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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-24503" class="et_pb_post post-24503 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-shopping-cart-abandonment article-function-conversion-optimization article-function-marketing article-type-tactical-guides"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">Introducing: Shopping Cart Abandonment Use Cases Discovery Tool</h1><h2 class="article-excerpt">The world’s first Shopping Cart Abandonment Use Case Tool, letting marketers experience the power of personalization for minimizing and recovering abandonments.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/" title="Posts by Shana Pilewski" rel="author">Shana Pilewski</a></div><div class="article-author-title-text"> Senior Director of Marketing, Dynamic Yield</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>We’ve written at length about <a href="https://www.dynamicyield.com/blog/shopping-cart-abandonment-strategy/">shopping cart abandonment</a>, and it’s no wonder, seeing as companies lose $18 billion in sales revenue each year due to this major eCommerce challenge.</p><p>Back in July 2015, we introduced the cart abandonment timeline, a framework for dealing with abandonment throughout the customer journey. We also wrote <a href="https://www.dynamicyield.com/guides/reverse-cart-abandonments/">an in-depth guide</a> about it, with actionable tips and strategies. Today, we’ve decided to create something more useful. Because just knowing the causes of cart abandonment isn’t enough — retailers need to learn and exercise tangible, effective personalization and optimization strategies they can use to win back customers, reduce <a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">shopping cart abandonment rates</a>, and capture those potential lost sales.</p><p>Introducing the world’s first and only <a href="http://marketing.dynamicyield.com/shopping-cart-abandonment-tool/"><strong>Shopping Cart Abandonment Use Case Tool</strong></a>, letting marketers experience the power of personalization for minimizing and recovering abandonments. </p><div style="border: 3px solid #51deb7; margin: 10px auto 40px auto; padding: 10px; text-align: center; text-transform: uppercase; max-width: 310px; width: 100%;"><strong><a class="underlinelink" href="http://marketing.dynamicyield.com/shopping-cart-abandonment-tool/">Cart Abandonment Use Cases Tool →</a></strong><br /> <em><span style="font-size: 12px; color: gray;">Experience 11 powerful personalization use cases, rendered on your live website.</span></em></div><p>This tool uses iframes that allow you to fully preview use cases on your own website. You can also toggle between desktop and mobile to explore examples of <a href="https://www.dynamicyield.com/article/personalization-guide/">personalization</a> and messaging use cases that will help you minimize loss at every phase of the abandonment timeline.</p><p>Based on real data and success stories from our customers, this selection of 11 use cases are among the most powerful leveraged in eCommerce. These use cases are just the tip of the iceberg, and of course, there are many other successful use cases, such as optimizing of the checkout process, segmenting content based on past purchases, and more. </p><p><img fetchpriority="high" decoding="async" src="/wp-content/uploads/2017/09/shopping-cart-abandonment-tool.jpg" alt="the shopping cart abandonment use cases tool" width="1330" height="787" class="aligncenter size-full wp-image-24518" /></p><p>The use cases in this tool are categorized according to their potential impact on the three distinct phases representing cart abandonment: display of abandonment intent, recovery of abandoned users, and post abandonment.</p><p>Here’s a short explanation on each one of these phases.</p><h2>Display of Abandonment Intent</h2><p>In a reality where most websites offer an overwhelming amount of content, consumers may feel lost. Through serving personalized and highly engaging messages to visitors upon display of <a href="https://www.dynamicyield.com/lesson/6-exit-intent-tactics/">exit intent</a>, marketers can deploy an overlay rendering recommended products or an inducement to sign up to a newsletter to keep visitors engaged prior to returning to their referral source.</p><p>To illustrate, let’s say your visitor was just hit with unexpected shipping costs and has now decided to leave your site rather than proceeding with checkout. Upon noticing your visitor’s exit intent (such as mouse cursor movement towards the webpage exit button at a high velocity), you can effectively re-engage by automatically triggering overlays and notifications with personalized offers and targeted promotions. These highly incentivizing messages could include free coupons, limited-time discounts, free shipping, free returns or money back guarantees.