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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" 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href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/landing/personalized-for-you/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/personalisiert-fuer-sie/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-17678" class="post-17678 page type-page status-publish hentry"><div class="entry-content"><div id="top-section" class="et_pb_section et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h1> Bring true personalization
from vision to reality</h1><div id="personalized-for-you-header-text"><p><span id="ugreeting">Hello</span><span id="welcome-back"></span>,</p> <span id="hp-affinity"></span><p>Knowing you're from <span id="clocation">a specific country</span> <span id="ccweather">your local weather conditions,</span> you're on <span id="udevice">a specific device</span> and you’ve arrived to this page <span id="referrer-prefix"></span><span id="ureferrer">a specific campaign</span> are just a few examples of how Dynamic Yield can help you tailor personalized experiences based on any data you own — across web, apps, and email.</p></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="play-video-header"> <span class="wistia_embed wistia_async_65k0j6wgmt popover=true popoverContent=link" style="display:inline" id="wistia-65k0j6wgmt-1"><div id="wistia_47.thumb_container" class="wistia_click_to_play" style="position: relative; display: inline;"> <a href="#"> Watch our video <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
viewBox="0 0 281 281" style="enable-background:new 0 0 281 281;" xml:space="preserve"><style type="text/css">.st0{fill:#677890;}</style><path class="st0" d="M140.5-0.2C63-0.2,0,62.8,0,140.3c0,77.5,63,140.5,140.5,140.5c77.5,0,140.5-63,140.5-140.5S218-0.2,140.5-0.2z
M140.5,250.9c-61.1,0-110.6-49.5-110.6-110.6c0-61.1,49.5-110.6,110.6-110.6s110.6,49.5,110.6,110.6
C251.1,201.4,201.6,250.9,140.5,250.9z"/> <polygon class="st0" points="199.1,140.3 104,85.4 104,195.2 "/> </svg> </a></div> </span></div></div></div><div class="et_pb_column et_pb_column_1_2"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/hp-main-hero-image.png" alt="" class="et-waypoint et_pb_image et_pb_animation_off ATF header-image" /></div></div></div><div id="new-home-clients" class="et_pb_section module et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div id="hp_logos" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div id="dy_Homepage_Logos"></div> <script type="text/javascript">// <![CDATA[
DYO.smartObject("Homepage Logos", {target: "dy_Homepage_Logos", inline:true});
// ]]></script> <div class="personalized-message-wrapper right-dot"><div class="personalized-message"><div class="personalized-title">Personalized for you</div><div class="personalized-inner-message">These logos have been personalized for you based on your location.</div></div><div class="personalized-dot"></div></div></div></div></div></div><div class="et_pb_section dyleader-wrapper et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div id="dy-leader-banner" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center dy-leader-banner"> <a href="/guides/gartner-mq/" id="dy-leader"><div><h2><div> Dynamic Yield Is a Leader</div></h2><p> Gartner 2020 Magic Quadrant for Personalization Engines</p><p> <button class="arrow_animation"> <span> <span class="resources_item_link"> LEARN MORE </span> </span> </button></p></div> </a></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="leader-blob"> <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
viewBox="0 0 219.3 181" style="enable-background:new 0 0 219.3 181;" xml:space="preserve"><style type="text/css">.st0{fill:#E1F9F9;}</style><path class="st0" d="M210.4,47.8c-15-32.5-46.1-48.5-81.3-47.7C95.6,0.7,45.4,10.3,19.7,33.2c-26.5,23.6-23.4,63.4-7.1,91.9
c18.1,31.7,54.5,50.6,89.9,55C175.8,189.3,244.3,120.9,210.4,47.8z"/> </svg></div></div></div></div></div><div id="end-to-end-personalization" class="et_pb_section capability_chart et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h2> True end-to-end personalization</h2><p> One platform to personalize all aspects of your customers' journey</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left capabilities-boxes"><div class="capabilities-icons-box"> <a href="/segmentation"><div><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" src="/wp-content/uploads/2018/10/icon-segmentation-1.svg" alt="Customer Segmentation"></div><div class="capability_chart_item_title"> Customer Data Management</div></div></div> </a></div><div class="capabilities-icons-box"> <a href="/personalization/"><div><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" src="/wp-content/uploads/2018/10/icon-personalization-1.svg" alt="Personalization & Targeting"></div><div class="capability_chart_item_title"> Personalization & Targeting</div></div></div> </a></div><div class="capabilities-icons-box"> <a href="/recommendations/"><div><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" src="/wp-content/uploads/2018/10/icon-recs-2.svg" alt="Recommendations"></div><div class="capability_chart_item_title"> Recommendations</div></div></div> </a></div><div class="capabilities-icons-box"> <a href="/ab-testing/"><div><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" src="/wp-content/uploads/2018/10/icon-testing-1.svg" alt="Testing & Optimization"></div><div class="capability_chart_item_title"> 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Lubas</div><div class="video-tab-content-person-title">Team Lead, Senior Customer Success Manager</div></div></div></div><div class="vid-tabs-video-wrapper"><div class="vid-tabs-video"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/09/sandro-video.jpg|https://www.dynamicyield.com/wp-content/uploads/2020/09/sandro-video.jpg" class="video_bg_desktop b-lazy" width="490" height="440" alt="Sandro"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/09/sandro-video-m.jpg|https://www.dynamicyield.com/wp-content/uploads/2020/09/sandro-video-m.jpg" class="video_bg_mobile b-lazy" width="690" height="430" alt="Sandro"><div class="testimonial_video_button"><div> <span class="wistia_embed wistia_async_nol8m87eyo popover=true popoverContent=link" style="display:inline" id="wistia-nol8m87eyo-1"><div 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It’s really unique – nothing is set from above. 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M14.308,19.916c-1.802,0.65-3.751,0.738-5.582,0.295l-1.211-3.072l2.038-3.19h3.19l2.363,2.835L14.308,19.916z M15.755,16.224
l-2.363-2.835l0.975-3.012l3.456-1.211l2.658,1.831c0,1.802-0.502,3.515-1.418,5.021L15.755,16.224z"/> </svg> <span>Athletics & Outdoors</span></a></li><li><a class="betting-and-gaming" href="#betting-and-gaming" data-toggle="tab"><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
viewBox="0 0 21.9 22" style="enable-background:new 0 0 21.9 22;" xml:space="preserve"><style type="text/css">.st0{fill:#4E627E;}</style><path class="st0" d="M11,18.7c-0.2,0.3-0.3,0.7-0.6,0.8c-0.1,0.2-0.3,0.4-0.5,0.6h2.2c-0.2-0.2-0.4-0.4-0.5-0.6
C11.4,19.3,11.2,19,11,18.7L11,18.7z M11,0L11,0c1.6,0,3.1,0.7,4.2,1.7C16.4,2.8,17,4.2,17,5.9c0,0.2,0,0.4-0.1,0.7
c1.3,0.2,2.4,0.8,3.2,1.6c1.1,1.1,1.8,2.5,1.8,4.2s-0.7,3.1-1.8,4.2c-1,1.1-2.5,1.9-4.2,1.9c-1.4,0-2.7-0.4-3.7-1.3L12,17
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c0,0.2,0,0.3,0.1,0.5l0,0c0,0.1,0.1,0.2,0.1,0.3c0,0.4-0.4,0.8-0.8,0.8H6.1c-1.2,0-2.2,0.4-3,1.2s-1.3,1.9-1.3,3s0.5,2.2,1.3,3
s1.9,1.3,3,1.3c0.9,0,1.9-0.3,2.5-0.8l0.1-0.1c0.8-0.6,1.3-1.4,1.5-2.3c0.1-0.3,0.3-0.5,0.7-0.7s0.9,0.2,1,0.7
