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width="42.997px" height="37.802px" viewBox="0 0 42.997 37.802" enable-background="new 0 0 42.997 37.802" xml:space="preserve"> <g> <defs> <rect id="SVGID_1_" x="0" y="0" transform="matrix(1 0.0023 -0.0023 1 0.0443 -0.0502)" width="42.998" height="37.801"/> </defs> <clipPath id="SVGID_2_"> <use xlink:href="#SVGID_1_" overflow="visible"/> </clipPath> <path clip-path="url(#SVGID_2_)" d="M17.445,37.206c0.779,0.783,2.045,0.786,2.828,0.007c0.782-0.779,0.785-2.045,0.007-2.827
L6.569,20.61l34.424,0.08c1.104,0.003,2.002-0.891,2.005-1.995c0.002-1.104-0.892-2.002-1.996-2.005L7.09,16.611l13.262-13.2
c0.782-0.779,0.785-2.046,0.007-2.829c-0.391-0.39-0.901-0.587-1.413-0.588c-0.513-0.001-1.024,0.193-1.416,0.582L0.589,17.438
c-0.783,0.779-0.786,2.045-0.007,2.828L17.445,37.206z"/> </g> </svg> Previous Term <span>Search Filter</span> </a> <a href="/glossary/semantic-search" class="next"> Next Term <?xml version="1.0" encoding="utf-8"?> <!DOCTYPE svg PUBLIC "-//W3C//DTD SVG 1.1//EN" "http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
width="42.997px" height="37.802px" viewBox="0 0 42.997 37.802" enable-background="new 0 0 42.997 37.802" xml:space="preserve"> <g> <defs> <rect id="SVGID_1_" width="42.997" height="37.802"/> </defs> <clipPath id="SVGID_2_"> <use xlink:href="#SVGID_1_" overflow="visible"/> </clipPath> <path clip-path="url(#SVGID_2_)" d="M25.509,0.586c-0.781-0.781-2.047-0.781-2.828,0c-0.78,0.781-0.78,2.047,0,2.828l13.743,13.743
H2c-1.104,0-2,0.896-2,2s0.896,2,2,2h33.912l-13.231,13.23c-0.78,0.781-0.78,2.048,0,2.829c0.392,0.39,0.902,0.585,1.414,0.585
c0.513,0,1.023-0.195,1.414-0.585l16.902-16.902c0.781-0.781,0.781-2.047,0-2.829L25.509,0.586z"/> </g> </svg> <span>Semantic Search</span> </a></div></div></div><div class="container"><div id="content-area" class="clearfix"><article id="post-242867" class="et_pb_post post-242867 glossary type-glossary status-publish hentry"><div id="left-area"><div class="dc_single_header_meta meta"><div class="author-title"><span
class="lightgrey">By </span> <a href="https://www.dynamicyield.com/blog/author/rafa/" title="Posts by Rafael Ángel Becerra Ruiz" rel="author">Rafael Ángel Becerra Ruiz</a></div><div class="single_top_comments_count"> <span class="cats_separator"> • </span><a
href="#disqus_thread">Start a discussion</a></div><div class="header_meta_date">Sep 29, 2025</div></div><div class="entry-content"><p>Search ranking optimization refers to the process of improving how products are ordered and displayed in search results on an eCommerce platform. The goal is to ensure that the most relevant, engaging and commercially valuable products appear at the top of the results, increasing the likelihood of user interaction and conversion.</p><p>Unlike traditional keyword matching, modern search ranking optimization incorporates behavioral signals, product metadata, business logic and machine learning to deliver dynamic, personalized results.</p><p>Effective ranking is critical to product discovery. Poorly ranked results can lead to:</p><ul><li>Low click-through rates</li><li>High bounce rates</li><li>Missed revenue opportunities</li><li>Frustrated users</li></ul><p>Optimized ranking ensures that users find what they are looking for quickly, while also surfacing products that align with business goals such as inventory turnover, margin protection or promotional priorities.</p><h2>How It Works</h2><h3>Relevance Scoring</h3><p>Each product is assigned a relevance score based on:</p><ul><li>Query match quality (exact, partial, semantic)</li><li>Product attributes (e.g. color, size, brand)</li><li>User behavior (clicks, views, purchases)</li><li>Contextual signals (device, location, time of day)</li></ul><p>These scores are calculated in real time and used to rank products dynamically.</p><h3>Behavioral Signals</h3><p>User interactions are tracked and fed into the ranking engine. For example:</p><ul><li>Products with high click-through rates may be promoted</li><li>Items frequently ignored may be demoted</li><li>Personalized signals such as affinity profiles influence individual rankings</li></ul><p>This creates a feedback loop that continuously improves relevance.</p><h3>Business Logic Integration</h3><p>Retailers can define custom rules to influence ranking, such as:</p><ul><li>Boosting high-margin or seasonal products</li><li>Suppressing items with high return rates</li><li>Prioritizing in-stock or fast-shipping items</li></ul><p>These rules are layered on top of relevance scoring to balance user experience with commercial strategy.</p><h3>Machine Learning Models</h3><p>Advanced platforms use machine learning to:</p><ul><li>Predict which products are most likely to convert</li><li>Identify patterns in user behavior</li><li>Optimize ranking algorithms over time</li></ul><p>Models are trained on historical data and updated continuously to reflect changing trends.