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style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-4284 current_page_item"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/media/">English</a></li><li><a href="https://www.dynamicyield.com/es/media/">Español</a></li><li><a href="https://www.dynamicyield.com/de/medien/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/media/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/media/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-4284" class="post-4284 page type-page status-publish hentry"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="4284" class="elementor elementor-4284" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-56ffdce5 industry_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="56ffdce5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-30eb6f97 elementor-column elementor-col-100 elementor-top-column" data-id="30eb6f97" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-392d408 industry_header_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="392d408" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-136d3941 industry_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="136d3941" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6e61051f text_gradient elementor-widget elementor-widget-heading" data-id="6e61051f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">PERSONALIZATION FOR MEDIA</h2></div></div><div class="elementor-element elementor-element-3dbcab68 header_title elementor-widget elementor-widget-heading" data-id="3dbcab68" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Create personalized experiences that drive readership and loyalty</h1></div></div><div class="elementor-element elementor-element-40a515f4 header_text elementor-widget elementor-widget-text-editor" data-id="40a515f4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Appeal to readers and their individual interests. Deliver the right content at the right time through smart targeting, content recommendations, and messaging.</div></div></div><div class="elementor-element elementor-element-d34b7b7 elementor-widget elementor-widget-global elementor-global-126235 elementor-widget-html" data-id="d34b7b7" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-cta-buttons"> <a class="pulse-button v5 pulsed demo-button" href="/request-demo/"> <span class="button-inner">Get a demo</span> </a> <a class="pulse-button pulsed watch-demo" href="/product-demo/" target="_blank"> <img decoding="async" src="/wp-content/uploads/2014/11/PlayBTN.png" alt="play-icon" width="16" height="16" style="max-height:16px;"> <span class="button-inner">Watch our product video</span> </a></div> <script>let demoButton = $('.header-cta-buttons .demo-button');
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}</script> </div></div><div class="elementor-element elementor-element-6e3c494a get-demo-form elementor-widget elementor-widget-text-editor" data-id="6e3c494a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div><div class="elementor-element elementor-element-76663c7a industry_header_img_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="76663c7a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-026c0f3 ATF elementor-widget elementor-widget-image" data-id="026c0f3" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="509" height="302" src="https://www.dynamicyield.com/wp-content/uploads/2018/11/media-header-image.jpg" class="attachment-full size-full" alt="Media header" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-24b631f4 capability_icons media_icons elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="24b631f4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-101816fb capability_icons_wrap elementor-column elementor-col-100 elementor-top-column" data-id="101816fb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7e49cfc4 capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7e49cfc4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-19ac7842 elementor-column elementor-col-33 elementor-inner-column" data-id="19ac7842" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-54e886f3 capability_icons_img elementor-widget elementor-widget-image" data-id="54e886f3" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/cohesive-experience.svg" class="attachment-full size-full" alt="Cohesive Experience icon" /></div></div></div><div class="elementor-element elementor-element-3d25e69e capability_icons_title elementor-widget elementor-widget-text-editor" data-id="3d25e69e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Maintain a 360° view of your reader</div></div></div><div class="elementor-element elementor-element-76888bb7 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="76888bb7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Unify reader engagement history across different channels, then use it to build deep audiences for real-time personalization.</div></div></div></div></div></div><div class="elementor-element elementor-element-437a228e elementor-column elementor-col-33 elementor-inner-column" data-id="437a228e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4e583474 capability_icons_img elementor-widget elementor-widget-image" data-id="4e583474" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/unify-stack.svg" class="attachment-full size-full" alt="Unify Stack icon" /></div></div></div><div class="elementor-element elementor-element-263e8c70 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="263e8c70" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Eliminate data silos by unifying your marketing stack</div></div></div><div class="elementor-element elementor-element-67c3e2b3 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="67c3e2b3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Replace multiple disparate point solutions with one unified system for recommendations, targeting, messaging, and experimentation.