c0.3,0.9,0.8,1.7,1.5,2.3c0.7,0.6,1.6,0.8,2.6,0.8c1.2,0,2.2-0.5,3-1.3s1.3-1.9,1.3-3s-0.4-2.2-1.3-3c-0.8-0.6-1.9-1.1-3.1-1.1l0,0
c-0.2,0-0.2,0-0.3,0C15.2,8,14.9,7.4,15,7c0.1-0.2,0.1-0.4,0.1-0.6s0.1-0.3,0.1-0.6C15.3,4.8,14.8,3.7,14,2.9L14,2.9z"/> </svg> <span>Betting & Gaming</span></a></li><li><a class="travel-and-hospitality" href="#travel-and-hospitality" data-toggle="tab"><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
viewBox="0 0 23.4 22" style="enable-background:new 0 0 23.4 22;" xml:space="preserve"><style type="text/css">.st0{fill:#4E627E;}</style><path class="st0" d="M18.2,12.2c0-0.5,0.5-0.9,0.9-0.9c0.5,0,0.9,0.4,0.9,0.9v8.9c0,0.5-0.4,0.9-0.9,0.9l0,0H4.3
c-0.5,0-0.9-0.4-0.9-0.9l0,0v-8.9c0-0.5,0.4-0.9,0.9-0.9s0.9,0.4,0.9,0.9v8h2.9v-9c0-0.3,0.3-0.5,0.5-0.5l0,0h6.2
c0.3,0,0.5,0.3,0.5,0.5l0,0v9h2.9V12.2L18.2,12.2z M9.1,20.2L9.1,20.2h5.1v-8.4H9.1V20.2L9.1,20.2z M1.5,12.4L1.5,12.4
c-0.4,0.4-0.9,0.4-1.3,0s-0.4-0.9,0-1.3L11,0.3c0.4-0.4,0.9-0.4,1.3,0l0,0l10.8,10.9c0.4,0.4,0.4,0.9,0,1.3c-0.4,0.4-0.9,0.4-1.3,0
L11.7,2.2L1.5,12.4L1.5,12.4z"/> </svg> <span>Travel & Hospitality</span></a></li></ul></div><div class="customers-grid tab-content"><div id="featured" class="tab-pane fade in active"><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2019/10/apmex-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/12/apmex-white.svg" alt="APMEX" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/case-studies/apmex/" class="caseflip"><h6>5-7% Uplift in key metrics</h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/case-studies/apmex/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www.apmex.com"><h4>APMEX</h4> <span>Other eCommerce </span> <span class="linktopage">apmex.com</span> </a></div></div></div><div id="fashion" class="tab-pane fade"><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/10/ca@x2.png|https://www.dynamicyield.com/wp-content/uploads/2024/10/ca@x2@x2.png" alt="C&A" width="684" height="408"><div class="tooltip"> <a target="_blank" href="//www.cea.com.br"><h4>C&A</h4> <span>Fashion & Apparel </span> <span class="linktopage">cea.com.br</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/09/hillhouse.png|https://www.dynamicyield.com/wp-content/uploads/2024/09/hillhouse@x2.png" alt="Hill House Home" width="342" height="204"><div class="tooltip"> <a target="_blank" href="//www.hillhousehome.co.uk"><h4>Hill House Home</h4> <span>Fashion & Apparel </span> <span class="linktopage">hillhousehome.co.uk</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/07/white-company.png|https://www.dynamicyield.com/wp-content/uploads/2024/07/white-company@x2.png" alt="The White Company" width="342" height="204"><div class="tooltip"> <a target="_blank" href="//www.thewhitecompany.com"><h4>The White Company</h4> <span>Fashion & Apparel </span> <span class="linktopage">thewhitecompany.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2023/11/alshaya-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2023/11/alshaya-white.svg" alt="Alshaya Group" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/personalization-awards/alshaya-2023/" class="caseflip"><h6></h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/personalization-awards/alshaya-2023/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www."><h4>Alshaya Group</h4> <span>Fashion & Apparel </span> <span class="linktopage"></span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2023/11/hugoboss-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2023/11/hugoboss-white.svg" alt="HUGO BOSS" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/personalization-awards/hugo-boss-2023/" class="caseflip"><h6></h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/personalization-awards/hugo-boss-2023/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www."><h4>HUGO BOSS</h4> <span>Fashion & Apparel </span> <span class="linktopage"></span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/01/gymshark.png|https://www.dynamicyield.com/wp-content/uploads/2024/01/gymshark@x2.png" alt="Gymshark" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.uk.gymshark.com"><h4>Gymshark</h4> <span>Fashion & Apparel </span> <span class="linktopage">uk.gymshark.com</span> </a></div></div></div><div id="beauty" class="tab-pane fade"><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/07/loccitane.png|https://www.dynamicyield.com/wp-content/uploads/2024/07/loccitane@x2.png" alt="L'Occitane UK" width="342" height="204"><div class="tooltip"> <a target="_blank" href="//www.uk.loccitane.com"><h4>L'Occitane UK</h4> <span>Beauty & Personal Care </span> <span class="linktopage">uk.loccitane.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/01/loreal.png|https://www.dynamicyield.com/wp-content/uploads/2024/01/loreal@x2.png" alt="L’Oreal" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.loreal.com"><h4>L’Oreal</h4> <span>Beauty & Personal Care </span> <span class="linktopage">loreal.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2019/08/elf-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/elf-logo.svg" alt="e.l.f" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/case-studies/elf/" class="caseflip"><h6>+4.2% arpu from recommendations</h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/case-studies/elf/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www.elfcosmetics.com"><h4>e.l.f</h4> <span>Beauty & Personal Care </span> <span class="linktopage">elfcosmetics.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/05/dm.png|https://www.dynamicyield.com/wp-content/uploads/2018/05/dm@x2.png" alt="dmTECH GmbH" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.dm.de"><h4>dmTECH GmbH</h4> <span>Beauty & Personal Care </span> <span class="linktopage">dm.de</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/05/sephora-logo-.png|https://www.dynamicyield.com/wp-content/uploads/2018/05/sephora-logo-@x2.png" alt="Sephora/Luxola" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.sephora.sg"><h4>Sephora/Luxola</h4> <span>Beauty & Personal Care </span> <span class="linktopage">sephora.sg</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/02/madisonreed@x2.png|https://www.dynamicyield.com/wp-content/uploads/2022/02/madisonreed@x2@x2.png" alt="Madison Reed" width="684" height="408"><div class="tooltip"> <a target="_blank" href="//www.madison-reed.com"><h4>Madison Reed</h4> <span>Beauty & Personal Care </span> <span class="linktopage">madison-reed.com</span> </a></div></div></div><div id="food" class="tab-pane fade"><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/10/hut-group@x2.png|https://www.dynamicyield.com/wp-content/uploads/2024/10/hut-group@x2@x2.png" alt="The Hut Group" width="684" height="408"><div class="tooltip"> <a target="_blank" href="//www.thg.com"><h4>The Hut Group</h4> <span>Grocery, Food & Beverage</span> <span class="linktopage">thg.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2022/05/mcd-bg@x2.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/05/mcd-logo.svg" alt="McDonald's" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/case-studies/mcdonalds/" class="caseflip"><h6>Incremental average check size</h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/case-studies/mcdonalds/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www.mcdonalds.com"><h4>McDonald's</h4> <span>Grocery, Food & Beverage</span> <span class="linktopage">mcdonalds.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2019/11/ocado_hp-cs-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/05/ocado.svg" alt="Ocado" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/case-studies/ocado/" class="caseflip"><h6>8X increase in conversion rate</h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/case-studies/ocado/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www.ocado.com"><h4>Ocado</h4> <span>Grocery, Food & Beverage</span> <span class="linktopage">ocado.