</p><h3>Semantic and Visual Intelligence</h3><p>Semantic search interprets user intent beyond keywords, while visual search matches image inputs to product features. Both contribute to more accurate ranking by understanding what the user truly wants.</p><h3>Technical Architecture</h3><ul><li><strong>Search Index</strong>: Stores product data and metadata for fast retrieval</li><li><strong>Ranking Engine</strong>: Calculates relevance and applies business rules</li><li><strong>Analytics Layer</strong>: Monitors performance and feeds insights back into the system</li><li><strong>Personalization Engine</strong>: Adjusts rankings based on user profiles and session data</li><li><strong>API Layer</strong>: Enables integration with front-end components and external systems</li></ul><p> </p><p> </p><div style="clear: both;"></div></div></article></div></div></div><div class="glossaryatoz" style="background: white;"><div class="container"><div style="margin-top: 45px; margin-bottom: 45px;"><h3 class="crp_related">Navigate between the letters to explore additional glossary terms:</h3><div class="glossary-atoz-wrapper"><ul class="glossary-menu-atoz"><li class="glossary-menu-item atoz-menu-a atoz-clickable atozmenu-off" title="Terms: 14" data-alpha="a"><a href="#a">A</a></li><li class="glossary-menu-item atoz-menu-b atoz-clickable atozmenu-off" title="Terms: 6" data-alpha="b"><a href="#b">B</a></li><li class="glossary-menu-item atoz-menu-c atoz-clickable atozmenu-off" title="Terms: 30" data-alpha="c"><a href="#c">C</a></li><li class="glossary-menu-item atoz-menu-d atoz-clickable atozmenu-off" title="Terms: 5" data-alpha="d"><a href="#d">D</a></li><li class="glossary-menu-item atoz-menu-e atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="e"><a href="#e">E</a></li><li class="glossary-menu-item atoz-menu-f atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="f"><a href="#f">F</a></li><li class="glossary-menu-item atoz-menu-g atoz-clickable atozmenu-off" title="Terms: 6" data-alpha="g"><a href="#g">G</a></li><li class="glossary-menu-item atoz-menu-h atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="h"><a href="#h">H</a></li><li class="glossary-menu-item atoz-menu-i atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="i"><a href="#i">I</a></li><li class="glossary-menu-item atoz-menu-k atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="k"><a href="#k">K</a></li><li class="glossary-menu-item atoz-menu-l atoz-clickable atozmenu-off" title="Terms: 4" data-alpha="l"><a href="#l">L</a></li><li class="glossary-menu-item atoz-menu-m atoz-clickable atozmenu-off" title="Terms: 8" data-alpha="m"><a href="#m">M</a></li><li class="glossary-menu-item atoz-menu-n atoz-clickable atozmenu-off" title="Terms: 3" data-alpha="n"><a href="#n">N</a></li><li class="glossary-menu-item atoz-menu-o atoz-clickable atozmenu-off" title="Terms: 3" data-alpha="o"><a href="#o">O</a></li><li class="glossary-menu-item atoz-menu-p atoz-clickable atozmenu-off" title="Terms: 15" data-alpha="p"><a href="#p">P</a></li><li class="glossary-menu-item atoz-menu-r atoz-clickable atozmenu-off" title="Terms: 8" data-alpha="r"><a href="#r">R</a></li><li class="glossary-menu-item atoz-menu-s atoz-clickable atozmenu-off" title="Terms: 14" data-alpha="s"><a href="#s">S</a></li><li class="glossary-menu-item atoz-menu-t atoz-clickable atozmenu-off" title="Terms: 2" data-alpha="t"><a href="#t">T</a></li><li class="glossary-menu-item atoz-menu-u atoz-clickable atozmenu-off" title="Terms: 4" data-alpha="u"><a href="#u">U</a></li><li class="glossary-menu-item atoz-menu-v atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="v"><a href="#v">V</a></li><li class="glossary-menu-item atoz-menu-w atoz-clickable atozmenu-off" title="Terms: 1" data-alpha="w"><a href="#w">W</a></li></ul><div style="clear: both;"></div><div class="wpg-please-select"><p>Please select from the menu above</p></div><div style="clear: both;"></div><div class="glossary-atoz-wrapper"><ul class="glossary-atoz glossary-atoz-a atozitems-off"><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/aa-testing/" title="A/A Testing" >A/A Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/ab-testing/" title="A/B Testing" >A/B Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/abn-testing/" title="A/B/n Testing" >A/B/n Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/fold/" title="Above The Fold" >Above The Fold</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/accordion-checkout/" title="Accordion Checkout" >Accordion Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/affinity-based-recommendations/" title="Affinity-Based Recommendations" >Affinity-Based