Popular British menswear retailer drives a 9.7% uplift in revenue per user after optimizing the entire suit shopping journey
Uplift in revenue per user from optimizing the site navigation
increase in purchases by inserting recommendations on PDPs for paid search traffic
Introduction
Moss Bros., UK’s leading formalwear retailer, is an industry veteran. Founded in 1851, the company has over 130 stores as well as dedicated online sites for the United States, Ireland, and the UK, selling to customers all over the world. With a diverse customer base and versatile range of products, Moss Bros. sought to recreate the personal, tailored touch of its in-store experience for online shoppers. To pull this off, Moss Bros. teamed up with Dynamic Yield, using the powerful personalization technology to guide users to the perfect suit based on their distinct needs. After launching a number of experiments, the retailer was able to achieve several key business objectives, including a 9.7% uplift in revenue, a 5.4% increase in purchases, and a notable reduction in cart abandonment.
“Much like buying a suit, one of the most important factors of the online experience is how well it is tailored to the individual. We wanted to really take how personal traditional suit shopping is and recreate that for our eCommerce customers, and Dynamic Yield has provided us with the tools we need to match, fit, and meet their needs.”
Matthew Henton, Head of eCommerce
The Challenge
Moss Bros. is home to a variety of brands, offering menswear in every color, shape, and style, making it all the more important to deliver a tailored experience. To better match individual shoppers to the right products, Moss Bros. was in the market for a solution that would allow its team to:
- Easily experiment with and optimize the layout of the homepage
- Simplify and streamline the navigation experience
- Surface product recommendations on product detail pages
- Trigger exit-intent overlays to recover shoppers’ carts
That’s when Moss Bros. turned to Dynamic Yield’s intuitive personalization technology.
Execution
Personalized the homepage layout
One of the most valuable pieces of digital real estate, Moss Bros. wanted to maximize the impact of its homepage. The retailer launched a Multi-Touch Campaign (MTC) targeted at “Sales Shoppers,” which allowed its team to test 5 different banner elements under one experiment against a controlled version of the site, each highlighting a specific promotion, deal, or items at cost-efficient price points.
Then, using a separate experiment, Moss Bros. delivered products reflective of local weather conditions. The resulting top-to-bottom homepage personalization proved beneficial, positively influencing purchases among both audiences.
Reordered the site navigation to surface relevant product categories
With a vast product catalog, Moss Bros. recognized how important the navigation experience is to discovery. To better guide shoppers to the most relevant categories, the team experimented with another Multi-Touch Campaign, this time, optimizing the top menu. The first experience involved reordering and simplifying the categories included, while the second tested their naming conventions, for example, altering “Suits” vs. “Suits & Tailoring.” Both navigation optimizations within the MTC ultimately led to a 9.7% uplift in revenue per user.
Regular navigation bar with “Suits & Tailoring” menu option
Simplified navigation bar with “Suits”’ menu option
Tested product recommendations on PDPs to optimize pay-per-click traffic
Moss Bros. invests in Google Product Listing Ads (PLA) to drive traffic to its site. After analyzing the behavior of users from the pay-per-click (PPC) traffic stream, the team learned those who landed on product detail pages (PDPs) were bouncing at a fairly high rate. To encourage users to continue browsing, Moss Bros. used Dynamic Yield to insert recommendations above-the-fold. Measured against PDPs without recommendations for this same audience, the retailer witnessed a 5.4% increase in purchases.
Recommendations above-the-fold on PDPs for Google PLA traffic
Triggered an exit-intent popup to recover cart abandoners
The online shopping experience is highly fragmented, with visitors often abandoning a session due to interruptions or distractions. To help shoppers easily pick up where they left off, Moss Bros. triggered exit-intent popups on both desktop and mobile devices based on user behavior and time on page. The “Email me my bag” strategy prompts shoppers to submit their contact info – once shared, an email is sent with a link to restore all items from their cart, creating a seamless shopping experience.
“Email me my bag” overlay strategy on desktop
“Email me my bag” overlay on mobile
“Email me my bag” overlay strategy on desktop
“Email me my bag” overlay on mobile
The Key Takeaway
When shopping for menswear, details are everything, and sifting through endless brands, shapes, and styles can take the excitement out of any formal occasion. Realizing the key to matching users with the right suit meant tailoring the online experience, Moss Bros. enlisted Dynamic Yield to better reflect their needs. Upon launching a number of personalized experiences, including a cohesive Multi-Touch Campaign on the homepage, the team was able to generate impressive results, notably a 9.7% uplift in revenue per user and a 5.4% increase in purchases.
