Kultmarke bietet 82 Live-Erlebnisse mit Unterstützung von Dynamic Yield an und erzielt 6-fache Rendite auf Investitionen
Live Experiences powered by Dynamic Yield
ROI from PDP Recommendations
Zusammenfassung
Wir befinden uns mitten in einer „Einzelhandelsapokalypse“, in der Käufer sich für Nachahmerprodukte und Fast Fashion von Kultmarken entfernen. Doch Sephora SEA floriert auch weiterhin dank des unerschütterlichen Engagements für ein optimales Kundenerlebnis. Um den Online-Kunden ein charakteristisches personalisiertes Einkaufserlebnis zu bieten, hat sich
das Kosmetikunternehmen an Dynamic Yield gewandt, um die Produktempfehlungen zu personalisieren, digitale Kanäle für eine einfache Auffindbarkeit zu optimieren und über alle Kanäle hinweg ein kohärentes Erlebnis zu schaffen. Nur sechs Monate nach der Beauftragung von Dynamic Yield hat Sephora SEA 82 Live-Erlebnisse über die Plattform mit PDP-Empfehlungen eingebunden und hat somit eine 6-fache Rendite auf Investitionen erzielt.
“Mit Dynamic Yield können Kunden von Sephora SEA problemlos die richtigen Produkte finden, die sie für ihre Schönheitspflege brauchen. Personalisierung ist der Kern unserer eCommerce-Strategie und die Partnerschaft mit Dynamic Yield ermöglicht es uns, bei jedem Kundenkontakt wirklich maßgeschneiderte Einkaufserlebnisse zu bieten.”
Alexis Horowtiz-Burdick, Geschäftsführer
Herausforderung
Um eine mobile Erfahrung zu schaffen, die der Magie und den Annehmlichkeiten eines Sephora SEA-Geschäfts gleichkommt, benötigte das Kosmetikunternehmen eine Lösung für:
- Eine schnelle Bereitstellung der richtigen Produkte für jeden individuellen Benutzer.
- Eine Befreiung von langen Entwicklungszyklen, um Änderungen an der Website schnell
umzusetzen.
- Das Leiten von unberechenbaren Kunden zurück zum Einkauf.
- Eine Optimierung des Bezahlvorgangs für eine nahtlose Konversion.
- Die Verbindung von online und offline Kanälen, um eine kohärente Customer Journey zu schaffen
Dann haben sie sich an Dynamic Yield gewandt.
Ausführungen
Einsetzen von personalisierten computergestützten Empfehlungen mit Unterstützung von maschinellem Lernen.
Um den Benutzern bei der nahtlosen Suche nach relevanten Produkten zur Seite zu stehen, hat sich Sephora SEA auf die Optimierung des PDPs in acht asiatischen Märkten fokussiert. In jedem Land wurden den Benutzern Empfehlungen aufgrund von drei verschiedene Strategien gezeigt: ähnliche Produkte, zusammen gekaufte Produkte und automatische Auswahl.
Da der erfolgreichste Empfehlungsansatz bei verschiedenen Märkten und KPI variiert, haben Dynamic Yields adaptiven Empfehlungen die Daten verarbeitet und die leistungsstärkste Strategie in jedem Markt angewendet, die auf dem Hinzufügen von Artikeln des Benutzers zum Warenkorb und seinem Kaufabschluss basiert.
Der Dynamic Yield Empfehlungs-Algorithmus erzielte eine Klickrate von mehr als 4 % und generierte damit einen direkten Umsatz von mehr als 6,50 USD für jeden für Dynamic Yield ausgegebenen Dollar. In Anbetracht dieser großartigen Umsatzsteigerung und der Zeitersparnis in der Entwicklung, bietet Sephora SEA jetzt dem gesamten Website-Verkehr durch Dynamic Yield unterstützte Empfehlungen!
Bereitstellen von Empfehlungen für die „Keine Suchergebnisse“-Seite, um Benutzer wieder in den Einkaufsprozess zurückzuführen
Wenn ein Benutzer eine Produktseite durchsucht und keine Ergebnisse findet, wird er die Website verlassen, ohne vorher einen Einkauf zu tätigen und fällt somit direkt aus dem Konversionsprozess. Um das zu verhindern, wurde Sephora SEA von Dynamic Yield unterstützt, um eine „Keine Suchergebnisse“-Seite mit relevanten Empfehlungen auf der Basis von Benutzerkontexten einzubinden.