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2023/11/wildfork-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2023/11/wildfork-white.svg" alt="Wild Fork" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/personalization-awards/wild-fork-2023/" class="caseflip"><h6></h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/personalization-awards/wild-fork-2023/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www."><h4>Wild Fork</h4> <span>Grocery, Food & Beverage</span> <span class="linktopage"></span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2017/08/nuts.png|https://www.dynamicyield.com/wp-content/uploads/2017/08/nuts@x2.png" alt="Nuts.com" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.nuts.com"><h4>Nuts.com</h4> <span>Grocery, Food & Beverage</span> <span class="linktopage">nuts.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/03/delivery.png|https://www.dynamicyield.com/wp-content/uploads/2022/03/delivery@x2.png" alt="Delivery.com" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.delivery.com"><h4>Delivery.com</h4> <span>Grocery, Food & Beverage</span> <span class="linktopage">delivery.com</span> </a></div></div></div><div id="betting-and-gaming" class="tab-pane fade"><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/12/betano.png|https://www.dynamicyield.com/wp-content/uploads/2020/12/betano@x2.png" alt="Betano" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.betano.com"><h4>Betano</h4> <span>Betting & Gaming</span> <span class="linktopage">betano.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2017/09/mansion.png|https://www.dynamicyield.com/wp-content/uploads/2017/09/mansion@x2.png" alt="Mansion" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.mansion.com"><h4>Mansion</h4> <span>Betting & Gaming</span> <span class="linktopage">mansion.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2017/09/sportium.png|https://www.dynamicyield.com/wp-content/uploads/2017/09/sportium@x2.png" alt="Sportium" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.sports.sportium.es"><h4>Sportium</h4> <span>Betting & Gaming</span> <span class="linktopage">sports.sportium.es</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2017/09/fortuna.png|https://www.dynamicyield.com/wp-content/uploads/2017/09/fortuna@x2.png" alt="Fortuna" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.fortunagroup.eu"><h4>Fortuna</h4> <span>Betting & Gaming</span> <span class="linktopage">fortunagroup.eu</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2017/08/ladbrokes.png|https://www.dynamicyield.com/wp-content/uploads/2017/08/ladbrokes@x2.png" alt="Ladbrokes" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.ladbrokes.com"><h4>Ladbrokes</h4> <span>Betting & Gaming</span> <span class="linktopage">ladbrokes.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/01/codere.png|https://www.dynamicyield.com/wp-content/uploads/2019/01/codere@x2.png" alt="Codere" width="150" height="102"><div class="tooltip"> <a target="_blank" href="//www.grupocodere.com"><h4>Codere</h4> <span>Betting & Gaming</span> <span class="linktopage">grupocodere.com</span> </a></div></div></div><div id="travel-and-hospitality" class="tab-pane fade"><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/12/strawberry.png|https://www.dynamicyield.com/wp-content/uploads/2024/12/strawberry@x2.png" alt="Strawberry AS" width="342" height="204"><div class="tooltip"> <a target="_blank" href="//www.strawberryhotels.com"><h4>Strawberry AS</h4> <span>Travel & Hospitality</span> <span class="linktopage">strawberryhotels.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/09/jetblue.png|https://www.dynamicyield.com/wp-content/uploads/2024/09/jetblue@x2.png" alt="JetBlue" width="342" height="204"><div class="tooltip"> <a target="_blank" href="//www.jetblue.com"><h4>JetBlue</h4> <span>Travel & Hospitality</span> <span class="linktopage">jetblue.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/08/KERZNER-LOGO-01-1.svg" alt="Kerzner International" width="0" height="0"><div class="tooltip"> <a target="_blank" href="//www.kerzner.com"><h4>Kerzner International</h4> <span>Travel & Hospitality</span> <span class="linktopage">kerzner.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/05/tui.png|https://www.dynamicyield.com/wp-content/uploads/2018/05/tui@x2.png" alt="TUI Cruises" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.meinschiff.com"><h4>TUI Cruises</h4> <span>Travel & Hospitality</span> <span class="linktopage">meinschiff.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2019/10/gadventures-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/01/g-adventures-logo.svg" alt="G Adventures" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/case-studies/g-adventures/" class="caseflip"><h6>15% uplift in purchase per user</h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/case-studies/g-adventures/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www.gadventures.com"><h4>G Adventures</h4> <span>Travel & Hospitality</span> <span class="linktopage">gadventures.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2019/11/hrs_hp-cs-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/11/hrs-logo.svg" alt="HRS" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/case-studies/hrs/" class="caseflip"><h6>2.5% uplift in revenue per user</h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/case-studies/hrs/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www.hrs.com"><h4>HRS</h4> <span>Travel & Hospitality</span> <span class="linktopage">hrs.com</span> </a></div></div></div><div id="outdoors" class="tab-pane fade"><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2023/10/salomon-logo.svg" alt="Salomon" width="0" height="0"><div class="tooltip"> <a target="_blank" href="//www.salomon.com"><h4>Salomon</h4> <span>Athletics & Outdoors </span> <span class="linktopage">salomon.com</span> </a></div></div><div class="customer top "><div class="casestudy" style="background: url('https://www.dynamicyield.com/wp-content/uploads/2023/11/cotopaxi-bg.png') center center no-repeat;"> <img decoding="async" class="b-lazy caselogo" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2023/11/Cotopaxi.svg" alt="Cotopaxi" style="background: transparent;"></div> <a href="https://www.dynamicyield.com/personalization-awards/cotopaxi-2025/" class="caseflip"><h6></h6> </a><div> <a class="tocasepage" href="https://www.dynamicyield.com/personalization-awards/cotopaxi-2025/"><div class="button-arrow white-arrow"> <span class="desktop">Read </span> Case Study</div> </a></div><div class="tooltip"> <a target="_blank" href="//www.cotopaxi.com"><h4>Cotopaxi</h4> <span>Athletics & Outdoors </span> <span class="linktopage">cotopaxi.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/07/decathlon-black-new.svg" alt="Decathlon Spain" width="0" height="0"><div class="tooltip"> <a target="_blank" href="//www.decathlon.es"><h4>Decathlon Spain</h4> <span>Athletics & Outdoors </span> <span class="linktopage">decathlon.es</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/02/solo-stove.png|https://www.dynamicyield.com/wp-content/uploads/2022/02/solo-stove@x2.png" alt="Solo Stove" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.solostove.com"><h4>Solo Stove</h4> <span>Athletics & Outdoors </span> <span class="linktopage">solostove.