div class="props-uni-wrap"><div class="props-uni-block retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-profile.png" alt="" width="226" height="236"><div class="props-uni-text-block text-block-01">Owns a home</div><div class="props-uni-text-block text-block-02">Enrolled in loyalty program</div><div class="props-uni-text-block text-block-03">High LTV</div><div class="props-uni-text-block text-block-04">Recent in-store purchase</div><div class="props-uni-text-block text-block-05">Prefers app push over SMS</div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/09/unify-mobile.webp" alt="" width="289" height="206"></div></div></div><div class="props-tab-content-wrap" data-visible-content="2"> <strong>Activate</strong><div class="props-tab-text"><h4>Speak to every customer at scale</h4><p>Deliver deeper personalization with real-time audience insights, powerful affinity profiling, empathic targeting conditions, and proprietary propensity models.</p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Affinity-Allocation.svg" alt="" width="22" height="22" /> <span>Achieve site-wide personalization with Affinity Allocation</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/activate-analyze.svg" alt="" width="22" height="22" /> <span>Analyze and personalize by consumer state of mind</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Geo-Target.svg" alt="" width="22" height="22" /> <span>Personalize from the first page view with Geo-Based Predictive Targeting</span></div></div><div class="props-tab-images"><div class="props-acti-wrap"><div class="props-acti-block-01 retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-profile.png" alt="" width="226" height="236"><div class="props-acti-text-block text-block-01">Owns a home</div><div class="props-acti-text-block text-block-02">Enrolled in loyalty program</div><div class="props-acti-text-block text-block-03">High LTV</div><div class="props-acti-text-block text-block-04">Recent in-store purchase</div><div class="props-acti-text-block text-block-05">Prefers app push over SMS</div></div><div class="props-acti-block-02"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-push-notification.png" alt="" width="360" height="79"></div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/09/activate-mobile.webp" alt="" width="289" height="269"></div></div></div><div class="props-tab-content-wrap" data-visible-content="3"> <strong>Extend</strong><div class="props-tab-text"><h4>Enhance CX anywhere</h4><p>Enrich your entire marketing tech stack and any other channel with Dynamic Yield audience data and affinity profiles.</p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Personalization.svg" alt="" width="22" height="22" /> <span>Deliver personalization on any digital or physical channel</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Channels.svg" alt="" width="22" height="22" /> <span>Deliver a consistent multi-channel experience by sharing segments between properties</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Connect.svg" alt="" width="22" height="22" /> <span>Connect data bi-directionally with full-breadth integrations</span></div></div><div class="props-tab-images"><div class="props-ext-wrap"><div class="props-ext-block-01"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-dy-platform.png" alt="" width="240" height="119"></div></div><div class="props-ext-block-02"><div class="props-ext-badge props-ext-badge-01"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-label-facebook.svg" alt="" width="138" height="40"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-fbook.png" alt="" width="230" height="200"></div></div><div class="props-ext-block-03"><div class="props-ext-badge props-ext-badge-02"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-label-kiosk.svg" alt="" width="138" height="40"></div><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-kiosk.png" alt="" width="230" height="200"></div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/09/extend-mobile.webp" alt="" width="281" height="262"></div></div></div><div class="props-tab-content-wrap" data-visible-content="4"> <strong>Grow</strong><div class="props-tab-text"><h4>Measure with ease, grow with speed</h4><p>Grow and measure the long-term impact of your personalization program with robust reporting, Primary Audiences, and proven methodologies.</p><h5>KEY FEATURES</h5><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Real-Time.svg" alt="" width="22" height="22" /> <span>Compare audiences & get real-time sizing analyses</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Audiences.svg" alt="" width="22" height="22" /> <span>Take a long-term, strategic approach to personalization with Primary Audiences</span></div><div class="prop-key"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/Method.svg" alt="" width="22" height="22" /> <span>Support your program with proven methodologies</span></div></div><div class="props-tab-images"><div class="props-grow-wrap"><div class="props-grow-block props-grow-block-01"><div class="props-grow-heading">See performance for your key audiences at a glance</div><div class="props-grow-imgs-wrap"><div class="props-grow-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-1-low.png" alt="" width="180" height="147"></div><div class="props-grow-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-2-med.png" alt="" width="180" height="147"></div><div class="props-grow-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-3-high.png" alt="" width="180" height="147"></div></div></div><div class="props-grow-block props-grow-block-02"><div class="props-grow-heading">Or, create any audience to compare and predict impact</div><div class="props-grow-img-big retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/dis-4-content.png" alt="" width="564" height="149"></div></div></div><div class="retina_parent props-image-mobile"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/09/grow-mobile.webp" alt="" width="287" height="242"></div></div></div></div><div