Auf der Basis ihres Verhaltens auf der Website wurden Benutzern entweder kürzlich angesehene Produkte angezeigt oder ein Überblick über die beliebtesten Produkte von Sephora SEA gegeben. Diese Strategie zahlte sich aus und führte zu mehr Seitenaufrufen gegenüber einer Kontrollgruppe und zu 30 % höheren Wareneinkäufen bei wiederkehrenden Besuchern in allen Marktsegmenten.
Optimierte Benachrichtigung beim Bezahlvorgang für eine stärkere Kundenbindung
Um die Mitgliedschaft im „Beauty Insider“ Programm voranzutreiben, hat Sephora SEA zwei Varianten getestet (nur für Nutzer, die noch keine Mitglieder waren) und deren Anmeldungen und Umsätze pro Session verglichen.
Variante 1 erzielte in verschiedenen Ländern definitiv bessere Ergebnisse, wobei Variante 2 besser in Australien abschnitt und die Wirkung der Variante hing zudem vom
Zielgruppensegment in einigen Märkten ab. Sephora SEA hat die Flexibilität von Dynamic Yields Optimierungsplattform genutzt, um die Erfahrungen zuzuschneiden, indem der Besucherverkehr manuell auf die Märkte mit den erfolgreichsten Varianten umgeleitet wurde, während der Rückgriff auf automatisierte Optimierungen die besten Ergebnisse in Märkten mit unterschiedlichen Leistungsentwicklungen erzielte.
Eine einzigartige Erfahrung für die Besucher der Shopping-Website schaffen
Obwohl die Shopping-Website essentielle Informationen für die Käufer bereitstellt, landen diese oftmals in der Sackgasse. Um die Rücklaufquote der Verbraucher, die nach einem Geschäftsstandort suchen, zu verringern, hat Sephora SEA die eigene Webseite als einen Schritt in der online Customer Journey neu gestaltet.
Der Händler benutzte Dynamic Yield, um die Seite durch gezielte Banner, die beliebte Informationen wie Geschenkkarten, gängige Artikel und Informationen zu Prämienmitgliedschaft hervorheben, zu personalisieren. Die Einbindung dieses Banners führte zu mehr Klicks auf Produkt- und Kundenbindungsseiten und letztendlich zu einem größeren Engagement der Besucher, die den Onlineshop besuchten.
Haupt-Kernpunkte
Seit Jahrzehnten gestalten Unternehmen die Kundenerfahrung in Form von Berührpunkten – den einzelnen Transaktionen, bei denen Kunden mit einem Unternehmen in Kontakt treten. Da diese Kanäle aber verschwinden, fokussieren gerissene Marken wie Sephora SEA ihre Bemühungen auf die gesamte Customer Journey, die häufig bei analogen und digitalen Geräten auftritt.
Um eine wahre End-to-End Personalisierung der Reise zu gewährleisten, bindet Sephora SEA mit Dynamic Yield CRM-Daten ein. Durch die Eingliederung dieses Einkaufsverlaufs, kann Sephora SEA individuell zugeschnittene Online-Erfahrungen aufgrund von vergangenen Einkäufen im Geschäft gestalten. Mit einheitlichen online und offline Daten kann ein Käufer die Seite von Sephora SEA besuchen und sich auf die spannende Reise nach Make-Up begeben, bis genau der passende Look gefunden wurde. Somit erhält der Benutzer überzeugende Online-Erfahrungen mit Empfehlungen, die zum eigenen Stil passen.