GET YOUR DEMO
You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.
<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "9.7% increase in revenue per user",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :moss-bros",
"pageURL": "https://www.dynamicyield.com/case-studies/moss-bros/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/case-studies/moss-bros/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/case-studies/moss-bros/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>Case Study: Moss Bros. suits the modern man through personalization</title><link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin/><link rel="preconnect" href="https://fonts.googleapis.com"/><style type="text/css">@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 400;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU36SjNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 500;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU3ISjNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 600;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU0kTTNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: italic;
font-weight: 700;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKWZrc3Hgbbcjq75U4uslyuy4kn0qNccR04_RUJeby2OU0dTTNNluI.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17uj8Q4iDgNK.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17ujww4iDgNK.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17ujLwkiDgNK.ttf) format('truetype');
}
@font-face {
font-family: 'Libre Baskerville';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://fonts.gstatic.com/s/librebaskerville/v24/kmKUZrc3Hgbbcjq75U4uslyuy4kn0olVQ-LglH6T17ujFgkiDgNK.ttf) format('truetype');
}
</style><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Learn how the popular British menswear retailer drove a 9.7% uplift in revenue per user after tailoring the suit shopping journey." /><link rel="canonical" href="https://www.dynamicyield.com/case-studies/moss-bros/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Case Study: Moss Bros. suits the modern man through personalization" /><meta property="og:description" content="Learn how the popular British menswear retailer drove a 9.7% uplift in revenue per user after tailoring the suit shopping journey." /><meta property="og:url" content="https://www.dynamicyield.com/case-studies/moss-bros/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2024-12-02T19:41:49+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2019/11/dy-mossbros-social-share.jpg" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/jpeg" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:image" content="https://www.dynamicyield.com/wp-content/uploads/2019/11/dy-mossbros-social-share.jpg" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="7 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/case-studies/moss-bros/","url":"https://www.dynamicyield.com/case-studies/moss-bros/","name":"Case Study: Moss Bros. suits the modern man through personalization","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"primaryImageOfPage":{"@id":"https://www.dynamicyield.com/case-studies/moss-bros/#primaryimage"},"image":{"@id":"https://www.dynamicyield.com/case-studies/moss-bros/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2023/02/Moss_case-study-thumbnails.jpg","datePublished":"2019-12-01T13:50:29+00:00","dateModified":"2024-12-02T19:41:49+00:00","description":"Learn how the popular British menswear retailer drove a 9.7% uplift in revenue per user after tailoring the suit shopping journey.","breadcrumb":{"@id":"https://www.dynamicyield.com/case-studies/moss-bros/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/case-studies/moss-bros/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/case-studies/moss-bros/#primaryimage","url":"https://www.dynamicyield.com/wp-content/uploads/2023/02/Moss_case-study-thumbnails.jpg","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2023/02/Moss_case-study-thumbnails.jpg","width":544,"height":671},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/case-studies/moss-bros/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Personalization Case Studies","item":"https://www.dynamicyield.com/case-studies/"},{"@type":"ListItem","position":3,"name":"9.7% increase in revenue per user"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020705' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-icons-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.6.2' type='text/css' media='all' /><link rel='stylesheet' id='elementor-animations-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-frontend-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-pro-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=2.10.0' type='text/css' media='all' /><link rel='stylesheet' id='font-awesome-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-global-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_12a32c87d5f3cd59de1889deefab8a86.css?ver=1727179740' type='text/css' media='all' /><link rel='stylesheet' id='elementor-post-112216-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_a0477043ba8182cddde5532809747ad9.css?ver=1723552451' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-embedded-reset-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='case-study-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f35dc1938fb9dafc8b4ac37170edc6e3.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/pages/112216" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=112216' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fcase-studies%2Fmoss-bros%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fcase-studies%2Fmoss-bros%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
var addEvent = function(evt, handler) {
if (window.addEventListener) {
document.addEventListener(evt, handler, false);
} else if (window.attachEvent) {
document.attachEvent('on' + evt, handler);
}
};
var removeEvent = function(evt, handler) {
if (window.removeEventListener) {
document.removeEventListener(evt, handler, false);
} else if (window.detachEvent) {
document.detachEvent('on' + evt, handler);
}
};
var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
var logHuman = function() {
if (window.wfLogHumanRan) { return; }
window.wfLogHumanRan = true;
var wfscr = document.createElement('script');
wfscr.type = 'text/javascript';
wfscr.async = true;