</div></div></div></div></div></div><div class="elementor-element elementor-element-425c485b elementor-column elementor-col-33 elementor-inner-column" data-id="425c485b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1e1cd34a capability_icons_img elementor-widget elementor-widget-image" data-id="1e1cd34a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/personalize-experience.svg" class="attachment-full size-full" alt="Personalize Experience icon" /></div></div></div><div class="elementor-element elementor-element-79a2eff5 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="79a2eff5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Execute with greater agility, without relying on IT</div></div></div><div class="elementor-element elementor-element-11809c1c capability_icons_text elementor-widget elementor-widget-text-editor" data-id="11809c1c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Move your campaigns through the queue and set them live in a matter of days.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7bce8584 personalization_link_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7bce8584" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-15ee6333 elementor-column elementor-col-100 elementor-top-column" data-id="15ee6333" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-1e2edbe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="1e2edbe7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-44c59965 elementor-column elementor-col-100 elementor-inner-column" data-id="44c59965" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-faed7ce personalization_link_btn elementor-widget elementor-widget-button" data-id="faed7ce" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a href="https://www.dynamicyield.com/personalization-examples/?industry=media&order=menu_order&gate=or" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Discover personalization examples by others</span> </span> </a></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-481967d elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="481967d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2d415a4 elementor-column elementor-col-100 elementor-top-column" data-id="2d415a4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a92f479 elementor-widget elementor-widget-shortcode" data-id="a92f479" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div data-elementor-type="section" data-elementor-id="189605" class="elementor elementor-189605" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-93d23f key_features elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="93d23f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-66442ee elementor-column elementor-col-100 elementor-top-column" data-id="66442ee" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a8e92ca key_features_title elementor-widget elementor-widget-heading" data-id="a8e92ca" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Key features</h2></div></div><section class="elementor-element elementor-element-7341ca0b key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7341ca0b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1cdfd45a elementor-column elementor-col-50 elementor-inner-column" data-id="1cdfd45a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34db4830 elementor-widget elementor-widget-html" data-id="34db4830" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/discover/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/audience.svg" alt="Discover" /><div class="key_features_item_title">Discover</div></div></div><div class="key_features_item_subtitle"><h2>Identify, build, and analyze audiences</h2></div><div class="key_features_item_text"><p>Discover high-impact audiences using an advanced segmentation engine. Guild audiences according to purchase history, product affinity, customer lifetime value, weather forecast, CRM data, geography, and more.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-6837b244 elementor-column elementor-col-50 elementor-inner-column" data-id="6837b244" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-29faea73 elementor-widget elementor-widget-html" data-id="29faea73" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/target/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/personalization.svg" alt="Target" /><div class="key_features_item_title">Target</div></div></div><div class="key_features_item_subtitle"><h2>Personalize content and offers to each customer</h2></div><div class="key_features_item_text"><p>Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match the right experience to the right audience segment.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3993abca key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3993abca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-47c7e33e elementor-column elementor-col-50 elementor-inner-column" data-id="47c7e33e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-61ba5db8 elementor-widget elementor-widget-html" data-id="61ba5db8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/recommend/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/recs.svg" alt="Recommend" /><div class="key_features_item_title">Recommend</div></div></div><div class="key_features_item_subtitle"><h2>Algorithmically predict customers’ interests</h2></div><div class="key_features_item_text"><p>Recommend only the right products throughout the entire customer journey and let Dynamic Yield’s decision engine determine the most effective strategies to maximize revenue.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-25cb75fa elementor-column elementor-col-50 elementor-inner-column" data-id="25cb75fa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1b85bbcd elementor-widget elementor-widget-html" data-id="1b85bbcd" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/engage/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/trigger.svg" alt="Engage" /><div class="key_features_item_title">Engage</div></div></div><div class="key_features_item_subtitle"><h2>Reach customers at critical moments</h2></div><div class="key_features_item_text"><p>Extend personalization beyond the web. Re-engage your customers with hyper-personalized emails and win back abandoners with triggered price drop and abandoned cart notifications across email and push.