DEMO ANFRAGEN
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class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Verschaffen Sie sich einen Überblick über die Personalisierungstechnologie von Dynamic Yield und erfahren Sie, warum wir als Experience OS bekannt sind.</span> <span class="menu-cta-button">Mehr erfahren →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Kernfunktionen</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentierung<span>Identifizieren, Aufbau und Analyse von Zielgruppen</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Jeden Kunden mit maßgeschneiderten Angeboten ansprechen</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmische Vorhersage von Kundeninteressen</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Kunden in entscheidenden Momenten erreichen</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/de/optimize/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimierung<span>Experimentieren auf allen digitalen Plattformen</span></a></li><li class="key-caps-search menu-item 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fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Suche<span>Kunden helfen, das zu finden, was sie benötigen</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Skalierung in großem Maßstab</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/de/element/">Element<span>Bahnbrechende neue Dimension der Hyperpersonalisierung</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/ai/">KI & Automatisierung<span>Mit einem ganzheitlichen KI-Personalisierungssystem den Automatisierungsgrad erhöhen, die Betriebskosten senken und den Umsatz steigern</span></a></li><li class="key_caps-apis menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/experience-apis/">Personalisierungs-APIs<span>Entwickler-Tools für ein optimales Kundenerlebnis</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/enterprise-grade-personalization/">Unternehmenslösungen<span>Skalierung für Unternehmen unter Berücksichtigung von Sicherheit, Datenschutz und Compliance</span></a></li></ul></div></li></ul><a href="/de/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Lerne Shopping Muse kennen: </strong>Conversational Commerce trifft auf hochmoderne Personalisierung.</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Lösungen</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Branchen</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/ecommerce/">E-Commerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/financial-services/">Financial Services</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/b2b-ecommerce/">B2B E-Commerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/reisebranche/">Reisebranche</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/medien/">Medien</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Kanäle</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/web/">Web<span>Maßgeschneiderte Online-Erlebnisse für jeden Kunden</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/channels/email/">E-Mail<span>Personalisierte E-Mails für jeden Kunden</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/mobile/">Apps<span>Mehr App-Interaktionen und Kundenbindung</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/advertising/">Werbung<span>Verbesserter ROI bei bezahlten Medien und mehr Conversions</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Warum Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Bewährter Wirkungs- und Erfolgsservice</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/kunden/">Kunden auswählen</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/de/case-studies/">Fallstudien</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/customer-success/">Kundenerfolg</a></li></ul></li><li class="scale-wrapper"><h2>Konzipiert mit Skalierbarkeit</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/adaptml/">KI-Technologie</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/gdpr-and-privacy/">DSGVO & Datenschutz</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/security/">Sicherheit</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/richtlinien/">Richtlinien</a></li></ul></li><li class="network-wrapper"><h2>Zuverlässiges Partnernetzwerk</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/de/partners/">Partnerbibliothek</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/de/partner-program/">Partnerprogramm</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/de/integrations/">Integrationsmöglichkeiten</a></li></ul></li><li class="resources-wrapper"><h2>Umfangreiche Ressourcen</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom 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Kurse zu den wichtigsten Kompetenzbereichen</span></a></li><li class="resources-webinars menu-item menu-item-type-custom menu-item-object-custom"><a href="/webinars/">Webinare<span>Interessante Unterhaltungen in CX</span></a></li><li class="resources-articles menu-item menu-item-type-custom menu-item-object-custom"><a href="/articles/">Artikel<span>Eine umfangreiche Sammlung an detaillierten Playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Enzyklopädie<span>Ein Glossar mit Begriffen zum Thema Erlebnisoptimierung</span></a></li><li class="resources-use-cases menu-item menu-item-type-custom menu-item-object-custom"><a href="/de/personalization-examples/">Inspirierende Kundenbeispiele<span>Personalisierungsbeispiele von echten Marken</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalisierungsstatus</strong><span>Wichtigkeit von Personalisierung für globale Unternehmen</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/de/guides/">Leitfäden