class="props-bgs"></div><div id="btn-restart" class="btn-replay">Replay</div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-79e4fa9 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="79e4fa9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1027aee elementor-column elementor-col-100 elementor-top-column" data-id="1027aee" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-41306d2 elementor-widget elementor-widget-shortcode" data-id="41306d2" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-large-component" class="gartner"><div class="gft-container"><div class="gft-container-inner"><div class="gft-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gft-tabs"><div class="gft-tab active-tab" data-title="gartner">Gartner</div><div class="gft-tab" data-title="forrester">Forrester</div></div><div class="gft-tab-content active-tab" data-tab="gartner"> <a href="/guides/gartner/" title="Gartner MQ" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="441" height="441" alt="Gartner" > </a><div class="gft-copy"><span class="accent">Eight consecutive times </span>of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div> <a href="/guides/gartner/" title="Gartner MQ" class="gft-cta">Read the Gartner® report</a></div><div class="gft-tab-content" data-tab="forrester"> <a href="/guides/forrester/" title="Forrester" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="441" height="441" alt="Forrester" > </a><div class="gft-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div> <a href="/guides/forrester/" title="Forrester" class="gft-cta">Read the Forrester report</a></div></div></div></div><style>#gf-tabbed-banner-large-component > div > div > div.gft-tabs{display:none;}
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<br>Look no further.</h2></div></div></div></div></div><div class="elementor-element elementor-element-4377e71 elementor-column elementor-col-50 elementor-inner-column" data-id="4377e71" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-60b79f7 elementor-widget elementor-widget-text-editor" data-id="60b79f7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">See how our customers are delivering the next-generation of personalization with powerful audience segmentation.</div></div></div><div class="elementor-element elementor-element-02ddaf0 elementor-widget elementor-widget-html" data-id="02ddaf0" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/personalization-examples/" title="See more discover use cases">See more discover use cases →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-a7c9b63 elementor-section-full_width section-insp-bottom elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="a7c9b63" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-27262f8 elementor-column elementor-col-100 elementor-inner-column" data-id="27262f8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e39a250 elementor-widget elementor-widget-html" data-id="e39a250" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="insp-slider splide"><div class="splide__track"><ul class="splide__list"><li class="splide__slide"> <a href="/use-case/price-drop-triggered-email/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/inspo-discover-1.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #A5D629;">ABANDONMENT AND REENGAGEMENT</strong> <span class="insp-text">Notify users when a product they did not end up buying is available at a lower price</span> </a></li><li class="splide__slide"> <a href="/use-case/site-wide-category-experiences/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/inspo-discover-2.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Creating site-wide single-category experiences in a multi-category online mall</span> </a></li><li class="splide__slide"> <a href="/use-case/individualized-product-discovery-zone/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/inspo-discover-3.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Crafting a personalized product feed to filter and enhance discovery</span> </a></li><li class="splide__slide"> <a href="/use-case/tailored-exit-intent-recommendations/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/inspo-discover-4.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #A5D629;">ABANDONMENT AND REENGAGEMENT</strong> <span class="insp-text">Targeting users displaying exit intent with overlays featuring personalized travel recommendations</span> </a></li><li class="splide__slide"> <a href="/use-case/guided-product-discovery-quiz/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/inspo-discover-5.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Serving a guided quiz to better segment visitors and serve more personalized experiences</span> </a></li><li class="splide__slide"> <a href="/use-case/curated-content-recommendations-based-on-site-behavior-in-finserv/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/inspo-discover-6.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Display curated recommendations based on customers’ spending power and financial preferences throughout the site</span> </a></li><li class="splide__slide"> <a href="/use-case/personalize-the-homepage-based-on-browsing-history-in-finance/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/inspo-discover-7.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #A5D629;">ABANDONMENT AND REENGAGEMENT</strong> <span class="insp-text">Show a personalized homepage experience to re-engage with returning users using their browsing history</span> </a></li><li class="splide__slide"> <a href="/use-case/dynamic-content-homepage-experience/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/inspo-discover-8.