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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path d="M460.1990662,230.0995331C460.1990662,103.0190277,357.1800232,0,230.0995331,0S0,103.0190277,0,230.0995331C0,338.011261,74.2903519,428.5578003,174.5126801,453.4230957V300.4146423H127.064209v-70.3151093h47.4484711v-30.2983704c0-78.3184433,35.4433594-114.619339,112.3326569-114.619339c14.5774536,0,39.730896,2.8583221,50.020874,5.7166443v63.7409363c-5.4308167-0.5716553-14.8633118-0.8574677-26.58255-0.8574677c-37.7300415,0-52.3075867,14.2916718-52.3075867,51.4501038v24.8674927h75.158783l-12.9122009,70.3151093h-62.246582v158.0991821C371.9082336,444.7527161,460.1990662,347.742981,460.1990662,230.0995331z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Share on Linkedin" class="icon" onclick="window.open( 'https://www.linkedin.com/shareArticle?mini=true&url=' + encodeURIComponent(document.location.href)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Tweet" class="icon" onclick="window.open('https://twitter.com/intent/tweet?text=' + encodeURIComponent(document.title) + ':%20' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-26277" class="et_pb_post post-26277 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-customer-experience-management article-tags-personalization-within-the-organization article-function-bi-analytics article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-industry-research"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">9 Must-Read Books For Every eCommerce Professional</h1><h2 class="article-excerpt">Dynamic Yield presents the core curriculum for any professional in the business of creating better experiences for shoppers online.</h2><div class="article-authors lc-flex"></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>As the holiday season rolls around, I'm making three promises as a last-ditch effort to make Santa's nice list.</p><ul><li>I will call my grandparents more</li><li>I will stop drinking alcohol on Mondays and Tuesdays</li><li>I won't write any more dumb clickbait listicles</li></ul><p>Seriously, these types of posts are the kid leashes of content. Someone should write a script that automatically redirects any post that starts with a number <a href="https://www.youtube.com/watch?v=dQw4w9WgXcQ">here</a>.</p><p>However, I'll make a one-time exception to recommend this can't miss reading for any eCommerce professional. While these books don't explicitly speak about <a href="https://www.dynamicyield.com/personalization/">personalization</a>, conversion rate optimization or eCommerce strategy, they cover far more fundamental questions at the heart of commerce.</p><p>Think of these books as the core freshman year curriculum for anyone in the business of selling goods online.</p><p>1)<a href="https://www.barnesandnoble.com/w/the-everything-store-brad-stone/1114319314#/"> The Everything Store: Jeff Bezos and The Age of Amazon</a>, <strong>Brad Stone </strong><br><p>2)<a href="https://www.dynamicyield.com/guides/amazon/"> Unboxing Amazon’s secrets – The Chronicles of a Personalization Giant</a>, <strong>Dynamic yield </strong><br> The only <a href="https://www.dynamicyield.com/blog/amazon-book/">book about Amazon's personalization secrets</a>, designed to arm marketers with tips, strategies, and use cases necessary to start closing the gap.</p><p>3) <a href="https://www.barnesandnoble.com/w/hit-makers-derek-thompson/1125098401?ean=9781101980323#/">Hit Makers: The Science of Popularity in An Age of Distraction</a>, <strong>Derek Thompson</strong><br> Move over Gladwell, there's a new kid on the scene. Already the<a href="https://www.theatlantic.com/business/archive/2017/09/sears-predicts-amazon/540888/"> best eCommerce pundit in the business</a>, Thompson wades into the murky world of social psychology brilliantly in his debut book, the perfect airport read. Minor spoiler alert: data scientists have proven that (most) major pop music sucks.</p><p>4) <a href="https://www.barnesandnoble.com/w/delivering-happiness-tony-hsieh/1100830857?ean=9780446576222#/">Delivering Happiness, A Path to Profits, Happiness and Purpose</a>, <strong>Tony Hsieh</strong><br> Once upon a time, the idea of buying shoes online was downright unimaginable. Who would ever purchase such a visceral item without trying it on? From remaking the shoe industry to rebuilding Las Vegas, Tony Hsieh has consistently challenged the status quo and alongside Jeff Bezos, set the standard for customer centricity. His book, dripping with candor and wit, will challenge you to create better experiences for your shoppers.