und Berichte<span>Umfangreiche Fachmaterialien</span></a></li><li class="resources-benchmarks walker-last menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Leistungskennzahlen und Branchen-Insights</span></a></li></ul></li><li class="bottom"><a href="" target="_self"></a></li></ul></div></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>de<ul><li><a href="https://www.dynamicyield.com">English</a></li><li><a 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class="elementor-section-wrap"><section class="elementor-element elementor-element-7408841e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7408841e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-137c0a44 elementor-column elementor-col-100 elementor-top-column" data-id="137c0a44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-67709371 elementor-widget elementor-widget-text-editor" data-id="67709371" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6e605fba case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6e605fba" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9dc8e4 elementor-column elementor-col-100 elementor-top-column" data-id="9dc8e4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-6e96435a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6e96435a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-36f0245 page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="36f0245" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3cf5dc90 case_study_header_title elementor-widget elementor-widget-heading" data-id="3cf5dc90" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Sephora Digital SEA personalisiert Schönheit</h1></div></div><div class="elementor-element elementor-element-1e1f6b0 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="1e1f6b0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Kultmarke bietet 82 Live-Erlebnisse mit Unterstützung von Dynamic Yield an und erzielt 6-fache Rendite auf Investitionen</div></div></div><div class="elementor-element elementor-element-49460301 download_the_pdf elementor-widget elementor-widget-html" data-id="49460301" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="https://www.dynamicyield.com/files/case-studies/Sephora-DE.pdf"> Laden Sie das PDF herunter <span class="dy-pulse"></span> </a> <span>* E-Mail zum Download nicht erforderlich</span></div></div></div></div></div><div class="elementor-element elementor-element-6d2660a3 page_header_image_wrap sephora elementor-column elementor-col-50 elementor-inner-column" data-id="6d2660a3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-235b110c elementor-widget elementor-widget-html" data-id="235b110c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2018/11/sephora-header-image.jpg" alt="Sephora case study header image" class="ATF" width="391" height="393"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-55f96083 case_study_statistic_bar elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="55f96083" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-71046c1e elementor-column elementor-col-100 elementor-top-column" data-id="71046c1e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-17ccbd3f statistic_bar_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="17ccbd3f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2c172c15 elementor-column elementor-col-25 elementor-inner-column" data-id="2c172c15" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-255e28de statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="255e28de" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">82</div></div></div><div class="elementor-element elementor-element-15208e3d statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="15208e3d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Live Experiences powered by Dynamic Yield</div></div></div></div></div></div><div class="elementor-element elementor-element-550594a elementor-column elementor-col-25 elementor-inner-column" data-id="550594a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5815ecbb statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="5815ecbb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">6X</div></div></div><div class="elementor-element elementor-element-52b6d571 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="52b6d571" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">ROI from PDP Recommendations</div></div></div></div></div></div><div class="elementor-element elementor-element-4f1b3eb7 elementor-column elementor-col-25 elementor-inner-column" data-id="4f1b3eb7" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div><div class="elementor-element elementor-element-3df0e52f elementor-column elementor-col-25 elementor-inner-column" data-id="3df0e52f" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-daef867 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="daef867" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-40ec5c3 elementor-column elementor-col-50 elementor-top-column" data-id="40ec5c3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-66c185f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="66c185f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-dd93827 elementor-column elementor-col-100 elementor-inner-column" data-id="dd93827" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2c2b101 introduction_section_title elementor-widget elementor-widget-heading" data-id="2c2b101" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Zusammenfassung</h2></div></div><div class="elementor-element elementor-element-b72ade8 introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="b72ade8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><span style="font-size: 17px; background-color: #ffffff;">Wir befinden uns mitten in einer „Einzelhandelsapokalypse“, in der Käufer sich für Nachahmerprodukte und Fast Fashion von Kultmarken entfernen. Doch Sephora SEA floriert auch weiterhin dank des unerschütterlichen Engagements für ein optimales Kundenerlebnis. Um den Online-Kunden ein charakteristisches personalisiertes Einkaufserlebnis zu bieten, hat sich