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #249BE0;">PRODUCT DISCOVERY</strong> <span class="insp-text">Encouraging visitors to browse through more products using personalized homepages</span> </a></li><li class="splide__slide"> <a href="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/" title="" class="insp-slide-item"><figure class="insp-img retina_parent"> <span class="insp-more">Learn more</span> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/inspo-discover-9.png" alt="" width="330" height="253" /></figure> <strong class="insp-cat" style="color: #5D39B9;">JOURNEY PERSONALIZATION</strong> <span class="insp-text">Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately</span> </a></li></ul></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3a2738c section section-more module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3a2738c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6651e18 elementor-column elementor-col-100 elementor-top-column" data-id="6651e18" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4b3b9a2 elementor-widget elementor-widget-heading" data-id="4b3b9a2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">More segmentation capabilities to take you from concept to execution, faster</h2></div></div><section class="elementor-element elementor-element-4be85b5 elementor-section-full_width features-wrap elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4be85b5" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f08a006 elementor-column elementor-col-100 elementor-inner-column" data-id="f08a006" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7a920d6 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="7a920d6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Analyze.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Robust analytics & reports</div><p class="elementor-image-box-description">Measure the true impact of personalization. Quantify revenue, AOV or any other key metric to understand performance per audience, channel, or device and zoom in on potential opportunities for optimization.</p></div></div></div></div><div class="elementor-element elementor-element-1c6064c feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="1c6064c" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/07/Box-Audience.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Out-of-the-box audiences</div><p class="elementor-image-box-description">Every Dynamic Yield account comes preloaded with Audiences that capture the standard traffic channels and device categories, so you won’t have to start from an empty slate.</p></div></div></div></div><div class="elementor-element elementor-element-0bee30e feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="0bee30e" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/06/Affinity-Allocation.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Affinity score management</div><p class="elementor-image-box-description">Easily control and fine-tune the impact of custom events and behaviors on the calculation of Affinity profiles, directly within the site’s settings. More on <a href="/affinity/" title="Affinity Personalization">Affinity Personalization</a>.</p></div></div></div></div><div class="elementor-element elementor-element-eb8aef8 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="eb8aef8" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/07/Targeting.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Targeting for identified users</div><p class="elementor-image-box-description">See how many visitors have been identified with a unique ID (e.g. email, and CUID) and use this data to understand the potential of email campaigns or personalization experiences for non-registered users.</p></div></div></div></div><div class="elementor-element elementor-element-f3ee13e feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="f3ee13e" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/07/User-Privacy.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Visitor data privacy management</div><p class="elementor-image-box-description">Dynamic Yield is fully compliant with GDPR regulations regarding the collection, storage, retrieval, and deletion of visitor data on demand, allowing you to also use powerful APIs to communicate visitor data collection preferences to your users. More on <a href="/gdpr-and-privacy/" title="GDPR & Data Privacy">GDPR & Data Privacy</a>.</p></div></div></div></div><div class="elementor-element elementor-element-844ff71 feature-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="844ff71" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/07/Dashboad.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Dashboards for quick insights</div><p class="elementor-image-box-description">Quickly access useful reports and metrics you care about, including personalization and experimentation performance, audience impact, recent product updates, and more.</p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-627dff3 section section-case-studies module elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="627dff3" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-faba0f7 elementor-column elementor-col-100 elementor-top-column" data-id="faba0f7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef002a2 elementor-widget elementor-widget-heading" data-id="ef002a2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Why industry experts choose Dynamic Yield</h3></div></div><div class="elementor-element elementor-element-d1d6435 elementor-widget elementor-widget-shortcode" data-id="d1d6435" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="exp-cs-slider"><a href="/case-studies/tottenham-hotspur/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat athletics-and-outdoors">Athletics & Outdoors</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/tottenham.jpg" alt="Tottenham Hotspur"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/tottenham-logo.svg" alt=""><p>Testing different experiences for different audiences <strong>increases conversion rates by 40%</strong></p><span>Read Tottenham Hotspur case study →</span></div></div></a><a href="/case-studies/elf/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat beauty">beauty</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/12/elf.jpg" alt="e.l.f."