wfscr.src = url + '&r=' + Math.random();
(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
for (var i = 0; i < evts.length; i++) {
removeEvent(evts[i], logHuman);
}
};
for (var i = 0; i < evts.length; i++) {
addEvent(evts[i], logHuman);
}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=3ECF94BCEEFF37883B2789A0AAC8B6A9');</script>
<script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"page","pagePostType2":"single-page","pageCategory":["case-studies"],"pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"December 1, 2019","pagePostDateYear":"2019","pagePostDateMonth":"12","pagePostDateDay":"01","pagePostDateDayName":"Sunday","pagePostDateHour":"08","pagePostDateMinute":"50","pagePostDateIso":"2019-12-01T08:50:29-05:00","pagePostDateUnix":1575190229};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template-default page page-id-112216 page-child parent-pageid-6967 wp-featherlight-captions et_fixed_nav et_pb_pagebuilder_layout et_right_sidebar gecko et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-112216 default_header lp_case_studies moss-bros"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/case-studies/moss-bros/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-112216" class="post-112216 page type-page status-publish has-post-thumbnail hentry category-case-studies"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="112216" class="elementor elementor-112216" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-3a9afafa elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3a9afafa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1d0d5de elementor-column elementor-col-100 elementor-top-column" data-id="1d0d5de" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-189e331a elementor-widget elementor-widget-text-editor" data-id="189e331a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6a8c30b9 case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6a8c30b9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-26a360ca elementor-column elementor-col-100 elementor-top-column" data-id="26a360ca" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4444c908 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4444c908" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-5b37a3ca page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="5b37a3ca" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-68604af7 case_study_header_title bild elementor-widget elementor-widget-heading" data-id="68604af7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Moss Bros. suits the modern man through personalization</h1></div></div><div class="elementor-element elementor-element-461d2c66 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="461d2c66" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Popular British menswear retailer drives a 9.7% uplift in revenue per user after optimizing the entire suit shopping journey</div></div></div><div class="elementor-element elementor-element-3fabb334 download_the_pdf elementor-widget elementor-widget-html" data-id="3fabb334" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="https://www.dynamicyield.com/files/case-studies/moss-case-study.pdf"> Download the PDF <span class="dy-pulse"></span> </a> <span>* Email not necessary to download</span></div></div></div></div></div><div class="elementor-element elementor-element-3ed1e756 page_header_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3ed1e756" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-47096c9b elementor-widget elementor-widget-html" data-id="47096c9b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2023/02/Moss-headers.jpg" alt="Moss Bros header" class="ATF" width="391" height="393"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-d59da45 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="d59da45" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-a59f8fb elementor-column elementor-col-100 elementor-top-column" data-id="a59f8fb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-439e4a6 elementor-widget elementor-widget-shortcode" data-id="439e4a6" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="cs-ind-cap-wrap"><div class="cs-ind-cap-container"><div class="cs-ind-col"><div class="cs-ind-cap-heading">Industry</div><div> <a href="https://www.dynamicyield.com/ecommerce/"
title="Fashion & Apparel"
target="_blank">Fashion & Apparel</a></div></div><div class="cs-cap-col"><div class="cs-ind-cap-heading">Capability Used</div><div> <a href="https://www.dynamicyield.com/recommend/"
title="Recommend"
target="_blank">Recommend</a> <a href="https://www.dynamicyield.com/target/"
title="Target"
target="_blank">Target</a> <a href="https://www.dynamicyield.com/optimize/"
title="Optimize"
target="_blank">Optimize</a> <a href="https://www.dynamicyield.com/discover/"
title="Discover"
target="_blank">Discover</a></div></div></div></div><style>.cs-ind-cap-wrap {
background-color: #D8E8E5;
color: #022147;
padding-left: 25px;
padding-right: 25px;
}
.cs-ind-cap-container {
width: 100%;
max-width: 1120px;
margin-left: auto;
margin-right: auto;
display: flex;
flex-wrap: wrap;
align-items: flex-start;
}
.cs-ind-cap-heading {
color: #022147;
font-family: 'Mark for MC', sans-serif;
font-weight: 700;
}
.cs-ind-cap-container a {
color: #022147;
display: inline-flex;
line-height: 20px;
letter-spacing: 0.5px;
text-decoration: underline;
}
.cs-ind-cap-container a:hover {
color: #022147;
text-decoration: none;
}
.cs-ind-cap-container a:not(:last-child) {
margin-right: 10px;
}
@media only screen and (min-width: 768px) {
.cs-ind-cap-wrap {
padding: 30px 25px 37px;
}
.cs-ind-col {
width: 32%;
margin-right: 35px;
}
.cs-cap-col {
width: calc(68% - 35px);
}
.cs-ind-cap-heading {
font-size: 26px;
line-height: 46px;
margin-bottom: 5px;
}
.cs-ind-cap-container a {
font-size: 20px;
}
}
@media only screen and (max-width: 767px) {
.cs-ind-cap-wrap {
padding: 24px 60px;
}
.cs-ind-cap-container {
row-gap: 10px;
}
.cs-ind-col,
.cs-cap-col {
width: 100%;
}
.cs-ind-cap-heading {
font-size: 16px;
line-height: 1;
margin-bottom: 10px;
}
.cs-ind-cap-container a {
font-size: 12.4px;
}