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/12/pelican.png|https://www.dynamicyield.com/wp-content/uploads/2019/12/pelican@x2.png" alt="Pelican" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.pelican.com"><h4>Pelican</h4> <span>Athletics & Outdoors </span> <span class="linktopage">pelican.com</span> </a></div></div><div class="customer "> <img loading="lazy" decoding="async" class="b-lazy" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2023/10/mitre10.png|https://www.dynamicyield.com/wp-content/uploads/2023/10/mitre10@x2.png" alt="Mitre 10" width="171" height="102"><div class="tooltip"> <a target="_blank" href="//www.mitre10.co.nz"><h4>Mitre 10</h4> <span>Athletics & Outdoors </span> <span class="linktopage">mitre10.co.nz</span> </a></div></div></div></div></div><div class="arrow_animation animlink explore-all"> <a href="https://www.dynamicyield.com/clients/">Explore All Customers</a></div></section></div></div></div></div><div id="dy-difference" class="et_pb_section columns-with-logos-wrapper et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h2> The Dynamic Yield difference</h2></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Agility Logo" class="dy-difference-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/agility.svg"></div> <strong> Agility </strong><p> Experiment more and run personalization at scale, across any channel. Achieve maximum performance and optimize for the KPIs and metrics that matter most to your business.</p></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Platform Logo" class="dy-difference-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/platform-breadth.svg"></div> <strong> Platform breadth </strong><p> Eliminate vendor bloat by working with a unified personalization technology suite, allowing you to lower the total cost of ownership associated with your marketing tech stack.</p></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Marketer Logo" class="dy-difference-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/marketer-friendly.svg"></div> <strong> Marketer-friendly </strong><p> Gain access to a unified campaign creation workflow with dozens of prebuilt experience templates that enable you to create, manage, and launch new personalization campaigns with ease.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Agility Logo" class="dy-difference-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/results.svg"></div> <strong> Results-focused </strong><p> With Dynamic Yield's algorithmic decisioning engine, you can measure the true impact of experiments on any digital interaction along the customer journey.</p></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Agility Logo" class="dy-difference-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/open-arch.svg"></div> <strong> Open architecture </strong><p> Easily integrate with the tools you already use. Our open and flexible technology allows you to connect ESPs, DMPs, eCommerce Platforms, CDPs, Tag Managers, and more into one powerful platform.</p></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Data Management Logo" class="dy-difference-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/data-management.svg"></div> <strong> Robust data management </strong><p> Capture and analyze complex person-level data for agile optimization, no matter what the channel or device. Then, uncover hidden uplift opportunities with automated AI-driven targeting.</p></div></div></div></div><div class="et_pb_section integrations_tabs_wrapper et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div id="integrations" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h2> Integrations to help every team succeed</h2><p> Personalize, optimize and act on your data with the tools you already use, including data management platforms, eCommerce enterprise systems, email marketing services, web analytics solutions and more.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item shopify-plus"> <a href="https://www.dynamicyield.com/integration/shopify-plus/"><img decoding="async" src="/wp-content/uploads/2018/10/shopify-plus.svg" alt="Shopify Plus"> </a></div></div></div><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item magento"> <a href="https://www.dynamicyield.com/integration/magento/"><img decoding="async" src="/wp-content/uploads/2018/10/magento.svg" alt="Magento Logo"> </a></div></div></div><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item persado"> <a href="https://www.dynamicyield.com/integration/contentsquare/"><img decoding="async" src="/wp-content/uploads/2018/04/contentsquare.svg" alt="Content Square Logo"> </a></div></div></div><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item salesforce-ecommerce"> <a href="https://www.dynamicyield.com/integration/salesforce-marketing-cloud-exacttarget/"><img decoding="async" src="/wp-content/uploads/2018/11/salesforce-demandware.svg" alt="Salesforce eCommerce Cloud" style="min-height: 1px; min-width: 1px;"> </a></div></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item tealium"> <a href="https://www.dynamicyield.com/integration/tealium-audiencestream/"><img decoding="async" src="/wp-content/uploads/2018/10/tealium-1.svg" alt="Tealium Logo"> </a></div></div></div><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item custora"> <a href="https://www.dynamicyield.com/integration/custora/"><img decoding="async" src="/wp-content/uploads/2018/10/custora-1-1.svg" alt="Custora Logo"> </a></div></div></div><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item google-analytics"> <a href="https://www.dynamicyield.com/integration/google-analytics/"><img decoding="async" src="/wp-content/uploads/2018/10/google-analytics.svg" alt="Google Analytics"> </a></div></div></div><div class="et_pb_column et_pb_column_1_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="tools_integration_item facebook-logo"> <a href="https://www.dynamicyield.com/integration/facebook/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2018/10/facebook.svg" alt="Facebook Logo" width="128" height="25"></a></div></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"> <a href="/integrations" class="button-arrow animlink integrations-link"> Explore all Integrations </a></div></div></div></div><div id="empowering-teams-top" class="et_pb_section et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"></div></div></div></div><div id="empowering-teams" class="et_pb_section columns-with-logos-wrapper et_section_regular" style='background-color:#f4f7f9;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h2> Empowering teams with scalable personalization</h2><div class="subtitle"> Whether you’re a marketer, product manager, merchandiser or developer, Dynamic Yield is the platform that will bring your customer experience vision to reality.</div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left empower-tabs-nav items-nav"><ul><li class="mobile-nav-current"> Marketing Teams</li><div class="nav-items"><li class="nav-item nav-marketing active" data-target="marketing-teams"> Marketing Teams</li><li class="nav-item nav-product" data-target="product-teams"> Product Teams</li><li class="nav-item nav-merchandising" data-target="merchandising-teams"> Merchandising Teams</li><li class="nav-item nav-development" data-target="development-teams"> Development Teams</li></div></ul></div></div></div></div><div id="marketing-teams" class="et_pb_section columns-with-logos-wrapper empowering-tab active et_section_regular" style='background-color:#f4f7f9;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="One Stop Shop Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/one-stop.svg"></div> <strong> One stop shop for all your needs </strong><p> Design and deploy the personalized experiences customers crave, with the platform purpose-built to deliver them.