></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/elf.svg" alt=""><p>Serving targeting recommendations on the PDP <strong>increases ARPU for key audiences by 4.2%</strong></p><span>Read e.l.f. case study →</span></div></div></a><a href="/case-studies/the-warehouse-group/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat retail">retail</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/07/warehouse.jpg" alt="The Warehouse Group"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/11/warehouse-group.svg" alt=""><p>Leveraging customer data for email personalization <strong>increases CTR by 14%</strong></p><span>Read The Warehouse Group case study →</span></div></div></a><a href="/case-studies/hrs/" target="_blank" class="exp-cs-slide"><div class="exp-cs-slide-inner"><span class="exp-cs-cat travel">Travel</span><div class="exp-cs-img-wrap retina_parent"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/hrs.jpg" alt="HRS"></div><div class="exp-cs-text-wrap"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/11/hrs.svg" alt=""><p>Recommending the right experience to each travel audience <strong>increases ARPU by 2.5%</strong></p><span>Read HRS case study →</span></div></div></a></div> <script>(function($) {
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The platform has allowed us to easily test new strategies and optimize on the fly for quick, meaningful results.</span></div><div class="testi-author"><div class="testi-author-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/07/shana.png" alt="" width="52" height="52" /></div><div class="testi-author-info"> <strong>Shana Rungsarangnont</strong> <span>Digital Products Manager, elf</span></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-06d5e14 section section-caps module elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="06d5e14" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-8e5314b elementor-column elementor-col-100 elementor-top-column" data-id="8e5314b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-215fa1c section-caps-inner elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="215fa1c" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5498c58 elementor-column elementor-col-50 elementor-inner-column" data-id="5498c58" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6d3a083 elementor-widget elementor-widget-heading" data-id="6d3a083" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Better together</h2></div></div><div class="elementor-element elementor-element-3176114 elementor-widget elementor-widget-text-editor" data-id="3176114" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Our applications are more powerful when coupled with the rest of our capabilities, all available in a <a href="/experience-os/">single operating system for personalization</a>.</div></div></div></div></div></div><div class="elementor-element elementor-element-b66b451 elementor-column elementor-col-50 elementor-inner-column" data-id="b66b451" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5795d41 cap-box-wrap elementor-widget elementor-widget-html" data-id="5795d41" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/targeting/" class="cap-box cap-box-target"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/target-def.svg" alt="" width="28" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/target-hov.svg" alt="" width="28" height="40" /></figure> <strong>Targeting</strong> <span>Serve each customer with unique offers.</span> </a> <a href="/recommendations/" class="cap-box cap-box-recommend"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/recommend-def.svg" alt="" width="37" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/recommend-hov.svg" alt="" width="37" height="40" /></figure> <strong>Recommendations</strong> <span>Algorithmically predict customers’ interests.</span> </a> <a href="/journey-orchestration/" class="cap-box cap-box-engage"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/engage-def.svg" alt="" width="35" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/engage-hov.svg" alt="" width="35" height="40" /></figure> <strong>Journey Orchestration</strong> <span>Reach customers at critical moments.</span> </a> <a href="/optimization/" class="cap-box cap-box-discover"><figure class="cap-box-img"> <img loading="lazy" decoding="async" class="cap-box-img-def" src="/wp-content/uploads/2023/11/optimize-def.svg" alt="" width="40" height="40" /> <img loading="lazy" decoding="async" class="cap-box-img-hov" src="/wp-content/uploads/2023/11/optimize-hov.svg" alt="" width="40" height="40" /></figure> <strong>Optimization</strong> <span>Experiment on any digital property.</span> </a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-38eb42d elementor-section-full_width section-related module elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="38eb42d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1c13f53 elementor-column elementor-col-100 elementor-top-column" data-id="1c13f53" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-aec36b1 elementor-widget elementor-widget-shortcode" data-id="aec36b1" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="related-articles-shortcode"><div class="related-articles-header"><h3>Featured resources</h3> <span class="related-articles-nav"></span></div><div class="related-articles-slider"><a href="https://www.dynamicyield.com/rooted-personalization/" title="The Rooted Personalization Hub: Build a Winning Personalization Program" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="880" height="428" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/rooted-hub-thumbnail-1.png" class="attachment-full size-full" alt="Rooted Personalization Thumbnail" /></div> <span class="related-article-type">Hub</span><h4>The Rooted Personalization Hub: Build a Winning Personalization Program</h4> <span class="related-article-desc">Learn a scalable methodology for identifying and targeting the right audiences with your personalization program</span> <span class="related-article-cta">Explore the hub →</span> </a><a href="https://www.dynamicyield.com/lesson/targeting-high-value-customers/" title="Identifying Your Most Valuable Customer Segments" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2019/06/Targeting-customers-in-a-post-Pareto-world-Blog.jpg" class="attachment-full size-full" alt="targeting" /></div> <span class="related-article-type">Lesson</span><h4>Identifying Your Most Valuable Customer Segments</h4> <span class="related-article-desc">By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/talks/primary-audiences/" title="Primary Audiences: A Scalable Macro Segmentation Framework For Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/primary-audiences.