}</style></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-550cf680 case_study_statistic_bar elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="550cf680" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3bbb0a0d elementor-column elementor-col-100 elementor-top-column" data-id="3bbb0a0d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-b8327cc statistic_bar_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="b8327cc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7d9d264c bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="7d9d264c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-236aa068 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="236aa068" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">9.7%</div></div></div><div class="elementor-element elementor-element-3cb4a685 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="3cb4a685" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Uplift in revenue per user </strong>from optimizing the site navigation</div></div></div></div></div></div><div class="elementor-element elementor-element-2860b602 bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="2860b602" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5834da24 statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="5834da24" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">5.4%</div></div></div><div class="elementor-element elementor-element-620ca2ba statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="620ca2ba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>increase in purchases</strong> by inserting recommendations on PDPs for paid search traffic</div></div></div></div></div></div><div class="elementor-element elementor-element-2536a2ae bild_statistic elementor-column elementor-col-33 elementor-inner-column" data-id="2536a2ae" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7a1d737 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7a1d737" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-01982f4 elementor-column elementor-col-100 elementor-top-column" data-id="01982f4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-0f50cef elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="0f50cef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-03180c0 elementor-column elementor-col-100 elementor-inner-column" data-id="03180c0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ca9e74b introduction_section_title elementor-widget elementor-widget-heading" data-id="ca9e74b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-744aa9e introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="744aa9e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><a href="https://www.moss.co.uk/" target="_blank" rel="noopener">Moss Bros.</a>, UK’s leading formalwear retailer, is an industry veteran. Founded in 1851, the company has over 130 stores as well as dedicated online sites for the United States, Ireland, and the UK, selling to customers all over the world. With a diverse customer base and versatile range of products, Moss Bros. sought to recreate the personal, tailored touch of its in-store experience for online shoppers. To pull this off, Moss Bros. teamed up with Dynamic Yield, using the powerful personalization technology to guide users to the perfect suit based on their distinct needs. After launching a number of experiments, the retailer was able to achieve several key business objectives, including a 9.7% uplift in revenue, a 5.4% increase in purchases, and a notable reduction in cart abandonment.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-4c76a933 padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4c76a933" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3d3388e elementor-column elementor-col-100 elementor-top-column" data-id="3d3388e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-2d693a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2d693a8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-713f0569 case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="713f0569" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b21d903 elementor-widget elementor-widget-html" data-id="2b21d903" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2019/11/mossbros-logo.svg" alt="Moss Bros logo" class="b-lazy" width="320" height="85"></div></div><div class="elementor-element elementor-element-432ae073 client_quote_text elementor-widget elementor-widget-text-editor" data-id="432ae073" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“Much like buying a suit, one of the most important factors of the online experience is how well it is tailored to the individual. We wanted to really take how personal traditional suit shopping is and recreate that for our eCommerce customers, and Dynamic Yield has provided us with the tools we need to match, fit, and meet their needs.”</div></div></div><div class="elementor-element elementor-element-3dca7bd5 client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="3dca7bd5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Matthew Henton, Head of eCommerce</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2ace76ea case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2ace76ea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2d380793 elementor-column elementor-col-100 elementor-top-column" data-id="2d380793" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-342612a3 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="342612a3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-42a51fe4 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="42a51fe4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-806134f elementor-widget elementor-widget-html" data-id="806134f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 588px) 100vw, 588px" alt="The Challenge section thumbnail" width="588" height="716" data-src="/wp-content/uploads/2019/11/mossbros-challenge.jpeg" /></div></div></div></div></div><div class="elementor-element elementor-element-2d31509e case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="2d31509e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-10bb723b challenge_title elementor-widget elementor-widget-heading" data-id="10bb723b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Challenge</h2></div></div><div class="elementor-element elementor-element-7083610d challenge_list elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor" data-id="7083610d" data-element_type="widget" data-settings="{"drop_cap":"yes"}" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><span style="font-weight: 400;">Moss Bros. is home to a variety of brands, offering menswear in every color, shape, and style, making it all the more important to deliver a tailored experience. To better match individual shoppers to the right products, Moss Bros. was in the market for a solution that would allow its team to: </span><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Easily experiment with and optimize the layout of the homepage </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Simplify and streamline the navigation experience</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Surface product recommendations on product detail pages </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Trigger exit-intent overlays to recover shoppers’ carts </span></li></ul> <span style="font-weight: 400;">That’s when Moss Bros. turned to Dynamic Yield’s intuitive personalization technology.