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Power Optimization Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/power-optimization.svg"></div> <strong> Powerful optimization </strong><p> “Move fast and break things” by experimenting with personalized digital experiences across web, mobile apps, email, and ads - and let machines maximize results for your KPIs.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Non Technical Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/non-technical.svg"></div> <strong> Built for the non-technical marketer </strong><p> Personalize experiences with no dependency on developers or designers with out-of-the-box personalization templates, visual WYSIWYG editor, previewing tools, and more.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Integrations Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/integrations.svg"></div> <strong> Full-breadth of integrations </strong><p> Connect to Dynamic Yield’s open and flexible platform with the marketing platforms you already use, from heatmap tools to DMPs, web analytics, tag managers, and more.</p></div></div></div></div><div id="product-teams" class="et_pb_section columns-with-logos-wrapper empowering-tab et_section_regular" style='background-color:#f4f7f9;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Server Client Support Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/server-client-support-2.svg"></div> <strong> Server and client-side deployment </strong><p> Enjoy complete freedom to choose between flexible server-side and client-side implementations to maximize performance and results for your desired use cases.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Experiment Core Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/experiment-core.svg"></div> <strong> Experimentation at the core </strong><p> With Dynamic Yield's end-to-end platform, you can experiment more, iterate faster, and break free of the shackles holding back your dreams of redefining the perfect customer experience.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="CMS Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/cms-2.svg"></div> <strong> Break free of CMS limitations </strong><p> Don't let your CMS limitations dictate how you merchandise your products. With Dynamic Yield, you can bypass dev and design to help customers find exactly what they're searching for.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Dashboard Reports Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/dashboard-reports.svg"></div> <strong> Comprehensive insights and reports </strong><p> Gain access to powerful statistical tools, dashboards, and reports to make better, data-driven decisions.</p></div></div></div></div><div id="merchandising-teams" class="et_pb_section columns-with-logos-wrapper empowering-tab et_section_regular" style='background-color:#f4f7f9;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Tailored Interactions Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/tailor-interactions.svg"></div> <strong> Tailor interactions for each shopper, anywhere </strong><p> Personalize your entire website experience, mobile app, behavioral emails, in-store kiosks, and more - to cater each shopper's individual tastes.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Full Control Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/full-control-2.svg"></div> <strong> Complete merchandising control </strong><p> Set advanced merchandising and targeting rules that inform the recommendation and personalization engine to pin, include or exclude items for specific audience segments.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Adaptive Layout Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/adaptive-layout-2.svg"></div> <strong> Adaptive recommendation layouts </strong><p> Leverage real-time data to tailor the look and feel of recommendation widgets to best suit the individual’s needs at any given moment in time.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Realtime Sync Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/realtime-sync.svg"></div> <strong> Real-time inventory sync </strong><p> Sync your entire product catalog with Dynamic Yield to enable advanced use cases such as social proof and product demand messaging, all based on real-time data.</p></div></div></div></div><div id="development-teams" class="et_pb_section columns-with-logos-wrapper empowering-tab et_section_regular" style='background-color:#f4f7f9;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="API Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/api-2.svg"></div> <strong> Powerful APIs and SDKs </strong><p> Build the personalization infrastructure you need to support your use cases, with flexible APIs, SDKs, webhooks, evaluators and alternative implementation methods.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="CSS Widget Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/css-widget-2.svg"></div> <strong> Full developer access </strong><p> The back-end of every experience is always exposed, allowing you to customize the HTML, CSS, or JavaScript code to suit your specific needs.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Debug Tool Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/debug.svg"></div> <strong> End-to-end QA and debugging tools </strong><p> Control, preview, monitor, and test every experience with live debuggers, preview tools, and implementation helpers.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left columns-with-logos"><div class="column-logo-top"> <img decoding="async" alt="Documentation Logo" class="tabbed-logos-logo b-lazy" width="64px" height="50px" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/themes/Divi/images/documentation.svg"></div> <strong> Comprehensive documentation </strong><p> Get started quickly and confidently with technical documentation, developer tools, online training, community, out-of-the-box templates, and 24/7 support access.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center arrow_animation animlink resources_item_link"> <a href="/developers/">Explore our personalization APIs</a></div></div></div></div><div id="content-spotlight" class="et_pb_section et_section_regular" style='background-color:#f4f7f9;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div id="resources-section" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h2> Resources to fuel your efforts</h2></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left content-spotlight-item spotlight-news"> <a href="https://www.dynamicyield.com/blog/web-personalization/"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://cdn.dynamicyield.com/api/8765281/images/2d960095c0a0d__preview.jpg|https://cdn.dynamicyield.com/api/8765281/images/2d960095c0a0d__preview.jpg" class="content-spotlight-image b-lazy" width="344" height="168" alt="Website personalization and its relationship with digital longevity"><div class="content-spotlight-content-wrapper"> <span class="content-spotlight-category"> NEWS </span><h4> Website personalization and its relationship with digital longevity</h4><div class="content-spotlight-excerpt"> An introduction to the process of tailoring experiences online through website personalization and how its foundation in customer-centricity has made it indispensable to marketers.</div><div class="article-button-wrapper"> <button class="arrow_animation"> <span class="resources_item_link"> READ ARTICLE </span> </button></div></div> </a></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left content-spotlight-item spotlight-guide"> <a href="/guides/vision-to-reality/"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2019/01/vision-to-reality.png|/wp-content/uploads/2019/01/vision-to-reality@x2.png" class="content-spotlight-image b-lazy" width="344" height="168" alt="Vision to Reality Personalization Guide"><div class="content-spotlight-content-wrapper"> <span class="content-spotlight-category"> GUIDE </span><h4> From Vision to Reality</h4><div class="content-spotlight-excerpt"> The resources, processes, and cultural mindset required for personalization success.