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Talk</span><h4>Primary Audiences: A Scalable Macro Segmentation Framework For Personalization</h4> <span class="related-article-desc">Learn how Build.com optimized site-wide recommendations with the primary audiences framework to deliver truly customer-centric experiences.</span> <span class="related-article-cta">Watch the talk →</span> </a><a href="https://www.dynamicyield.com/article/furniture-brand-segmentation-strategies/" title="Why Brands Should Stop Using Antiquated Segmentation Strategies" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/04/uk-furniture-blog.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Why Brands Should Stop Using Antiquated Segmentation Strategies</h4> <span class="related-article-desc">In a digital landscape filled with choice, brands must rethink how they engage customers online. Here are the pitfalls to avoid when engaging modern buyers.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/lesson/anonymous-visitor-tracking/" title="The Value of Anonymous Visitor Tracking For Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="688" height="336" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-anonymous-tracking@x2.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Lesson</span><h4>The Value of Anonymous Visitor Tracking For Personalization</h4> <span class="related-article-desc">How businesses can use anonymous visitor tracking to identify the intent and preferences of "unknown users" in order to personalize their experiences.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/lesson/ab-testing-without-segmentation/" title="Segmented A/B Tests: Avoiding Average Experiences " target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/04/Segmented-AB-Tests-Blog.jpg" class="attachment-full size-full" alt="segmented A/B tests" /></div> <span class="related-article-type">Lesson</span><h4>Segmented A/B Tests: Avoiding Average Experiences</h4> <span class="related-article-desc">Companies should be making segmentation an essential part of their test design — here’s how.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/case-studies/coopeuch/" title="Coopeuch Implements Audience Segmentation Strategy To Drive Member Enrollment" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/coopeuch-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>Coopeuch Implements Audience Segmentation Strategy To Drive Member Enrollment</h4> <span class="related-article-desc">The savings and loan cooperative established a first-party data strategy that would help them identify and establish audience segments for personalization.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/case-studies/build-with-ferguson/" title="Build With Ferguson Takes A Customer-Centric Approach To Product Recommendations" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/build-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>Build With Ferguson Takes A Customer-Centric Approach To Product Recommendations</h4> <span class="related-article-desc">The online home improvement retailer’s focus on customer behavior boosted purchases completed from recommendations by 89%.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/lesson/personas-into-data-driven-profiles/" title="Turning Personas into Data-Driven Profiles For Segmentation" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="688" height="336" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-data-driven-segments@x2.png" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Lesson</span><h4>Turning Personas into Data-Driven Profiles For Segmentation</h4> <span class="related-article-desc">To create real value, personas must go beyond mere generalizations, stitching together data for a more grounded understanding of each customer group.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/talks/personas-that-drive-your-business/" title="Personas That Drive Your Business: Using Data to Optimize for People" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/pesonas-webinar-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Talk</span><h4>Personas That Drive Your Business: Using Data to Optimize for People</h4> <span class="related-article-desc">Discover how brands can humanize their site visitors through effective persona building and better serve their needs by tailoring the digital experience.</span> <span class="related-article-cta">Watch the talk →</span> </a><a href="https://www.dynamicyield.com/talks/breaking-down-data-silos/" title="Personalization Across The Customer Journey: Breaking Down Data Silos" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/tealium-bluemoon-data-silos-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Talk</span><h4>Personalization Across The Customer Journey: Breaking Down Data Silos</h4> <span class="related-article-desc">A conversation with Blue Moon Digital and Tealium on how to use existing data to surface personalized content for the right audience.