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7a4fb2ef key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7a4fb2ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-456f011f elementor-column elementor-col-50 elementor-inner-column" data-id="456f011f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6e25b56d elementor-widget elementor-widget-html" data-id="6e25b56d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/optimize/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/testing.svg" alt="Optimize" /><div class="key_features_item_title">Optimize</div></div></div><div class="key_features_item_subtitle"><h2>Experiment anywhere on your digital properties</h2></div><div class="key_features_item_text"><p>Let machine learning maximize uplifts by delivering the most relevant shopping experience, tailored to each individual user, even if user behavior changes over time.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-393ee029 elementor-column elementor-col-50 elementor-inner-column" data-id="393ee029" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-716a631a ecommerce_industry elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="716a631a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7aaef813 elementor-column elementor-col-100 elementor-top-column" data-id="7aaef813" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-262c2475 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="262c2475" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-534d8fcf elementor-column elementor-col-100 elementor-inner-column" data-id="534d8fcf" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2d0f035f featured_case_studies_title elementor-widget elementor-widget-heading" data-id="2d0f035f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Media industry leaders are winning with Dynamic Yield</h2></div></div><div class="elementor-element elementor-element-3e6841c1 featured_case_studies_subtitle elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor" data-id="3e6841c1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">How customers are creating waves with our product recommendations</div></div></div><div class="elementor-element elementor-element-3734d585 elementor-widget elementor-widget-shortcode" data-id="3734d585" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="case_studies_posts_wrap single-cs"></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9bae17c elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9bae17c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b4911b9 elementor-column elementor-col-100 elementor-top-column" data-id="b4911b9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3159a8e elementor-widget elementor-widget-shortcode" data-id="3159a8e" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-small-component" class="gartner"><div class="gbc-inner-wrap"><div class="gbc-inner-container"><div class="gbc-tabs"><div class="gbc-tab active-tab" data-title="gartner">Gartner</div><div class="gbc-tab" data-title="forrester">Forrester</div></div><div class="gbc-tab-content active-tab" data-tab="gartner"><div class="gbc-col-left"><div class="gbc-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gbc-copy">Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="256" height="256" alt="Gartner MQ"></div> <a href="/guides/gartner/" title="Gartner MQ" class="gbc-cta">Read the Gartner® report →</a></div></div><div class="gbc-tab-content" data-tab="forrester"><div class="gbc-col-left"><div class="gbc-title">Recognized as a Leader in <span class="accent">personalization</span> and <span class="accent">experience optimization</span> by industry analysts</div><div class="gbc-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="256" height="256" alt="Forrester"></div> <a href="/guides/forrester/" title="Forrester" class="gbc-cta">Read the Forrester report →</a></div></div></div></div></div><style>#gf-tabbed-banner-small-component > div > div > div.gbc-tabs > div:nth-child(2){display:none;}
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class="elementor-row"><div class="elementor-element elementor-element-1c47ab2b elementor-column elementor-col-100 elementor-inner-column" data-id="1c47ab2b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1e18e42e tools_integration_title elementor-widget elementor-widget-heading" data-id="1e18e42e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Dynamic Yield integrates with top tools for Publishers</h2></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6fa071e4 elementor-section-content-middle tools_integration_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6fa071e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6a1c6d8e tools_integration_item_wrap elementor-column elementor-col-25 elementor-inner-column" data-id="6a1c6d8e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ac3b911 elementor-widget elementor-widget-shortcode" data-id="ac3b911" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item oracle-bluekai"> <img decoding="async" src="/wp-content/uploads/2018/10/ora-bkai.svg" alt=" oracle bluekai Logo" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-65aad73f elementor-column elementor-col-25 elementor-inner-column" data-id="65aad73f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3dd82553 elementor-widget elementor-widget-shortcode" data-id="3dd82553" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item tealium"> <img decoding="async" src="/wp-content/uploads/2018/10/tea-lium.svg" alt="Tealium" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-7e4693d0 elementor-column elementor-col-25 elementor-inner-column" data-id="7e4693d0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4b5e6933 elementor-widget elementor-widget-shortcode" data-id="4b5e6933" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item salesforce-marketingcloud"> <img decoding="async" src="/wp-content/uploads/2018/10/sf-extraget.svg" alt="Salesforce Marketing Cloud" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-303338e0 elementor-column elementor-col-25 elementor-inner-column" data-id="303338e0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-36f831e7 elementor-widget elementor-widget-shortcode" data-id="36f831e7" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2018/10/l-trak.png|/wp-content/uploads/2018/10/l-trak@x2.png" alt="Listrak Logo" class="listrak b-lazy" width="137" height="30"></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-695e9679 elementor-section-content-middle tools_integration_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="695e9679" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3c224e4c