das Kosmetikunternehmen an Dynamic Yield gewandt, um die Produktempfehlungen zu personalisieren, digitale Kanäle für eine einfache Auffindbarkeit zu optimieren und über alle Kanäle hinweg ein kohärentes Erlebnis zu schaffen. Nur sechs Monate nach der Beauftragung von Dynamic Yield hat Sephora SEA 82 Live-Erlebnisse über die Plattform mit PDP-Empfehlungen eingebunden und hat somit eine 6-fache Rendite auf Investitionen erzielt.</span></div></div></div></div></div></div></div></div></section></div></div></div><div class="elementor-element elementor-element-6e7151b cs_video_container elementor-column elementor-col-50 elementor-top-column" data-id="6e7151b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bfc2c40 product_video sephora elementor-widget elementor-widget-html" data-id="bfc2c40" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="video_wrap"><div class="video_bg"> <span class="wistia_embed wistia_async_sorxwso89j popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a href="#" class="testimonial-play-video video__play__button"> <img decoding="async" src="/wp-content/uploads/2018/10/play-icon.png" alt="Play Video" class="video_play_button"><div class="video_title"> <button class="arrow_animation"> VIDEO ANSEHEN </button></div> </a></div> </span></div></div> <script type="text/javascript" src="//fast.wistia.com/assets/external/E-v1.js"></script> </div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-9c80c60 padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9c80c60" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2224caa3 elementor-column elementor-col-100 elementor-top-column" data-id="2224caa3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7be6ece7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7be6ece7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6590a1b case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="6590a1b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-477136a elementor-widget elementor-widget-html" data-id="477136a" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2018/10/sephora-logo-white.png" alt="Sephora logo" class="b-lazy" width="186" height="26"></div></div><div class="elementor-element elementor-element-32a0e9e5 client_quote_text elementor-widget elementor-widget-text-editor" data-id="32a0e9e5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“Mit Dynamic Yield können Kunden von Sephora SEA problemlos die richtigen Produkte finden, die sie für ihre Schönheitspflege brauchen. Personalisierung ist der Kern unserer eCommerce-Strategie und die Partnerschaft mit Dynamic Yield ermöglicht es uns, bei jedem Kundenkontakt wirklich maßgeschneiderte Einkaufserlebnisse zu bieten.”</div></div></div><div class="elementor-element elementor-element-4a5f52ff client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="4a5f52ff" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Alexis Horowtiz-Burdick, Geschäftsführer</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-29c2b715 case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="29c2b715" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-35005514 elementor-column elementor-col-100 elementor-top-column" data-id="35005514" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-1dbc7899 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="1dbc7899" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-f4b2b46 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="f4b2b46" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1f41fdf3 elementor-widget elementor-widget-text-editor" data-id="1f41fdf3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img decoding="async" width="588" height="716" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2018/10/sephora-challenge-image.jpg" class="attachment-large size-large b-lazy" alt="The Challenge section thumbnail" sizes="(max-width: 588px) 100vw, 588px"></div></div></div></div></div></div><div class="elementor-element elementor-element-7dab8b00 case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="7dab8b00" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-785e4fbb challenge_title elementor-widget elementor-widget-heading" data-id="785e4fbb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2></div></div><div class="elementor-element elementor-element-1fdfc6d7 challenge_list elementor-widget elementor-widget-text-editor" data-id="1fdfc6d7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Um eine mobile Erfahrung zu schaffen, die der Magie und den Annehmlichkeiten eines Sephora SEA-Geschäfts gleichkommt, benötigte das Kosmetikunternehmen eine Lösung für: <br><br><ul><li>Eine schnelle Bereitstellung der richtigen Produkte für jeden individuellen Benutzer.</li><li>Eine Befreiung von langen Entwicklungszyklen, um Änderungen an der Website schnell