</span> <span class="related-article-cta">Watch the talk →</span> </a><a href="https://www.dynamicyield.com/lesson/modern-buyer-persona-impacts-personalization/" title="Building Dynamic Personas For Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2017/07/Building-dynamic-personas-for-personalization-Blog.jpg" class="attachment-full size-full" alt="dynamic personas" /></div> <span class="related-article-type">Lesson</span><h4>Building Dynamic Personas For Personalization</h4> <span class="related-article-desc">We have to work harder to address the changing needs and swinging moods that fall outside of current, flat personas which can make or break an online purchase.</span> <span class="related-article-cta">Read the lesson →</span> </a><a href="https://www.dynamicyield.com/article/50-ecommerce-segmentation-recipes/" title="50 eCommerce Segmentation Recipes You Can Start Using Today" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2018/02/recipes_blog.jpg" class="attachment-full size-full" alt="50 eCommerce Segmentation Recipes" /></div> <span class="related-article-type">Guide</span><h4>50 eCommerce Segmentation Recipes You Can Start Using Today</h4> <span class="related-article-desc">We've ripped these 50 powerful eCommerce segmentation recipes right out of our cookbook so you can more quickly prioritize experiences with high-value visitors.</span> <span class="related-article-cta">Read the guide →</span> </a><a href="https://www.dynamicyield.com/guides/micro-segmentation-for-personalization/" title="Mastering Micro-Segmentation For Personalization" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/microsegments-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Guide</span><h4>Mastering Micro-Segmentation For Personalization</h4> <span class="related-article-desc">The ultimate step-by-step guide to help you reach your most valuable users.</span> <span class="related-article-cta">Read the guide →</span> </a><a href="https://www.dynamicyield.com/guides/effective-segmentation/" title="The Marketer's Guide to Effective Visitor Segmentation" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/visitor-segments-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Guide</span><h4>The Marketer's Guide to Effective Visitor Segmentation</h4> <span class="related-article-desc">How to intelligently leverage your behavioral data to deliver personalized experiences that increase revenue.</span> <span class="related-article-cta">Read the guide →</span> </a><a href="https://www.dynamicyield.com/case-studies/apmex/" title="APMEX Analyzed And Identified High-Value Segments In Real Time For Experience-Tailoring" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/APMEX-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>APMEX Analyzed And Identified High-Value Segments In Real Time For Experience-Tailoring</h4> <span class="related-article-desc">Find out how the world’s largest online retailer of precious metals saw a 20%
increase in median AOV due to advanced customer segmentation.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/case-studies/financial-services/" title="Synchrony Enriches Customer Data To Increase New And Returning User Engagement" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/synchrony-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>Synchrony Enriches Customer Data To Increase New And Returning User Engagement</h4> <span class="related-article-desc">Find out how the leading financial organization was able to onboard LiveRamp data to enhance its CRM profiles and break down audiences according to credit card criteria.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/case-studies/elf/" title="e.l.f. Cosmetics Onboarded And Activated Historical First-Party Data For Highly-Targeted Campaigns" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/elf-feature.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Case study</span><h4>e.l.f. Cosmetics Onboarded And Activated Historical First-Party Data For Highly-Targeted Campaigns</h4> <span class="related-article-desc">Learn how the digitally-native cosmetics brand used Custora to help identify high-value audience segments and take immediate action with personalization.</span> <span class="related-article-cta">Read the case study →</span> </a><a href="https://www.dynamicyield.com/blog/using-in-store-purchase-data-online/" title="Using In-Store Purchase Data To Enhance The Online Shopping Experience" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2020/02/DY-OfflinePurchaseData-Blog-795x320.jpg" class="attachment-full size-full" alt="" /></div> <span class="related-article-type">Article</span><h4>Using In-Store Purchase Data To Enhance The Online Shopping Experience</h4> <span class="related-article-desc">Discover how you can merge offline and online data to create a 360-degree view of the customer and predict the next best product or content for visitors.</span> <span class="related-article-cta">Read the article →</span> </a><a href="https://www.dynamicyield.com/blog/enrich-the-martech-stack-with-dynamic-yields-robust-audience-data/" title="Enrich The Entire Marketing Stack With Dynamic Yield’s Robust Audience Data" target="_blank"><div class="related-article-img-wrap"><img loading="lazy" decoding="async" width="795" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2020/04/DY-AudienceExportManager-Blog-795x320.jpg" class="attachment-full size-full" alt="dynamic yield audience data" /></div> <span class="related-article-type">Article</span><h4>Enrich The Entire Marketing Stack With Dynamic Yield’s Robust Audience Data</h4> <span class="related-article-desc">Unlock troves of behavioral and contextual data captured by the Dynamic Yield platform to deliver deeply targeted campaigns at every touchpoint.</span> <span class="related-article-cta">Read the article →</span> </a></div></div><style>.related-articles-shortcode {
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form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 2.637 seconds. -->
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