Recommendations</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/amazonization/" title="Amazonization" >Amazonization</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/api/" title="API" >API</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/appnexus/" title="AppNexus" >AppNexus</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/artificial-intelligence-marketing/" title="Artificial Intelligence Marketing (AIM)" >Artificial Intelligence Marketing (AIM)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/asynchronous-javascript/" title="Asynchronous JavaScript" >Asynchronous JavaScript</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/audience-segmentation/" title="Audience Segmentation" >Audience Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-order-value/" title="Average Order Value (AOV)" >Average Order Value (AOV)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-revenue-per-user/" title="Average Revenue Per User (ARPU)" >Average Revenue Per User (ARPU)</a><br></li></ul><ul class="glossary-atoz glossary-atoz-b atozitems-off"><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bayesian-hypothesis-testing/" title="Bayesian Hypothesis Testing" >Bayesian Hypothesis Testing</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-segmentation/" title="Behavioral Segmentation" >Behavioral Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-targeting/" title="Behavioral Targeting" >Behavioral Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/below-the-fold/" title="Below the Fold" >Below the Fold</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bought-together-recommendation-strategy/" title="Bought Together Recommendation Strategy" >Bought Together Recommendation Strategy</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bounce-rate/" title="Bounce Rate" >Bounce Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-c atozitems-off"><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cta/" title="Call to Action (CTA)" >Call to Action (CTA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/channel-prioritization/" title="Channel Prioritization" >Channel Prioritization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/ctr/" title="Click-through Rate (CTR)" >Click-through Rate (CTR)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cohort-analysis/" title="Cohort Analysis" >Cohort Analysis</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conclusive-results/" title="Conclusive Results" >Conclusive Results</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/consistent-message/" title="Consistent Message" >Consistent Message</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cdn/" title="Content Delivery Network (CDN)" >Content Delivery Network (CDN)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/contextual-bandit/" title="Contextual Bandit" >Contextual Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/continuous-optimization/" title="Continuous Optimization" >Continuous Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/control-group/" title="Control Group" >Control Group</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion/" title="Conversion" >Conversion</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-attribution/" title="Conversion Attribution" >Conversion Attribution</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-funnel/" title="Conversion Funnel" >Conversion Funnel</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-rate/" title="Conversion Rate" >Conversion Rate</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-optimization/" title="Conversion Rate Optimization" >Conversion Rate Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cookieless-personalization/" title="Cookieless Personalization" >Cookieless Personalization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cost-goods-sold-cogs/" title="Cost of goods sold (COGS)" >Cost of goods sold (COGS)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpa/" title="Cost Per Action Advertising (CPA)" >Cost Per Action Advertising (CPA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpc/" title="Cost Per Click Advertising (CPC)" >Cost Per Click Advertising (CPC)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpm/" title="Cost Per Mille Advertising (CPM)" >Cost Per Mille Advertising (CPM)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-onboarding/" title="CRM Onboarding" >CRM Onboarding</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition/" title="Customer Acquisition" >Customer Acquisition</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition-cost/" title="Customer Acquisition Cost" >Customer Acquisition Cost</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-affinity/" title="Customer Affinity" >Customer Affinity</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-data-platform-cdp/" title="Customer Data Platform (CDP)" >Customer Data Platform (CDP)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-experience-management/" title="Customer Experience Management" >Customer Experience Management</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-journey/" title="Customer Journey" >Customer Journey</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-lifetime-value/" title="Customer Lifetime Value (CLV)" >Customer Lifetime Value (CLV)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-platform-definition/" title="Customer Relationship Management Platform (CRM Platform)" >Customer Relationship Management Platform (CRM Platform)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-satisfaction-csat-score/" title="Customer satisfaction (CSAT) score" >Customer satisfaction (CSAT) score</a><br></li></ul><ul class="glossary-atoz glossary-atoz-d atozitems-off"><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-activation/" title="Data Activation" >Data Activation</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-management-platform/" title="Data Management Platform" >Data Management Platform</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/destination-url/" title="Destination URL" >Destination URL</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/digital-body-language/" title="Digital Body Language" >Digital Body Language</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/dynamic-ads/" title="Dynamic Ads" >Dynamic Ads</a><br></li></ul><ul class="glossary-atoz glossary-atoz-e atozitems-off"><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/email-service-provider/" title="Email Service Provider (ESP)" >Email Service Provider (ESP)</a><br></li><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/exit-rate/" title="Exit Rate" >Exit Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-f atozitems-off"><li class="glossary-item atoz-li atoz-li-f"><a href="https://www.dynamicyield.com/glossary/faceted-search/" title="Faceted Search" >Faceted Search</a><br></li></ul><ul class="glossary-atoz glossary-atoz-g atozitems-off"><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gartner-magic-quadrant-personalization/" title="Gartner Magic Quadrant for Personalization Engines" >Gartner Magic Quadrant for Personalization Engines</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gdpr/" title="GDPR" >GDPR</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/geo-targeting/" title="Geo Targeting" >Geo Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/goal/" title="Goal" >Goal</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-merchandise-value/" title="Gross Merchandise Value (GMV)" >Gross Merchandise Value (GMV)</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-profit/" title="Gross Profit" >Gross Profit</a><br></li></ul><ul class="glossary-atoz glossary-atoz-h atozitems-off"><li class="glossary-item atoz-li atoz-li-h"><a href="https://www.dynamicyield.com/glossary/hypothesis-testing/" title="Hypothesis Testing" >Hypothesis Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-i atozitems-off"><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/impression/" title="Impression" >Impression</a><br></li><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/ip-address/" title="IP Address" >IP Address</a><br></li></ul><ul class="glossary-atoz glossary-atoz-k atozitems-off"><li class="glossary-item atoz-li atoz-li-k"><a href="https://www.dynamicyield.com/glossary/kiss-principle/" title="KISS Principle" >KISS Principle</a><br></li></ul><ul class="glossary-atoz glossary-atoz-l atozitems-off"><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page/" title="Landing Page" >Landing Page</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page-optimization/" title="Landing Page Optimization" >Landing Page Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-generation/" title="Lead Generation" >Lead Generation</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-nurturing/" title="Lead Nurturing" >Lead Nurturing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-m atozitems-off"><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/machine-learning/" title="Machine Learning" >Machine Learning</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/macro-segmentation/" title="Macro Segmentation" >Macro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/marketing-acceleration-platform/" title="Marketing Acceleration Platform" >Marketing Acceleration Platform</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/micro-segmentation/" title="Micro Segmentation" >Micro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/minimum-viable-product/" title="Minimum Viable Product" >Minimum Viable Product</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-armed-bandit/" title="Multi-Armed