</div><div class="article-button-wrapper"> <button class="arrow_animation"> <span class="resources_item_link"> READ GUIDE </span> </button></div></div> </a></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left content-spotlight-item spotlight-blog"> <a href="https://www.dynamicyield.com/blog/shopping-cart-abandonment-strategy/"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://cdn.dynamicyield.com/api/8765281/images/144b9d4cd03a1__inline-tjmaxx.png|https://cdn.dynamicyield.com/api/8765281/images/144b9d4cd03a1__inline-tjmaxx.png" class="content-spotlight-image b-lazy" width="344" height="168" alt="Shopping cart abandonment recovery strategy, with real-world examples"><div class="content-spotlight-content-wrapper"> <span class="content-spotlight-category content-spotlight-category-blog"> BLOG </span><h4> Shopping cart abandonment recovery strategy, with real-world examples</h4><div class="content-spotlight-excerpt"> Follow this proven strategy being used by some of the world's leading brands to reduce shopping cart abandonment throughout the customer journey.</div><div class="article-button-wrapper"> <button class="arrow_animation"> <span class="resources_item_link"> READ NOW </span> </button></div></div> </a></div></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div 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src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var 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src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_007607350da515c5921f1b26dadb3752.js?ver=21.85" id="customers-shortcode-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>dyGlobal = {};
dyGlobal.lang='en'; var vowelTest = (function() {
var re = /^[aeiou]$/i;
return function(s) {
return re.test(s);
}
})();
function gup( name ) {
url = location.href;
name = name.replace(/[\[]/,"\\\[").replace(/[\]]/,"\\\]");
var regexS = "[\\?&]"+name+"=([^&#]*)";
var regex = new RegExp( regexS );
var results = regex.exec( url );
return results == null ? null : results[1];
}
function toTitleCase(str){
return str.replace(/\w\S*/g, function(txt){return txt.charAt(0).toUpperCase() + txt.substr(1).toLowerCase();});
}
function getCookie(cname) {
var name = cname + "=";
var ca = document.cookie.split(';');
for(var i = 0; i < ca.length; i++) {
var c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
function parseURL(url) {
var a=document.createElement('a');
a.href=url;
return a.hostname;
}
function getIndex(arr){
for(var i=0; i < arr.length; i++) {
if(document.referrer.indexOf(arr[i]) > 0){
return document.referrer.indexOf(arr[i]);
} else if(document.location.href.indexOf(arr[i]) > 0){
return document.location.href.indexOf(arr[i]);
}
}
}
window.cbIndustry = '';
function waitForZoomInfoData() {
//console.log('waitforZoomInfodata');
if(localStorage.getItem('ZoomInfoData')) {
setTimeout(function() {
var cbEcommerceValues = 'retail,ecommerce,apparel,products,consumer,food,commerce,household,retailing';
var cbEcommerceValuesArr = cbEcommerceValues.split(',');
var cbMediaValues = 'media,broadcasting,advertising,publishing,movies,entertainment,publish';
var cbMediaValuesArr = cbMediaValues.split(',');
var cbTravelValues = 'travel,hotel,restaurant,leisure,transportation,automobile,airlines';
var cbTravelValuesArr = cbTravelValues.split(',');
var cbTechnologyValues = 'technology,software,cloud,internet,data,hardware,wireless,desktop';
var cbTechnologyValuesArr = cbTechnologyValues.split(',');
var cbFinanceValues = 'banks,finance,financials,financial,insurance,real estate,fundraising';
var cbFinanceValuesArr = cbFinanceValues.split(',');
var cbIndustryMapping = '';
var fields = JSON.parse(localStorage.getItem('ZoomInfoData'));
for (var field in fields) {
var cbFieldVal = '';
cbFieldVal = fields[field];
formField = '';
// if (field === 'alexaglobalrank') {
// formField = 'Alexa_Rank__c';
// }
// if (field === 'maindomain') {
// formField = 'Website';
// }
// if (field === 'employeesrange') {
// formField = 'Employees__c';
// }
// if (field === 'estimatedannualrevenue') {
// formField = 'Revenue__c';
// }
if (field === 'industry' || field === 'industrygroup' || field === 'tags') {
var cbIndustryValue = fields[field].toLowerCase();
for (var i = 0; i < cbEcommerceValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbEcommerceValuesArr[i]) !== -1) {
// console.log('eCommerce');
cbIndustryMapping = 'eCommerce';
break;
}
}
for (var i = 0; i < cbMediaValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbMediaValuesArr[i]) !== -1) {
//console.log('Media');
cbIndustryMapping = 'Media';
break;
}
}
for (var i = 0; i < cbTravelValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbTravelValuesArr[i]) !== -1) {
//console.log('Travel');
cbIndustryMapping = 'Travel';
break;
}
}
for (var i = 0; i < cbTechnologyValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbTechnologyValuesArr[i]) !== -1) {
//console.log('Technology');
cbIndustryMapping = 'Technology';
break;
}
}
for (var i = 0; i < cbFinanceValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbFinanceValuesArr[i]) !== -1) {
//console.log('Finance');
cbIndustryMapping = 'Finance';
break;
}
}
}
}
//console.log(cbIndustryMapping);
cbIndustry = cbIndustryMapping;
var personalize_industry,
industry_ecommerce = [],
industry_media = [],
industry_travel = [];
industry_ecommerce.push('commerce','retail','shop','product','cart','basket','checkout');
industry_media.push('publisher','media');
industry_travel.push('travel','hotel','booking','flight','tour');
if(cbIndustry === 'eCommerce'){
personalize_industry = 'eCommerce';
console.log('sds');
}
if(getIndex(industry_ecommerce) > 0){
personalize_industry = 'eCommerce';
} else if(getIndex(industry_media) > 0){
personalize_industry = 'Media';
} else if(getIndex(industry_travel) > 0){
personalize_industry = 'Travel';
}
if(personalize_industry !== '' && personalize_industry !== null && personalize_industry !== undefined ){
$this = $('#uindustry');
$this.html(
' For ' + personalize_industry
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized based on your industry or pages you've spent the most time viewing.");
}
},500);
} else {
if(stopLookingForZoomInfo === 0) {
setTimeout(function () {
waitForZoomInfoData();
}, 100);
}
}
}
function changeTexts() {
var personalize_industry,
personalize_source,
personalize_time,
personalize_time_string,
personalize_country,
personalize_weather_condition,
personalize_weather_temp,
personalize_device,
industry_ecommerce = [],
industry_media = [],
industry_travel = [],
linktext = '',
$this;
// Set Source
referrerString = parseURL(document.referrer);
if(getCookie('personalize_referrer_string').length>0){
if(gup('gclid') !== null){
document.cookie = "personalize_referrer_string=Google Campaign";
linktext = '';
} else if(gup('utm_source') !== null && gup('utm_medium') !== null){
if(gup('utm_medium') === 'paid' || gup('utm_medium') === 'cpc' || gup('utm_medium') === 'ppc' || gup('utm_medium') === 'cpm'){
document.cookie = "personalize_referrer_string=" + toTitleCase (gup("utm_source") + " Campaign");
linktext = '';
} else {
document.cookie = "personalize_referrer_string=" + toTitleCase(gup("utm_source") + " Campaign");
linktext = '';
}
} else if(referrerString.indexOf('google') > 0 ){
document.cookie = "personalize_referrer_string=Google Search";
linktext = '';
} else if(referrerString.indexOf('twitter') > 0 ){
document.cookie = "personalize_referrer_string=Twitter Social";
