Complimentary cart page recommendations — Personalization use cases
2026-02-28 18:42 Diff

Displaying complementary items upon adding a product to cart

Who:

Global supply chain manager

Strategy:

In order to improve product discovery and increase AOV, the global supply chain management giant triggers a product recommendations-infused popup modal that is triggered upon adding a product to cart. The recommended products are complementary to the product added to cart.

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Hypothesis:

Once a user heads down the purchase funnel, the opportunities to surface additional products is limited, but popup recommendations are extremely useful for brands looking to drive upsells. Surfacing complementary items to those in the user’s cart encourages product discovery right up until purchase, especially if the shopper has forgotten about an item of interest before finalizing the order. This gives brands the chance to increase the average cart size and AOV.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library

What real growth looks like with personalization

  • How Valamar converts travel intent into bookings with real-time context

  • What makes Saks’ personalization engine a game-changer for driving 10% more conversions?

  • Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce

  • 32% of Total Purchases from AdaptML Recommendations

  • +88% Conversion Uplift with Mastercard Predictive Spend Insights

  • Making Personalization a Breeze for Leading Financial Institutions

  • +10.3% uplift in add-to-cart rate

  • 39% decrease in same-month cancellations

  • 16% contribution to D2C revenue from Dynamic Yield

  • 16% of revenue from recommendations