</p><p><img decoding="async" src="/wp-content/uploads/2017/09/abandonment-intent.png" alt="display of abandonment intent" width="336" class="aligncenter size-full wp-image-24515" style="border: 1px solid #eee;" /></p><h2>Recovery of Abandonment Users</h2><p>So you lost a user to cart abandonment — don’t worry, it’s natural occurrence and cannot be eliminated outright. As a result of unexpected shipping costs and surcharges, distractions while making purchases, and from customers simply adding items to their carts just to gauge a product’s overall cost, there are many reasons shoppers abandon their carts.</p><p>Thankfully though, it can be kept to a minimum. According to research on 500 leading global brands, by sending emails to re-engage shoppers who left items in their carts without completing checkout, 29.9% of <a href="https://www.dynamicyield.com/article/abandoned-cart-emails/">abandoned cart emails</a> led to a recovered sale. </p><p>With the right subject line, copy, email design, recommendation strategy, and incentive to offer, this has become an invaluable tactic for eCommerce marketers to overcome shopping cart abandonment.</p><p><img decoding="async" src="/wp-content/uploads/2017/09/recovery-of-abandoned-users.png" alt="recovery of abandoned users" width="336" class="aligncenter size-full wp-image-24515" style="border: 1px solid #eee;" /></p><h2>Post Abandonment</h2><p>Your lost shopper has returned — whether through an effective abandoned cart email or a personalized display ad leveraging a user’s browsing history to retarget them with highly relevant promotions for products they have already displayed an interest in. </p><p>Whatever the case, it’s time to encourage this shopper to complete their purchase. Many retailers are deploying “Welcome back,” popup reminders, signaling to visitors they still have items in their cart and offering exclusive discounts upon their arrival to really sweeten the deal.</p><p>The importance here is to immediately bring users back to context in order to drive them further down the funnel and towards conversion.</p><p><img decoding="async" src="/wp-content/uploads/2017/09/post-abandonment.png" alt="post abandonment" width="336" class="aligncenter size-full wp-image-24515" style="border: 1px solid #eee;" /></p><p>At the end of the day, being in constant conversation with your visitor will give you the best indication of how to optimize for the potential inconveniences they experience on-site.</p><p>Hopefully, our <a href="http://marketing.dynamicyield.com/shopping-cart-abandonment-tool/"><strong>Shopping Cart Abandonment Use Case Tool</strong></a> will help you visualize all of the ways in which you can streamline future purchasing experiences. And don’t forget, Dynamic Yield’s arsenal of <a href="/templates">pre-defined templates</a> makes it easy for you to trigger and test each of these powerful use cases.</p><div style="border: 3px solid #51deb7; margin: 30px auto 40px auto; padding: 10px; text-align: center; text-transform: uppercase; max-width: 310px; width: 100%;"><strong><a class="underlinelink" href="http://marketing.dynamicyield.com/shopping-cart-abandonment-tool/">Cart Abandonment Use Cases Tool →</a></strong><br /> <em><span style="font-size: 12px; color: gray;">Experience 11 powerful personalization use cases, rendered on your live website.</span></em></div><p>Stop losing sales from abandoned shopping carts! <a href="/request-demo/">Request a demo now</a> to discover ways to combat cart abandonment and recover lost sales.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/shopping-cart-abandonment/">Shopping Cart Abandonment</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/user-identification-for-personalization/">From Fragmentation to Connection: Mastering User Identification for Personalization</a><div class="article-sidebar-nav-author">Gina Walanga</div></li><li> <a href="https://www.dynamicyield.com/article/reconnect-your-customers-with-the-right-message-at-the-right-time/">Reconnect your customers with the right message at the right time</a><div class="article-sidebar-nav-author">Emily Roberts</div></li><li> <a href="https://www.dynamicyield.com/article/how-to-drive-more-subscribers-to-your-mailing-list/">How to Drive More Subscribers to Your Mailing List</a><div class="article-sidebar-nav-author">Ravit Morales</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>