linktext = ' link';
} else if(referrerString.indexOf('facebook') > 0 ) {
document.cookie = "personalize_referrer_string=Facebook Social";
linktext = ' link';
} else if(referrerString.indexOf('dynamicyield.com')<0){
referrerString = referrerString.replace('www.' , '');
referrerString = toTitleCase(referrerString);
document.cookie = "personalize_referrer_string=Referrer (" + referrerString + ")";
linktext = ' link';
}
} else {
if(gup('gclid') !== null){
document.cookie = "personalize_referrer_string=Google Campaign";
linktext = '';
} else if(gup('utm_source') !== null && gup('utm_medium') !== null){
if(gup('utm_medium') === 'paid' || gup('utm_medium') === 'cpc' || gup('utm_medium') === 'ppc' || gup('utm_medium') === 'cpm'){
document.cookie = "personalize_referrer_string=" + toTitleCase (gup("utm_source") + " Campaign");
} else {
document.cookie = "personalize_referrer_string=" + toTitleCase(gup("utm_source") + " Campaign");
}
} else if(referrerString.indexOf('dynamicyield.com') > 0 || referrerString === undefined || referrerString == '' || referrerString === 'undefined'){
document.cookie = "personalize_referrer_string=Direct Traffic";
} else if(referrerString.indexOf('google') > 0 ){
document.cookie = "personalize_referrer_string=Google Organic Search";
linktext = '';
} else if(referrerString.indexOf('twitter') > 0 ){
document.cookie = "personalize_referrer_string=Twitter Social";
linktext = ' link';
} else if(referrerString.indexOf('facebook') > 0 ){
document.cookie = "personalize_referrer_string=Facebook Social";
linktext = ' link';
} else if(referrerString.indexOf('linkedin') > 0 ){
document.cookie = "personalize_referrer_string=Linkedin Social";
linktext = ' link';
} else if(document.referrer.length > 0){
referrerString = referrerString.replace('www.' , '');
referrerString = toTitleCase(referrerString);
document.cookie = "personalize_referrer_string=Referrer (" + referrerString + ")";
linktext = ' link';
} else {
document.cookie = "personalize_referrer_string=" + DY.trafficSource;
linktext = ' link';
}
}
personalize_source = toTitleCase(decodeURI(getCookie('personalize_referrer_string')));
if(personalize_source.indexOf('Influ2') >= 0){
personalize_source = 'Marketing Campaign';
}
if(personalize_source.indexOf('Direct') >= 0){
personalize_source = personalize_source.replace('Direct Traffic', 'directly');
linktext = '';
} else if(vowelTest(personalize_source[0])){
$('#referrer-prefix').html('through ');
personalize_source = 'an ' + personalize_source;
} else {
$('#referrer-prefix').html('through ');
personalize_source = 'a ' + personalize_source;
}
if(personalize_source !== '' && personalize_source !== null && personalize_source !== undefined ){
$this = $('#ureferrer');
$this.html(
personalize_source + linktext
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your referring traffic source.")
}
// End Source
// Industry
industry_ecommerce.push('commerce','retail','shop','product','cart','basket','checkout');
industry_media.push('publisher','media');
industry_travel.push('travel','hotel','booking','flight','tour');
window.stopLookingForZoomInfo = 0;
setTimeout(function(){
stopLookingForZoomInfo = 1;
}, 20000);
waitForZoomInfoData();
// Does not always fire so try again after 3 seconds
setTimeout(function () {
waitForZoomInfoData();
}, 3000);
// The following cbIndustry gets populated too late so all the industry logic is repeated in waitForZoomInfoData()
if(cbIndustry === 'eCommerce'){
personalize_industry = 'eCommerce';
console.log('sds');
}
if(getIndex(industry_ecommerce) > 0){
personalize_industry = 'eCommerce';
} else if(getIndex(industry_media) > 0){
personalize_industry = 'Media';
} else if(getIndex(industry_travel) > 0){
personalize_industry = 'Travel';
} else {
personalize_industry = gup('industry');
}
if(personalize_industry !== '' && personalize_industry !== null && personalize_industry !== undefined ){
$this = $('#uindustry');
$this.html(
' For ' + personalize_industry
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized based on your industry or pages you've spent the most time viewing.");
}
// End Industry
var greetingWord = 'Good ';
if(dyGlobal.lang === 'fr' || dyGlobal.lang === 'de' || dyGlobal.lang === 'ru'){
greetingWord = '';
}
// Time of Day
personalize_time = DYO.accurateNow().getHours();
if (personalize_time >= 22 || personalize_time <= 4) {
personalize_time_string = "night";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonne nuit';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Abend';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'добрый вечер';
}
} else if (personalize_time >= 18 && personalize_time <= 21) {
personalize_time_string = "evening";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonne nuit';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Abend';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'добрый вечер';
}
} else if (personalize_time >= 12 && personalize_time <= 17) {
personalize_time_string = "afternoon";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonne après-midi';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Tag';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'добрый день';
}
} else {
personalize_time_string = "morning";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonjour';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Morgen';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'доброе утро';
}
}
if(personalize_time_string !== '' && personalize_time_string !== null && personalize_time_string !== undefined ){
$this = $('#ugreeting');
$this.html(
greetingWord + personalize_time_string
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your current local time.")
}
// End Time of day
// Country
personalize_country = DY.geoFields['country'];
if(personalize_country !== '' && personalize_country !== null && personalize_country !== undefined ){
$this = $('#clocation');
if(personalize_country === 'United States'){
personalize_country = 'the ' + personalize_country;
}
personalize_country = personalize_country + ',';
$this.html(
personalize_country
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your specific location.")
}
// End Country
// Weather
if( DY.currentWeather && DY.currentWeather !== null) {
personalize_weather_condition = DY.currentWeather.condition;
if(personalize_weather_condition == 'clouds' || personalize_weather_condition == 'Clouds') { personalize_weather_condition = 'cloudy'; }
if(personalize_weather_condition == 'rain' || personalize_weather_condition == 'Rain') { personalize_weather_condition = 'rainy'; }
if(personalize_weather_condition == 'n/a' || personalize_weather_condition == 'N/A' ) { personalize_weather_condition = '' } else {
personalize_weather_condition = personalize_weather_condition + ' and ';
}
personalize_weather_temp = DY.currentWeather.temp.mean;
if (personalize_weather_temp < -5) {
personalize_weather_temp = 'freezing';
} else if (personalize_weather_temp < 5) {
personalize_weather_temp = 'cold';
} else if (personalize_weather_temp < 15) {
personalize_weather_temp = 'cool';
} else if (personalize_weather_temp < 22) {
personalize_weather_temp = 'pleasant';
} else if (personalize_weather_temp < 26) {
personalize_weather_temp = 'warm';
} else {
personalize_weather_temp = 'hot';
}
if (personalize_weather_condition !== '' && personalize_weather_condition !== null && personalize_weather_condition !== undefined) {
$this = $('#ccweather');
$this.html(
'the weather is <span id="cweather">' + personalize_weather_condition + personalize_weather_temp + ' </span> today,'
);
$('#cweather').addClass('border-highlight');
$('#cweather').attr('data-tooltip', "This text has been personalized for you based on your local weather.")
