Infographic: Benchmarking The State of Personalization Maturity
2026-02-28 16:57 Diff

Discover insights from Dynamic Yield's State of Personalization Maturity report.

Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation.

Some companies are considering web personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to delivering superior customer experiences.

To provide a comprehensive report on the state of personalization maturity in the market, we surveyed 700 global marketers and executives across industries. Here are the results.

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox

You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

Driving Big Results with Personalization

  • How Valamar converts travel intent into bookings with real-time context

  • What makes Saks’ personalization engine a game-changer for driving 10% more conversions?

  • Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce

  • 32% of Total Purchases from AdaptML Recommendations

  • +88% Conversion Uplift with Mastercard Predictive Spend Insights

  • Making Personalization a Breeze for Leading Financial Institutions

  • +10.3% uplift in add-to-cart rate

  • 39% decrease in same-month cancellations

  • 16% contribution to D2C revenue from Dynamic Yield

  • 16% of revenue from recommendations