tools_integration_item_wrap elementor-column elementor-col-25 elementor-inner-column" data-id="3c224e4c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5f456974 elementor-widget elementor-widget-shortcode" data-id="5f456974" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item double-click"> <img decoding="async" src="/wp-content/uploads/2019/01/dc-pub.svg" alt="double click" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-61af2f50 elementor-column elementor-col-25 elementor-inner-column" data-id="61af2f50" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-54cb3af6 elementor-widget elementor-widget-html" data-id="54cb3af6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="tools_integration_item adobe-analytics"> <img decoding="async" src="/wp-content/uploads/2018/10/ado-an.svg" alt="Tealium" /></div></div></div></div></div></div><div class="elementor-element elementor-element-81f568 elementor-column elementor-col-25 elementor-inner-column" data-id="81f568" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bf590d9 elementor-widget elementor-widget-shortcode" data-id="bf590d9" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item oracle-bronto"> <img decoding="async" src="/wp-content/uploads/2018/10/ora-bron.png" alt="Oracle Bronto" class="retina_image"/></div></div></div></div></div></div></div><div class="elementor-element elementor-element-30b15a58 elementor-column elementor-col-25 elementor-inner-column" data-id="30b15a58" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1835a6f8 elementor-widget elementor-widget-shortcode" data-id="1835a6f8" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item google-analytics"> <img decoding="async" src="/wp-content/uploads/2018/10/goo-an.svg" alt="Google Analytics" /></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-20936bfe elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="20936bfe" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6f199c1a elementor-column elementor-col-100 elementor-inner-column" data-id="6f199c1a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4544aa57 elementor-widget elementor-widget-html" data-id="4544aa57" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <button class="arrow_animation animlink"> <a href="/integrations" class="channel_icons_link">Explore all Integrations</a> </button></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2dd610fa featured_resources elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2dd610fa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5df17238 elementor-column elementor-col-100 elementor-top-column" data-id="5df17238" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1b426411 featured_resources_title elementor-widget elementor-widget-heading" data-id="1b426411" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Resources to fuel your efforts</h2></div></div><section class="elementor-element elementor-element-16402620 featured_resources_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="16402620" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3514d4f9 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="3514d4f9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9fc9d40 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="9fc9d40" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/guides/personalization-at-scale/ "><img loading="lazy" decoding="async" width="344" height="166" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/research-personalization-at-scale.jpg" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/guides/personalization-at-scale/ "><div class="resources_cat guide">GUIDE</div>Perspectives on Personalization at Scale</a></h3><p class="elementor-image-box-description">Get answers to the most frequently asked questions about scaling personalization and discover perspectives from practitioners on the current and future states of personalization.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/guides/personalization-at-scale/" class="resources_item_link">READ GUIDE</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3dc348b6 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="3dc348b6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2771f840 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="2771f840" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/personalization-maturity/ "><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/research-maturity-ladder.png" class="attachment-full size-full" alt="Research Maturity Ladder background" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/personalization-maturity/ "><div class="resources_cat research">RESEARCH</div>Climbing the Personalization Maturity Ladder</a></h3><p class="elementor-image-box-description">Assess your ability to deliver superior customer experiences and benchmark your results with others in the media industry.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/personalization-maturity/" class="resources_item_link">READ RESEARCH</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-43b9a36b featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="43b9a36b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-532db927 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="532db927" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/blog/homepage-ab-testing-challenges/ "><img loading="lazy" decoding="async" width="344" height="166" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-ab-testing-challenges.jpg" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/blog/homepage-ab-testing-challenges/ "><div class="resources_cat blog">Blog</div>Challenges Publishers are Facing Today with A/B Testing</a></h3><p class="elementor-image-box-description">Here are 5 challenges publishers face when implementing out-of-the-box A/B testing solutions - and how to overcome them.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/blog/homepage-ab-testing-challenges/" class="resources_item_link">Read blog</a> </button></div></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a 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form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 2.187 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-27 10:24:20 -->
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