</span></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-3ff28d0c case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3ff28d0c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-165dd4b3 elementor-column elementor-col-100 elementor-top-column" data-id="165dd4b3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c5aecc8 execution_title elementor-widget elementor-widget-heading" data-id="c5aecc8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Execution</h2></div></div><section class="elementor-element elementor-element-58552023 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="58552023" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-19e55ce6 elementor-column elementor-col-100 elementor-inner-column" data-id="19e55ce6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f44aa4d execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="f44aa4d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Personalized the homepage layout</div></div></div><div class="elementor-element elementor-element-532f2cec execution_text elementor-widget elementor-widget-text-editor" data-id="532f2cec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">One of the most valuable pieces of digital real estate, Moss Bros. wanted to maximize the impact of its homepage. The retailer launched a Multi-Touch Campaign (MTC) targeted at “Sales Shoppers,” which allowed its team to test 5 different banner elements under one experiment against a controlled version of the site, each highlighting a specific promotion, deal, or items at cost-efficient price points. <br><br> Then, using a separate experiment, Moss Bros. delivered products reflective of local weather conditions. The resulting top-to-bottom homepage personalization proved beneficial, positively influencing purchases among both audiences.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-0eafe9d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="0eafe9d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-d97aaca elementor-column elementor-col-50 elementor-inner-column" data-id="d97aaca" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8a405cb execution-image-caption elementor-widget elementor-widget-text-editor" data-id="8a405cb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Homepage Variation 1:</i></p></div></div></div><div class="elementor-element elementor-element-337a68c center elementor-widget elementor-widget-html" data-id="337a68c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-1.jpeg" /></div></div></div></div></div><div class="elementor-element elementor-element-b55d1c1 elementor-column elementor-col-50 elementor-inner-column" data-id="b55d1c1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-aeb3285 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="aeb3285" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Homepage Variation 2:</i></p></div></div></div><div class="elementor-element elementor-element-5c1f528 center elementor-widget elementor-widget-html" data-id="5c1f528" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-2.jpeg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5cc8c11 case_study_execution_row_1 bild_padding_top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5cc8c11" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4ff3f8a execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="4ff3f8a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-36337a8 execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="36337a8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Reordered the site navigation to surface relevant product categories</div></div></div><div class="elementor-element elementor-element-0e16b45 execution_text elementor-widget elementor-widget-text-editor" data-id="0e16b45" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">With a vast product catalog, Moss Bros. recognized how important the navigation experience is to discovery. To better guide shoppers to the most relevant categories, the team experimented with another Multi-Touch Campaign, this time, optimizing the top menu. The first experience involved reordering and simplifying the categories included, while the second tested their naming conventions, for example, altering “Suits” vs. “Suits & Tailoring.” Both navigation optimizations within the MTC ultimately led to a 9.7% uplift in revenue per user.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-71ab652 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="71ab652" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-8d73188 elementor-column elementor-col-100 elementor-inner-column" data-id="8d73188" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4781077 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="4781077" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Regular navigation bar with “Suits & Tailoring” menu option</i></p></div></div></div><div class="elementor-element elementor-element-bf3e18e elementor-widget elementor-widget-html" data-id="bf3e18e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-3.jpeg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-43fb114 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="43fb114" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-c5c187b elementor-column elementor-col-100 elementor-inner-column" data-id="c5c187b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b754326 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="b754326" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Simplified navigation bar with “Suits”’ menu