Bandit" >Multi-Armed Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-step-checkout/" title="Multi-Step Checkout" >Multi-Step Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multivariate-testing/" title="Multivariate Testing" >Multivariate Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-n atozitems-off"><li class="glossary-item atoz-li atoz-li-n"><a href="https://www.dynamicyield.com/glossary/net-promoter-score-nps/" title="Net Promoter Score (NPS)" >Net Promoter Score (NPS)</a><br></li><li class="glossary-item atoz-li atoz-li-n"><a href="https://www.dynamicyield.com/glossary/next-best-action-marketing/" title="Next Best Action Marketing" >Next Best Action Marketing</a><br></li><li class="glossary-item atoz-li atoz-li-n"><a href="https://www.dynamicyield.com/glossary/non-conclusive-results/" title="Non-conclusive Results" >Non-conclusive Results</a><br></li></ul><ul class="glossary-atoz glossary-atoz-o atozitems-off"><li class="glossary-item atoz-li atoz-li-o"><a href="https://www.dynamicyield.com/glossary/omnichannel-retailing/" title="Omnichannel Retailing" >Omnichannel Retailing</a><br></li><li class="glossary-item atoz-li atoz-li-o"><a href="https://www.dynamicyield.com/glossary/one-step-checkout/" title="One-step checkout" >One-step checkout</a><br></li><li class="glossary-item atoz-li atoz-li-o"><a href="https://www.dynamicyield.com/glossary/open-time-email-product-recommendations/" title="Open-Time Email Product Recommendations" >Open-Time 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title="Predictive Targeting" >Predictive Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/probability-to-be-best/" title="Probability to Be Best" >Probability to Be Best</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/product-detail-page/" title="Product Detail Page (PDP)" >Product Detail Page (PDP)</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/product-listing-pages-plps/" title="Product Listing Pages (PLPs)" >Product Listing Pages (PLPs)</a><br></li><li class="glossary-item atoz-li atoz-li-p"><a href="https://www.dynamicyield.com/glossary/promotional-email-blast/" title="Promotional Email Blast" >Promotional Email Blast</a><br></li></ul><ul class="glossary-atoz glossary-atoz-r atozitems-off"><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/real-impressions/" title="Real Impression" >Real Impression</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/real-time-adaptation-and-dynamic-optimization/" title="Real-Time Adaptation and Dynamic Optimization" >Real-Time Adaptation and Dynamic Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/real-time-interaction-management/" title="Real-Time Interaction Management" >Real-Time Interaction Management</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/recommendation-engine/" title="Recommendation Engine" >Recommendation Engine</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/remarketing/" title="Remarketing" >Remarketing</a><br></li><li class="glossary-item atoz-li atoz-li-r"><a href="https://www.dynamicyield.com/glossary/replatforming/" title="Replatforming" >Replatforming</a><br></li><li 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href="https://www.dynamicyield.com/glossary/semantic-search/" title="Semantic Search" >Semantic Search</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/send-time-optimization/" title="Send-Time Optimization" >Send-Time Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/shopping-cart-abandonment/" title="Shopping Cart Abandonment" >Shopping Cart Abandonment</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/side-door-traffic/" title="Side Door Traffic" >Side Door Traffic</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/single-page-applications/" title="Single Page Applications" >Single Page Applications</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/social-proof/" title="Social Proof" >Social Proof</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/statistical-significance/" title="Statistical Significance" >Statistical Significance</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/super-cookies/" title="Super Cookies" >Super Cookies</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/synchronous-javascript/" title="Synchronous JavaScript" >Synchronous JavaScript</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/systems-of-engagement/" title="Systems of Engagement (SoE)" >Systems of Engagement (SoE)</a><br></li><li class="glossary-item atoz-li atoz-li-s"><a href="https://www.dynamicyield.com/glossary/systems-of-insight/" title="Systems of Insight (SoI)" >Systems of Insight (SoI)</a><br></li></ul><ul class="glossary-atoz glossary-atoz-t atozitems-off"><li 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form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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