umzusetzen.</li><li>Das Leiten von unberechenbaren Kunden zurück zum Einkauf.</li><li>Eine Optimierung des Bezahlvorgangs für eine nahtlose Konversion.</li><li>Die Verbindung von online und offline Kanälen, um eine kohärente Customer Journey zu schaffen</li></ul><div class="challenge_text_bold">Dann haben sie sich an Dynamic Yield gewandt.</div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9fc8ee7 case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9fc8ee7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75600493 elementor-column elementor-col-100 elementor-top-column" data-id="75600493" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-75d26554 execution_title elementor-widget elementor-widget-heading" data-id="75d26554" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Ausführungen</h2></div></div><section class="elementor-element elementor-element-7e4249f6 case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7e4249f6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-405164c6 execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="405164c6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7b72a85 execution_subtitle sephora elementor-widget elementor-widget-text-editor" data-id="7b72a85" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Einsetzen von personalisierten computergestützten Empfehlungen mit Unterstützung von maschinellem Lernen.</div></div></div><div class="elementor-element elementor-element-2f13105f execution_text sephora elementor-widget elementor-widget-text-editor" data-id="2f13105f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Um den Benutzern bei der nahtlosen Suche nach relevanten Produkten zur Seite zu stehen, hat sich Sephora SEA auf die Optimierung des PDPs in acht asiatischen Märkten fokussiert. In jedem Land wurden den Benutzern Empfehlungen aufgrund von drei verschiedene Strategien gezeigt: ähnliche Produkte, zusammen gekaufte Produkte und automatische Auswahl. <br><br> Da der erfolgreichste Empfehlungsansatz bei verschiedenen Märkten und KPI variiert, haben Dynamic Yields adaptiven Empfehlungen die Daten verarbeitet und die leistungsstärkste Strategie in jedem Markt angewendet, die auf dem Hinzufügen von Artikeln des Benutzers zum Warenkorb und seinem Kaufabschluss basiert. <br><br> Der Dynamic Yield Empfehlungs-Algorithmus erzielte eine Klickrate von mehr als 4 % und generierte damit einen direkten Umsatz von mehr als 6,50 USD für jeden für Dynamic Yield ausgegebenen Dollar. In Anbetracht dieser großartigen Umsatzsteigerung und der Zeitersparnis in der Entwicklung, bietet Sephora SEA jetzt dem gesamten Website-Verkehr durch Dynamic Yield unterstützte Empfehlungen!</div></div></div><div class="elementor-element elementor-element-4de4b70b elementor-widget elementor-widget-text-editor" data-id="4de4b70b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img loading="lazy" decoding="async" width="611" height="248" src="/wp-content/uploads/2017/09/tinygif.gif"
data-src="/wp-content/uploads/2018/10/execution-browser-1.jpg" class="attachment-large size-large b-lazy" alt="Deployed personalized PDP recommendations
powered by machine learning" sizes="(max-width: 611px) 100vw, 611px"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-227f432f elementor-section-content-middle case_study_execution_row_1 sephora elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="227f432f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7f2c7161 elementor-column elementor-col-50 elementor-inner-column" data-id="7f2c7161" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6fde594a execution_subtitle elementor-widget elementor-widget-text-editor" data-id="6fde594a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Bereitstellen von Empfehlungen für die „Keine Suchergebnisse“-Seite, um Benutzer wieder in den Einkaufsprozess zurückzuführen</div></div></div><div class="elementor-element elementor-element-2b00b194 execution_text elementor-widget elementor-widget-text-editor" data-id="2b00b194" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Wenn ein Benutzer eine Produktseite durchsucht und keine Ergebnisse findet, wird er die Website verlassen, ohne vorher einen Einkauf zu tätigen und fällt somit direkt aus dem Konversionsprozess. Um das zu verhindern, wurde Sephora SEA von Dynamic Yield unterstützt, um eine „Keine Suchergebnisse“-Seite mit relevanten Empfehlungen auf der Basis von Benutzerkontexten einzubinden. <br><br> Auf der Basis ihres Verhaltens auf der Website wurden Benutzern entweder kürzlich angesehene Produkte angezeigt oder ein Überblick über die beliebtesten Produkte von Sephora SEA gegeben. Diese Strategie zahlte sich aus und führte zu mehr Seitenaufrufen gegenüber einer Kontrollgruppe und zu 30 % höheren Wareneinkäufen bei wiederkehrenden Besuchern in allen Marktsegmenten.</div></div></div></div></div></div><div class="elementor-element elementor-element-3a384cc execution_row_1_right_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3a384cc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d973b25 elementor-widget elementor-widget-text-editor" data-id="1d973b25" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img loading="lazy" decoding="async" width="590" height="412" src="/wp-content/uploads/2017/09/tinygif.gif"
data-src="/wp-content/uploads/2018/10/execution-browser-2.jpg" class="attachment-large size-large b-lazy" alt="Served “no search” result" sizes="(max-width: 590px) 100vw, 590px"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-c528f4d elementor-section-content-top case_study_execution_row_1 sephora elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="c528f4d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9ffdda8 execution_row_1_left_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="9ffdda8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5fe16af execution_subtitle elementor-widget elementor-widget-text-editor" data-id="5fe16af" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Optimierte Benachrichtigung beim Bezahlvorgang für eine stärkere Kundenbindung</div></div></div><div class="elementor-element elementor-element-5808c2c execution_text elementor-widget elementor-widget-text-editor" data-id="5808c2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Um die Mitgliedschaft im „Beauty Insider“ Programm voranzutreiben, hat Sephora SEA zwei Varianten getestet (nur für Nutzer, die noch keine Mitglieder waren) und deren Anmeldungen und Umsätze pro Session verglichen. <br><br> Variante 1 erzielte in verschiedenen Ländern definitiv bessere Ergebnisse, wobei Variante 2 besser in Australien abschnitt und die Wirkung der Variante hing zudem vom
