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data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-1c45b4dd ATF header-cs-image elementor-widget elementor-widget-image" data-id="1c45b4dd" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="277" height="391" src="https://www.dynamicyield.com/wp-content/uploads/2019/11/maturity-report-gaming.png" class="elementor-animation-float attachment-full size-full" alt="maturity report gaming cover" /></div></div></div><div class="elementor-element elementor-element-74574415 elementor-widget elementor-widget-spacer" data-id="74574415" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-71c67f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="71c67f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7953a91 elementor-column elementor-col-100 elementor-top-column" data-id="7953a91" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-25f90f87 elementor-reverse-mobile register-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="25f90f87" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6315f2fa elementor-column elementor-col-33 elementor-inner-column" data-id="6315f2fa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3db33c95 elementor-widget elementor-widget-text-editor" data-id="3db33c95" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">To understand the current state of personalization maturity, every year, Dynamic Yield surveys marketers and executives from cross-functional roles within the iGaming services industry in AMER, EMEA, and APAC to better understand the degree to which companies feel as though they are personalizing experiences for customers. </span></p><p><span style="font-weight: 400;">This report includes the responses of participants from 2018-19 – it is broken down to provide both global and regional benchmarks for comparison.</span></p><p><span style="font-weight: 400;">Measured against eight signals of personalization, organizations were ranked and benchmarked according to four levels of personalization: absent, basic, advanced, and pioneer.</span></p><p><b>Key findings</b><span style="font-weight: 400;">:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Globally, organizations share a belief in the value of personalization, with the majority in every region recognizing the long-term benefits associated with tailoring experiences.</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">iGaming companies struggle to truly personalize experiences, with most reporting anecdotal success stories about incremental improvements. </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Small, channel-specific teams represent the norm, leaving iGaming companies lusting for more centralized efforts to help them execute campaigns across channels.</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Across regions, companies have access to data, but acting on it in requires time and ad-hoc resources, limiting their ability to make data-driven decisions. </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">For the majority of companies, personalization is not yet fully integrated within the tech stack, a necessity for delivering a holistic player experience. </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">While the industry’s level of personalization maturity globally is Basic, EMEA was found Advanced in its efforts, with the region making greater investments in data, technology, and teams than AMER and APAC.</span></li></ul><p><span style="font-weight: 400;">Get your free copy of this research.</span></p><p><span style="font-weight: 400;">Interested in discovering your company’s personalization maturity level? </span><a href="https://www.dynamicyield.com/personalization-maturity-survey/?utm_source=Maturity-Research-iGaming-2019&utm_medium=reportlandingpage"><span style="font-weight: 400;">Take the survey</span></a><span style="font-weight: 400;">, yourself and find out how to level up your efforts. </span></p></div></div></div></div></div></div><div class="elementor-element elementor-element-6661dc6b elementor-column elementor-col-33 elementor-inner-column" data-id="6661dc6b" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div><div class="elementor-element elementor-element-796819cf floating-register-form elementor-column elementor-col-33 elementor-inner-column" data-id="796819cf" data-element_type="column" data-settings="{"background_background":"classic"}"><div 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var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <link rel="stylesheet" href="https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_45c3db82e7864d2bcceeef248c27ac15.css" " type="text/css" media="all"><link rel="stylesheet" href="//netdna.bootstrapcdn.com/font-awesome/4.3.0/css/font-awesome.min.css" " type="text/css" media="all"><style>#footer-top{display:none;}
.fb { background-color: #306199; }
.fb:hover { background-color: #244872; }
.gp { background-color: #e93f2e; }
.gp:hover { background-color: #ce2616; }
.linkedin { background-color: #007bb6; }
.linkedin:hover { background-color: #005983; }
.twitter { background-color: #26c4f1; }
.twitter:hover { background-color: #0eaad6; }</style> <script>function repositionForm(){
windowWidth = window.innerWidth;
formColumn = jQuery('.lp_201602_content_row .et_pb_column.et_pb_column_1_3');
formHeight = formColumn.height();
contentColumn = jQuery('.lp_201602_content');
if(windowWidth < 768){
formColumn.css({position:"absolute"});
contentColumn.css({marginTop: formHeight + 30})
} else {
formColumn.css({position:"inherit"});
contentColumn.css({marginTop: "0"})
}
}
jQuery(window).load(function(){
repositionForm();
});
jQuery(window).resize(function(){
repositionForm();
});</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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