<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "Personalization = Data in Action",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :personalization-equals-data-action",
"pageURL": "https://www.dynamicyield.com/talks/personalization-equals-data-action/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/talks/personalization-equals-data-action/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/talks/personalization-equals-data-action/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>Webinar: Personalization = Data in Action</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="How to get data-driven and build a proper tech foundation to win big with personalization." /><link rel="canonical" href="https://www.dynamicyield.com/talks/personalization-equals-data-action/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Webinar: Personalization = Data in Action" /><meta property="og:description" content="How to get data-driven and build a proper tech foundation to win big with personalization." /><meta property="og:url" content="https://www.dynamicyield.com/talks/personalization-equals-data-action/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2023-02-28T14:55:58+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2018/06/webinar-leroi.png" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:image" content="https://www.dynamicyield.com/wp-content/uploads/2018/06/webinar-leroi.png" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="1 minute" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Dynamic Yield Marketing" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/talks/personalization-equals-data-action/","url":"https://www.dynamicyield.com/talks/personalization-equals-data-action/","name":"Webinar: Personalization = Data in Action","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"datePublished":"2018-06-26T14:42:52+00:00","dateModified":"2023-02-28T14:55:58+00:00","description":"How to get data-driven and build a proper tech foundation to win big with personalization.","breadcrumb":{"@id":"https://www.dynamicyield.com/talks/personalization-equals-data-action/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/talks/personalization-equals-data-action/"]}]},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/talks/personalization-equals-data-action/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Webinars","item":"https://www.dynamicyield.com/talks/"},{"@type":"ListItem","position":3,"name":"Personalization = Data in Action"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020653' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-icons-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.6.2' type='text/css' media='all' /><link rel='stylesheet' id='elementor-animations-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-frontend-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-pro-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=2.10.0' type='text/css' media='all' /><link rel='stylesheet' id='font-awesome-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-global-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_12a32c87d5f3cd59de1889deefab8a86.css?ver=1727179740' type='text/css' media='all' /><link rel='stylesheet' id='elementor-post-33623-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4524521872086730ef637f17be169e0a.css?ver=1674544892' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='webinar-lp-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f81c8e13ccdefa8393b17dcd7047bb3e.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/pages/33623" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=33623' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Ftalks%2Fpersonalization-equals-data-action%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Ftalks%2Fpersonalization-equals-data-action%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
var addEvent = function(evt, handler) {
if (window.addEventListener) {
document.addEventListener(evt, handler, false);
} else if (window.attachEvent) {
document.attachEvent('on' + evt, handler);
}
};
var removeEvent = function(evt, handler) {
if (window.removeEventListener) {
document.removeEventListener(evt, handler, false);
} else if (window.detachEvent) {
document.detachEvent('on' + evt, handler);
}
};
var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
var logHuman = function() {
if (window.wfLogHumanRan) { return; }
window.wfLogHumanRan = true;
var wfscr = document.createElement('script');
wfscr.type = 'text/javascript';
wfscr.async = true;
wfscr.src = url + '&r=' + Math.random();
(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
for (var i = 0; i < evts.length; i++) {
removeEvent(evts[i], logHuman);
}
};
for (var i = 0; i < evts.length; i++) {
addEvent(evts[i], logHuman);
}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=DFE388ACBA99AF952D4D663E4EB6DE7C');</script>
<script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"page","pagePostType2":"single-page","pageCategory":["webinars"],"pagePostAuthor":"Dynamic Yield Marketing","pagePostDate":"June 26, 2018","pagePostDateYear":"2018","pagePostDateMonth":"06","pagePostDateDay":"26","pagePostDateDayName":"Tuesday","pagePostDateHour":"10","pagePostDateMinute":"42","pagePostDateIso":"2018-06-26T10:42:52-04:00","pagePostDateUnix":1530009772};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-33623 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav et_pb_pagebuilder_layout et_right_sidebar gecko et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-33623 default_header lp_201602"><div id="page-container"><div id="main-content"><article id="post-33623" class="post-33623 page type-page status-publish hentry category-webinars"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="33623" class="elementor elementor-33623" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-a1d574a webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="a1d574a" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-61f6d164 elementor-column elementor-col-100 elementor-top-column" data-id="61f6d164" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-77fb6cb3 header_logo elementor-widget elementor-widget-html" data-id="77fb6cb3" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-63fbb33b header_title elementor-widget elementor-widget-text-editor" data-id="63fbb33b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>Personalization = Data in Action: Achieving Customer-Centricity Through Digital Intelligence</h1></div></div></div><div class="elementor-element elementor-element-41609e51 header_sub_title elementor-widget elementor-widget-text-editor" data-id="41609e51" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h2>Currently available