option</i></p></div></div></div><div class="elementor-element elementor-element-ce74657 elementor-widget elementor-widget-html" data-id="ce74657" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-4.jpeg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-a1b82b3 case_study_execution_row_1 bild_padding_top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="a1b82b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-40bb15b execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="40bb15b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7e500d3 execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="7e500d3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Tested product recommendations on PDPs to optimize pay-per-click traffic</div></div></div><div class="elementor-element elementor-element-81be8f7 execution_text elementor-widget elementor-widget-text-editor" data-id="81be8f7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Moss Bros. invests in Google Product Listing Ads (PLA) to drive traffic to its site. After analyzing the behavior of users from the pay-per-click (PPC) traffic stream, the team learned those who landed on product detail pages (PDPs) were bouncing at a fairly high rate. To encourage users to continue browsing, Moss Bros. used Dynamic Yield to insert recommendations above-the-fold. Measured against PDPs without recommendations for this same audience, the retailer witnessed a 5.4% increase in purchases.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-418bdd6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="418bdd6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-ea26b50 elementor-column elementor-col-100 elementor-inner-column" data-id="ea26b50" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ac70320 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="ac70320" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>Recommendations above-the-fold on PDPs for Google PLA traffic</i></p></div></div></div><div class="elementor-element elementor-element-dc76153 elementor-widget elementor-widget-html" data-id="dc76153" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-5.jpeg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3843a01 case_study_execution_row_1 bild_padding_top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3843a01" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a9e0f63 elementor-column elementor-col-100 elementor-inner-column" data-id="a9e0f63" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-cd45076 execution_subtitle bild elementor-widget elementor-widget-text-editor" data-id="cd45076" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Triggered an exit-intent popup to recover cart abandoners</div></div></div><div class="elementor-element elementor-element-d913d6b execution_text elementor-widget elementor-widget-text-editor" data-id="d913d6b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">The online shopping experience is highly fragmented, with visitors often abandoning a session due to interruptions or distractions. To help shoppers easily pick up where they left off, Moss Bros. triggered exit-intent popups on both desktop and mobile devices based on user behavior and time on page. The “Email me my bag” strategy prompts shoppers to submit their contact info – once shared, an email is sent with a link to restore all items from their cart, creating a seamless shopping experience.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-611c11f elementor-section-content-middle case_study_execution_row_1 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="611c11f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-e22a64f elementor-column elementor-col-50 elementor-inner-column" data-id="e22a64f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-107b752 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="107b752" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>“Email me my bag” overlay strategy on desktop</i></p></div></div></div><div class="elementor-element elementor-element-18b787d exec-email-image elementor-widget elementor-widget-html" data-id="18b787d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-6.jpeg" /></div></div></div></div></div><div class="elementor-element elementor-element-0818cc0 elementor-column elementor-col-50 elementor-inner-column" data-id="0818cc0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f091afc execution-image-caption elementor-widget elementor-widget-text-editor" data-id="f091afc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>“Email me my bag” overlay on mobile</i></p></div></div></div><div class="elementor-element elementor-element-9e7992c exec-email-image elementor-widget elementor-widget-html" data-id="9e7992c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-7.jpeg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-89e4048 elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="89e4048" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-14dd3e1 elementor-column elementor-col-100 elementor-inner-column" data-id="14dd3e1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0544bf3 execution-image-caption elementor-widget elementor-widget-text-editor" data-id="0544bf3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>“Email me my bag” overlay strategy on desktop</i></p></div></div></div><div class="elementor-element elementor-element-add7bb7 exec-email-image elementor-widget elementor-widget-html" data-id="add7bb7" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-6.jpeg" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-44cd4bd elementor-section-content-middle case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="44cd4bd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4726fed elementor-column elementor-col-100 elementor-inner-column" data-id="4726fed" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-49e59dc execution-image-caption elementor-widget elementor-widget-text-editor" data-id="49e59dc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p style="text-align: center;"><i>“Email me my bag” overlay on mobile</i></p></div></div></div><div class="elementor-element elementor-element-ada2354 exec-email-image elementor-widget elementor-widget-html" data-id="ada2354" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" class="center retina_image attachment-large size-large