</p><p>5)<a href="https://www.barnesandnoble.com/w/moneyball-michael-lewis/1005525269?ean=9780393324815#/"> Moneyball: The Art of Winning An Unfair Game</a>, <strong>Michael Lewis </strong><br> eCommerce professionals competing against Amazon's insane economy of scale can draw inspiration from the feisty Oakland A's, a team known for challenging baseball's elite on a fifth of the budget. In Moneyball, Lewis details how Oakland GM Billy Beane torpedoed decades of conventional wisdom in baseball, focusing instead on hard statistics to evaluate data. For any retailer trying to truly adopt a data-driven culture, Moneyball is 101.</p><p>6) <a href="https://www.barnesandnoble.com/w/sapiens-yuval-noah-harari/1118611502?ean=9780062316097#/">Sapiens, A Brief History of Humankind</a>, <strong>Yuval Noah Harari</strong><br> You sell to humans, don't you?</p><p>7) <a href="https://www.barnesandnoble.com/w/nudge-richard-h-thaler/1102279101?ean=9780143115267#/">Nudge: Improving Decisions About Health, Wealth and Happiness</a>, <strong>Richard Thaler</strong><br> Thaler won the Nobel Prize in Economics for his research that shows shoppers to not quite be the paragons of reason we fancy ourselves as. The implications in retail are rampant and will help you optimize everything from in-store to displays to experiences in your mobile app.</p><p>8) <a href="https://www.barnesandnoble.com/w/team-of-rivals-doris-kearns-goodwin/1100184573?ean=9780743270755#/">Team of Rivals: The Political Genius of Abraham Lincoln</a>, <strong>Doris Kearns Goodwin </strong><br> Let's face it- a major part of being a catalyst for innovation is managing the inevitable politics that come with implementing change. Nobody has handled this better in history than Abraham Lincoln. Team of Rivals is an incredible look at the best people manager to walk the Earth and among the most significant pieces of American non-fiction.</p><p>9) <a href="https://www.barnesandnoble.com/w/thinking-fast-and-slow-daniel-kahneman/1100169801?ean=9780374533557#/">Thinking Fast and Slow</a>, <strong>Daniel Kahnemann</strong><br> To this date, this is the book I reference the most and we've made it essential reading for all employees of Dynamic Yield. Master your own thoughts and all else will follow.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/customer-experience-management/">Customer Experience Management</a><a href="https://www.dynamicyield.com/tags/personalization-within-the-organization/">Personalization within the Organization</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/the-enterprise-guide-to-ip-warning/">The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys</a><div class="article-sidebar-nav-author">Ravit Morales</div></li><li> <a href="https://www.dynamicyield.com/article/reconnect-your-customers-with-the-right-message-at-the-right-time/">Reconnect your customers with the right message at the right time</a><div class="article-sidebar-nav-author">Emily Roberts</div></li><li> <a href="https://www.dynamicyield.com/article/user-identification-for-personalization/">From Fragmentation to Connection: Mastering User Identification for Personalization</a><div class="article-sidebar-nav-author">Gina Walanga</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></section><div class="container"><div class="articles-related-wrapper"><h3>More articles related to this topic</h3><div class="lc-flex articles-related-block"><div class="article-related-big"><a href="https://www.dynamicyield.com/article/personalization-maturity-2026-top-takeaways/"><img src="https://www.dynamicyield.com/wp-content/uploads/2026/01/personalization-maturity-article-feature-795-320_DY.jpg" width="626" height="252" alt="" class="crp_thumb"><strong>Disruption redefines personalization: Why brands that accelerate maturity will win in 2026 and beyond</strong></a></div><div class="article-related-simple"></div></div></div><div class="articles-popular-wrapper"><h3>Most Popular in 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