on demand</h2></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3e08ae87 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="3e08ae87" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3e3d9143 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="3e3d9143" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-4ac35509 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4ac35509" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-53c433dc main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="53c433dc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2240722d elementor-widget elementor-widget-heading" data-id="2240722d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Webinar</h2></div></div><div class="elementor-element elementor-element-782887aa elementor-widget elementor-widget-text-editor" data-id="782887aa" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">In this webinar, Join Dynamic Yield + LeROI Consulting for an exclusive look at how to get data-driven and build a proper technology foundation so your team can hit the ground running and win big with personalization.</div></div></div><div class="elementor-element elementor-element-2bee911 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="2bee911" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Tune in to learn:</strong><ul><li>Benefits of a solid data strategy to the marketing org</li><li>Foundations of an experimentation-centric team</li><li>Examples of the power of data on personalizing experiences</li><li>The challenges of customer-centric marketing</li><li>How to manage technology for orchestration across touchpoints</li></ul></div></div></div></div></div></div><div class="elementor-element elementor-element-5d4dfe51 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="5d4dfe51" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-201a0c15 elementor-widget elementor-widget-heading" data-id="201a0c15" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Speakers</h2></div></div><div class="elementor-element elementor-element-51f791d4 elementor-widget elementor-widget-html" data-id="51f791d4" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2018/06/marc-thumbnail.png" alt="Marc Preusche, Founder and Managing Director, LeROI Consulting & Intelligence" /></span><p><strong>Marc Preusche, Founder and Managing Director, LeROI Consulting & Intelligence</strong></p></div></div></div><div class="elementor-element elementor-element-2d9c3046 elementor-widget elementor-widget-text-editor" data-id="2d9c3046" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"> A mixture of data strategy consultants, marketing engineers, and marketing scientists, LeROI aims at giving everyone in an organization the tools and the expertise to improve performance with data. A hybrid between a consulting firm and a technical agency, LeROI’s passion is data. It usually starts with a proper data strategy, then moves on to implementation of an MVP for better collection, visualization and analysis of data, and ends in training for the team on how to use that data within marketing. The outcome is a better understanding of users and customers, hence improved business outcomes.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-92fb199 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="92fb199" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7ce56185 elementor-column elementor-col-100 elementor-inner-column" data-id="7ce56185" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6de4c94 wistia_video elementor-widget elementor-widget-html" data-id="6de4c94" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="wistia_responsive_padding" style="padding:60% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/0sa4g1ngrj?videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
display: none;
}</style><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"> <a href="https://www.dynamicyield.com/" class="dy-footer-logo"> <img src="/wp-content/uploads/2025/09/ma_symbol.svg" alt="Dynamic Yield footer logo" width="100" height="66"> </a><h4>Make hyper-personalization a reality</h4><p>Trusted by 450+ forward-thinking enterprise businesses:</p><div class="footer-clients retina_parent"> <img src="/wp-content/uploads/2023/08/customer-logos-footer.png" alt="DY Clients" width="498" height="123"></div><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/talks/personalization-equals-data-action/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020653" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020653" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"b06e7d0c21","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=2.9.9" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=2.10.0" id="elementor-sticky-js"></script> <script type="text/javascript" id="elementor-pro-frontend-js-before">var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","nonce":"6999c95898","i18n":{"toc_no_headings_found":"No headings were found on this page."},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"google":{"title":"Google+","has_counter":true},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"delicious":{"title":"Delicious"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"}},
"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=2.10.0" id="elementor-pro-frontend-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.2" id="jquery-ui-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/dialog/dialog.min.js?ver=4.7.6" id="elementor-dialog-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js?ver=4.0.2" id="elementor-waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/swiper/swiper.min.js?ver=5.3.6" id="swiper-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/share-link/share-link.min.js?ver=2.9.9" id="share-link-js"></script> <script type="text/javascript" id="elementor-frontend-js-before">var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","downloadImage":"Download image"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"version":"2.9.9","urls":{"assets":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor\/assets\/"},"settings":{"page":[],"general":{"elementor_lightbox_enable_counter":"yes","elementor_lightbox_enable_fullscreen":"yes","elementor_lightbox_enable_zoom":"yes","elementor_lightbox_enable_share":"yes","elementor_lightbox_title_src":"title","elementor_lightbox_description_src":"description"},"editorPreferences":[]},"post":{"id":33623,"title":"Webinar%3A%20Personalization%20%3D%20Data%20in%20Action","excerpt":"Achieving customer-centricity through digital intelligence.","featuredImage":false}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=2.9.9" id="elementor-frontend-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>