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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-121468" class="et_pb_post post-121468 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-agnostic article-tags-personalization-infrastructure article-function-leadership article-function-product-management article-type-tactical-guides"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">RFP Template for Personalization and Experience Optimization</h1><h2 class="article-excerpt">RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div><div class="article-author-title-text"> CMO, Dynamic Yield</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><div style="background: url(https://www.dynamicyield.com/wp-content/themes/Divi/images/enterprise/security-bg.svg) no-repeat 0 0; background-size: cover; background-color: white; margin: 2px -20px 50px -20px; padding: 60px;"><p>An <b>RFP (request for proposal)</b> is a call for additional or extra resources in an organizational setting. It typically provides <b>a comprehensive set of questions for your vendor to complete</b> that will enable your team to assess and compare your top vendors. An RFP is an official document and the reasons for the request have to be cited in as much detail as possible.</p><p><i>An RFP provides your organization with the opportunity to express its needs and find the firm best suited to execute them.</i></p><p>RFP writing can be a daunting and involved process. This is why we decided to provide you with a <b>free RFP Template for Personalization and Experience Optimization platforms</b> that can be used to select a final set of vendors that you will invite into your offices for an in-person or virtual interview and demonstration(s).</p></div><p>We have two RFP templates that you can choose from, depending on your industry.</p><p>Our <b>B2B and B2C RFP Template</b> been designed for B2B and B2C companies in Retail, Grocery, and Financial Services to select a <a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a> and <a href="https://www.dynamicyield.com/article/experience-optimization/">Experience Optimization</a> vendor that will enable their cross-functional teams to deliver more relevant digital interactions for their customers on any channel or device, whether in a commerce or non-commerce environment.</p><p>Our <strong>Restaurants RFP template</strong> has been designed for restaurants to select a Personalization and Experience Optimization vendor that will enable their cross-functional teams to deliver more relevant, contextual, and timely digital experiences for 100% of their customers (both known and unknown) on every channel, from the drive-thru to the mobile app.</p><p>Both templates are intended to provide a base set of questions to ask enterprise-class vendors as part of your company’s selection process. As you use these templates, please do add your own set of questions and/or modify the existing questions to ensure that your company and project-specific needs are addressed.</p><p><img fetchpriority="high" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/05/rfp-ttemplate-for-personalization.jpg" alt="Free RFP Template for Personalization and Experience Optimization Platforms" width="1590" height="845" class="aligncenter size-full wp-image-121473" /></p><div style="text-align: center; font-size: 12px; margin-top: -10px; padding-top: 0px; margin-bottom: 20px; color: #999;"><i>Download your free copy of the RFP Template for Personalization and Experience Optimization Platforms</i></div><div><b>Key sections of this RFP include:</b></div><ul><li>Vendor & RFP Information</li><li>Basic information about each vendor</li><li>An opportunity for your vendor to share their company’s background, core competencies, and competitive differentiators</li><li>Details regarding the program</li><li>General Requirements with filterability by channel – <em>Restaurants only</em></li><li>Pricing</li></ul><div style="border: 1px solid #eee;margin: 10px auto 0px auto;padding: 10px 115px 10px 10px;position: relative;text-align: left;text-transform: initial;width: 100%;border: 2px solid black;border-radius: 10px;box-sizing:border-box;"><div style="line-height: 1.3em; color: black;"><strong>RFP Template for Commerce and Finance</strong></div><div style="line-height: 1.5em;font-size: 12px; margin-top: -5px; color: #3c3c3c;"><em>Designed for eCommerce, Retail, Finance, and most other industries.</em></div><div><a href="https://www.dynamicyield.com/wp-content/uploads/2024/03/Personalization-and-Experience-Optimization-RFP-Template.xlsx" style="position: absolute;top: calc(50% - 15px); right: 10px;padding: 4px 15px;border-radius: 10px;border: none;background: #5204db;color: white;text-decoration:none;font-size:13px;line-height:22px;">Download</a></div></div><div style="border: 1px solid #eee;margin: 10px auto 20px auto;padding: 10px 115px 10px 10px;position: relative;text-align: left;text-transform: initial;width: 100%;border: 2px solid black;border-radius: 10px;box-sizing:border-box;"><div style="line-height: 1.3em; color: black;"><strong>RFP Template for Restaurants</strong></div><div style="line-height: 1.5em;font-size: 12px; margin-top: -5px; color: #3c3c3c;"><em>Designed for QSRs, gas and EV charging stations, and convenient stores.</em></div><div><a href="https://www.dynamicyield.com/wp-content/uploads/2024/03/Restaurant-RFP-Template-for-Personalization.xlsx" style="position: absolute;top: calc(50% - 15px); right: 10px;padding: 4px 15px;border-radius: 10px;border: none;background: #5204db;color: white;text-decoration:none;font-size:13px;line-height:22px;">Download</a></div></div><style>div#main-content::before {
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id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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