b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" sizes="(max-width: 530px) 100vw, 530px" data-src="/wp-content/uploads/2019/11/mossbros-image-7.jpeg" /></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-805219b case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="805219b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2bd5e420 elementor-column elementor-col-100 elementor-top-column" data-id="2bd5e420" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-5cd62d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5cd62d26" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ed5d133 elementor-column elementor-col-100 elementor-inner-column" data-id="7ed5d133" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34f5d0ef takeaway_title elementor-widget elementor-widget-heading" data-id="34f5d0ef" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Key Takeaway</h2></div></div><div class="elementor-element elementor-element-c69363f takeaway_text elementor-widget elementor-widget-text-editor" data-id="c69363f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">When shopping for menswear, details are everything, and sifting through endless brands, shapes, and styles can take the excitement out of any formal occasion. Realizing the key to matching users with the right suit meant tailoring the online experience, Moss Bros. enlisted Dynamic Yield to better reflect their needs. Upon launching a number of personalized experiences, including a cohesive Multi-Touch Campaign on the homepage, the team was able to generate impressive results, notably a 9.7% uplift in revenue per user and a 5.4% increase in purchases.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-514abb1e get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="514abb1e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-a077dc4 elementor-column elementor-col-100 elementor-inner-column" data-id="a077dc4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d24a87b get_your_demo_title elementor-widget elementor-widget-heading" data-id="1d24a87b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR DEMO</h2></div></div><div class="elementor-element elementor-element-6f593240 elementor-widget elementor-widget-html" data-id="6f593240" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_3739"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 3739, function(form) {
dy_bind_adobe_mkto_events(form, 3739, "Case Study Get Demo Form");
});
MktoForms2.whenRendered(function(form){
setTimeout(function(){
let formVals = form.getValues();
console.log(formVals.Website);
if(formVals.Website != '') {
let websiteInput = form.getFormElem().find('#Website');
websiteInput.parent().addClass('active');
}
}, 1500);
})</script> <div class="form-privacy-link">You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the <a href="/privacy-notice/">Privacy Notice</a>. By clicking the button, you confirm that you have read and agree to the <a href="/tos/">Terms of Use</a>.</div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5da5a7e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5da5a7e6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-34d5f4ae elementor-column elementor-col-100 elementor-inner-column" data-id="34d5f4ae" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1c9139d3 elementor-widget elementor-widget-shortcode" data-id="1c9139d3" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="takeaway_links"><div class="animlink"> <a href="https://www.dynamicyield.com/case-studies/strategic-services/"><i class="fa fa-long-arrow-left" aria-hidden="true"></i> Previous Case Study</a></div><div class="animlink"> <a href="https://www.dynamicyield.com/case-studies/linio/">Next Case Study <i class="fa fa-long-arrow-right" aria-hidden="true"></i></a></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We’re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/case-studies/moss-bros/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020705" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020705" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"b06e7d0c21","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=2.9.9" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=2.10.0" id="elementor-sticky-js"></script> <script type="text/javascript" id="elementor-pro-frontend-js-before">var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","nonce":"6999c95898","i18n":{"toc_no_headings_found":"No headings were found on this page."},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"google":{"title":"Google+","has_counter":true},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"delicious":{"title":"Delicious"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"}},
"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=2.10.0" id="elementor-pro-frontend-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.2" id="jquery-ui-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/dialog/dialog.min.js?ver=4.7.6" id="elementor-dialog-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js?ver=4.0.2" id="elementor-waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/swiper/swiper.min.js?ver=5.3.6" id="swiper-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/share-link/share-link.min.js?ver=2.9.9" id="share-link-js"></script> <script type="text/javascript" id="elementor-frontend-js-before">var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","downloadImage":"Download image"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"version":"2.9.9","urls":{"assets":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor\/assets\/"},"settings":{"page":[],"general":{"elementor_lightbox_enable_counter":"yes","elementor_lightbox_enable_fullscreen":"yes","elementor_lightbox_enable_zoom":"yes","elementor_lightbox_enable_share":"yes","elementor_lightbox_title_src":"title","elementor_lightbox_description_src":"description"},"editorPreferences":[]},"post":{"id":112216,"title":"Case%20Study%3A%20Moss%20Bros.%20suits%20the%20modern%20man%20through%20personalization","excerpt":"Popular British menswear retailer optimized the entire suit shopping journey, driving a 9.7% uplift in revenue per user.","featuredImage":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2023\/02\/Moss_case-study-thumbnails.jpg"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=2.9.9" id="elementor-frontend-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>