} else {
$('#ccweather').hide();
}
} else {
$('#ccweather').hide();
}
// End Weather
// Device
if( /Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent) ) {
deviceType = 'Mobile';
} else {
deviceType = 'desktop';
}
var userAgent = navigator.userAgent;
// var device = userAgent.substring(userAgent.indexOf("(")+1,userAgent.indexOf(";"));
var device = userAgent.split(' ');
device = device[3];
if (DY.deviceInfo.brand !== 'Other') {
personalize_device = DY.deviceInfo.brand + ' ' + toTitleCase(DY.deviceInfo.type);
} else {
personalize_device = device + ' ' + toTitleCase(DY.deviceInfo.type);
}
if(personalize_device == '10.0; computer' || personalize_device == '10.0; Desktop') {
personalize_device = 'Windows 10 computer';
} else {
var re = /^[A-Za-z]+$/;
var personalize_device_arr = personalize_device.split(' ');
personalize_device = '';
var counter = 0;
personalize_device_arr.forEach(function(entry) {
if(!entry.match(re)){
entry = '';
}
if(entry !== '') {
if(counter > 0){
personalize_device += ' ' + entry;
} else {
personalize_device += entry;
}
counter++;
}
});
}
if(vowelTest(personalize_device[0])){
personalize_device = 'an ' + personalize_device;
} else {
personalize_device = 'a ' + personalize_device;
}
if(navigator.userAgent.search(/TV/i) >= 0){
personalize_device = 'a Smart TV';
}
if(personalize_device !== '' && personalize_device !== null && personalize_device !== undefined ){
personalize_device = personalize_device.replace('Desktop', 'Computer');
personalize_device = personalize_device.replace(';', '');
personalize_device = personalize_device.replace('/\\[\\d+\\]/g', '');
if(personalize_device === 'Computer' || personalize_device.includes('undefined')){
if(window.outerWidth < 480){
personalize_device = 'a Mobile Device';
} else if (window.outerWidth < 1025){
personalize_device = 'a Tablet Device';
} else {
personalize_device = 'a Desktop Computer';
}
}
personalize_device = personalize_device + ',';
$this = $('#udevice');
$this.html(
personalize_device
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your specific device.")
}
// End Device
if (gup('cname') && gup('cname').length > 0) {
var companyName = toTitleCase(decodeURI(gup('cname')));
companyName = companyName.replace('++', '&');
companyName = companyName.replace(/%20/g, " ");
var greeting = document.getElementById("companyName");
if(greeting) {
greeting.textContent = companyName;
var greeting = document.getElementById("ucomma");
greeting.textContent = ', ';
}
} else if (localStorage){
var retrievedObject = JSON.parse(localStorage.getItem('lastFormFields'));
if (retrievedObject && typeof retrievedObject.Company !== 'undefined' && retrievedObject.Company !== null && retrievedObject.Company !== '' ) {
var companyName = retrievedObject.Company;
companyName = companyName.replace(/%20/g, " ");
var greeting = document.getElementById("companyName");
if(greeting) {
greeting.textContent = companyName;
var greeting = document.getElementById("ucomma");
greeting.textContent = ', ';
}
}
}
// if (gup('fname') && gup('fname').length > 0) {
// var greeting = document.getElementById("uname");
// greeting.textContent = toTitleCase(decodeURI(gup('fname')));
// var greeting = document.getElementById("uspace");
// greeting.textContent = ' ';
// $('#uspace').addClass('hasname');
// } else if (localStorage){
// var retrievedObject = JSON.parse(localStorage.getItem('lastFormFields'));
// if (retrievedObject && typeof retrievedObject.FirstName !== 'undefined' && retrievedObject.FirstName !== null && retrievedObject.FirstName !== '' ){
// var greeting = document.getElementById("uname");
// greeting.textContent = retrievedObject.FirstName;
// if(retrievedObject.FirstName !== '' && retrievedObject.FirstName !== null){
// $('#uname').addClass('border-highlight');
// $('#uspace').addClass('hasname');
// // var greeting = document.getElementById("uspace");
// // greeting.textContent = ' ';
// }
// }
// }
$('#personalized-for-you-header-text').addClass('show');
}
function waitforsegdef() {
if (typeof window.DY.segdef !== 'undefined') {
clearInterval(dySegdef_timer);
setTimeout(changeTexts(), 1000);
}
}
var dySegdef_timer = setInterval(waitforsegdef, 100);
function getCookieValue(a) {
var b = document.cookie.match('(^|;)\\s*' + a + '\\s*=\\s*([^;]+)');
return b ? b.pop() : '';
}
jQuery(window).load(function(){
var companyNameSelected = getCookieValue('companyNameSelected');
if(companyNameSelected !== '') {
jQuery('#companyName').html(decodeURIComponent(companyNameSelected));
jQuery('#ucomma').html(', ');
}
var cbEcommerceValues = 'retail,ecommerce,apparel,products,consumer,food,commerce,household,retailing';
var cbEcommerceValuesArr = cbEcommerceValues.split(',');
});</script><script type="application/ld+json">{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.dynamicyield.com",
"contactPoint": [{
"@type": "ContactPoint",
"telephone": "+1-646-291-8927",
"contactType": "sales"
}]
}</script> <script>$(window).load(function(){
function logosScroll() {
if($('.hp-customers-shortcode').hasClass('come-in') && !$('.hp-customers-shortcode').hasClass('logosevent')){
DY.API( 'event',{name: 'Homepage Logo Tabs Personalization', properties: {variation:'control'}});
$('.hp-customers-shortcode').addClass('logosevent');
$(window).off('scroll', logosScroll);
}
}
$(window).on('scroll', logosScroll);
});
function load_tabbed_logos() {
var imagesToLoad = $(".tabbed-logos-logo.b-lazy");
var lgotabsBlazy = new Blazy({'loadInvisible': true});
lgotabsBlazy.load(imagesToLoad);
}
$(document).ready(function () {
$('.columns-with-logos-wrapper').hover(function () {
load_tabbed_logos();
});
});
$('.empower-tabs-nav li.nav-item').click(function(){
load_tabbed_logos();
$('.empower-tabs-nav li.nav-item').each(function(){
$(this).removeClass('active');
});
$(this).addClass('active');
var thisTarget = $(this).data('target');
$('.empowering-tab').each(function(){
$(this).removeClass('active');
});
$('#' + thisTarget).addClass('active');
$(this).parents('.empower-tabs-nav').removeClass('open').find('.mobile-nav-current').text($(this).text());
});
function load_clients_logos() {
var imagesToLoad = $(".customers-grid .b-lazy");
var lgotabsBlazy = new Blazy({'loadInvisible': true});
lgotabsBlazy.load(imagesToLoad);
}
$(document).ready(function () {
$('.customers-filters-inner').hover(function () {
load_clients_logos();
});
});
window.contentSpotlightSlicked = 'false';
function content_spotlight_slider(){
if($(window).width() <= 767) {
if(contentSpotlightSlicked !== 'true') {
$('#content-spotlight .et_pb_row:last-child').slick({
infinite: true,
arrows: false,
slidesToShow: 1,
slidesToScroll: 1
}).on('setPosition', function (event, slick) {
slick.$slides.css('height', slick.$slideTrack.height() + 'px');
});
contentSpotlightSlicked = 'true';
}
} else {
if(contentSpotlightSlicked === 'true') {
$('#content-spotlight .et_pb_row:last-child').slick('destroy');
contentSpotlightSlicked = 'false';
}
}
}
$(window).load(function(){
content_spotlight_slider();
$(window).resize(function(){
content_spotlight_slider();
});
});</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>