Zielgruppensegment in einigen Märkten ab. Sephora SEA hat die Flexibilität von Dynamic Yields Optimierungsplattform genutzt, um die Erfahrungen zuzuschneiden, indem der Besucherverkehr manuell auf die Märkte mit den erfolgreichsten Varianten umgeleitet wurde, während der Rückgriff auf automatisierte Optimierungen die besten Ergebnisse in Märkten mit unterschiedlichen Leistungsentwicklungen erzielte.</div></div></div></div></div></div><div class="elementor-element elementor-element-d83c233 execution_row_1_right_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="d83c233" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8dbe24c execution_subtitle elementor-widget elementor-widget-text-editor" data-id="8dbe24c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Eine einzigartige Erfahrung für die Besucher der Shopping-Website schaffen</div></div></div><div class="elementor-element elementor-element-8b49ed8 execution_text elementor-widget elementor-widget-text-editor" data-id="8b49ed8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Obwohl die Shopping-Website essentielle Informationen für die Käufer bereitstellt, landen diese oftmals in der Sackgasse. Um die Rücklaufquote der Verbraucher, die nach einem Geschäftsstandort suchen, zu verringern, hat Sephora SEA die eigene Webseite als einen Schritt in der online Customer Journey neu gestaltet. <br><br> Der Händler benutzte Dynamic Yield, um die Seite durch gezielte Banner, die beliebte Informationen wie Geschenkkarten, gängige Artikel und Informationen zu Prämienmitgliedschaft hervorheben, zu personalisieren. Die Einbindung dieses Banners führte zu mehr Klicks auf Produkt- und Kundenbindungsseiten und letztendlich zu einem größeren Engagement der Besucher, die den Onlineshop besuchten.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7d514cf2 case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7d514cf2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1a3f747a elementor-column elementor-col-100 elementor-top-column" data-id="1a3f747a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-26cffa7d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="26cffa7d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3da82e09 elementor-column elementor-col-100 elementor-inner-column" data-id="3da82e09" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1e663016 takeaway_title elementor-widget elementor-widget-heading" data-id="1e663016" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Haupt-Kernpunkte</h2></div></div><div class="elementor-element elementor-element-13c49b47 takeaway_text elementor-widget elementor-widget-text-editor" data-id="13c49b47" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Seit Jahrzehnten gestalten Unternehmen die Kundenerfahrung in Form von Berührpunkten – den einzelnen Transaktionen, bei denen Kunden mit einem Unternehmen in Kontakt treten. Da diese Kanäle aber verschwinden, fokussieren gerissene Marken wie Sephora SEA ihre Bemühungen auf die gesamte Customer Journey, die häufig bei analogen und digitalen Geräten auftritt. <br><br> Um eine wahre End-to-End Personalisierung der Reise zu gewährleisten, bindet Sephora SEA mit Dynamic Yield CRM-Daten ein. Durch die Eingliederung dieses Einkaufsverlaufs, kann Sephora SEA individuell zugeschnittene Online-Erfahrungen aufgrund von vergangenen Einkäufen im Geschäft gestalten. Mit einheitlichen online und offline Daten kann ein Käufer die Seite von Sephora SEA besuchen und sich auf die spannende Reise nach Make-Up begeben, bis genau der passende Look gefunden wurde. Somit erhält der Benutzer überzeugende Online-Erfahrungen mit Empfehlungen, die zum eigenen Stil passen.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-29df639b get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="29df639b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-247b857d elementor-column elementor-col-100 elementor-inner-column" data-id="247b857d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c22eb02 get_your_demo_title elementor-widget elementor-widget-heading" data-id="c22eb02" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">DEMO ANFRAGEN</h2></div></div><div class="elementor-element elementor-element-f86da1e elementor-widget elementor-widget-html" data-id="f86da1e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_2453"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 2453, function(form) {
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elementor-top-column" data-id="60032db6" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Machen Sie Hyper-Personalisierung zur Realität</h4><p>Verwandeln Sie einfache Kundeninteraktionen in langfristige Beziehungen und erschließen Sie ein neues Wachstumspotenzial</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/de/request-demo/" class="btn-teal">Kontakt aufnehmen</a> <a href="https://www.dynamicyield.com/de/product-demo/" class="btn-transparent">Produktdemo ansehen<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" 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