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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a 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4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item 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target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" 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It is their mission to make the life of pets and their parents easier, safer and more fun.<br /> They want to provide the customers with full experience of services – both physical and digital. They believe the end-to-end ecosystem presents a unique value proposition enhancing and strengthening sticky customer relationships and differentiating them from competitors.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-233244" class="et_pb_post post-233244 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/deckers-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/deckers-logo-w.svg" alt='Deckers' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/deckers-2025/"><h2> Deckers</h2><p>The footwear designer and distributor is being recognized for the second time for its dramatic scaling of tailored experiences across its brands and subsequent industry-leading impact.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-202230" class="et_pb_post post-202230 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2180"> <a href="https://www.dynamicyield.com/personalization-awards/alshaya-2023/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2023/10/alshaya-white.svg" alt='Alshaya Group' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/alshaya-2023/"><h2> Alshaya Group</h2><p>One of the world’s leading brand franchise operators is being recognized for deploying personalization across 16 global brands in 7 markets and 2 languages — totalling over 128 sites that deliver exceptional experiences to visitors.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-205252" class="et_pb_post post-205252 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2180"> <a href="https://www.dynamicyield.com/personalization-awards/cartera-2023/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2023/10/cartera-white.svg" alt='Cartera' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/cartera-2023/"><h2> Cartera</h2><p>A division of Rakuten and the largest source of Shop & Earn offers in the US is being recognized for its scalable rooted personalization methodology, which enabled the team to deploy over 200 campaigns in just 9 months.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-183811" class="et_pb_post post-183811 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-region-emea award-year-2179"> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/09/warehouse-winner.png" alt='The Warehouse Group' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group/"><h2> The Warehouse Group</h2><p>Leading New Zealand retail group is being recognized for maximizing its team’s efficiency by adopting an automated approach to email personalization, tailoring 60% of its content to the recipient while reducing operational work.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-183462" class="et_pb_post post-183462 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-region-emea award-year-2179"> <a href="https://www.dynamicyield.com/personalization-awards/paneco/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/09/paneco-winner.png" alt='Paneco' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/admin/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/paneco/"><h2> Paneco</h2><p>The hands-on team from Israel’s reseller of fine alcoholic beverages, Paneco, is being recognized for going beyond standard implementations, experimenting with new and innovative use cases as well as A/B testing like ninjas to reimagine top-shelf wine & alcohol shopping online.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-183284" class="et_pb_post post-183284 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-region-emea award-year-2179"> <a href="https://www.dynamicyield.com/personalization-awards/sky/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/09/sky-winner.png" alt='Sky (NOW, WOW, Sky X)' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/admin/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/sky/"><h2> Sky (NOW, WOW, Sky X)</h2><p>The European media giant is being recognized for its coordinated personalization efforts, which include the rigorous testing of various experience types and implementation of personalized content and recommendations across streaming services and locations in EMEA.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-186312" class="et_pb_post post-186312 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-region-americas award-year-2179"> <a href="https://www.dynamicyield.com/personalization-awards/deckers-brands/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/10/deckers-winner.png" alt='Deckers Brands' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/admin/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/deckers-brands/"><h2> Deckers Brands</h2><p>The popular footwear designer and distributor is being recognized for expanding its testing strategy to include personalized experiences across brands, with innovative product finders and real-time weather targeting campaigns helping boost KPIs and rapport with customers.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-185573" class="et_pb_post post-185573 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-region-americas award-year-2179"> <a href="https://www.dynamicyield.com/personalization-awards/skims/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2022/10/skims-winner.png" alt='SKIMS' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/skims/"><h2> SKIMS</h2><p>The influential loungewear giant is being recognized for their top-down alignment of root audience segmentation principles and streamlined personalization program development resulting in 10-12% of direct monthly revenue from product recommendations.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-165258" class="et_pb_post post-165258 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2178"> <a href="https://www.dynamicyield.com/personalization-awards/stella-dot/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-stelladot.png" alt='Stella & Dot' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/stella-dot/"><h2> Stella & Dot</h2><p>Boutique-style accessories company leverages personalization and develops custom audience strategies to connect with both brand ambassadors and shoppers.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-165214" class="et_pb_post post-165214 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2178"> <a href="https://www.dynamicyield.com/personalization-awards/pets-place/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-petsplace.png" alt='Pets Place' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/pets-place/"><h2> Pets Place</h2><p>The Netherlands’ largest pet food retailer deploys personalization across the entire site, tailoring experiences to the varying types of pet owners.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-164878" class="et_pb_post post-164878 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2178"> <a href="https://www.dynamicyield.com/personalization-awards/sephora/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2021/09/winner-sephora.png" alt='Sephora SEA' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/sephora/"><h2> Sephora SEA</h2><p>Global beauty brand dazzles with cross-channel optimizations and personalized landing pages to tailor product discovery for makeup and skincare enthusiasts.</p><div class="grid_read_more_button"> Read More</div> </a></article><div class="no_more_posts"> No more posts to show.</div> 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} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>